As a consumer lending manager, your job is to supervise the approval of loans at a bank or credit union. This includes balancing how many loans are given out, deciding when to approve or deny requests from consumers, and ensuring the bank follows all lending regulations. Consumer lending managers also help to improve the operation of a lending company by looking for ways to attract better customers, drive sales of the bank's other products and services, and increase the rate of repayments from customers. At some lending institutions, you may be asked to create offers for select customers or support groups with which the bank is negotiating. For example, your bank may offer faster approval of car loans as a perk for customers who work at a particular company.