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Director Consumer Strategy Jobs (NOW HIRING)

Consumer Data Activation Lead (CDAL) Lives in: LUXE Division This highly visible role will collaborate with the team in developing and executing a best in class integrated consumer strategy across ...

The Director, Consumer Insights is an enterprise insights leader responsible for translating ... Enterprise Insights Strategy Generate foundational consumer, shopper, category, and industry ...

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Director Consumer Strategy information

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$67K

$154.1K

$207.5K

How much do director consumer strategy jobs pay per year?

As of Jul 13, 2026, the average yearly pay for director consumer strategy in the United States is $154,081.00, according to ZipRecruiter salary data. Most workers in this role earn between $142,500.00 and $171,500.00 per year, depending on experience, location, and employer.

What does a Director of Consumer Strategy do?

A Director of Consumer Strategy is responsible for developing and implementing strategies to understand and meet the needs of consumers. They analyze market trends, consumer behavior, and competitive landscapes to create plans that drive business growth and customer satisfaction. This role often involves collaborating with marketing, product development, and sales teams to ensure that organizational goals align with consumer expectations. Additionally, Directors of Consumer Strategy use data-driven insights to identify new opportunities and improve existing products or services.

What are the key skills and qualifications needed to thrive as a Director of Consumer Strategy, and why are they important?

To excel as a Director of Consumer Strategy, you typically need a background in marketing, business, or analytics, along with extensive experience in consumer insights and strategic planning. Familiarity with data analytics platforms, CRM systems, and market research tools, as well as an MBA or related certification, is often required. Outstanding leadership, communication, and critical thinking skills help drive cross-functional collaboration and innovative strategies. These competencies are crucial for aligning organizational goals with evolving consumer behaviors to achieve sustainable business growth.

How does a Director of Consumer Strategy typically collaborate with cross-functional teams to drive business objectives?

A Director of Consumer Strategy often works closely with marketing, product development, data analytics, and sales teams to align consumer insights with company goals. This collaboration involves leading strategic planning sessions, sharing market research findings, and ensuring that consumer trends inform key business decisions. Regular communication and coordinated project management are essential, as the director must bridge gaps between departments and foster a unified approach to strategy execution. These partnerships help ensure that the organization's consumer-focused initiatives are both effective and aligned with broader business objectives.

What is the difference between Director Consumer Strategy vs Consumer Insights Manager?

AspectDirector Consumer StrategyConsumer Insights Manager
Required CredentialsBachelor's degree, often MBA, experience in strategy or marketingBachelor's or master's in marketing, psychology, or related field
Work EnvironmentStrategic planning, cross-department collaboration, executive meetingsData analysis, consumer research, report creation
Employer & Industry UsageUsed in marketing, retail, consumer goods companiesCommon in market research firms, consumer goods, retail
Search & Comparison IntentUnderstanding strategic roles, career path, responsibilitiesFocus on research, data analysis, consumer insights

The main difference is that the Director Consumer Strategy focuses on developing overarching consumer strategies and guiding company direction, while the Consumer Insights Manager concentrates on gathering and analyzing consumer data to inform those strategies. Both roles are essential in consumer-focused industries but differ in scope and seniority.

More about Director Consumer Strategy jobs
What cities are hiring for Director Consumer Strategy jobs? Cities with the most Director Consumer Strategy job openings:
What states have the most Director Consumer Strategy jobs? States with the most job openings for Director Consumer Strategy jobs include:
Infographic showing various Director Consumer Strategy job openings in the United States as of July 2026, with employment types broken down into 84% Full Time, 15% Part Time, and 1% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $154,081 per year, or $74.1 per hour.
Director, Consumer Strategy

