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Director Of Digital Strategy Jobs (NOW HIRING)

Aquent

Director of Digital Marketing

Charlotte, NC · On-site

$175K - $185K/yr

Jun 22, 2026 The Director of Digital Marketing will lead digital marketing strategies across a premier, multi-location platform in the Home Services/Field Services industry. In this fast-paced and ...

SFMOMA

Director of Digital Experience

San Francisco, CA · On-site

$140K - $167K/yr

Schedule : Full Time, 35 hours/week, at least three days working onsite SFMOMA is seeking a bold, strategic, and execution-driven Director of Digital Experience to lead the vision and delivery of ...

Maps Credit Union

VP of Digital Strategy

Salem, OR

The VP of Digital Strategy manages the Digital team and develops and implements digital strategies to stay at the forefront of industry trends, ensuring our digital banking platform continues to ...

Maps Credit Union

VP of Digital Strategy

Salem, OR

The VP of Digital Strategy manages the Digital team and develops and implements digital strategies to stay at the forefront of industry trends, ensuring our digital banking platform continues to ...

Vitamin Angels

Director of Digital Marketing

Goleta, CA · On-site

$140K - $145K/yr

Major Duties and Responsibilities Digital Strategy & Execution * Lead the development and execution of an integrated digital marketing strategy aligned with organizational goals for brand visibility ...

Alma Lasers

Director of Digital

Buffalo Grove, IL · On-site

$135K - $155K/yr

Position Summary Playing a pivotal role in the strategy, execution, and performance of a modern, revenue-driven digital ecosystem, the Director of Digital shapes how our brand is discovered ...

Alma Lasers

Director of Digital

Chicago, IL · Remote

$135K - $155K/yr

Position Summary Playing a pivotal role in the strategy, execution, and performance of a modern, revenue-driven digital ecosystem, the Director of Digital shapes how our brand is discovered ...

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How much do director of digital strategy jobs pay per year?

As of Jun 10, 2026, the average yearly pay for director of digital strategy in the United States is $142,462.00, according to ZipRecruiter salary data. Most workers in this role earn between $107,000.00 and $176,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Digital Strategy, and why are they important?

To thrive as a Director of Digital Strategy, you need deep expertise in digital marketing, data analytics, and business strategy, often supported by a bachelor's or master's degree in marketing, communications, or a related field. Familiarity with digital advertising platforms, web analytics tools (like Google Analytics), CRM systems, and project management software is essential. Strong leadership, strategic thinking, and excellent communication skills help drive cross-functional collaboration and innovation. These skills and qualities are crucial for designing effective digital initiatives that align with business goals and deliver measurable results.

How does a Director of Digital Strategy typically collaborate with other departments to drive company objectives?

A Director of Digital Strategy works closely with cross-functional teams such as marketing, IT, sales, and product development to ensure alignment on digital initiatives and overarching business goals. This role often facilitates regular strategy meetings, coordinates integrated campaigns, and ensures digital efforts complement both online and offline activities. Effective communication and project management skills are key, as the director must balance input from various stakeholders while driving unified digital strategies forward. Collaboration is essential for identifying opportunities, resolving challenges, and maximizing the impact of digital investments.

What does a Director of Digital Strategy do?

A Director of Digital Strategy is responsible for developing and overseeing a company's digital initiatives to achieve business goals. This role involves creating strategies for online marketing, social media, content, and digital platforms, as well as leading teams to execute these plans. They analyze digital trends, measure campaign effectiveness, and ensure that digital efforts align with the overall business objectives. Directors of Digital Strategy often collaborate with other departments to integrate digital solutions and stay ahead of market trends.
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Director Of Digital Strategy jobs near you
Infographic showing various Director Of Digital Strategy job openings in the United States as of June 2026, with employment types broken down into 90% Full Time, 5% Part Time, and 5% Contract. Highlights an 80% In-person, 2% Hybrid, and 18% Remote job distribution, with an average salary of $142,462 per year, or $68.5 per hour.
Director of Digital Marketing

