ZipRecruiter

Log In

1

Consumer Strategy Jobs (NOW HIRING)

Bavarian Nordic

$200K - $250K/yr

This is a role that combines strategic thinking with operational execution. Key Responsibilities ... Build global consumer guidelines and core claims documentation to ensure consistency and excellence ...

TDS Telecom

Consumer Sales Representative-Retail

Nampa, ID · On-site

$17.66 - $26.48/hr

The Consumer Sales Representative-Retail is a key contributor in TDS's overall consumer strategy to grow, delight and retain our customers. Our motto is to grow revenue and achieve sales goals by ...

Acxiom

VP, CONSUMER STRATEGIST

Conway, AR · On-site

The VP, Consumer Strategist is a strategic, revenue focused role dedicated to growing and advancing ... Account Strategy: Contribute to the Client Partner's long term strategic roadmap for the Walmart ...

Bavariannordic

Global Consumer Director

Durham, NC · On-site +1

$200K - $250K/yr

This is a role that combines strategic thinking with operational execution. Key Responsibilities ... Build global consumer guidelines and core claims documentation to ensure consistency and excellence ...

TDS Telecom

Consumer Sales Representative-Retail

Helena, MT · On-site

$17.66 - $26.48/hr

The Consumer Sales Representative-Retail is a key contributor in TDS's overall consumer strategy to grow, delight and retain our customers. Our motto is to grow revenue and achieve sales goals by ...

TDS Telecom

Consumer Sales Representative-Retail

Hobbs, NM · On-site

$17.66 - $26.48/hr

The Consumer Sales Representative-Retail is a key contributor in TDS's overall consumer strategy to grow, delight and retain our customers. Our motto is to grow revenue and achieve sales goals by ...

previous page

Showing results 41-60

All JobsBusiness JobsConsumer Strategy Jobs

Consumer Strategy information

See salary details

$54K

$100.9K

$150K

How much do consumer strategy jobs pay per year?

As of Aug 23, 2026, the average yearly pay for consumer strategy in the United States is $100,896.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,500.00 and $135,000.00 per year, depending on experience, location, and employer.

What is consumer strategy?

Consumer strategy refers to the process of understanding, targeting, and engaging customers to drive business growth and brand loyalty. Professionals in consumer strategy analyze market trends, customer behavior, and competitive landscapes to develop actionable plans that meet consumer needs and preferences. Their work often involves collaborating with marketing, product development, and sales teams to ensure that business offerings align with what consumers want. Effective consumer strategy can help companies differentiate themselves, increase customer satisfaction, and boost profitability.

What are the key skills and qualifications needed to thrive in consumer strategy?

To thrive in Consumer Strategy, you need strong analytical abilities, market research expertise, and a background in business or marketing, often supported by a relevant degree. Familiarity with data analytics tools (such as Excel, Tableau, or Nielsen) and CRM platforms is typically required. Outstanding communication, strategic thinking, and collaboration skills help professionals synthesize insights and influence cross-functional teams. These competencies are crucial for developing effective consumer-centric strategies that drive business growth and competitiveness.

How does a consumer strategy professional typically collaborate with cross-functional teams to drive business objectives?

Consumer Strategy professionals regularly work alongside marketing, product development, sales, and analytics teams to ensure that consumer insights are effectively integrated into business initiatives. They often lead workshops, present findings, and facilitate alignment between departments to shape product offerings and go-to-market strategies. This cross-functional collaboration is essential for translating data-driven insights into actionable plans that resonate with target audiences and support company growth.

What is the difference between Consumer Strategy vs Consumer Insights?

AspectConsumer StrategyConsumer Insights
Required CredentialsBachelor's degree in marketing, business, or related field; often an MBABachelor's or master's in marketing, psychology, or data analysis
Work EnvironmentStrategic planning teams, marketing departments, consulting firmsResearch teams, data analysis units, marketing departments
Employer & Industry UsageUsed across retail, consumer goods, and service industries for planningUsed for understanding consumer behavior and preferences

Consumer Strategy focuses on developing long-term plans to reach target markets, while Consumer Insights involves analyzing data to understand consumer behaviors. Both roles are essential in marketing but serve different functions: strategy sets the direction, insights provide the understanding needed to inform those strategies.

How to get a job in consumer strategy?

To get a job in consumer strategy, candidates typically need a bachelor's degree in marketing, business, or related fields, along with strong analytical and research skills. Gaining experience through internships or entry-level roles in market research or data analysis can be beneficial. Familiarity with tools like Excel, SPSS, or Tableau and understanding consumer behavior are also valuable for this role.
More about Consumer Strategy jobs

What cities are hiring for Consumer Strategy jobs?

