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Director Consumer Strategy Jobs in Michigan (NOW HIRING)

Huntington

Consumer Direct Loan Originator

Flint, MI · Hybrid

As a Consumer Direct Loan Originator, you're more than just a financial resource for our existing ... Applies effective questioning strategies to uncover customer needs, align solutions, and recommend ...

Huntington

Consumer Direct Loan Originator

Detroit, MI · Hybrid

As a Consumer Direct Loan Originator, you're more than just a financial resource for our existing ... Applies effective questioning strategies to uncover customer needs, align solutions, and recommend ...

Huntington

Consumer Direct Loan Originator

Flint, MI · Hybrid

As a Consumer Direct Loan Originator, you're more than just a financial resource for our existing ... Applies effective questioning strategies to uncover customer needs, align solutions, and recommend ...

Huntington

Consumer Direct Loan Originator

Detroit, MI · Hybrid

As a Consumer Direct Loan Originator, you're more than just a financial resource for our existing ... Applies effective questioning strategies to uncover customer needs, align solutions, and recommend ...

Huntington

Consumer Card Product Director

Detroit, MI · On-site +1

$125K - $255K/yr

The Consumer Card Product Director has responsibility for P&L of the credit card portfolio management including strategy development, program execution, and profit optimization. Duties ...

The People Brand

Art Director

Detroit, MI · On-site

$130K - $160K/yr

Confidential Premium Consumer Brand Overview Our client is seeking a highly creative and strategic ... Direct visual content including photography, video, social assets, digital experiences, and brand ...

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All JobsConsumer Strategy JobsDirector Consumer Strategy JobsDirector Consumer Strategy Jobs in Michigan

Director Consumer Strategy information

See Michigan salary details

$58.4K

$134.3K

$180.9K

How much do director consumer strategy jobs pay per year?

As of Jul 26, 2026, the average yearly pay for director consumer strategy in Michigan is $134,297.00, according to ZipRecruiter salary data. Most workers in this role earn between $124,200.00 and $149,500.00 per year, depending on experience, location, and employer.

What does a Director of Consumer Strategy do?

A Director of Consumer Strategy is responsible for developing and implementing strategies to understand and meet the needs of consumers. They analyze market trends, consumer behavior, and competitive landscapes to create plans that drive business growth and customer satisfaction. This role often involves collaborating with marketing, product development, and sales teams to ensure that organizational goals align with consumer expectations. Additionally, Directors of Consumer Strategy use data-driven insights to identify new opportunities and improve existing products or services.

What are the key skills and qualifications needed to thrive as a Director of Consumer Strategy, and why are they important?

To excel as a Director of Consumer Strategy, you typically need a background in marketing, business, or analytics, along with extensive experience in consumer insights and strategic planning. Familiarity with data analytics platforms, CRM systems, and market research tools, as well as an MBA or related certification, is often required. Outstanding leadership, communication, and critical thinking skills help drive cross-functional collaboration and innovative strategies. These competencies are crucial for aligning organizational goals with evolving consumer behaviors to achieve sustainable business growth.

How does a Director of Consumer Strategy typically collaborate with cross-functional teams to drive business objectives?

A Director of Consumer Strategy often works closely with marketing, product development, data analytics, and sales teams to align consumer insights with company goals. This collaboration involves leading strategic planning sessions, sharing market research findings, and ensuring that consumer trends inform key business decisions. Regular communication and coordinated project management are essential, as the director must bridge gaps between departments and foster a unified approach to strategy execution. These partnerships help ensure that the organization's consumer-focused initiatives are both effective and aligned with broader business objectives.

What is the difference between Director Consumer Strategy vs Consumer Insights Manager?

AspectDirector Consumer StrategyConsumer Insights Manager
Required CredentialsBachelor's degree, often MBA, experience in strategy or marketingBachelor's or master's in marketing, psychology, or related field
Work EnvironmentStrategic planning, cross-department collaboration, executive meetingsData analysis, consumer research, report creation
Employer & Industry UsageUsed in marketing, retail, consumer goods companiesCommon in market research firms, consumer goods, retail
Search & Comparison IntentUnderstanding strategic roles, career path, responsibilitiesFocus on research, data analysis, consumer insights

The main difference is that the Director Consumer Strategy focuses on developing overarching consumer strategies and guiding company direction, while the Consumer Insights Manager concentrates on gathering and analyzing consumer data to inform those strategies. Both roles are essential in consumer-focused industries but differ in scope and seniority.

