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Consumer Strategy Jobs (NOW HIRING)

Quad

VP, Consumer Strategy

Chicago, IL

$178K - $226K/yr

Position Overview Betty is looking for a Vice President of Consumer Strategy who doesn't just understand culture-but knows how to inspire ideas and work that shapes it. This role is for a strategic ...

Trove Brands

Consumer Insights Analyst

Lehi, UT · On-site

The Consumer Strategy Analyst is responsible for gathering and synthesizing qualitative and quantitative data across diverse sources-from consumers, markets, academic research, and commercial ...

Papa

General Manager, Consumer

Miami, FL · On-site +1

Lead day-to-day strategy and execution across growth, marketing, and operations, with ... Lead Consumer Operations : Oversee activation, inbound support, and visit success, building ...

Trove Brands

Consumer Insights Analyst

Lehi, UT · On-site

The Consumer Strategy Analyst is responsible for gathering and synthesizing qualitative and quantitative data across diverse sources-from consumers, markets, academic research, and commercial ...

Trove Brands

Consumer Insights Analyst

Lehi, UT

The Consumer Strategy Analyst is responsible for gathering and synthesizing qualitative and quantitative data across diverse sources--from consumers, markets, academic research, and commercial ...

Papa

General Manager, Consumer

Miami, FL · On-site +1

Lead day-to-day strategy and execution across growth, marketing, and operations, with ... Lead Consumer Operations : Oversee activation, inbound support, and visit success, building ...

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Consumer Strategy information

See salary details

$54K

$100.9K

$150K

How much do consumer strategy jobs pay per year?

As of Aug 23, 2026, the average yearly pay for consumer strategy in the United States is $100,896.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,500.00 and $135,000.00 per year, depending on experience, location, and employer.

What is consumer strategy?

Consumer strategy refers to the process of understanding, targeting, and engaging customers to drive business growth and brand loyalty. Professionals in consumer strategy analyze market trends, customer behavior, and competitive landscapes to develop actionable plans that meet consumer needs and preferences. Their work often involves collaborating with marketing, product development, and sales teams to ensure that business offerings align with what consumers want. Effective consumer strategy can help companies differentiate themselves, increase customer satisfaction, and boost profitability.

What are the key skills and qualifications needed to thrive in consumer strategy?

To thrive in Consumer Strategy, you need strong analytical abilities, market research expertise, and a background in business or marketing, often supported by a relevant degree. Familiarity with data analytics tools (such as Excel, Tableau, or Nielsen) and CRM platforms is typically required. Outstanding communication, strategic thinking, and collaboration skills help professionals synthesize insights and influence cross-functional teams. These competencies are crucial for developing effective consumer-centric strategies that drive business growth and competitiveness.

How does a consumer strategy professional typically collaborate with cross-functional teams to drive business objectives?

Consumer Strategy professionals regularly work alongside marketing, product development, sales, and analytics teams to ensure that consumer insights are effectively integrated into business initiatives. They often lead workshops, present findings, and facilitate alignment between departments to shape product offerings and go-to-market strategies. This cross-functional collaboration is essential for translating data-driven insights into actionable plans that resonate with target audiences and support company growth.

What is the difference between Consumer Strategy vs Consumer Insights?

AspectConsumer StrategyConsumer Insights
Required CredentialsBachelor's degree in marketing, business, or related field; often an MBABachelor's or master's in marketing, psychology, or data analysis
Work EnvironmentStrategic planning teams, marketing departments, consulting firmsResearch teams, data analysis units, marketing departments
Employer & Industry UsageUsed across retail, consumer goods, and service industries for planningUsed for understanding consumer behavior and preferences

Consumer Strategy focuses on developing long-term plans to reach target markets, while Consumer Insights involves analyzing data to understand consumer behaviors. Both roles are essential in marketing but serve different functions: strategy sets the direction, insights provide the understanding needed to inform those strategies.

How to get a job in consumer strategy?

To get a job in consumer strategy, candidates typically need a bachelor's degree in marketing, business, or related fields, along with strong analytical and research skills. Gaining experience through internships or entry-level roles in market research or data analysis can be beneficial. Familiarity with tools like Excel, SPSS, or Tableau and understanding consumer behavior are also valuable for this role.
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Cities with the most Consumer Strategy job openings:

What are the most commonly searched types of Consumer Strategy jobs?

The most popular types of Consumer Strategy jobs are:

What states have the most Consumer Strategy jobs?

States with the most job openings for Consumer Strategy jobs include:

What job categories do people searching Consumer Strategy jobs look for?

