Remote Brand Strategy Jobs in Michigan (NOW HIRING)

Req ID: 7-0392

Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.

We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an Equal Opportunity Employer, committed to equal employment opportunity and equitable compensation regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.

Envision yourself at Barracuda

We are seeking aBrand ProgramSpecialisttohelp the teamdeliverbrand initiativesthat differentiate our brand and drive awareness,considerationand pipeline generation.In this role, you will work onbrand campaigns,integrated marketing campaigns,product/featurenaming,brandidentityand brand architecture acrossall business functions globally

What you'll be working on

• Brand Campaign and Brand Identity ProjectManagement:

• • Ensure flawlesscampaign executionforbrand campaignsacross various channels, including digital, print, OOH, social media, audio.

• • Assistin the development of campaign briefs.

• • Ensure the internal creative team and/or agency partners have ample notice of creative requirements for project completion and equip them with materials/assets necessary for campaign success.

• • Report on progress towards KPIs, flag challenges,anticipatebottlenecksand provide escalationmanagement,for multiple projects simultaneously.

• • Determinewhereadditionalcross-functional resources are needed and use collaborationskillsto deliver results.

• • Facilitate team meetings (i.e.kick-offs, status, internal/client reviews, etc.), andcommunicate action steps to ensure clarity and progress togoals.

• • Manage campaign timelines with the internal creative team and agency partners.

• • Establish andmaintainclear and regular communications and status updatesamong team members,stakeholdersand management.

• • Work withproduct marketingand our customer community leadsto sourcedatathat can beleveragedfor brand campaigns.

• Brand Education:

  • Develop plans to educate employees on the brand and ensure ongoing education as elements of the brand evolve.

• Drive Consistency of Brand Application Acrossthe Organization:

  • Work closely with internal teams such as channel marketing, product marketing, comms, product development, and sales to ensure alignment and integration of the brand identity into all aspects of the business.

• CompetitiveAnalysis:

  • Conduct competitor analysis to inform brand strategy and creative and identify opportunities for differentiation and growth.

• Customer/Prospect/Partner Research:

  • Work with customer community, partner leads and product marketing team to assist and conduct research on product names, brand campaign creative, etc.

• Budget Management:

  • Initiate vendor paperwork (NDAs, POs, SoWs, etc) and track budgets for brand initiatives, ensuring leadership has regular visibility into actuals vs. forecasts.

• Performance Tracking:

  • Collaborate with marketing ops to ensure weekly reporting on campaign performance to senior management.

• Brand Compliance:

  • Ensure compliance with brand standards and legal requirements in all brand communications, naming projects and initiatives.

What you bring to the role

• 5+ years of experience managing branding, advertising or marketing projects.

• Experience inadvertising,brandmanagementor related roles, witha track recordof successfully developing and implementing brand identity initiatives and brand campaigns.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

• Analytical mindset with the ability to interpret data and metrics to drive decision-making.

• Strong project management skills, with the ability to prioritize tasks,manage multiple projectssimultaneouslyand strong attention to detail.

• Creative thinking and problem-solving abilities.

• Flexible and able to adapt to change.

• Proficiencyin relevant software and tools, such asSalesforce,NetsuiteandMicrosoft Office.
  

What you'll get from us

A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility - there are opportunities for cross training and the ability to attain your next career step within Barracuda.

• Equity, in the form of non-qualifying options
• Career-growth opportunities
• High-quality health benefits
• Retirement Plan with employer match
• Flexible Time Off and Paid Time Off benefits
• Volunteer opportunities

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