ZipRecruiter

Log In

1

Audience Strategy Jobs (NOW HIRING)

previous page

Showing results 41-60

All JobsAudience Strategy Jobs

Audience Strategy information

See salary details

$55.5K

$124.7K

$217.5K

How much do audience strategy jobs pay per year?

As of Aug 11, 2026, the average yearly pay for audience strategy in the United States is $124,659.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,000.00 and $157,500.00 per year, depending on experience, location, and employer.

How does an audience strategy professional typically collaborate with content creators and marketing teams?

Audience Strategy professionals work closely with content creators and marketing teams to ensure that campaigns and messaging are tailored to target audiences. They analyze audience data, share insights on trends and preferences, and help shape content strategies to maximize engagement. Regular meetings and data review sessions are common, allowing for ongoing feedback and alignment on goals. This collaboration ensures that content not only reaches the right people but also resonates and drives desired outcomes.

What is audience strategy?

Audience strategy refers to the process of identifying, understanding, and segmenting target audiences to guide marketing, content, or communication efforts. Professionals in this role analyze data and trends to tailor messages, select appropriate channels, and maximize engagement with specific audience groups. The goal is to ensure that content or campaigns effectively reach and resonate with the intended audience, driving business objectives such as brand awareness, sales, or user growth. Audience strategists often collaborate with marketing, editorial, and product teams to align goals and optimize outreach.

What are the key skills and qualifications needed to thrive in audience strategy, and why are they important?

To thrive in Audience Strategy, you need strong analytical skills, a background in marketing or communications, and experience with audience segmentation and data interpretation. Familiarity with analytics platforms like Google Analytics, social media insights tools, and customer relationship management (CRM) systems is typically required. Creative thinking, collaboration, and effective communication are essential soft skills for developing and implementing audience-focused strategies. These abilities are crucial for accurately identifying target audiences and driving engagement, which directly impact a company's marketing effectiveness and business growth.

What is the difference between Audience Strategy vs Content Marketing?

AspectAudience StrategyContent Marketing
Primary FocusIdentifying and segmenting target audiences to tailor messagingCreating and distributing valuable content to attract and engage audiences
Skills & CredentialsMarket research, data analysis, strategic planningContent creation, storytelling, SEO, copywriting
Work EnvironmentMarketing teams, strategic planning sessionsContent teams, digital marketing departments
Industry UsageUsed across marketing, advertising, mediaPrimarily in digital marketing, branding, inbound marketing

Audience Strategy focuses on understanding who the target audiences are and how to reach them effectively. Content Marketing, on the other hand, emphasizes creating compelling content to engage those audiences. While they overlap, Audience Strategy is more about planning and segmentation, whereas Content Marketing is about content creation and distribution.

More about Audience Strategy jobs
What cities are hiring for Audience Strategy jobs? Cities with the most Audience Strategy job openings:
What job categories do people searching Audience Strategy jobs look for? The top searched job categories for Audience Strategy jobs are:
Audience Strategy jobs near you
Infographic showing various Audience Strategy job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 91% Full Time, 5% Part Time, and 3% Contract. Highlights an 81% Physical, 6% Hybrid, and 13% Remote job distribution, with an average salary of $124,659 per year, or $59.9 per hour.

Director, Communications Planning (Audience Strategy)

CMI Media Group

Cherry Hill, NJ

$90K - $180K/yr

Full-time

Re-posted 25 days ago

Job description

The Opportunity: Architecting the Future of Health Marketing
Are you a strategic visionary ready to redefine what's possible in health marketing? CMI Media Group is seeking aDirector, Communications Planningto lead the transformation from traditional communications planning to modern, outcome-driven strategy. This isn't just about planning; it's about architecting omnichannel strategies that integrate data, creativity, media, and technology to drive measurable business growth for the world's leading pharmaceutical and healthcare brands.
This role is for a hands-on practitioner who can simplify the complex, influence senior stakeholders, and execute with precision. You will be instrumental in uncovering powerful consumer insights, shaping customer decision journeys, and ensuring every marketing dollar works harder to deliver tangible results. If you're passionate about solving complex marketing challenges, distilling them into simple, inspiring narratives, and driving real-world impact, this is your chance to lead.
What You'll Do:
  • Lead Strategic Transformation:Drive the evolution of our strategic offerings, ensuring marketing acts as a powerful growth engine for our clients and the agency.
  • Influence & Advise:Serve as a trusted advisor to senior leadership and clients, shaping critical marketing decisions and aligning strategies across diverse cross-functional teams (creative, media, analytics, technology).
  • Drive New Business & Thought Leadership:Elevate our strategic value proposition in new business pitches, craft compelling narratives, and lead industry thought leadership initiatives (speaking, publishing, developing original research) that set new standards in health marketing.
  • Uncover & Apply Insights:Collaborate with Decision Sciences and Audience Intelligence to identify high-value customer segments, map customer decision journeys, and define unifying brand ideas that guide omnichannel engagement.
  • Ensure Executional Excellence:Implement governance models and strategic planning standards, fostering a continuous learning culture that optimizes strategy effectiveness in real-time.
  • Forge Strategic Partnerships:Maintain high-impact relationships with key platform leaders (Google, Meta, Amazon, TikTok, healthcare data providers), translating innovations into strategic advantages for our clients.
What You'll Bring:
  • Experience:12+ years of progressive experience in marketing strategy, media planning, digital strategy, or a related field, ideally within the pharmaceutical, healthcare, or highly regulated industries.
  • Strategic Acumen:A proven track record of developing and executing commercially-driven, outcome-focused strategies that deliver measurable business results (revenue growth, customer acquisition, brand loyalty).
  • Omnichannel & Digital Expertise:Hands-on experience across paid, owned, and earned media, eCommerce, programmatic, and emerging technologies, with a deep understanding of marketing technology.
  • Data Literacy & Analytics:Ability to interpret complex data sets (first-party, third-party, media performance, financial reports) and transform them into actionable marketing strategies, including familiarity with AI-driven insights and attribution modeling.
  • Leadership & Influence:Strong leadership skills with demonstrated experience influencing C-suite executives and aligning diverse cross-functional teams.
  • Storytelling & Persuasion:Exceptional communication and storytelling skills, with a knack for simplifying complex ideas into compelling, inspiring narratives.
  • Agility & Experimentation:A mindset of continuous learning, testing, and refining strategies based on performance signals.
  • Multi-Disciplinary Knowledge:Experience working across at least two or more marketing disciplines (e.g., omnichannel media, brand strategy, performance marketing, analytics, content strategy).
Why CMI Media Group?
At CMI Media Group, we believe in "All for Good." We are a group of hearts and minds who want to make a difference and celebrate being different. We offer:
  • Impactful Work:Contribute to meaningful health outcomes by shaping strategies for leading pharmaceutical brands.
  • Growth & Development:Be part of an agency recognized for talent retention and employee development, with a strong mentorship program and leadership training.
  • Inclusive Culture:Join a company built on inclusion and diversity, with vibrant Employee Community Groups (ECGs) like AZAP, BRAAVE, HERstory, Mi Gente Unidos, PLUS+, Shalom, Thrive, and GEMS, fostering a sense of belonging for all.
  • Community Engagement:Extend your passion for service through our philanthropic initiatives and volunteer efforts.
  • Flexible Work:We value work-life balance and offer flexible working arrangements.
Ready to lead the future of health marketing? Apply today and help us drive "All for Good."
The base salary for this position at the time of this posting may range from $90,000 to $180,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Employment Type: Senior Leadership

Apply