ZipRecruiter

Log In

1

Consumer Strategy Jobs (NOW HIRING)

Dow Jones

Director, Strategy & New Ventures

New York, NY · Hybrid

$180K - $210K/yr

As the Director of Strategy & New Ventures , you will run strategy and launch workstreams inside ... A consumer of media and news with a point of view about the future of the content and data business

next page

Showing results 1-20

All JobsConsumer Strategy Jobs

Consumer Strategy information

See salary details

$54K

$100.9K

$150K

How much do consumer strategy jobs pay per year?

As of Jun 17, 2026, the average yearly pay for consumer strategy in the United States is $100,896.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,500.00 and $135,000.00 per year, depending on experience, location, and employer.

What is the highest paying job in customer service?

The highest paying roles in customer service are typically senior management positions such as Customer Service Director or Vice President of Customer Experience, which can earn six-figure salaries. These roles often require extensive experience, leadership skills, and knowledge of customer relationship management (CRM) tools.

What is the difference between Consumer Strategy vs Consumer Insights?

AspectConsumer StrategyConsumer Insights
Required CredentialsBachelor's degree in marketing, business, or related field; often an MBABachelor's or master's in marketing, psychology, or data analysis
Work EnvironmentStrategic planning teams, marketing departments, consulting firmsResearch teams, data analysis units, marketing departments
Employer & Industry UsageUsed across retail, consumer goods, and service industries for planningUsed for understanding consumer behavior and preferences

Consumer Strategy focuses on developing long-term plans to reach target markets, while Consumer Insights involves analyzing data to understand consumer behaviors. Both roles are essential in marketing but serve different functions: strategy sets the direction, insights provide the understanding needed to inform those strategies.

How to get a job in consumer behavior?

To pursue a career in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, or related fields, along with strong analytical and research skills. Gaining experience through internships or entry-level roles in market research or data analysis can be beneficial, and familiarity with tools like SPSS or Excel is often required. Advanced positions may require a master's degree or specialized certifications in consumer insights or market research.

What is consumer strategy?

Consumer strategy refers to the process of understanding, targeting, and engaging customers to drive business growth and brand loyalty. Professionals in consumer strategy analyze market trends, customer behavior, and competitive landscapes to develop actionable plans that meet consumer needs and preferences. Their work often involves collaborating with marketing, product development, and sales teams to ensure that business offerings align with what consumers want. Effective consumer strategy can help companies differentiate themselves, increase customer satisfaction, and boost profitability.

What is a customer strategy job description?

A customer strategy job involves developing plans to improve customer experience, retention, and satisfaction by analyzing customer data, market trends, and feedback. Professionals in this role often collaborate with marketing, sales, and product teams, and may use tools like CRM software to inform strategic decisions.

What are the four career fields in consumer services?

Consumer strategy professionals typically work across four main career fields: customer experience management, market research and analysis, product development and management, and sales and account management. These areas focus on understanding consumer needs, developing offerings, and maintaining customer relationships to drive business growth.

What are the key skills and qualifications needed to thrive in Consumer Strategy, and why are they important?

To thrive in Consumer Strategy, you need strong analytical abilities, market research expertise, and a background in business or marketing, often supported by a relevant degree. Familiarity with data analytics tools (such as Excel, Tableau, or Nielsen) and CRM platforms is typically required. Outstanding communication, strategic thinking, and collaboration skills help professionals synthesize insights and influence cross-functional teams. These competencies are crucial for developing effective consumer-centric strategies that drive business growth and competitiveness.

How does a Consumer Strategy professional typically collaborate with cross-functional teams to drive business objectives?

