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Director Of Digital Strategy Jobs in Raleigh, NC

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

We're looking for a Digital Marketing Manager to join our Client team, driving hands-on execution of digital strategies across performance marketing channels while managing client relationships and ...

DaVita, Inc.

Director of Business Strategy

Apex, NC · On-site

As the Director of Business Strategy & Operations this position will lead key strategic business initiatives for the Apex Operating Group. In this role, you will be joining the senior leadership team ...

NC SECU

Senior Digital Product Analyst

Raleigh, NC · On-site

Ensure a clear understanding while operating with both a strategic and analytical mindset. * 15 ... Minimum direct years of experience: 5 Years * Experience working in large, enterprise-level ...

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All JobsOf Digital Strategy JobsDirector Of Digital Strategy JobsDirector Of Digital Strategy Jobs in Raleigh, NC

Director Of Digital Strategy information

See Raleigh, NC salary details

$94.8K

$138.5K

$189.1K

How much do director of digital strategy jobs pay per year?

As of Aug 4, 2026, the average yearly pay for director of digital strategy in Raleigh, NC is $138,477.00, according to ZipRecruiter salary data. Most workers in this role earn between $104,000.00 and $171,100.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director of digital strategy?

To thrive as a Director of Digital Strategy, you need deep expertise in digital marketing, data analytics, and business strategy, often supported by a bachelor's or master's degree in marketing, communications, or a related field. Familiarity with digital advertising platforms, web analytics tools (like Google Analytics), CRM systems, and project management software is essential. Strong leadership, strategic thinking, and excellent communication skills help drive cross-functional collaboration and innovation. These skills and qualities are crucial for designing effective digital initiatives that align with business goals and deliver measurable results.

How does a director of digital strategy typically collaborate with other departments to drive company objectives?

A Director of Digital Strategy works closely with cross-functional teams such as marketing, IT, sales, and product development to ensure alignment on digital initiatives and overarching business goals. This role often facilitates regular strategy meetings, coordinates integrated campaigns, and ensures digital efforts complement both online and offline activities. Effective communication and project management skills are key, as the director must balance input from various stakeholders while driving unified digital strategies forward. Collaboration is essential for identifying opportunities, resolving challenges, and maximizing the impact of digital investments.

What does a director of digital strategy do?

A Director of Digital Strategy is responsible for developing and overseeing a company's digital initiatives to achieve business goals. This role involves creating strategies for online marketing, social media, content, and digital platforms, as well as leading teams to execute these plans. They analyze digital trends, measure campaign effectiveness, and ensure that digital efforts align with the overall business objectives. Directors of Digital Strategy often collaborate with other departments to integrate digital solutions and stay ahead of market trends.
What job categories do people searching Director Of Digital Strategy jobs in Raleigh, NC look for? The top searched job categories for Director Of Digital Strategy jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Director Of Digital Strategy jobs? Cities near Raleigh, NC with the most Director Of Digital Strategy job openings:
Director Of Digital Strategy jobs near you
Infographic showing various Director Of Digital Strategy job openings in Raleigh, NC as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $138,477 per year, or $66.6 per hour.

CDP Strategy & Digital Personalization- Director

Pwc

Raleigh, NC • On-site

$122K - $504K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 19 days ago

PwC rating

8.3

Company rating: 8.3 out of 10

Based on 76 frontline employees who took The Breakroom Quiz

25th of 72 rated business consultants

Job description

Industry/Sector

Not Applicable

Specialism

IFS - Clients & Markets

Management Level

Director

Job Description & Summary


The Opportunity


As a Customer Data Platform (CDP) Strategy & Digital Personalization Director, CDP (Customer Data Platform) you will play a pivotal role with CDP implementation & oversight. Your work will involve developing strategies torefinetechnology use, improve employee experiences, and enhance customer engagement, creating an environment where people and technology thrive together.


As aDirector, you will set the strategic direction and lead business growth efforts,makingimpactful decisions while overseeing multiple projects. You are expected to be a guardian of PwC's reputation, understandingthat quality, integrity, inclusion, and a commercial mindset are foundational to our success. You will cultivate potential in others and actively collaborate across the PwC Network,leveragingour collective strength toamplifyclient satisfaction.

Responsibilities


-Leading digital personalization,MarTech, and/or CDP initiatives
-Driving audience segmentation, customer journey orchestration, and cross-channel activation strategies
-Shaping platform roadmaps and implementation strategies;
-Translating businessobjectivesinto scalable digital solutions;
-Leading complex initiatives across business and technical teams;
-Understanding of customer data strategy, integrations, and activation workflows; and,
-Influencing strategic direction across multiple workstreams
What You Must Have


-At least a High School Diploma
-At least 8 years of experience in sales,marketingor PwC experience
What Sets You Apart


-Preference for aBachelor'sdegree
-Proven experience working with and versed inAdobe Experience Cloud products
-Previousexperience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) orsimilar products;
-Understanding of customer profile segmentation and experience in 360-degree view of customers in CDP
-Proventrack recordof managing successful CDP implementation, dataarchitectureand data modeling; preferably with experience working in CDP, CRM
-Deep understanding of data-driven marketing, analytics and relevance / usage of real-time event data and associated attributes;
-Familiarity with CRM and Marketing Automation platforms (i.e.Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.)
- Command ofidentifyingresolution components and enabling technology (i.e.profile merge rules, identitygraph, identity serviceprovider, etc.)
- Working with audience-based digital marketing strategy either at an agency or brand
- Oversight of the CDP technology solution (e.g.oversee steady stateassistingteams, interact with business owners, plan for break / fix and other enhancements / maintenance)

Travel Requirements

Up to 20%

Job Posting End Date

The salary range for this position is: $122,500 - $423,780. For residents of Washington state the salary range for this position is: $122,500 - $504,500. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glanceAs PwC is anequal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.Learn more about how we work: https://pwc.to/how-we-workFor only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all.Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines

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