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Brand Strategy Jobs (NOW HIRING)

What You'll Do Brand Strategy at Translation isn't about briefs for the sake of briefs. It's about understanding culture deeply enough to know where a brand belongs inside of it and making the case ...

What You'll Do Brand Strategy at Translation isn't about briefs for the sake of briefs. It's about understanding culture deeply enough to know where a brand belongs inside of it and making the case ...

What You'll Do Brand Strategy at Translation isn't about briefs for the sake of briefs. It's about understanding culture deeply enough to know where a brand belongs inside of it and making the case ...

Brand Strategy Manager

Arden Hills, MN ยท Hybrid

$123K - $185K/yr

Brand Strategy Manager This role is located at our Corporate Office in Arden Hills, MN. We offer a hybrid work environment that consists of 3 days in the office (T/W/Th) and 2 days remote/virtual (M ...

As part of this team, Brand Strategy Consulting partners closely with marketing and business leaders to translate enterprise brand strategy into focused messaging, compelling experiences, and ...

As part of this team, Brand Strategy Consulting partners closely with marketing and business leaders to translate enterprise brand strategy into focused messaging, compelling experiences, and ...

Brand Strategy Manager

Arden Hills, MN ยท Hybrid

$123K - $185K/yr

Brand Strategy Manager This role is located at our Corporate Office in Arden Hills, MN. We offer a hybrid work environment that consists of 3 days in the office (T/W/Th) and 2 days remote/virtual (M ...

Brand Strategy Manager

Los Angeles, CA ยท On-site

$80K - $120K/yr

Brand Strategy Manager Location: Los Angeles, CA Salary Range: $80,000 to $120,000/yr About Cupshe Cupshe is a California-inspired lifestyle brand created for the most vibrant, fun, and fearless ...

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Brand Strategy information

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$73.5K

$154K

$247.5K

How much do brand strategy jobs pay per year?

As of Jun 30, 2026, the average yearly pay for brand strategy in the United States is $153,966.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,000.00 and $198,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Brand Strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for success in this role.

What skills do you need to be a brand strategist?

A brand strategist needs strong analytical skills to understand market trends and consumer behavior, as well as excellent communication and creative thinking abilities to develop compelling brand messages. Knowledge of marketing principles, branding tools, and data analysis software is also important for effective strategy development. Additionally, project management skills help in coordinating campaigns and working with cross-functional teams.

What degree do you need to be a brand strategist?

A brand strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in branding, marketing, or advertising to enhance their skills and career prospects.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How does a Brand Strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

How to start a career in brand strategy?

To start a career in brand strategy, gain relevant education such as a degree in marketing, communications, or business, and develop skills in market research, branding, and storytelling. Building a portfolio through internships or freelance projects and familiarizing yourself with tools like Adobe Creative Suite or analytics platforms can also be beneficial. Entry-level roles often require strong communication skills and an understanding of consumer behavior.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.
What cities are hiring for Brand Strategy jobs? Cities with the most Brand Strategy job openings:
What are the most commonly searched types of Brand Strategy jobs? The most popular types of Brand Strategy jobs are:
What states have the most Brand Strategy jobs? States with the most job openings for Brand Strategy jobs include:
Infographic showing various Brand Strategy job openings in the United States as of June 2026, with employment types broken down into 93% Full Time, 6% Part Time, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $153,966 per year, or $74 per hour.

Brand Strategy

UMT - Internal

New York, NY โ€ข Hybrid

Other

Posted 26 days ago


Job description

Who We Are

We are an award-winning independent creative solutions company that aspires to be the most culturally-influential company in the world. We help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do.

We are an entrepreneurial business - not a traditional "ad agency." That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. We're unapologetically ambitious.

We are looking for talented Strategists to join Translation+.

What Translation+ Is

Translation+ is our pre-vetted bench of elite freelance talent - the people we call on first when our core team is at capacity or a project demands a very specific skill set. This isn't a cold roster of names we found on a platform. This is a curated circle of trusted collaborators who we know, whose work we believe in, and who we treat as a true extension of our team.

What being a part of Translation+ means:
You're first in line when opportunities open up - no cold pitching, no competing.
We already know your work - you get the brief and we get moving.
You're a true addition to our team, not a vendor we found in the 11th hour - making our work and our people better.

What You'll Do

Brand Strategy at Translation isn't about briefs for the sake of briefs. It's about understanding culture deeply enough to know where a brand belongs inside of it and making the case compellingly. Our strategists work across the full spectrum of brand-building: from initial positioning and audience definition to campaign strategy, cultural context planning, and long-term brand architecture. Whether you're a senior strategist who leads client relationships and shapes the strategic vision, or an emerging voice who thrives in research, insight development, and cultural analysis, there's a place for you here. And, in a world of AI-generated thinking, your vision and your voice truly make the difference in ideas that are distinct, and distinctly human.

How We Engage

We keep our process simple and intentional - because your time matters. Here's what to expect:

Step 1 - Screener Interview A conversation with someone from our Talent team to get to know you, understand your background, and make sure we're aligned on what you're looking for.

Step 2 - Department Interview A deeper conversation with a hiring manager in your area of expertise. This is where we really dig into your work, your experience, and how you operate.

Step 3 - The Decision Once both conversations are done, we make our call. If it's a fit, we bring you onto the bench - and that means something. You're in.

Step 4 - Getting Set Up If there's an immediate need, we'll have you complete the necessary paperwork right away to get you set up in our systems. If there isn't, we'll reach out when a project comes up and provide everything you need to get started at that time.ย This is a one-time process, and completing it upfront helps us move quickly when the right opportunity comes along.

Step 5 - We'll Be In Touch From there, we'll reach out when an opportunity aligned with your skills and experience becomes available. We'll share the details, and if the timing, availability, and rate work for you, we'll get to work!

On Rates

Rates vary based on the scope, duration, and complexity of each engagement, and are grounded in our full-time salary bands so you know we're coming to you seriously. We'll always be upfront about what we have - from there, it's yours to take if it makes sense for you. No pressure, no obligation. We just ask for a straight answer so we can keep things moving.ย 

About UnitedMasters, Inc.

UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world's leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.

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