ZipRecruiter

Log In

1

Consumer Strategy Jobs (NOW HIRING)

Columbia Bank

Consumer Strategy Lead

Fair Lawn, NJ · On-site

$133K - $199K/yr

The Consumer Strategy Lead role is responsible for designing, executing, and optimizing the bank's sales strategies to ensure performance in support of achieving the bank's strategic plan. This role ...

Quad

VP, Consumer Strategy

Chicago, IL

$178K - $226K/yr

Position Overview Betty is looking for a Vice President of Consumer Strategy who doesn't just understand culture-but knows how to inspire ideas and work that shapes it. This role is for a strategic ...

Quad

VP, Consumer Strategy

Chicago, IL · On-site

$178K - $226K/yr

Position Overview Betty is looking for a Vice President of Consumer Strategy who doesn't just understand culture-but knows how to inspire ideas and work that shapes it. This role is for a strategic ...

next page

Showing results 1-20

All JobsConsumer Strategy Jobs

Consumer Strategy information

See salary details

$54K

$100.9K

$150K

How much do consumer strategy jobs pay per year?

As of Aug 3, 2026, the average yearly pay for consumer strategy in the United States is $100,896.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,500.00 and $135,000.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Strategy vs Consumer Insights?

AspectConsumer StrategyConsumer Insights
Required CredentialsBachelor's degree in marketing, business, or related field; often an MBABachelor's or master's in marketing, psychology, or data analysis
Work EnvironmentStrategic planning teams, marketing departments, consulting firmsResearch teams, data analysis units, marketing departments
Employer & Industry UsageUsed across retail, consumer goods, and service industries for planningUsed for understanding consumer behavior and preferences

Consumer Strategy focuses on developing long-term plans to reach target markets, while Consumer Insights involves analyzing data to understand consumer behaviors. Both roles are essential in marketing but serve different functions: strategy sets the direction, insights provide the understanding needed to inform those strategies.

What does a customer strategist do?

A customer strategist analyzes consumer data and behaviors to develop strategies that improve customer engagement, loyalty, and satisfaction. They often use market research, customer feedback, and analytics tools to identify opportunities and inform marketing or product development efforts.

What is the highest paying customer service job?

In customer service, roles such as Customer Service Manager, Client Services Director, or Customer Experience Executive tend to have the highest salaries, often exceeding $70,000 annually. These positions typically require leadership skills, industry experience, and sometimes advanced certifications, with compensation increasing based on company size and industry sector.

What is consumer strategy?

Consumer strategy refers to the process of understanding, targeting, and engaging customers to drive business growth and brand loyalty. Professionals in consumer strategy analyze market trends, customer behavior, and competitive landscapes to develop actionable plans that meet consumer needs and preferences. Their work often involves collaborating with marketing, product development, and sales teams to ensure that business offerings align with what consumers want. Effective consumer strategy can help companies differentiate themselves, increase customer satisfaction, and boost profitability.

Is strategy a high paying job?

Consumer strategy roles are generally considered well-paying positions within marketing and business development, often requiring skills in data analysis, market research, and strategic planning. Salaries vary based on experience, industry, and location but tend to be competitive compared to other corporate roles.

What are the four career fields in consumer services?

Consumer strategy professionals typically work across four main career fields: customer experience management, market research and analysis, product development and management, and sales and account management. These areas focus on understanding consumer needs, developing products, and maintaining customer relationships, often requiring skills in data analysis, communication, and strategic planning.

What are the key skills and qualifications needed to thrive in Consumer Strategy, and why are they important?

To thrive in Consumer Strategy, you need strong analytical abilities, market research expertise, and a background in business or marketing, often supported by a relevant degree. Familiarity with data analytics tools (such as Excel, Tableau, or Nielsen) and CRM platforms is typically required. Outstanding communication, strategic thinking, and collaboration skills help professionals synthesize insights and influence cross-functional teams. These competencies are crucial for developing effective consumer-centric strategies that drive business growth and competitiveness.

How does a Consumer Strategy professional typically collaborate with cross-functional teams to drive business objectives?

Consumer Strategy professionals regularly work alongside marketing, product development, sales, and analytics teams to ensure that consumer insights are effectively integrated into business initiatives. They often lead workshops, present findings, and facilitate alignment between departments to shape product offerings and go-to-market strategies. This cross-functional collaboration is essential for translating data-driven insights into actionable plans that resonate with target audiences and support company growth.
More about Consumer Strategy jobs
What cities are hiring for Consumer Strategy jobs? Cities with the most Consumer Strategy job openings:
What are the most commonly searched types of Consumer Strategy jobs? The most popular types of Consumer Strategy jobs are:
What states have the most Consumer Strategy jobs? States with the most job openings for Consumer Strategy jobs include:
What job categories do people searching Consumer Strategy jobs look for? The top searched job categories for Consumer Strategy jobs are:
Consumer Strategy jobs near you
Infographic showing various Consumer Strategy job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 81% Full Time, 17% Part Time, and 1% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $100,896 per year, or $48.5 per hour.

