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Brand Strategy Jobs in Connecticut (NOW HIRING)

HomeServe

Senior Brand Strategist

Norwalk, CT · On-site

Lead Campaign Strategy Support the development of integrated brand campaigns from strategic brief through execution, ensuring messaging is applied consistently across channels and that creative work ...

HomeServe USA

Senior Brand Strategist

Norwalk, CT · On-site

Lead Campaign Strategy Support the development of integrated brand campaigns from strategic brief through execution, ensuring messaging is applied consistently across channels and that creative work ...

BIC

Associate Brand Manager

Shelton, CT · Hybrid

$86K - $112K/yr

Contribute to brand growth strategies through consumer insights, competitive analysis, and financial input. Marketing Execution & Activation * Support development and execution of integrated ...

BIC

Associate Brand Manager

Shelton, CT · On-site

$86K - $112K/yr

Contribute to brand growth strategies through consumer insights, competitive analysis, and financial input. Marketing Execution & Activation * Support development and execution of integrated ...

KAYAK

Senior Director, Brand Marketing NORAM

Norwalk, CT · On-site

$185 - $230/hr

KAYAK is looking for a strategic, commercially minded Senior Director, Brand Marketing to lead NORAM brand efforts for KAYAK! This role will shape how our brand shows up across the region--driving ...

priceline.com LLC

Strategy Director

Norwalk, CT · On-site

Reporting to the SVP of Strategy & Brand Marketing, this role serves as the analytical and strategic backbone of how Priceline sets direction, measures progress, and communicates its vision across ...

Priceline

Strategy Director

Norwalk, CT · Hybrid

Reporting to the SVP of Strategy & Brand Marketing, this role serves as the analytical and strategic backbone of how Priceline sets direction, measures progress, and communicates its vision across ...

Priceline.com LLC

Strategy Director

Norwalk, CT · Hybrid

Reporting to the SVP of Strategy & Brand Marketing, this role serves as the analytical and strategic backbone of how Priceline sets direction, measures progress, and communicates its vision across ...

Essilor

Brand Representative

Hartford, CT · On-site

The incumbent is responsible in executing brand strategies while also maintaining the established standards for distribution, training, productivity and merchandising. MAJOR DUTIES AND ...

EssilorLuxottica

Brand Representative

Rockville, CT · On-site

The incumbent is responsible in executing brand strategies while also maintaining the established standards for distribution, training, productivity and merchandising. MAJOR DUTIES AND ...

Essilor

Brand Representative

Vernon Rockville, CT

The incumbent is responsible in executing brand strategies while also maintaining the established standards for distribution, training, productivity and merchandising. MAJOR DUTIES AND ...

Pwc

MarTech Strategist - Senior Associate

Hartford, CT · On-site

$77K - $202K/yr

In this role, you will be at the forefront of marketing transformation, utilizing your expertise in customer relationship management, brand strategy, and digital marketing to drive impactful results.

New

Spin Master

Brand Manager, Melissa & Doug

Wilton, CT · On-site

$100K - $120K/yr

You will lead our marketing communication strategy, manage the brand budget, and oversee cross-functional project execution to bring our brand narrative to life and engage consumers globally. How ...

Spin Master

Brand Manager, Melissa & Doug

Wilton, CT · Hybrid

$100K - $120K/yr

You will lead our marketing communication strategy, manage the brand budget, and oversee cross-functional project execution to bring our brand narrative to life and engage consumers globally. How ...

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Showing results 1-20

All JobsBrand Strategy JobsBrand Strategy Jobs in Connecticut

Brand Strategy information

See Connecticut salary details

$69.9K

$146.5K

$235.4K

How much do brand strategy jobs pay per year?

As of Aug 30, 2026, the average yearly pay for brand strategy in Connecticut is $146,466.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,600.00 and $188,400.00 per year, depending on experience, location, and employer.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.

How does a brand strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

What are the key skills and qualifications needed to thrive as a brand strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How do you become a brand strategist?

To become a brand strategist, individuals typically pursue a bachelor's degree in marketing, communications, or a related field, and gain experience in branding, marketing, or advertising roles. Developing skills in market research, consumer behavior, and strategic planning, along with proficiency in tools like Adobe Creative Suite or data analysis software, is also important. Some professionals pursue certifications in branding or marketing to enhance their credentials.

What degree do you need to be a brand strategist?

A brand strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in branding, marketing, or advertising to enhance their skills and career prospects.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for success in this role.

What are the most commonly searched types of Brand Strategy jobs in Connecticut?

The most popular types of Brand Strategy jobs in Connecticut are:

What are popular job titles related to Brand Strategy jobs in Connecticut?

For Brand Strategy jobs in Connecticut, the most frequently searched job titles are:

What job categories do people searching Brand Strategy jobs in Connecticut look for?

The top searched job categories for Brand Strategy jobs in Connecticut are:

What cities in Connecticut are hiring for Brand Strategy jobs?

Cities in Connecticut with the most Brand Strategy job openings:

Brand Strategy jobs near you
Infographic showing various Brand Strategy job openings in Connecticut as of August 2026, with employment types broken down into 14% Internship, 57% Full Time, and 29% Part Time. Highlights an 86% In-person, and 14% Hybrid job distribution, with an average salary of $146,466 per year, or $70.4 per hour.

