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Director Of Digital Strategy Jobs (NOW HIRING)

As the Associate Director of Digital Strategy , you will provide leadership oversight of digital strategy for our nonprofit clients, including those we serve on behalf of partner agencies at Moore.

Director of Digital (Paid Media + SEO + Digital Optimization) RedRover is seeking a results ... You thrive at the intersection of strategy, technology, AI, and performance-and you're known for ...

Director of Digital (Paid Media + SEO + Digital Optimization) RedRover is seeking a results ... You thrive at the intersection of strategy, technology, AI, and performance-and you're known for ...

The Head of Digital & Strategy leads GTI's continued evolution toward a product-driven organization, establishing modern product management practices and aligning technology investments with ...

The Head of Digital & Strategy leads GTI's continued evolution toward a product-driven organization, establishing modern product management practices and aligning technology investments with ...

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Director Of Digital Strategy information

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$97.5K

$142.5K

$194.5K

How much do director of digital strategy jobs pay per year?

As of Jul 14, 2026, the average yearly pay for director of digital strategy in the United States is $142,462.00, according to ZipRecruiter salary data. Most workers in this role earn between $107,000.00 and $176,000.00 per year, depending on experience, location, and employer.

What does a digital strategy director do?

A digital strategy director develops and oversees a company's online marketing and digital initiatives to achieve business goals. They analyze market trends, coordinate cross-functional teams, and utilize tools like analytics platforms to optimize digital campaigns and presence.

What are the key skills and qualifications needed to thrive as a Director of Digital Strategy, and why are they important?

To thrive as a Director of Digital Strategy, you need deep expertise in digital marketing, data analytics, and business strategy, often supported by a bachelor's or master's degree in marketing, communications, or a related field. Familiarity with digital advertising platforms, web analytics tools (like Google Analytics), CRM systems, and project management software is essential. Strong leadership, strategic thinking, and excellent communication skills help drive cross-functional collaboration and innovation. These skills and qualities are crucial for designing effective digital initiatives that align with business goals and deliver measurable results.

How does a Director of Digital Strategy typically collaborate with other departments to drive company objectives?

A Director of Digital Strategy works closely with cross-functional teams such as marketing, IT, sales, and product development to ensure alignment on digital initiatives and overarching business goals. This role often facilitates regular strategy meetings, coordinates integrated campaigns, and ensures digital efforts complement both online and offline activities. Effective communication and project management skills are key, as the director must balance input from various stakeholders while driving unified digital strategies forward. Collaboration is essential for identifying opportunities, resolving challenges, and maximizing the impact of digital investments.

What does a Director of Digital Strategy do?

A Director of Digital Strategy is responsible for developing and overseeing a company's digital initiatives to achieve business goals. This role involves creating strategies for online marketing, social media, content, and digital platforms, as well as leading teams to execute these plans. They analyze digital trends, measure campaign effectiveness, and ensure that digital efforts align with the overall business objectives. Directors of Digital Strategy often collaborate with other departments to integrate digital solutions and stay ahead of market trends.

How much does a director of digital strategy make?

The average salary for a director of digital strategy typically ranges from $100,000 to $180,000 annually, depending on experience, industry, and location. Senior roles with extensive experience and in large organizations can earn higher compensation, often including bonuses and stock options.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as Digital Strategy Director, Media Director, or Senior Content Executive often have salaries reaching or exceeding $150,000 annually, especially with extensive experience, leadership skills, and proficiency in analytics tools. These positions typically require strong strategic planning, industry knowledge, and sometimes advanced certifications or a track record of successful campaigns.
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Infographic showing various Director Of Digital Strategy job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $142,462 per year, or $68.5 per hour.
DIRECTOR OF DIGITAL STRATEGY

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University Of California rating

8.5

Company rating: 8.5 out of 10

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Job description

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Job ID
85032
Location
Oakland
Full/Part Time
Full Time
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For UCOP internal applicants, please login to the internal candidate gateway at: Jobs at UCOP

UC OFFICE OF THE PRESIDENT

At the University of California (UC), your contributions make a difference. A world leader producing Nobel and Pulitzer Prize recipients with over 150 years of groundbreaking research transforming the world. Choose a career where you can leverage your knowledge, skills and aspirations to inspire and support some of the greatest minds in the world, and those who will follow in their footsteps. Working at the University of California is being part of a unique institution, and a vibrant and diverse community. At the University of California, Office of the President, we propel our mission through impactful work locally, in government centers and systemwide. We are passionate people, serving the greater good.

The University of California, one of the largest and most acclaimed institutions of higher learning in the world, is dedicated to excellence in teaching, research and public service. The University of California Office of the President is the headquarters to the 10 campuses, six academic medical centers and three national laboratories and enrolls premier students from California, the nation and the world. Learn more about the UC Office of the President

DEPARTMENT OVERVIEW

The Digital and Creative Strategy department helps build public understanding and support for the University of California and its mission through innovative and engaging digital, print, and other physical products. We work to steward the UC brand and to ensure a positive user experience for our varied audiences. As a team, we strive to build products we're proud of, create processes that empower, and cultivate a culture where all can be authentic, inspired and valued.