Cities with the most Consumer Strategy job openings:

What are the most commonly searched types of Consumer Strategy jobs?

The most popular types of Consumer Strategy jobs are:

What states have the most Consumer Strategy jobs?

States with the most job openings for Consumer Strategy jobs include:

What job categories do people searching Consumer Strategy jobs look for?

The top searched job categories for Consumer Strategy jobs are:

Consumer Strategy jobs near you
Infographic showing various Consumer Strategy job openings in the United States as of August 2026, with employment types broken down into 92% Full Time, 6% Part Time, and 2% Contract. Highlights an 79% Physical, 6% Hybrid, and 15% Remote job distribution, with an average salary of $100,896 per year, or $48.5 per hour.

Global Consumer Director

Bavarian Nordic

On-site, Remote

$200K - $250K/yr

Full-time

Posted 12 days ago

Job description

Protecting our tomorrow
Location: US Remote - East Coast
Department: Global Marketing
Reports To: VP, Global Marketing
Salary Range: $200k - $250k
About Bavarian Nordic
Bavarian Nordic is a global vaccine company focused on helping to protect lives through innovative vaccines, public health partnership, and expanded access to disease prevention.
We work across emerging infectious diseases, travel health, and public health preparedness to help communities, healthcare providers, pharmacies, and health systems improve vaccine awareness, access, and delivery.
With a growing commercial portfolio and strong global partnerships, Bavarian Nordic is evolving how vaccines are supported across healthcare ecosystems - combining scientific innovation with customer engagement, education, and public health impact.
Position Overview
As Global Consumer Director, you will lead the development and execution of Bavarian Nordic's global consumer engagement strategy, bringing our culture and values to life through every initiative. You will drive impactful patient-focused campaigns that build awareness, strengthen engagement, and support adherence across both digital and non-digital channels. Working across markets and functions, you will ensure a cohesive and meaningful consumer experience that delivers value to patients and supports our business objectives.
This is a role that combines strategic thinking with operational execution.
Key Responsibilities
  • Identify critical moments and barriers in the patient journey, designing content and programs to address unmet consumers' needs
  • Translate brand objectives into data-driven, full-funnel media strategies that engage consumers throughout their journey
  • Partner with Insights, Global Brand Management, Global Digital and local teams to uncover insights, validate opportunities, and optimize marketing investments
  • Build global consumer guidelines and core claims documentation to ensure consistency and excellence across markets and channels
  • Manage agency partnerships and oversee consumer marketing budgets, ensuring efficient investment and measurable business impact
  • Compile and manage the global Consumer budget, challenging activities and priorities to ensure optimal allocation of resources and maximum return on investment
Qualifications
Success in this role requires a strategist who is equally comfortable challenging the status quo and rolling up their sleeves to solve operational challenges. You will work cross-functionally with local and global stakeholders, helping to shape marketing decisions, enhance customer engagement models, and build the scalable processes, capabilities, and insights needed to support our ambitious growth plans. Besides this, you bring:
  • Minimum BS/BA degree with MS/MBA preferred
  • 10+ years of consumer experience; 3+ years' experience in OTC is a plus
  • Experience in global consumer strategy and tactical planning with the ability to communicate ideas to internal partners and external agencies
  • Deep understanding of omni-channel
  • A track record of driving growth through effective customer engagement and key account management
  • Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals
  • Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs
  • Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions
  • Full proficiency in English (written and spoken) is essential

Why Join Us
Join a mission-driven global vaccine company at a pivotal stage of growth and evolution. At Bavarian Nordic, you'll have the opportunity to help shape innovative commercial programs, support public health initiatives, and contribute to how vaccines are accessed across healthcare channels.
We foster a collaborative, entrepreneurial culture where cross-functional partnership, creativity, and impact are valued alongside scientific excellence.
Caught your interest?
If you are ready to take on a pivotal role in a growing organization and drive meaningful change in healthcare, apply now and join Bavarian Nordic in our mission to improve health outcomes and foster sustainable growth.
We kindly request that headhunters or recruitment agencies refrain from contacting us regarding this position.
Please note that we do not offer any relocation package (neither visa sponsorships) for this position.
Bavarian Nordic is a global vaccine company with a mission to improve health and save lives through innovative vaccines. We are a preferred supplier of mpox and smallpox vaccines to governments to enhance public health preparedness and have a leading portfolio of travel vaccines. We are headquartered in Denmark and have manufacturing, research, and sales offices across Europe and North America.
Bavarian Nordic is an Equal Opportunity Employer. All qualified applications will receive consideration for employment and will not be discriminated against based on race, color, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
For more information, visit www.bavarian-nordic.com
#LI-MA1

Apply