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Audience Strategy Jobs (NOW HIRING)

The New York Times

Analyst, Audience Strategy

New York, NY · On-site

$75K - $85K/yr

You will support the Audience Strategy team within The New York Times Advertising. You will conduct in-depth analyses to inform advertising strategies and increase revenue growth. This is a hybrid ...

Moore

Director, Audience Strategy

Lanham, MD · Remote

The Director, Audience Strategy, works in our Audience Planning service line and partners with teams across Moore to support client success. Working closely with the VP of Audience Strategy and other ...

Etsy

Senior Audience Strategy Manager

Brooklyn, NY · On-site +1

$157K - $203K/yr

Etsy is seeking a highly motivated, creative, and analytical Senior Audience Strategy Manager to help craft and lead Etsy's audience strategy for marketing! As a high-impact Individual Contributor ...

Moore DM Group LLC

Director, Audience Strategy

Lanham, MD · On-site +1

$105K - $130K/yr

Description The Director, Audience Strategy, works in our Audience Planning service line and partners with teams across Moore to support client success. Working closely with the VP of Audience ...

Etsy

Senior Audience Strategy Manager

New York, NY · On-site +1

$183K - $237K/yr

Etsy is seeking a highly motivated, creative, and analytical Senior Audience Strategy Manager to help craft and lead Etsy's audience strategy for marketing! As a high-impact Individual Contributor ...

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Audience Strategy information

See salary details

$55.5K

$124.7K

$217.5K

How much do audience strategy jobs pay per year?

As of Jul 22, 2026, the average yearly pay for audience strategy in the United States is $124,659.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,000.00 and $157,500.00 per year, depending on experience, location, and employer.

How does an Audience Strategy professional typically collaborate with content creators and marketing teams?

Audience Strategy professionals work closely with content creators and marketing teams to ensure that campaigns and messaging are tailored to target audiences. They analyze audience data, share insights on trends and preferences, and help shape content strategies to maximize engagement. Regular meetings and data review sessions are common, allowing for ongoing feedback and alignment on goals. This collaboration ensures that content not only reaches the right people but also resonates and drives desired outcomes.

What jobs make $3,000 a day?

High-level roles such as senior executives, specialized surgeons, and successful entrepreneurs can earn $3,000 or more per day. Certain freelance professionals like top-tier consultants, lawyers, or financial advisors may also reach this level with significant experience and client base. These roles typically require advanced skills, certifications, or extensive experience.

What does an audience strategist do?

An audience strategist analyzes target audiences to develop effective marketing and content strategies that increase engagement and reach. They use data analytics tools and consumer insights to identify audience preferences and behaviors, helping organizations tailor their messaging. This role often requires strong communication skills and knowledge of digital platforms and analytics software.

Is PR a high paying career?

Public relations (PR) careers can offer competitive salaries, especially for experienced professionals or those working in large organizations. Entry-level positions tend to pay less, but salaries increase with experience, skills, and industry reputation. Overall, PR can be a financially rewarding field for those with strong communication and strategic skills.

Is strategy a high paying job?

Audience Strategy roles can offer competitive salaries, especially with experience, strong analytical skills, and proficiency in data tools. Compensation varies by industry, location, and level of responsibility, but strategic positions often include benefits and opportunities for advancement.

What is audience strategy?

Audience strategy refers to the process of identifying, understanding, and segmenting target audiences to guide marketing, content, or communication efforts. Professionals in this role analyze data and trends to tailor messages, select appropriate channels, and maximize engagement with specific audience groups. The goal is to ensure that content or campaigns effectively reach and resonate with the intended audience, driving business objectives such as brand awareness, sales, or user growth. Audience strategists often collaborate with marketing, editorial, and product teams to align goals and optimize outreach.

What are the key skills and qualifications needed to thrive in Audience Strategy, and why are they important?

To thrive in Audience Strategy, you need strong analytical skills, a background in marketing or communications, and experience with audience segmentation and data interpretation. Familiarity with analytics platforms like Google Analytics, social media insights tools, and customer relationship management (CRM) systems is typically required. Creative thinking, collaboration, and effective communication are essential soft skills for developing and implementing audience-focused strategies. These abilities are crucial for accurately identifying target audiences and driving engagement, which directly impact a company's marketing effectiveness and business growth.

What is the difference between Audience Strategy vs Content Marketing?