Consumer Strategy Lead

Columbia Bank

Fair Lawn, NJ • On-site

$133K - $199K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 2 days ago

Job description


SUMMARY:

The Consumer Strategy Lead role is responsible for designing, executing, and optimizing the bank’s sales strategies to ensure performance in support of achieving the bank’s strategic plan. This role provides thought leadership and strategies that frame organizational opportunities and challenges that Columbia Bank is faced with ensuring the bank has a strong understanding of the business dynamics and has the necessary information and insights to make strong strategic decisions that drive performance aligned to the Strategic Business Plan and its goals.

Working closely with the 1st SVP of Sales and Strategy and the Sales Enablement Team, the Consumer Strategy Lead creates and defines strategy, champions stakeholder engagement, and oversees strategic implementation of key initiatives and programs. The ideal candidate is a strong communicator, strategic thinker, and collaborative leader with proven experience in strategy creation, stakeholder engagement, and organizational transformation.

Define and develop strategies to enable performance and achieve business plan targets

  • Develop and execute coordinated, data-informed, forward-thinking sales strategies to achieve deposit, new customer, and revenue growth.
  • Analyze market trends and internal customer data to deliver new business and segment opportunities. Identify new market opportunities, growth segments, and design value propositions to attract new niche segments.
  • Create strategies to further embed fee revenue generating businesses into daily practices and uncover new partnerships to mature businesses.
  • Evaluate new business opportunities, partnerships, or acquisitions that support strategic goals.
  • Support branch expansion and optimization market plan with a focus on de novo branch growth.
  • Collaborate with external partners and FinTech’s to monitor financial trend and capture data points to ensure business growth mind set and programming.
  • Influence key stakeholders to successfully embed proposed strategies as relevant.

Strategic Analysis & Performance Management

  • Partner with Marketing, Retail, Commercial Banking, and Product and Digital teams to create integrated campaigns and referral strategies.
  • Analyze and report on sales performance, providing insights and recommendations for improvement. Prepare and deliver reports on financial performance and strategic initiatives.
  • Facilitate execution of strategic- roadmaps in collaboration with key stakeholders.
  • Creation of sales campaigns, and the launch of value propositions and sales programming to drive deposit growth.
  • Partner closely with branch sales enablement team on key projects and deliverables.

Strategy and Cross – Functional Leadership

  • Lead cross-functional partnerships with senior stakeholders and executive leadership, orchestrating integrated business strategies that advance priorities and achieve the goals of Columbia Bank.
  • Champion and develop the creation of strategic- roadmaps that support stakeholder insights and decision making on key opportunities and challenges the bank is facing.
  • Lead strategic efforts and projects that drive growth and profitability for Columbia Bank in close partnership with key stakeholders.

Leadership and Mentorship

  • Mentor, and support team members, providing clear direction, fostering professional growth, and ensuring work aligns with department objectives.
  • Collaborate cross-functionally with internal stakeholders and leadership to support integrated strategic efforts and client experience efforts.
  • Contribute to a positive, results-driven team culture within the Sales and Strategy department.

Other Responsibilities

  • Performs other job-related duties as may be assigned.

Required Qualifications:

  • Bachelor’s degree.
  • 7+ years of experience in strategy development, preferably in financial services.

Preferred Qualifications:

  • MBA or Master’s degree in a related field.
  • Knowledge of banking or financial services compliance standards preferred.

Core Competencies/Skills:

  • Strong writing and verbal communication skills, with experience working in highly matrixed organizations.
  • Proven ability to plan and lead high-profile initiatives with attention to detail and stakeholder engagement.
  • Strong story-telling skills with the ability to influence stakeholders at all levels.
  • Ability to build, understand, and communicate strategies to optimize performance and educate stakeholders.
  • Strong Proficiency in Microsoft Excel and PowerPoint.
  • Strong organizational, project management, and interpersonal skills.

Columbia Bank offers the following benefits:

  • Medical, Dental, Vision and Rx which are contributory.
  • Bonus programs.
  • Employee Stock Option Program (ESOP).
  • Life Insurance, Long Term Disability and Accidental Death and Dismemberment (LTD&AD&D).
  • Paid Time Off (PTO) which includes Personal and Vacation Time.
  • Paid Sick Time.
  • Bank Holidays.
  • Employees may participate in the 401k program.

Schedule:

This role is eligible for a hybrid schedule; 3 days in the office and 2 days work from home based on business need.



Columbia Bank and its affiliates is an Equal Opportunity Employer, including individuals with disabilities and veterans.