Director, Consumer Strategy

L'Oreal

New York, NY • On-site

$138/hr

Full-time

Posted 16 days ago


L'Oreal rating

7.2

Company rating: 7.2 out of 10

Based on 77 frontline employees who took The Breakroom Quiz

3rd of 24 rated health and beauty retailers


Job description

Consumer Data Activation Lead (CDAL)
Lives in: LUXE Division
This highly visible role will collaborate with the team in developing and executing a best in class integrated consumer strategy across all multi-channels including digital properties for the brand. They will be responsible for the execution and continuous refinement of the 1st party consumer data strategy as well as CRM activation strategy. The candidate will work closely with multiple business stakeholders, agencies and division/corporate teams to manage email briefing, execution and post-campaign analysis and consumer data acquisition and retention strategies and execution, they will work on 'Single View of Consumer' learnings and provide insights on customer value and customer segments. This role will also include management of loyalty driving initiatives to help drive consumer engagement.
The successful candidate will have a demonstrated track record of professional excellence particularly in the fields of full funnel media strategy as it relates to 1st Party Data, CRM across full consumer lifecycle and platform (mobile, print, email, omni-channel) as well as strong, strategic approach around consumer retention and loyalty marketing initiatives in high-growth market-leading companies.
Responsibilities:
  • Database growth,hygieneand insights
  • Manage consumerdatabase,rich data collection,check foraccuracyand mine forinsights
  • Innovate oncustomeracquisition strategyandlead generationto grow quality at scale
  • Leverage deepconsumer insightsfrom first-party data in CRM,media activation, and cleanroom partnerships/publishers
  • Consumer CRM strategy, activation,personalizationand testing
  • Tailor CRM approaches to fitspecific brand needs and goals,partnering withmarketing, IT and CDMO
  • Run consumercampaign strategy;designbrieffor email / SMScampaigns; measure andoptimizecampaign ROI
  • Conduct regular reporting to understand campaign and audience performance
  • EvolveCRMcommunication towards automation and triggers where relevant
  • Coordinate with the DMI & brand marketers on the consumer strategy and digital and CRM components of omnichannel activations
  • Manage external partner (Accenture, Attentive and others) in campaign support, execution and QA
  • Design and manage loyalty initiatives that enhance customer retention and value, using insights from broader Div / Multi-div resources
  • Enhance testing practices to improve campaign personalization and segmentation for more effective targeting
  • Consumer audience strategy for media activation
  • Lead audience strategy and integrate with brand media & agency partner

  • Evaluate top audience usage, performance and sizing and translate findings to future campaigns
  • Leverage Div / Multi-div levels insights and resources to enhance first-party audience strategies

Role Evolution:
Qualifications:
  • Must have proven track record in driving CRM strategies, opt-ins, database growth, digital engagement, ecommerce sales, and analytics across channels
  • Strong presentation skills and a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders
  • Excellent teamwork skills
  • A facilitator and collaborator; able to work in fast-paced, demanding environment
  • Advanced analytical skills and in-depth database segmentation experience
  • Ability to work closely with a diverse group of individuals of various functional disciplines
  • Big-picture thinker and experience in a dynamic, high-growth environment
  • Must possess excellent creative, organizational,verbal and written communication skill

Education/Experience:
  • BA/BS in Marketing, Communications, Business Management. MBA preferred, not required.
  • Relevant industry experience with 5+ years' experience specifically in CRM and loyalty,required.
  • Experience managing a loyalty program required
  • Experience with programmatic media isa must with experience working with cleanroom platforms.
  • Strong and proven interactive track record/performance.
  • Background/interest in cosmetics/beauty/hair/skin care preferred

Salary: $138-200K

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About L'Oreal

Sourced by ZipRecruiter

L'Oreal, based in New York, NY, US, is a globally recognized leader in the beauty and cosmetics industry. Founded in 1909 by French chemist, Eugène Schueller, L'Oreal started off as a hair dye company and has since significantly expanded its product lines and geographical reach. Today, L'Oreal offers a diverse array of products ranging from skincare, cosmetics, hair care, and perfumes. Operating in over 130 countries, L'Oreal's mission is to provide anyone, anywhere with beauty products that meet the infinite diversity of their beauty needs and desires. It is committed to sustainable business practices and continually innovates to reduce its environmental impact, contributions which were recognized when it was named one of the "World's Most Ethical Companies" by Ethisphere Institute in 2020.

Industry

Consumer goods and commercial equipment rental services

Company size

10,000+ Employees

Headquarters location

New York, NY, US

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