The top searched job categories for Consumer Strategy jobs are:

Consumer Strategy jobs near you
Infographic showing various Consumer Strategy job openings in the United States as of August 2026, with employment types broken down into 92% Full Time, 6% Part Time, and 2% Contract. Highlights an 79% Physical, 6% Hybrid, and 15% Remote job distribution, with an average salary of $100,896 per year, or $48.5 per hour.

VP, Consumer Strategy

Quad

Chicago, IL

$178K - $226K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 18 days ago

Quad rating

6.6

Company rating: 6.6 out of 10

Based on 63 frontline employees who took The Breakroom Quiz

460th of 544 rated manufacturers

Job description

Position Overview
Betty is looking for a Vice President of Consumer Strategy who doesn't just understand culture-but knows how to inspire ideas and work that shapes it.

This role is for a strategic leader who believes the most powerful ideas today are born from how people connect, create, and engage in modern channels. They know how to inspire and shape modern, bold and social first ideas that don't just get eyeballs but move the needle for brands. They work alongside clients, account and creative leadership to not just shape creative but identify growth opportunities for the brands they work with.

As a senior leader, you'll be an important and impactful voice within the strategy team and agency. You'll play a critical role in defining how Betty shows up in the world: pushing beyond traditional thinking to create ideas people want to engage with, share, and participate in.
You'll also be a driving force in new business-bringing a clear, compelling point of view on how brands win in a social-first, modern, complex and fast-moving landscape. You know how to not only shape our strategy narrative but take the lead in creating and presenting compelling and holistic narratives that have a solid through line from start to finish.

Betty is a fully integrated agency within Quad, and this role will collaborate across disciplines to deliver modern, connected solutions that drive real growth.

Key Responsibilities
Elevate our Strategic Output
Lead the development of strategies rooted in how people actually engage today-social behaviors, platforms, creators, and culture. Ensure every brief and strategic output is designed to inspire ideas that are capable of breaking through in culture and move business.

Creative Catalyst
Act as a true partner to creative teams-bringing sharp insights, provocative tensions, and clear direction that pushes teams toward unexpected, modern, and participation-driven ideas, not just campaigns.

Hands-On Strategic Direction
Remain deeply involved in the work. Lead strategy for key clients and new business, setting the bar for what breakthrough, socially fluent strategy looks like.

Thought Leadership & Modern Practice Building
Champion the evolution of Betty's strategy discipline-embedding social-first thinking, modern cultural insight, and emerging platform behaviors into how we work.

Pitch Leadership & Growth
Drive strategy for new business opportunities, bringing bold, differentiated thinking that demonstrates how Betty helps brands win in a social-first world.

Cultural & Consumer Insight Development
Leverage Betty's proprietary data stack alongside cultural fluency to uncover insights that fuel ideas people actually care about, engage with, and share.

Strategic Integration
Partner across creative, media, and integrated Quad teams to ensure strategies translate into connected, channel-appropriate ideas that maximize impact.

Team Leadership & Inspiration
Build and mentor a team of strategists who are curious, culturally plugged in, and creatively ambitious. Foster an environment where strategy doesn't just inform-but inspires and elevates the work.

Agency Leadership
Serve as a key voice in shaping Betty's future-helping define how we show up as a modern, culturally relevant, and creatively driven agency.

Core Agency Values
People Obsessed
We start with people-their behaviors, passions, and communities-and build strategies that reflect how they actually live and engage today.

Creatively Fresh
We reject bland. We push for ideas that feel current, culturally relevant, and impossible to ignore.

Always Tenacious
We fight for the work-bringing energy, conviction, and persistence to deliver ideas that truly break through.

Who You Are
10+ years of strategy experience, ideally agency-side.
Proven record of award-winning, growth-driving work.
A strong, inspiring storyteller.
A generous collaborator and mentor.
Fluent in data and curious about AI and social

Travel
Availability to travel approximately once per month for client meetings

Why Betty
We don't do bland. We do work that matters and ideas that move people. At Betty, you'll help shape the future of strategy - and how modern agencies work.

Good. Better. Betty.

Employees can be expected to be paid an annualized salary range of $178,000 - $226,710, based on variations in knowledge, skills, experience and market conditions. 
 

#LI-RH1
 

Betty is a fully integrated creative agency devoted to building better. You name it, we probably want to improve it. And we want to work with someone who feels the same way. We're looking for an energetic, inclusive, fun-loving person who'd rather lead than follow. Someone who prioritizes creating remarkable work, strengthening client relationships, contributing to agency growth, and building consumer experiences for an increasingly multicultural and global world.
We offer comprehensive benefits for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.

Betty and Quad are proud to be equal opportunity employers. We are committed to creating a place of belonging - a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Betty and Quad do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Betty and Quad also prohibit harassment of applicants and employees based on any of these protected categories.

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