AspectAudience StrategyContent Marketing
Primary FocusIdentifying and segmenting target audiences to tailor messagingCreating and distributing valuable content to attract and engage audiences
Skills & CredentialsMarket research, data analysis, strategic planningContent creation, storytelling, SEO, copywriting
Work EnvironmentMarketing teams, strategic planning sessionsContent teams, digital marketing departments
Industry UsageUsed across marketing, advertising, mediaPrimarily in digital marketing, branding, inbound marketing

Audience Strategy focuses on understanding who the target audiences are and how to reach them effectively. Content Marketing, on the other hand, emphasizes creating compelling content to engage those audiences. While they overlap, Audience Strategy is more about planning and segmentation, whereas Content Marketing is about content creation and distribution.

More about Audience Strategy jobs
What cities are hiring for Audience Strategy jobs? Cities with the most Audience Strategy job openings:
What job categories do people searching Audience Strategy jobs look for? The top searched job categories for Audience Strategy jobs are:
Audience Strategy jobs near you
Infographic showing various Audience Strategy job openings in the United States as of July 2026, with employment types broken down into 86% Full Time, 11% Part Time, 1% Temporary, and 2% Contract. Highlights an 81% Physical, 4% Hybrid, and 15% Remote job distribution, with an average salary of $124,659 per year, or $59.9 per hour.

Audience Strategy Manager

Jackson National Life

Nashville, TN • On-site

Full-time

Re-posted 5 days ago

Job description

If you are an internal associate, please login to Workday and apply through Jobs Hub.

Job PurposeThe Audience Strategy Manager is responsible for defining, developing, and operationalizing customer audience strategies that drive acquisition, engagement, retention, and lifetime value. This individual translates business goals and customer insights into scalable audience frameworks, segmentation strategies, and activation plans across owned, paid, and earned channels.Working closely with marketing sponsors, digital media, analytics, and data teams, the Audience Strategy Manager ensures customer data is transformed into actionable audiences that power personalization, journey orchestration, campaign targeting, and measurement.Essential Responsibilities
  • Develop enterprise audience frameworks aligned to customer lifecycle stages, behaviors, needs, and business priorities.
  • Define audience taxonomy, segmentation methodology, and targeting rules.
  • Identify high-value customer segments, growth opportunities, and suppression strategies.
  • Build scalable segmentation approaches balancing precision, reach, and operational efficiency.
  • Translate audience strategies into executable activation plans across email, paid media, web personalization, mobile, and direct channels.
  • Partner with channel owners to ensure audience consistency across platforms.
  • Define audience eligibility, prioritization, exclusions, and contact strategies.
  • Partner with CDP, CRM, and Operations teams to operationalize audience definitions within platforms such as Adobe Real-Time CDP and Adobe Experience Platform.
  • Establish business requirements for audience creation, enrichment, and activation.
  • Ensure audiences align with identity resolution, consent, and governance standards.
  • Monitor audience performance, penetration, conversion, retention, and engagement metrics.
  • Analyze audience effectiveness and recommend refinements based on business outcomes.
  • Partner with analytics teams on testing strategies, incrementality, holdouts, and experimentation.
  • Serve as the central point of contact for audience requests across business units.
  • Translate business objectives into audience recommendations and prioritization frameworks.
  • Educate stakeholders on audience best practices, governance, and targeting strategy.
Other Duties
  • Performs other duties and/or projects as assigned.
Knowledge, Skills and Abilities
  • Strong understanding of segmentation, customer journeys, first-party data strategy, and personalization.
  • Familiarity with paid media audiences, CRM audiences, and omnichannel activation.
  • Ability to interpret customer insights, analytics, and business needs into actionable targeting strategies.
  • Excellent written and verbal communication and presentation skills with a proven ability to convey complex information and ideas clearly and effectively to a variety of stakeholders and influence decision making.
  • Excellent interpersonal skills with an ability to build and maintain relationships.
  • Strong project management, organizational, and time management skills with the ability to manage and prioritize multiple projects and tasks simultaneously.
Qualifications
  • Bachelor's Degree or equivalent education and experience required.
  • 5+ years of experience in audience strategy, CRM, lifecycle marketing, marketing strategy, customer analytics, or marketing operations required.
  • Experience building audience strategies in a CDP, CRM, DMP, or marketing automation environment required.
  • Hands-on experience with Adobe Real-Time CDP, Adobe Target, Marketo, or similar platforms preferred.
  • Experience with SQL, analytics tools, or BI platforms preferred.
  • Knowledge of privacy, consent, and audience governance frameworks preferred.

Jackson is proud to be an equal opportunity workplace. The Company subscribes to and endorses federal and state laws and regulations relating to equal employment opportunity for all persons without regard to race, color, religion, gender, age, national origin, legally-recognized disability, marital status, legally-protected medical condition, citizenship, ancestry, height, weight, sexual orientation, veteran status, or any other factor not related to the needs of the job. The Company is committed to a policy of equal opportunity. Company facilities and campuses are tobacco-free environments.

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