What are popular job titles related to Director Consumer Strategy jobs in Michigan? For Director Consumer Strategy jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Director Consumer Strategy jobs in Michigan look for? The top searched job categories for Director Consumer Strategy jobs in Michigan are:
What cities in Michigan are hiring for Director Consumer Strategy jobs? Cities in Michigan with the most Director Consumer Strategy job openings:
Director Consumer Strategy jobs near you
Infographic showing various Director Consumer Strategy job openings in Michigan as of July 2026, with employment types broken down into 1% As Needed, 79% Full Time, 18% Part Time, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $134,297 per year, or $64.6 per hour.
Director, Consumer Marketing - Trucks

Director, Consumer Marketing - Trucks

Ford Motor Company

Dearborn, MI • On-site

Full-time

Medical, Dental, Vision, Life, PTO

Posted 9 days ago

Job description


The Director, Consumer Marketing for North America Truck is a critical leadership role within the Ford Blue General Management team. This position is directly responsible for driving all aspects of consumer marketing, brand positioning, and market performance for Ford Blue's highly successful truck franchise, which includes the legendary F-150, Ranger, and Maverick product lines.
In this role, you will drive the creation and execution of high-impact marketing strategies and go-to-market tactics. You will serve as the brand champion for our truck lineup-utilizing deep customer insights and market segmentation to connect with customers, support our valued field / dealer network, and deliver breakthrough results in a highly competitive marketplace.
Responsibilities
You Will...
Market Execution & Financial Performance
  • Deliver retail sales, market share, revenue, and EBIT objectives for the F-150, Ranger, and Maverick vehicle lines, maintaining ownership overall marketplace execution.
  • Drive nameplate revenue growth strategy, optimizing Average Transaction Price (ATP), series and packaging strategies, and option mix rates.
  • Partner with Finance to create robust pricing strategies and lead the development of the market equation for Ford Blue trucks.

Marketing, Launch, & Brand Communications
  • Develop and execute world-class Go-To-Market (GTM) launch plans in close collaboration with the Marketing Communications and Public Relations teams as well as agency partners.
  • Translate rich consumer and brand insights into high-impact Tier I, II, and III communications across TV, digital, social media, CRM, and strategic partnerships.
  • Systematically track and provide nameplate and competitive insights to key enterprise stakeholders to optimize messaging and media strategies.
  • Lead brand-based elements of all-new and mid-cycle action (MCA) product reveal planning, including market research plans, core messaging, launch tenets, and reveal event execution.

Cross-Functional Leadership & Collaboration
  • Serve as the "hub" of GTM strategy and execution, connecting external partners (consumers, dealers, and creative agencies) with internal teams (Finance, Contest & Incentives, Sales & Operations Planning, and Product Line Performance) to deliver unified brand success.
  • Interface closely with counterparts in Product Marketing to ensure seamless integration of cycle plans, volume requirements, and offering strategies from major development milestones to the showroom floor.
  • Advocate as the "Voice of the Customer," evaluating the revenue and brand implications of potential material cost-reduction ideas.
  • Partner with Field Operations, Regional Sales Teams, and Retail Education & Training to provide brand support for our dealer network and field teams.
  • Support the Ford Pro / Fleet Marketing team including the Super Duty Consumer Marketing Team with various marketing, sales, and promotional plans.

Leadership & Team Development
  • Build, mentor, and develop a high-performing consumer marketing organization focused on cultivating deep customer expertise, analytical rigor, and cross-functional agility.
  • Influence and align highly matrixed, multi-disciplinary teams (Product Development, Sales, Communications, Purchasing, and Finance) without direct line authority to achieve collective goals.
  • Foster an empowered, data-driven culture that relies on analytical insights to execute the broader Ford Blue retail strategy.

This role will be based in Dearborn, MI.
Qualifications
You'll Have...
  • Bachelor's degree in Business Administration, Economics, Finance, Engineering, or a closely related field.
  • 12+ years of progressive professional experience in the automotive industry, with a strong background in marketing, sales, communications, product line management, finance, or program management (or 10+ years of experience with a Master's degree/MBA).
  • 5+ years in leadership roles with direct accountability for enterprise-level strategic outcomes and leading/developing high-performing teams.
  • Proven track record of successfully leading and influencing multi-disciplinary teams in a matrixed environment.

You May Also Have...
  • MBA or Master's degree in a technical or business field.
  • Extensive experience in consumer marketing, product marketing, brand management, and / or field sales.
  • Exceptional business and financial acumen, with a proven ability to leverage consumer data and analytics to build compelling, strategic business cases.
  • Highly developed strategic mindset, with a demonstrated ability to translate long-term brand concepts into practical, near-term marketplace tactics.
  • Outstanding communication and presentation skills, with a track record of simplifying complex concepts and delivering persuasive briefings to senior executives and external partners.

What you'll receive in return...
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day
• Paid time off and the option to purchase additional vacation time.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
For more information on salary and benefits, click here: https://fordcareers.co/LL4Benefits
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid
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About Ford

Sourced by ZipRecruiter

At Ford Motor Company, we believe freedom of movement drives human progress. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career and help us define tomorrow's transportation.

Industry

Civil engineering construction

Company size

51 - 200 Employees

Headquarters location

Doral, FL, US

Year founded

1982

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