Senior Brand Strategist

HomeServe

Norwalk, CT • On-site

Full-time

Re-posted 9 days ago

HomeServe rating

7.9

Company rating: 7.9 out of 10

Based on 16 frontline employees who took The Breakroom Quiz

84th of 283 rated repair and maintenance companies

Job description

Position Overview:
HomeServe is one of the few brands in America that shows up in person. Our technicians show up to homeowners' driveways on their worst days. Our call center teams are often the first voice a customer hears when something's gone wrong. Our digital and direct channels are reaching millions of homeowners at every stage of the customer journey. That kind of visibility is rare. So is the opportunity to make it all feel like one brand.
The Sr. Brand Strategist will be the internal authority on how HomeServe shows up, from DTC campaigns and organic social to the call center floor and the contractors on the road. This is a role for someone who understands that brand isn't just what you say in a TV spot. It's what a homeowner experiences every time they interact with us, and it must be consistent, confident, and human across all of it. This role will help define the strategic direction of the HomeServe brand by identifying emerging customer needs, market dynamics, competitive opportunities, and evolving homeowner expectations, translating insights into actionable brand strategies.
This person will work closely with the Creative teams, Direct-to-Consumer, PR, Partnerships, Product, our HVAC teams, and Operations to ensure the HomeServe brand shows up with clarity and conviction everywhere it lives. The ideal candidate combines strategic thinking, consumer research expertise, and strong organizational influence, with the ability to connect customer insights, business objectives, and brand strategy into a cohesive roadmap for growth.
Responsibilities:
  • Drive the Brand Across the Organization This is not a brand-in-a-binder role. The Sr. Brand Strategist is responsible for making the HomeServe brand a living, operational reality, translating strategy into practical guidance that teams across marketing, customer service, and field operations can actually use. The measure of success is whether a homeowner has a consistent brand experience whether they're watching a commercial, reading an email, calling our support line, or watching a technician walk up their driveway. Identify opportunities to strengthen differentiation, relevance, and long-term brand equity across the organization.
  • Lead Campaign Strategy Support the development of integrated brand campaigns from strategic brief through execution, ensuring messaging is applied consistently across channels and that creative work is grounded in a clear strategic point of view. Develop strategic roadmaps and planning frameworks that align brand initiatives with organizational goals, customer needs, and growth opportunities.
  • Build and Maintain Internal Brand Fluency Develop and run a brand education program that gives teams across the organization the context, tools, and confidence to apply the brand consistently in their own work. This includes formal training, reference materials, and ongoing partnerships with functional leaders.
  • Advise Cross-Functional Leaders Serve as a credible brand voice in rooms where brand isn't always the loudest priority.
  • Partner with Creative Develop strategic briefs and messaging frameworks that give the creative team, and external agency partners, a clear, confident foundation for execution.
  • Own Brand Insights & Intelligence Serve as the internal authority on homeowner attitudes and brand perception, category trends, and competitive dynamics. Manage key insight programs including the annual customer survey and our brand health tracker, customer journey research and various market studies. Translate findings into clear strategic direction and communicate them across the organization in ways that inform decisions, not just decks.
  • Guide Organic Social & Community Ensure HomeServe's organic social presence is an authentic expression of the brand, building meaningful relationships with homeowners and telling their stories rather than just filling a content calendar.
  • Steward the Brand System Maintain brand guidelines and standards while actively enabling teams across a complex organization to apply them. The goal isn't compliance; it's comprehension and confidence.

Essential Functions:
Essential Job Function
% of Time on Function
Brand Strategy, Planning & Internal Enablement
30%
Campaign Strategy & Messaging
25%
Cross-Functional Partnership & Advisement
20%
Brand Insights, Research & Intelligence
15%
Brand Stewardship & Governance
10%
Total
100%
Job Requirements:
  • Bachelor's degree or equivalent experience
  • 6-10 years in brand strategy, brand management, consumer insights, strategic planning, or integrated marketing with demonstrable experience activating a brand across a complex, multi-function organization.
  • Experience developing messaging frameworks and campaign briefs.
  • Experience leading consumer research, market intelligence, brand tracking, or customer insight initiatives and translating findings into business and marketing strategy.
  • A track record of cross-functional influence, particularly with teams outside of marketing. Comfort operating in environments where brand must earn its seat at the table.
  • Experience partnering with creative teams or agencies.
  • Strong strategic planning and analytical capabilities, with the ability to synthesize multiple data sources into clear recommendations and actionable priorities.
  • Strong communicator - equally effective in a creative brief and leadership presentation.
  • Experience presenting strategic recommendations and insight-driven narratives to senior leadership audiences.

Salary Range (Norwalk, CT) : $114,484.18 to $152,645.58
Annual Bonus Potential: 10%
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to seniority, merit, geographic location where the work is performed, education, experience, travel requirements for the job, and/or other business and organizational needs.
#LI-ONSITE
#HUSA
Minimum Physical Requirements:
The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low.
This job description is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.
HomeServe USA is an equal opportunity employer.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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