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Market & Consumer Insights Manager, Consumer Health

Number of Openings: 1

Seniority Level: Mid-Senior Level

Employment Type: Full-time

Location: City of Industry, California

Workplace Type: On-site

About the Role

We are seeking a Market & Consumer Insights Manager to support strategic decision-making for our U.S. consumer health and dietary supplements business.

This is not a basic survey or report-writing role. This role is responsible for connecting macro market research, competitive intelligence, consumer insights, and product opportunity analysis into actionable recommendations for product, go-to-market, and leadership teams.

Your work will directly influence product selection, category strategy, GTM direction, and the company’s broader U.S. market expansion decisions.

Key Responsibilities

• Conduct systematic research on the U.S. consumer health, dietary supplements, and wellness markets, including market size, growth trends, category structure, channel landscape, consumer behavior, and relevant regulatory or policy developments.
• Track macro consumer trends, such as the rise of functional foods, ingredient awareness, channel shifts, wellness behavior changes, and emerging health needs.
• Prepare regular market research reports and strategic insight briefings for product teams and company leadership.
• Conduct in-depth research on leading and emerging brands in the U.S. market, including brand positioning, product strategy, pricing system, channel path, content strategy, and growth trajectory.
• Build and maintain a competitive intelligence tracking system to continuously monitor market movement, competitor updates, and differentiation opportunities.
• Prepare competitive analysis reports with clear conclusions and strategic implications, not just information summaries.
• Partner with Product Managers to conduct consumer insight research, including purchase decision journeys, usage scenarios, pain points, unmet needs, and consumer language.
• Translate consumer feedback, reviews, social listening signals, and research findings into product definition inputs.
• Clearly distinguish facts, interpretations, assumptions, and conclusions in research outputs.
• Identify actionable product opportunities by integrating market trends, competitor movements, consumer insights, and category gaps.
• Prepare category opportunity reports that define market potential, target consumers, differentiation direction, competitive barriers, and key risks.
• Build an industry intelligence system for the U.S. market, including regulatory updates, platform policy changes, channel trends, consumer signals, and emerging category opportunities.
• Integrate multiple data sources, including third-party reports, e-commerce data, social media data, industry publications, consumer reviews, and professional research databases.
• Present research findings regularly to product, GTM, and leadership teams, and ensure insights are translated into actual business decisions.

Qualifications

• 3+ years of experience in market research, consumer insights, industry research, market strategy, strategy consulting, consumer strategy, or related roles.
• Experience conducting market, consumer, or category research in consumer goods, health and wellness, dietary supplements, functional foods, retail, e-commerce, consulting, or investment research environments.
• Ability to independently manage the full research process, including problem definition, research design, data collection, analysis, conclusion development, and presentation.
• Strong analytical thinking, with the ability to clearly separate facts, interpretations, assumptions, and conclusions.
• Strong business judgment and the ability to answer “what this means” and “what we should do next,” rather than only summarizing information.
• Excellent written communication skills, with the ability to produce structured, high-density, decision-oriented research reports.
• Ability to read and analyze English-language primary sources, including market reports, industry publications, regulatory materials, platform policies, consumer reviews, and company materials.
• Bachelor’s degree or above; marketing, business, sociology, statistics, economics, psychology, or related fields preferred.

Preferred Qualifications

• Experience in consumer health, dietary supplements, wellness, functional foods, food and beverage, beauty, personal care, or related CPG categories.
• Experience in corporate strategy, consumer insights, market research, consulting, or investment research.
• Experience researching the U.S. consumer market through first-hand consumer research, interviews, surveys, focus groups, social listening, marketplace data, or field research.
• Experience using professional databases or research tools such as Euromonitor, Mintel, Statista, NielsenIQ, SPINS, Circana, Similarweb, Jungle Scout, Helium 10, or social listening tools.
• Experience collaborating cross-functionally with product, GTM, strategy, marketing, or leadership teams.

Compensation

The expected base salary range for this role is $95,000 to $135,000 per year, plus eligibility for a performance-based monthly bonus, depending on experience, qualifications, performance, and business needs.

Benefits

Health insurance, dental insurance, vision insurance, 401(k), paid time off, paid holidays, employee discounts, and other applicable benefits.

How to Apply

Interested candidates are encouraged to apply through LinkedIn with an updated resume.