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Director Brand Strategy Jobs (NOW HIRING)

Kele

Director, Brand Strategy

Memphis, TN · On-site +1

Summary The Director, Brand Strategy synthesizes customer insights, market intelligence, and behavioral data to translate Kele's brand vision into activations that deepen customer connection and ...

KELE

Director, Brand Strategy

Memphis, TN

Summary The Director, Brand Strategy synthesizes customer insights, market intelligence, and behavioral data to translate Kele's brand vision into activations that deepen customer connection and ...

Moore

Director, Brand Strategy

Lanham, MD

The Director, Brand Strategy leads the development and evolution of integrated brand strategy for Moore's communications initiatives. This role serves as the senior strategic advisor responsible for ...

iHerb

Director, Brand Strategy

Irvine, CA

We are seeking a Director, Brand Strategy to define, evolve, and scale iHerb's global brand strategy at the enterprise level. This role is fundamentally strategic, focused on long-term brand ...

Moore DM Group LLC

Director, Brand Strategy

Lanham, MD · On-site +1

$125K - $150K/yr

Description The Director, Brand Strategy leads the development and evolution of integrated brand strategy for Moore's communications initiatives. This role serves as the senior strategic advisor ...

iHerb

Director, Brand Strategy

Irvine, CA · On-site

We are seeking a Director, Brand Strategy to define, evolve, and scale iHerb's global brand strategy at the enterprise level. This role is fundamentally strategic, focused on long-term brand ...

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How much do director brand strategy jobs pay per year?

As of Jun 9, 2026, the average yearly pay for director brand strategy in the United States is $127,565.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,000.00 and $150,000.00 per year, depending on experience, location, and employer.

What does a Director of Brand Strategy do?

A Director of Brand Strategy is responsible for developing and overseeing a company's brand positioning, messaging, and long-term strategic vision. They conduct market research, analyze consumer trends, and collaborate with marketing, creative, and product teams to ensure brand consistency and impact. Their goal is to enhance brand awareness, differentiate from competitors, and drive customer engagement. This leadership role requires strong analytical, creative, and communication skills to align branding efforts with business objectives.

What are some typical challenges a Director Brand Strategy faces in this role?

One common challenge for Directors of Brand Strategy is navigating market shifts and evolving consumer preferences while ensuring brand consistency across all channels. You may also encounter the need to align diverse stakeholders, from creative teams to executive leadership, around a unified brand vision. Balancing long-term strategic planning with short-term tactical demands is a frequent aspect of the role. Success often comes from staying agile, leveraging data-driven insights, and fostering strong collaboration throughout the organization.

What are the key skills and qualifications needed to thrive in the Director Brand Strategy position, and why are they important?

To thrive as a Director Brand Strategy, you need expertise in brand management, market research, strategic planning, and a bachelor's or master's degree in marketing, communications, or a related field. Familiarity with analytics platforms, brand tracking tools, and content management systems is often required, along with certifications like Brand Management or Digital Marketing. Outstanding leadership, creative problem-solving, and persuasive communication skills set top candidates apart. These capabilities enable you to create and execute compelling brand strategies that drive business growth and foster lasting customer engagement.

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Director Brand Strategy jobs near you
Infographic showing various Director Brand Strategy job openings in the United States as of May 2026, with employment types broken down into 1% As Needed, 85% Full Time, 13% Part Time, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $127,565 per year, or $61.3 per hour.
Director, Brand Strategy

