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Consumer Strategy Jobs (NOW HIRING)

L'Oreal

Director, Consumer Strategy

New York, NY · On-site

$138/hr

Consumer Data Activation Lead (CDAL) Lives in: LUXE Division This highly visible role will collaborate with the team in developing and executing a best in class integrated consumer strategy across ...

Columbia Bank

Consumer Strategy Lead

Fair Lawn, NJ · On-site

$133K - $199K/yr

The Consumer Strategy Lead role is responsible for designing, executing, and optimizing the bank's sales strategies to ensure performance in support of achieving the bank's strategic plan. This role ...

The Atlantic

Manager, Consumer Strategy & Growth

$77K - $85K/yr

This role sits on the Consumer Strategy and Growth team and plays an important part in supporting the growth of The Atlantic and the longevity of independent, fact-checked journalism. The ideal ...

Therakos

Manager, Consumer Marketing

Malvern, PA

Lead consumer communication/messaging strategy * Lead workstreams that monitor engagement with consumer segments and build strategies for deeper penetration * Work with counterpart brand directors as ...

Mallinckrodt

Manager, Consumer Marketing

Malvern, PA · On-site

Lead consumer communication/messaging strategy * Lead workstreams that monitor engagement with consumer segments and build strategies for deeper penetration * Work with counterpart brand directors as ...

Quad

VP, Consumer Strategy

Chicago, IL · On-site

$178K - $226K/yr

Position Overview Betty is looking for a Vice President of Consumer Strategy who doesn't just understand culture-but knows how to inspire ideas and work that shapes it. This role is for a strategic ...

Quad/Graphics

VP, Consumer Strategy

Chicago, IL · On-site

$178 - $226.71/hr

Position Overview Betty is looking for a Vice President of Consumer Strategy who doesn't just understand culture-but knows how to inspire ideas and work that shapes it. This role is for a strategic ...

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Consumer Strategy information

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$54K

$100.9K

$150K

How much do consumer strategy jobs pay per year?

As of Aug 23, 2026, the average yearly pay for consumer strategy in the United States is $100,896.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,500.00 and $135,000.00 per year, depending on experience, location, and employer.

What is consumer strategy?

Consumer strategy refers to the process of understanding, targeting, and engaging customers to drive business growth and brand loyalty. Professionals in consumer strategy analyze market trends, customer behavior, and competitive landscapes to develop actionable plans that meet consumer needs and preferences. Their work often involves collaborating with marketing, product development, and sales teams to ensure that business offerings align with what consumers want. Effective consumer strategy can help companies differentiate themselves, increase customer satisfaction, and boost profitability.

What are the key skills and qualifications needed to thrive in consumer strategy?

To thrive in Consumer Strategy, you need strong analytical abilities, market research expertise, and a background in business or marketing, often supported by a relevant degree. Familiarity with data analytics tools (such as Excel, Tableau, or Nielsen) and CRM platforms is typically required. Outstanding communication, strategic thinking, and collaboration skills help professionals synthesize insights and influence cross-functional teams. These competencies are crucial for developing effective consumer-centric strategies that drive business growth and competitiveness.

How does a consumer strategy professional typically collaborate with cross-functional teams to drive business objectives?

Consumer Strategy professionals regularly work alongside marketing, product development, sales, and analytics teams to ensure that consumer insights are effectively integrated into business initiatives. They often lead workshops, present findings, and facilitate alignment between departments to shape product offerings and go-to-market strategies. This cross-functional collaboration is essential for translating data-driven insights into actionable plans that resonate with target audiences and support company growth.

What is the difference between Consumer Strategy vs Consumer Insights?

AspectConsumer StrategyConsumer Insights
Required CredentialsBachelor's degree in marketing, business, or related field; often an MBABachelor's or master's in marketing, psychology, or data analysis
Work EnvironmentStrategic planning teams, marketing departments, consulting firmsResearch teams, data analysis units, marketing departments
Employer & Industry UsageUsed across retail, consumer goods, and service industries for planningUsed for understanding consumer behavior and preferences

Consumer Strategy focuses on developing long-term plans to reach target markets, while Consumer Insights involves analyzing data to understand consumer behaviors. Both roles are essential in marketing but serve different functions: strategy sets the direction, insights provide the understanding needed to inform those strategies.

How to get a job in consumer strategy?

To get a job in consumer strategy, candidates typically need a bachelor's degree in marketing, business, or related fields, along with strong analytical and research skills. Gaining experience through internships or entry-level roles in market research or data analysis can be beneficial. Familiarity with tools like Excel, SPSS, or Tableau and understanding consumer behavior are also valuable for this role.
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Consumer Strategy jobs near you
Infographic showing various Consumer Strategy job openings in the United States as of August 2026, with employment types broken down into 92% Full Time, 6% Part Time, and 2% Contract. Highlights an 79% Physical, 6% Hybrid, and 15% Remote job distribution, with an average salary of $100,896 per year, or $48.5 per hour.