Director of Digital Marketing

Aquent

Charlotte, NC • On-site

$175K - $185K/yr

Temporary

Medical, Dental, Vision, Retirement, PTO

Posted 27 days ago

Job description

Placement Type:
Permanent
Salary:
$175,000-185,000 Salary
Start Date:
Jun 22, 2026
The Director of Digital Marketing will lead digital marketing strategies across a premier, multi-location platform in the Home Services/Field Services industry. In this fast-paced and highly collaborative role, you will oversee the digital strategy for the entire branch portfolio, driving hyper-local SEO, lead generation, and a dominant digital presence to support a rapidly growing enterprise. The Director of Digital Marketing will manage a team of Digital Marketing Managers, work closely with executive leadership, and provide some marketing execution as needed. The role will comprise about 75% marketing strategy and 25% marketing execution.
This role is ONSITE in Charlotte, NC 4 days per week (Mon-Thurs); Fridays are WFH.
Benefits: This position offers excellent benefits including medical, dental, vision, unlimited PTO, eligbility for 20% annual bonus, 401K with company match, and much more!
Key Responsibilities
  • Team Leadership: Direct and motivate an in-house team of digital marketing managers, removing barriers and driving high-performance outcomes across all branch locations.
  • Web & Conversion Optimization: Manage branch websites to ensure consistent brand standards while implementing local customization, geo-specific content, and location-based UX to maximize conversions.
  • Local SEO Mastery: Oversee a comprehensive local SEO strategy, including Google Business Profile optimization, citation consistency, local pack rankings, and location-specific page development.
  • Field Collaboration: Balance corporate efficiency with local market needs by collaborating with branch General Managers to align digital strategies with specific business objectives.
  • Automation & CRM: Implement and optimize lead nurturing workflows in HubSpot, managing lead scoring, segmentation, and sales handoff processes.
  • Data Strategy & CDP: Partner with marketing operations to optimize Tealium CDP for unified customer data management and cross-channel orchestration.
  • Analytics & Engineering: Collaborate with data engineering teams on Snowflake implementations, developing dashboard PoCs and defining marketing analytics requirements.
  • Paid Media Oversight: Provide strategic oversight for PPC campaigns across Search, Display, Google Local Service Ads (LSAs), and emerging channels.
  • Performance Tracking: Meet or exceed KPIs focused on Cost Per Lead (CPL), lead quality, and revenue generation across the portfolio.
  • Testing Culture: Establish a robust test-and-learn environment, working with Operations and CSR teams to improve conversion rate optimization (CRO) across the funnel.
  • Financial Stewardship: Own the digital marketing budget, making agile adjustments to maximize ROI across all branches.
Qualifications
  • Experience: Minimum of 8 years of marketing direction experience and about 10-15 years of professional marketing experience
  • Industry Expertise: Direct experience in home services or field services (HVAC, plumbing, electrical, or related trades) OR marketing agency experience is preferred
  • Local SEO Fluency: Deep expertise in managing Google Business Profiles and ranking multiple locations at scale using tools like Yext, SOCi, or BrightLocal.
  • Tech Stack Proficiency: * Hands-on experience with HubSpot (Workflows, CRM integration).
    • Experience with Enterprise CDPs (Tealium, Segment, mParticle).
    • Familiarity with Data Warehousing (Snowflake, BigQuery, or Redshift).
  • Paid Media Mastery: Exceptional understanding of Google Ads, Bing Ads, and Local Service Ads.
  • Analytical Rigor: Strong mindset with the ability to use SQL and Excel to evaluate performance and drive data-backed decisions.
  • Communication: Ability to influence stakeholders at all levels, moving seamlessly between high-level strategy and tactical execution.
  • Culture Fit: A "we-not-me" mentality with the ability to operate effectively under ambiguity.

Benefits: This position offers excellent benefits including medical, dental, vision, unlimited PTO, eligbility for 20% annual bonus, 401K with company match, and much more!
#LI-JM5
Client Description
Multi-location home service/field service provider
Other Requirements
MUST be able to work onsite in Charlotte, NC (Monday-Thursday). Fridays are remote days.

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