Director, Brand Strategy

Kele

Memphis, TN • On-site, Remote

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 5 days ago

Job description

Founded in 1983, Kele Inc. is a leading distribution, and solutions partner with national reach and a global presence. Built around our customers and powered by our people, Kele provides millions of in-stock parts from more than 300 brands to drive automation & efficiency in nearly every type of facility, from office towers and factories to data centers and hospitals.
Our goal is to empower progress for maintenance managers, engineers, contractors, and all those building the future. We do this by delivering parts rapidly, providing custom assemblies upstream, and offering unmatched support to ensure projects run smoothly and downtime is minimized.
With 12 locations nationwide and headquarters in Tennessee, Kele combines deep technical expertise, rapid logistics, and a solutions-first mindset to help customers simplify supply chains, meet tight schedules, and deliver high-quality outcomes.
Kele fosters a culture rooted in collaboration, innovation, and customer obsession, empowering associates at every level to contribute, grow, and make a meaningful impact.
We are currently hiring for the role of Director, Brand Strategy.
Summary
The Director, Brand Strategy synthesizes customer insights, market intelligence, and behavioral data to translate Kele's brand vision into activations that deepen customer connection and accelerate market penetration. This role operationalizes the brand through persona development, behavioral mapping, and differentiated value propositions that drive measurable growth. This leader ensures Kele's brand architecture and messaging frameworks reflect how customers think, decide, and buy to enhance loyalty and set Kele apart in a crowded marketplace. The Director partners across Marketing, Sales, and Customer Experience to ensure every channel, message, and program reinforces Kele's unique position in the industry. This position reports to the VP, Brand Strategy with preferred base in Memphis, TN.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
  • Customer, Market & Insights - Summarize and elevate customer and market intelligence (qualitative & quantitative) to guide decision-making. Monitor competitors, surface business-impact opportunities, and translate insights into actions that expand market share, enhance Kele's differentiation, and strengthen brand health.
  • Unified Brand Strategy - Own activation criteria and population models. Continuously refine brand architecture, behavioral playbooks, and identify opportunities for customer lifecycle programs that strengthen market connection.
  • Brand Positioning - Lead competitive analysis to identify whitespace and growth potential. Define opportunities where Kele's service levels and capabilities can capture share and drive preference.
  • Activation Stewardship & Strategy - Leverage brand and behavioral playbooks to evaluate and forecast the ROI of new activations. Define audience and decision points to scope activation opportunities that reinforce brand equity and growth.
  • Cross-Functional Leadership - Serve as a business partner to integrate brand intelligence and internal feedback loops. Champion change management to ensure successful activation across departments.
  • Definition of Success - Partner with Analytics to bring brand KPIs and proof points to life (like NPS). Monitor performance, identify trends, and recommend actions that link brand initiatives to total company growth and customer penetration by market.

Qualifications
  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 8+ years of progressive brand leadership experience, ideally within B2B markets.
  • Deep analytical background-able to synthesize & interpret customer data, segmentation, and performance metrics.
  • Proven ability to translate customer insights into actionable brand strategies.
  • Experience overseeing brand identity, messaging frameworks, and corporate communications.
  • Demonstrated success managing multi-channel brand programs and large-scale campaigns.

Skills and Competencies
  • Customer-obsessed attitude-committed to delivering best-in-class experiences and continuously improving how customers interact with the brand.
  • Strategic thinker with a deep understanding of customer-driven branding.
  • Exceptional leadership skills with experience managing and inspiring crossfunctional teams.
  • Strong storytelling and communication abilities, both written and verbal.
  • Data-informed decision maker skilled at integrating insights into creative execution.
  • Expertise in brand governance, voice/tone development, and content strategy.
  • Collaborative mindset with the ability to influence across all organizational levels.
  • Entrepreneurial and adaptable, thriving in a dynamic, fast-paced environment.

Kele Companies offers all full-time associates the following benefits and perks:
  • Medical, vision, and dental insurance
  • HSA
  • FSA (medical and dependent care)
  • 401(k) with employer match up to 4% with immediate vesting
  • Employer-paid short- and long-term disability coverage
  • Employer-paid basic life and AD&D insurance; supplemental life for employees and dependents available
  • Paid time off and paid holidays

Bachelor's degree in Marketing, Communications, Business, or
related field.
8+ years of progressive brand leadership experience, ideally within
B2B markets.
Deep analytical background-able to synthesize & interpret customer
data, segmentation, and performance metrics.
Proven ability to translate customer insights into actionable brand
strategies.
Experience overseeing brand identity, messaging frameworks, and
corporate communications.
Demonstrated success managing multi-channel brand programs and
large-scale campaigns.

Apply