ZipRecruiter

Log In

1

Audience Strategy Jobs (NOW HIRING)

Omnicom

Manager, Audience & Data Strategy

New York, NY · On-site

Comfluence is seeking a Manager, Audience & Data Strategy to join our growing team in New York. This is a unique opportunity to work on a high-profile, multi-vertical client that touches nearly every ...

previous pagenext page

Showing results 21-40

All JobsAudience Strategy Jobs

Audience Strategy information

See salary details

$55.5K

$124.7K

$217.5K

How much do audience strategy jobs pay per year?

As of Aug 11, 2026, the average yearly pay for audience strategy in the United States is $124,659.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,000.00 and $157,500.00 per year, depending on experience, location, and employer.

How does an audience strategy professional typically collaborate with content creators and marketing teams?

Audience Strategy professionals work closely with content creators and marketing teams to ensure that campaigns and messaging are tailored to target audiences. They analyze audience data, share insights on trends and preferences, and help shape content strategies to maximize engagement. Regular meetings and data review sessions are common, allowing for ongoing feedback and alignment on goals. This collaboration ensures that content not only reaches the right people but also resonates and drives desired outcomes.

What is audience strategy?

Audience strategy refers to the process of identifying, understanding, and segmenting target audiences to guide marketing, content, or communication efforts. Professionals in this role analyze data and trends to tailor messages, select appropriate channels, and maximize engagement with specific audience groups. The goal is to ensure that content or campaigns effectively reach and resonate with the intended audience, driving business objectives such as brand awareness, sales, or user growth. Audience strategists often collaborate with marketing, editorial, and product teams to align goals and optimize outreach.

What are the key skills and qualifications needed to thrive in audience strategy, and why are they important?

To thrive in Audience Strategy, you need strong analytical skills, a background in marketing or communications, and experience with audience segmentation and data interpretation. Familiarity with analytics platforms like Google Analytics, social media insights tools, and customer relationship management (CRM) systems is typically required. Creative thinking, collaboration, and effective communication are essential soft skills for developing and implementing audience-focused strategies. These abilities are crucial for accurately identifying target audiences and driving engagement, which directly impact a company's marketing effectiveness and business growth.

What is the difference between Audience Strategy vs Content Marketing?

AspectAudience StrategyContent Marketing
Primary FocusIdentifying and segmenting target audiences to tailor messagingCreating and distributing valuable content to attract and engage audiences
Skills & CredentialsMarket research, data analysis, strategic planningContent creation, storytelling, SEO, copywriting
Work EnvironmentMarketing teams, strategic planning sessionsContent teams, digital marketing departments
Industry UsageUsed across marketing, advertising, mediaPrimarily in digital marketing, branding, inbound marketing

Audience Strategy focuses on understanding who the target audiences are and how to reach them effectively. Content Marketing, on the other hand, emphasizes creating compelling content to engage those audiences. While they overlap, Audience Strategy is more about planning and segmentation, whereas Content Marketing is about content creation and distribution.

More about Audience Strategy jobs
What cities are hiring for Audience Strategy jobs? Cities with the most Audience Strategy job openings:
What job categories do people searching Audience Strategy jobs look for? The top searched job categories for Audience Strategy jobs are:
Audience Strategy jobs near you
Infographic showing various Audience Strategy job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 91% Full Time, 5% Part Time, and 3% Contract. Highlights an 81% Physical, 6% Hybrid, and 13% Remote job distribution, with an average salary of $124,659 per year, or $59.9 per hour.

Paid Media Audience Strategy & Data Architecture Lead

Citigroup, Inc.