Director, Consumer Strategy

L'Oreal

New York, NY • On-site

$138/hr

Full-time

Re-posted 26 days ago

L'Oreal rating

7.0

Company rating: 7.0 out of 10

Based on 78 frontline employees who took The Breakroom Quiz

3rd of 24 rated health and beauty retailers

Job description

Consumer Data Activation Lead (CDAL)
Lives in: LUXE Division
This highly visible role will collaborate with the team in developing and executing a best in class integrated consumer strategy across all multi-channels including digital properties for the brand. They will be responsible for the execution and continuous refinement of the 1st party consumer data strategy as well as CRM activation strategy. The candidate will work closely with multiple business stakeholders, agencies and division/corporate teams to manage email briefing, execution and post-campaign analysis and consumer data acquisition and retention strategies and execution, they will work on 'Single View of Consumer' learnings and provide insights on customer value and customer segments. This role will also include management of loyalty driving initiatives to help drive consumer engagement.
The successful candidate will have a demonstrated track record of professional excellence particularly in the fields of full funnel media strategy as it relates to 1st Party Data, CRM across full consumer lifecycle and platform (mobile, print, email, omni-channel) as well as strong, strategic approach around consumer retention and loyalty marketing initiatives in high-growth market-leading companies.
Responsibilities:
  • Database growth,hygieneand insights
  • Manage consumerdatabase,rich data collection,check foraccuracyand mine forinsights
  • Innovate oncustomeracquisition strategyandlead generationto grow quality at scale
  • Leverage deepconsumer insightsfrom first-party data in CRM,media activation, and cleanroom partnerships/publishers
  • Consumer CRM strategy, activation,personalizationand testing
  • Tailor CRM approaches to fitspecific brand needs and goals,partnering withmarketing, IT and CDMO
  • Run consumercampaign strategy;designbrieffor email / SMScampaigns; measure andoptimizecampaign ROI
  • Conduct regular reporting to understand campaign and audience performance
  • EvolveCRMcommunication towards automation and triggers where relevant
  • Coordinate with the DMI & brand marketers on the consumer strategy and digital and CRM components of omnichannel activations
  • Manage external partner (Accenture, Attentive and others) in campaign support, execution and QA
  • Design and manage loyalty initiatives that enhance customer retention and value, using insights from broader Div / Multi-div resources
  • Enhance testing practices to improve campaign personalization and segmentation for more effective targeting
  • Consumer audience strategy for media activation
  • Lead audience strategy and integrate with brand media & agency partner

  • Evaluate top audience usage, performance and sizing and translate findings to future campaigns
  • Leverage Div / Multi-div levels insights and resources to enhance first-party audience strategies

Role Evolution:
Qualifications:
  • Must have proven track record in driving CRM strategies, opt-ins, database growth, digital engagement, ecommerce sales, and analytics across channels
  • Strong presentation skills and a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders
  • Excellent teamwork skills
  • A facilitator and collaborator; able to work in fast-paced, demanding environment
  • Advanced analytical skills and in-depth database segmentation experience
  • Ability to work closely with a diverse group of individuals of various functional disciplines
  • Big-picture thinker and experience in a dynamic, high-growth environment
  • Must possess excellent creative, organizational,verbal and written communication skill

Education/Experience:
  • BA/BS in Marketing, Communications, Business Management. MBA preferred, not required.
  • Relevant industry experience with 5+ years' experience specifically in CRM and loyalty,required.
  • Experience managing a loyalty program required
  • Experience with programmatic media isa must with experience working with cleanroom platforms.
  • Strong and proven interactive track record/performance.
  • Background/interest in cosmetics/beauty/hair/skin care preferred

Salary: $138-200K
*Being Present in the office three days a week is considered an essential function of all office-based roles for eligible full time employees
*Authorization to work in the United States on a full time, permanent, ongoing basis is required. No immigration support/sponsorship is offered for this role.

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About L'Oreal

Sourced by ZipRecruiter

L'Oreal, based in New York, NY, US, is a globally recognized leader in the beauty and cosmetics industry. Founded in 1909 by French chemist, Eugène Schueller, L'Oreal started off as a hair dye company and has since significantly expanded its product lines and geographical reach. Today, L'Oreal offers a diverse array of products ranging from skincare, cosmetics, hair care, and perfumes. Operating in over 130 countries, L'Oreal's mission is to provide anyone, anywhere with beauty products that meet the infinite diversity of their beauty needs and desires. It is committed to sustainable business practices and continually innovates to reduce its environmental impact, contributions which were recognized when it was named one of the "World's Most Ethical Companies" by Ethisphere Institute in 2020.

Industry

Consumer goods and commercial equipment rental services

Company size

10,000+ Employees

Headquarters location

New York, NY, US

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