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Director Brand Strategy Jobs in Michigan (NOW HIRING)

Wwwinc

Director, Brand Protection

Rockford, MI · Hybrid

The Director, Brand Protection will be responsible for protecting the integrity of Wolverine ... This role serves as a strategic enabler-partnering cross-functionally to promote brand protection ...

Carhartt

Brand Manager II

Dearborn, MI · On-site

Director of Brand Marketing Location: Dearborn Job Classification: Hybrid FLSA Status: Exempt Job ... This role will help to support brand strategies and carry out the integration of brand campaigns ...

burton

Brand Creative Director

Burton, MI · On-site

Creative Strategy & Story Mandate This role leads development of Creative Strategy & Story for marketing. The Brand Creative Director: * Defines the narrative architecture for Burton and Anon

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Director Brand Strategy information

What does a director brand strategy do?

A Director of Brand Strategy is responsible for developing and overseeing a company's brand positioning, messaging, and long-term strategic vision. They conduct market research, analyze consumer trends, and collaborate with marketing, creative, and product teams to ensure brand consistency and impact. Their goal is to enhance brand awareness, differentiate from competitors, and drive customer engagement. This leadership role requires strong analytical, creative, and communication skills to align branding efforts with business objectives.

What are the key skills and qualifications needed to thrive in the director brand strategy role?

To thrive as a Director Brand Strategy, you need expertise in brand management, market research, strategic planning, and a bachelor's or master's degree in marketing, communications, or a related field. Familiarity with analytics platforms, brand tracking tools, and content management systems is often required, along with certifications like Brand Management or Digital Marketing. Outstanding leadership, creative problem-solving, and persuasive communication skills set top candidates apart. These capabilities enable you to create and execute compelling brand strategies that drive business growth and foster lasting customer engagement.

What are some typical challenges a director brand strategy faces in this role?

One common challenge for Directors of Brand Strategy is navigating market shifts and evolving consumer preferences while ensuring brand consistency across all channels. You may also encounter the need to align diverse stakeholders, from creative teams to executive leadership, around a unified brand vision. Balancing long-term strategic planning with short-term tactical demands is a frequent aspect of the role. Success often comes from staying agile, leveraging data-driven insights, and fostering strong collaboration throughout the organization.

What are the most commonly searched types of Brand Strategy jobs in Michigan?

The most popular types of Brand Strategy jobs in Michigan are:

What are popular job titles related to Director Brand Strategy jobs in Michigan?

For Director Brand Strategy jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Director Brand Strategy jobs in Michigan look for?

The top searched job categories for Director Brand Strategy jobs in Michigan are:

What cities in Michigan are hiring for Director Brand Strategy jobs?

Cities in Michigan with the most Director Brand Strategy job openings:

Director Brand Strategy jobs near you
Infographic showing various Director Brand Strategy job openings in Michigan as of August 2026, with employment types broken down into 72% Full Time, 23% Part Time, 2% Temporary, 2% Contract, and 1% Nights. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution.

Vice President Director, Brand Strategy

Starcom Mediavest Group Germany Gmbh

Birmingham, MI • On-site

$129K - $177K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 19 days ago

Job description

Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
Job Description
As Vice President/ Director of Brand Strategy, you'll take ownership in driving the impact of our business, leading the charge for us to become a more influential partner to CMOs and CEOs through the quality of our ideas and our creative work.
Responsibilities
Day to day, you'll be tasked with:
  • Shaping and articulating a clear strategic vision that aligns creativity, data, and cultural relevance to drive brand growth.
  • Translating business challenges into actionable brand platforms that drive measurable results.
  • Overseeing strategy across Brand, Digital, Comms, and Media to ensure consistency and connection throughout the brand experience.
  • Partnering with the Creative Director and providing inspiration for the Creative Department
  • Championing the fusion of creativity and intelligence - ensuring every idea is emotionally powerful and strategically sound.
  • Driving deep understanding of people, culture, and context - turning insights into ideas that resonate emotionally and drive action.
  • Advocating for the consumer's voice at every stage of the brand journey
  • Leading the charge to create and champion our own original organizing ideas, and reducing our reliance on activating those of other agencies
  • Partnering with Data & Analytics teams to bring performance and behavioral insights into brand storytelling.
  • Measuring the impact of brand work through effectiveness frameworks, KPIs, and cultural traction.
  • Representing the agency's strategic voice externally - through pitches, conferences, and thought leadership.
  • Managing and mentoring mid-level planners and rising Brand Strategy talent
  • Serving as both an anchor and springboard for the other strategic capabilities: Marketing, Media & Strategy & Analysis
  • Acting as Guardian angel for Relationship Leads, a trusted partner to Clients, and an ally for New Business

Qualifications
We're looking for a Vice President/ Director with outstanding experience that includes:
  • A four year college degree and 10 to 12 years of experience in account planning/brand strategy, preferably in an advertising agency
  • A knack for finding 'real' insights and presenting them in a way that inspires creative
  • Keen ability to navigate originating ideas/brand experiences
  • A collaborative spirit, shepherding solutions through with other strategists and agency partners
  • Willingness to roll up the sleeves to help bring great ideas to life
  • Proven influence at the CMO level and beyond
  • Persuasiveness and the confidence to excite clients to buy into powerful ideas
  • A reputation for being exceptionally insightful, enterprising, articulate and convincing
  • The wisdom and patience to not try and boil an ocean: This is about changing a large business from within
  • Willingness to travel as needed - you're open to new places, new faces and new ideas
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL• E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Got the sparkle? Apply if you believe your unique skills are a fit.
Additional Information
Digitas is an equal opportunity employer.
Additional Information
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $129,485.00 - USD $177,200.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028.

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