Irving, TX • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 13 days ago

Citibank rating

8.3

Company rating: 8.3 out of 10

Based on 177 frontline employees who took The Breakroom Quiz

39th of 171 rated banks

Job description

We are seeking an experienced Paid Media Audience Strategy & Data Architecture Lead to drive audience planning, activation strategy, and data-enabled marketing initiatives across the paid media ecosystem. This role combines strategic audience development with data architecture expertise, helping the organization identify, prioritize, and activate audiences that drive business outcomes. The successful candidate will lead the development of audience frameworks that answer key strategic questions: Who should we target? When should we engage them? Where should we reach them? Why are they valuable?
Working closely with Marketing, Analytics, Data Science, Media, and Technology teams, this individual will translate customer insights and business goals into scalable audience strategies while ensuring data is appropriately integrated, governed, and activated across MarTech and AdTech platforms.
The ideal candidate is a strategic audience expert who understands how to combine customer insights, first-party data, and marketing technology to develop effective targeting strategies. They can define who to target, when to engage them, where to activate them, and why they matter, while partnering across teams to operationalize those strategies and drive measurable business outcomes.
Responsibilities:
  • Audience Strategy & Planning: Develop audience strategies that support customer acquisition, cross-sell, engagement, and retention objectives, define target audience frameworks using customer behavior, lifecycle stage, demographics, transactional data, and behavioral signals, determine the optimal timing, channel, and messaging approach for audience engagement, partner with business stakeholders to identify high-value audience opportunities aligned with strategic priorities and establish audience selection methodologies, segmentation standards, and measurement frameworks.
  • Customer Insights & Audience Development: Leverage first-party data, analytics, and customer insights to identify actionable audience segments, evaluate audience performance and recommend optimizations based on campaign results and changing business objectives, collaborate with analytics and data science teams to develop propensity models, lookalike audiences, and predictive targeting approaches and translate complex customer data into clear audience recommendations for marketing teams.
  • Data Architecture & Audience Enablement: Design and oversee data flows supporting audience creation, activation, and measurement across marketing and advertising platforms, partner with technology and data engineering teams to ensure audience data is integrated and distributed effectively, support identity resolution, customer matching, audience onboarding, and activation processes and ensure audience strategies can be operationalized and scaled across multiple activation platforms.
  • MarTech & AdTech Strategy: Guide audience activation across digital marketing, paid media, CRM, and customer engagement platforms., partner with media teams to align audience strategies with channel capabilities and business objectives, evaluate and recommend tools, platforms, and processes that improve audience management and activation effectiveness and serve as a subject matter expert on audience strategy, data-driven targeting, and customer segmentation.
  • Governance & Controls: Ensure audience creation and activation activities comply with established privacy, compliance, and data governance requirements, maintain documentation related to audience frameworks, segmentation methodologies, business rules, and activation processes and partner with risk, legal, and compliance teams to support governance reviews and audits.
  • Cross-Functional Leadership: Lead collaboration across Marketing, Media, Analytics, Data Science, Technology, Product, and Compliance teams, influence strategic decision-making by providing data-driven audience recommendations and present audience strategies, insights, and performance results to senior stakeholders.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:
  • 6-10 years of experience in consumer marketing, advertising and/or media.
  • 6-10 years of experience in audience strategy, marketing analytics, customer data strategy, paid media, marketing technology, data architecture, or related disciplines.
  • Demonstrated experience developing audience strategies that support customer acquisition, engagement, retention, and growth objectives.
  • Experience leveraging first-party data to build customer segments and activation strategies.
  • Strong understanding of customer lifecycle marketing, audience planning, segmentation, and targeting methodologies.
  • Experience working across MarTech and AdTech ecosystems, including audience activation and measurement.
  • Strong analytical skills with the ability to transform customer insights into actionable business recommendations.
  • Proficiency in SQL and experience working with large customer datasets.
  • Strong communication and stakeholder management skills with experience presenting recommendations to business leaders.

Preferred Qualifications:
  • Experience with LiveRamp or similar AdTech, identity resolution, clean room, customer data, or audience connectivity platforms.
  • Experience with DSPs, CDPs, marketing cloud platforms, ad servers, and customer engagement technologies.
  • Knowledge of customer identity, audience onboarding, attribution, and measurement methodologies.
  • Experience in financial services, banking, or highly regulated industries.
  • Bachelor's degree in Marketing, Analytics, Data Science, Information Systems, Business, or a related field.
  • Experience with LiveRamp or similar audience and identity platforms is preferred but not required.

Education:
  • Bachelor's/University degree, Master's degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group:
Marketing
Job Family:
Advertising, Branding and Media
Time Type:
Full time
Primary Location:
Irving Texas United States
Primary Location Full Time Salary Range:
$114,720.00 - $172,080.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:
Aug 05, 2026
Automated Processing and AI
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents - AI Notice and Right
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi's EEO Policy Statement and the Know Your Rights poster.

What Citibank employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Citigroup Inc logo

About Citigroup Inc

Sourced by ZipRecruiter

We live in an increasingly complex world. Companies these days are either born global or are going global at record speed. Business and geopolitics are forging an entirely new dynamic and consumers now expect financial services to be a seamless part of their digital lives. Citi is a bank that’s uniquely positioned for this moment. Through our vast global network and our on-the-ground expertise, we can connect the dots, anticipate change and empathize the needs of our clients and customers in ways that other banks simply cannot. Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We have set expectations for how we must act to bring our mission to life. These expectations are at the heart of our Leadership Principles – we take ownership, we deliver with pride and we succeed together.

Industry

Banking and credit intermediation

Company size

5,001 - 10,000 Employees

Headquarters location

New York City, NY, US

View All Citigroup Inc Jobs

Apply