Consumer Strategy professionals regularly work alongside marketing, product development, sales, and analytics teams to ensure that consumer insights are effectively integrated into business initiatives. They often lead workshops, present findings, and facilitate alignment between departments to shape product offerings and go-to-market strategies. This cross-functional collaboration is essential for translating data-driven insights into actionable plans that resonate with target audiences and support company growth.
More about Consumer Strategy jobs
What cities are hiring for Consumer Strategy jobs? Cities with the most Consumer Strategy job openings:
What are the most commonly searched types of Consumer Strategy jobs? The most popular types of Consumer Strategy jobs are:
What states have the most Consumer Strategy jobs? States with the most job openings for Consumer Strategy jobs include:
What job categories do people searching Consumer Strategy jobs look for? The top searched job categories for Consumer Strategy jobs are:
Consumer Strategy jobs near you
Infographic showing various Consumer Strategy job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 80% Full Time, 13% Part Time, 2% Temporary, and 4% Contract. Highlights an 82% Physical, 5% Hybrid, and 13% Remote job distribution, with an average salary of $100,896 per year, or $48.5 per hour.
Associate Director, Consumer Marketing

Associate Director, Consumer Marketing

Takeda Pharmaceutical Company Limited

Boston, MA • On-site

Full-time

Dental, Vision, Life, Retirement, PTO

Posted 11 days ago

Takeda Pharmaceuticals rating

7.2

Company rating: 7.2 out of 10

Based on 70 frontline employees who took The Breakroom Quiz

58th of 71 rated pharmaceutical

Job description

By clicking the "Apply" button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda's Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
Job Description
Associate Director, Consumer Marketing
Takeda Pharmaceutical
Cambridge, MA
About the role:
As the Associate Director of Consumer Marketing, you will be a champion of Takeda's culture and values while supporting the delivery of the consumer marketing strategic plan for a new product launch. This role will help shape and activate compelling DTC campaigns, specifically driving patient marketing initiatives that build awareness, deepen engagement, and support adherence across in-office and digital ecosystems.
The ideal candidate combines strong consumer marketing expertise with a mindset of curiosity and adaptability, proactively embracing AI tools to drive both efficiency and innovation. This position will report to the Director of Consumer Strategy & Marketing.
How you will contribute:
  • Support the creation and implementation of patient-centric campaigns and messaging that are highly strategic and powerful across all channels.
  • Develop full suite of core patient education materials, tools & resources (e.g., patient brochure, brand videos, doctor discussion guide, and in-office promotional assets, etc.).
  • Ensure that all consumer campaigns and messages (branded & unbranded) are seamlessly designed and are in alignment with the overall brand strategy as well as HCP brand initiatives.
  • Support the development of TV/CTV advertising and partner closely with the Omnichannel Marketing team to ensure pull-through of campaign and brand messages across digital channels.
  • Contribute to identifying critical moments and barriers in the patient journey and design content and programs to overcome these barriers.
  • Support the development of branding guidelines and core claims documentation to support consistency and excellence in execution across all channels.
  • Leverage insights from patient ad boards and engage with advocacy groups to incorporate real patient perspectives into all marketing and campaign initiatives.
  • Partner with Insights & Analytics to leverage patient insights across market research and analytics initiatives.
  • Evaluate performance through campaign measurement frameworks and optimize marketing tactics based on marketing analytics, ROI, and other market research insights and analytics.

Minimum Requirements/Qualifications:
Required:
  • Minimum BS/BA degree with MS/MBA preferred
  • 5+ years of consumer marketing experience; minimum 3+ years within the pharmaceutical industry.
  • Experience in consumer marketing strategy and tactic planning with the ability to communicate ideas to internal partners and external agencies.
  • Consumer marketing experience in media, including digital marketing, with the ideal candidate having broadcast media planning experience.
  • Experience leading cross-functional and agency teams.
  • Strong strategic, analytical, and communication skills with the ability to manage and influence innovative consumer projects through a matrixed organization.
  • Ability to manage multiple priorities, processes, timelines, and expectations of multiple stakeholder groups.
  • Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.
  • Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
  • Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
  • A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities.

Desired:
  • MBA
  • Pharma and/or consumer packaged goods industry experience
  • Commercial pharma experience in Psoriasis or Dermatology space, including an in-depth understanding of the disease state/therapeutic area, treatment paradigms, and future trends
  • New product launch experience

More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
Boston, MA
U.S. Base Salary Range:
$154,400.00 - $242,550.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
Boston, MA
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Job Exempt
Yes
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

What Takeda Pharmaceuticals employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply