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Director Consumer Strategy Jobs (NOW HIRING)

Betty

Director of Consumer Strategy

Chicago, IL

$140K - $165K/yr

Position Overview Betty is looking for a Director of Consumer Strategy who doesnt just understand culturebut knows how to turn that understanding into ideas that shape it. This role is for a ...

Betty

Director of Consumer Strategy

Chicago, IL

$140K - $165K/yr

Position Overview Betty is looking for a Director of Consumer Strategy who doesnt just understand culturebut knows how to turn that understanding into ideas that shape it. This role is for a ...

Betty

Director of Consumer Strategy

Chicago, IL

$140K - $165K/yr

Position Overview Betty is looking for a Director of Consumer Strategy who doesnt just understand culturebut knows how to turn that understanding into ideas that shape it. This role is for a ...

Betty

Director of Consumer Strategy

Chicago, IL

$140K - $165K/yr

Position Overview Betty is looking for a Director of Consumer Strategy who doesn't just understand culture--but knows how to turn that understanding into ideas that shape it. This role is for a ...

Betty

Director of Consumer Strategy

Chicago, IL

$140K - $165K/yr

Position Overview Betty is looking for a Director of Consumer Strategy who doesnt just understand culturebut knows how to turn that understanding into ideas that shape it. This role is for a ...

Betty

Director of Consumer Strategy

Chicago, IL

$140K - $165K/yr

Position Overview Betty is looking for a Director of Consumer Strategy who doesnt just understand culturebut knows how to turn that understanding into ideas that shape it. This role is for a ...

Betty

Director of Consumer Strategy

Chicago, IL

$140K - $165K/yr

Position Overview Betty is looking for a Director of Consumer Strategy who doesnt just understand culturebut knows how to turn that understanding into ideas that shape it. This role is for a ...

Sirva

Director, Consumer Marketing

Oakbrook Terrace, IL

$120K - $160K/yr

Go-to-Market Strategy & Creative Oversight : Lead GTM planning for new and evolving consumer ... Direct qualitative and quantitative research (surveys, panels, testing) and gather voice-of-the ...

Interdependence

Account Director, Consumer

Chicago, IL · On-site +1

THE ROLE Interdependence is seeking a seasoned, strategic Account Director to lead integrated communications programs across our Consumer Brands, Travel, and Entertainment portfolio. This role is ...

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Director Consumer Strategy information

See salary details

$67K

$154.1K

$207.5K

How much do director consumer strategy jobs pay per year?

As of May 31, 2026, the average yearly pay for director consumer strategy in the United States is $154,081.00, according to ZipRecruiter salary data. Most workers in this role earn between $142,500.00 and $171,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Consumer Strategy, and why are they important?

To excel as a Director of Consumer Strategy, you typically need a background in marketing, business, or analytics, along with extensive experience in consumer insights and strategic planning. Familiarity with data analytics platforms, CRM systems, and market research tools, as well as an MBA or related certification, is often required. Outstanding leadership, communication, and critical thinking skills help drive cross-functional collaboration and innovative strategies. These competencies are crucial for aligning organizational goals with evolving consumer behaviors to achieve sustainable business growth.

How does a Director of Consumer Strategy typically collaborate with cross-functional teams to drive business objectives?

A Director of Consumer Strategy often works closely with marketing, product development, data analytics, and sales teams to align consumer insights with company goals. This collaboration involves leading strategic planning sessions, sharing market research findings, and ensuring that consumer trends inform key business decisions. Regular communication and coordinated project management are essential, as the director must bridge gaps between departments and foster a unified approach to strategy execution. These partnerships help ensure that the organization's consumer-focused initiatives are both effective and aligned with broader business objectives.

What does a Director of Consumer Strategy do?

A Director of Consumer Strategy is responsible for developing and implementing strategies to understand and meet the needs of consumers. They analyze market trends, consumer behavior, and competitive landscapes to create plans that drive business growth and customer satisfaction. This role often involves collaborating with marketing, product development, and sales teams to ensure that organizational goals align with consumer expectations. Additionally, Directors of Consumer Strategy use data-driven insights to identify new opportunities and improve existing products or services.

What is the difference between Director Consumer Strategy vs Consumer Insights Manager?

AspectDirector Consumer StrategyConsumer Insights Manager
Required CredentialsBachelor's degree, often MBA, experience in strategy or marketingBachelor's or master's in marketing, psychology, or related field
Work EnvironmentStrategic planning, cross-department collaboration, executive meetingsData analysis, consumer research, report creation
Employer & Industry UsageUsed in marketing, retail, consumer goods companiesCommon in market research firms, consumer goods, retail
Search & Comparison IntentUnderstanding strategic roles, career path, responsibilitiesFocus on research, data analysis, consumer insights

The main difference is that the Director Consumer Strategy focuses on developing overarching consumer strategies and guiding company direction, while the Consumer Insights Manager concentrates on gathering and analyzing consumer data to inform those strategies. Both roles are essential in consumer-focused industries but differ in scope and seniority.

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Director Consumer Strategy jobs near you
Director of Consumer Strategy

Director of Consumer Strategy

Betty

Chicago, IL

$140K - $165K/yr

Full-time, Part-time

Medical, Dental, Vision, Retirement, PTO

Posted 9 days ago

Job description

Betty is a fully integrated creative agency devoted to building better. You name it, we probably want to improve it. And we want to work with someone who feels the same way. We're looking for an energetic, inclusive, fun-loving person whod rather lead than follow. Someone who prioritizes creating remarkable work, strengthening client relationships, contributing to agency growth, and building consumer experiences for an increasingly multicultural and global world.

Position Overview

Betty is looking for a Director of Consumer Strategy who doesnt just understand culturebut knows how to turn that understanding into ideas that shape it.

This role is for a strategic thinker and doer who believes the most effective ideas today are built for how people actually connect, create, and engageespecially in social and modern channels. You know how to develop strategies that unlock bold, socially fluent creative that doesnt just capture attention, but drives real impact for brands.

Youll play a key role in leading strategy for priority clients and new business, working closely with account and creative teams to shape work that is both culturally relevant and commercially effective. Youre not removed from the workyoure in itguiding briefs, sharpening insights, and helping ideas get better at every stage.

Youll also be a critical contributor in new business, helping craft clear, compelling strategic narratives that show how brands can win in a fast-moving, social-first landscape.

Betty is a fully integrated agency within Quad, and this role partners across disciplines to deliver connected, modern solutions that drive growth.

Key Responsibilities

Social-First Strategic Development

Develop strategies grounded in how people actually engage todayacross social platforms, communities, creators, and culture. Ensure briefs and outputs are designed to inspire work that is native to social and built to perform in-market.

Creative Partnership

Work side-by-side with creative teams to shape ideas from the start. Bring sharp insights, clear tensions, and strategic direction that lead to modern, participation-driven creativenot just traditional campaigns.

Hands-On Leadership on Key Business

Lead strategy for key clients and new business opportunities. Stay close to the workguiding thinking, elevating output, and ensuring strategies translate into ideas that move the needle.

New Business Contribution

Play a central role in pitcheshelping develop and present strategic narratives that are clear, differentiated, and rooted in how brands grow in todays landscape.

Cultural & Consumer Insight Development

Leverage data, research, and cultural fluency to uncover insights that fuel ideas people care aboutideas designed to be engaged with, shared, and acted on.

Integrated Strategy Development

Partner across creative, media, and Quad teams to ensure strategies are connected, actionable, and optimized for how ideas show up across channels.

Team Contribution & Mentorship

Support and mentor junior strategists, helping elevate their thinking and craft while contributing to a collaborative, creatively ambitious strategy team.

Core Agency Values

People Obsessed We start with peopletheir behaviors, passions, and communitiesand build strategies that reflect how they actually live and engage today.

Creatively Fresh We reject bland. We push for ideas that feel current, culturally relevant, and impossible to ignore.

Always Tenacious We fight for the workbringing energy, conviction, and persistence to deliver ideas that truly break through

Who You Are

7+ years of strategy experience, ideally agency-side.

Proven record of award-winning, growth-driving work.

A strong, inspiring storyteller.

A generous collaborator and mentor.

Fluent in data and curious about AI and social

Travel

Availability to travel approximately once per month for client meetings

Why Betty

We dont do bland. We do work that matters and ideas that move people. At Betty, youll help shape the future of strategy and how modern agencies work.

Good. Better. Betty.

Employees can be expected to be paid an annualized salary range of $140,000 - $165,000, based on variations in knowledge, skills, experience and market conditions.

#LI-RH1


We offer comprehensive benefitsfor eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.

Betty and Quad are proud to be equal opportunity employers. We are committed to creating a place of belonging a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Betty and Quad do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Betty and Quad also prohibit harassment of applicants and employees based on any of these protected categories.

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