POSITION SUMMARY

The Director of Digital Strategy is a strategic leader charged with guiding the vision and development of UC systemwide digital products. This role leads the Digital Product team, overseeing UX, content strategy, and development for systemwide websites, applications, and tools. The Director is responsible for the end-to-end development of digital products, ensuring they align with the university's mission and departmental priorities. Reporting to the Senior Director of Digital and Creative Strategy, this role also serves as a key advisor to leadership and internal and external partners, ensuring products remains engaging, usable, accessible, and on-brand.

RESPONSIBILITIES

  • Management and digital strategy (50%):
    • Guides digital product ideation, development and execution, effectively balancing business, user, accessibility, branding, design, content and technology needs.
    • Creates cohesive, best-in-class digital experiences through ongoing cross-functional collaboration.
    • Ensures design consistency and adherence to brand guidelines, preserving systemwide brand identity across all digital products.
    • Establishes and guides strategy for UCOP's flagship properties, various program sites and applications.
    • Builds consensus for both strategic and tactical decisions through ongoing collaboration with colleagues, partners and vendors.
    • Uses UX methodologies to ground ongoing decision-making while driving iterative product improvement.
    • Manages, mentors and trains individual team members, ensuring continued professional development and engagement.
    • Establishes goals and objectives that align with departmental priorities, tracking both personal and team progress.
    • Remains up-to-date on emerging UX, technology and content strategy trends, helping to advance department-wide thinking and best practices.
  • Consultation and collaboration (25%):
    • Acts as the primary liaison between ER&C, ITS, and external vendors, ensuring seamless coordination.
    • Partners with leadership and cross-functional teams to advise on digital strategies, ensuring products effectively support UC's priorities.
    • Fosters relationships with key stakeholders across UCOP and the UC system to drive collaboration and alignment on key initiatives.
  • Project management (25%):
    • Develops project plans, budgets, and timelines for multiple digital projects of varying scope.
    • Ensures the delivery of high-quality digital products on time and within budget, balancing strategic goals with execution.
    • Anticipates and proactively addresses challenges, providing solutions to mitigate risks before they impact project success.

REQUIRED QUALIFICATIONS

  • Expertise in end-to-end digital product development, including UX design, content strategy, project planning, and technical execution, with a deep understanding of UX/UI best practices and accessibility standards.
  • Strong leadership and team management experience, with the ability to communicate clearly about resources, dependencies, and expectations.
  • Proven ability to hire, train, supervise, develop, and coach staff, fostering a culture of collaboration and innovation.
  • Exceptional interpersonal, communication and relationship-building skills, with the ability to effectively and diplomatically engage stakeholders at all levels.
  • Strategic thinker with strong analytical and problem-solving skills, able to independently generate insights and make informed decisions.
  • Ability to set and communicate a long-term UX and digital strategy, ensuring alignment with institutional priorities.
  • Strong ability to manage multiple projects and deadlines at once.
  • Comfort in a rapid response environment; ability to quickly and effectively deploy digital solutions to emerging needs.

PREFERRED QUALIFICATIONS

  • Familiarity with the University of California system, including the UC Office of the President, and its mission, goals, policies, practices, structure, and achievements.
  • Understanding of current public higher education issues and challenges in the U.S.

EDUCATION

  • Bachelor's degree in a related field and 8+ years' experience leading large web projects in a content strategy and/or user experience role, or an equivalent combination of education and experience.

SALARY AND BENEFITS

Job Title
Communications Manager 1
Job Code
000408
Salary Grade
Grade 25
Payscale:
$150,000 - $170,000, commensurate with experience
The University of California, Office of the President, is required to provide a reasonable estimate of the compensation range for this role. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience. The full salary range shows the growth potential for this position and the pay scale is the budgeted salary or hourly range that the University reasonably expects to pay for this position.

Benefits: For information on the comprehensive benefits package offered by the University visit: Benefits of Belonging

ADDITIONAL INFORMATION

HOW TO APPLY

Please be prepared to attach a cover letter and resume with your application.

APPLICATION REVIEW DATE

The first review date for this job is April 16, 2026. The position will be open until filled.

CONDITIONS OF EMPLOYMENT

Background Check Process: Successful completion of a background check is required for this critical position. Background check process at UCOP

Smoke Free Work Environment: The University of California, Office of the President, is smoke & tobacco-free as of January 1, 2014. UC Smoke & Tobacco Free Policy

As a condition of employment, you will be required to comply with the University of California Policy on Vaccination Programs, as may be amended or revised from time to time. Federal, state, or local public health directives may impose additional requirements.

As a condition of employment, the finalist will be required to disclose if they are subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct, are currently being investigated for misconduct, left a position during an investigation for alleged misconduct, or have filed an appeal with a previous employer.

  • "Misconduct" means any violation of the policies or laws governing conduct at the applicant's previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer.
    • UC Sexual Violence and Sexual Harassment Policy
    • UC Anti-Discrimination Policy for Employees, Students and Third Parties
    • APM - 035: Affirmative Action and Nondiscrimination in Employment

EEO STATEMENT

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

The University of California, Office of the President, strives to make this job board accessible to any and all users. If you have comments regarding the accessibility of our website or need assistance completing the application process, please contact us at: Accessibility or email the Human Resource Department at: epost@ucop.edu.


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