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Brand Strategy Jobs in California (NOW HIRING)

Cupshe

Brand Strategy Manager

Los Angeles, CA · On-site

$80K - $120K/yr

Brand Strategy Manager Location: Los Angeles, CA Salary Range: $80,000 to $120,000/yr About Cupshe Cupshe is a California-inspired lifestyle brand created for the most vibrant, fun, and fearless ...

Cupshe

Brand Strategy Manager

Los Angeles, CA · On-site

$80K - $120K/yr

Brand Strategy Manager Location: Los Angeles, CA Salary Range: $80,000 to $120,000/yr About Cupshe Cupshe is a California-inspired lifestyle brand created for the most vibrant, fun, and fearless ...

iHerb.com

Director, Brand Strategy

Irvine, CA · Remote

We are seeking a Director, Brand Strategy to define, evolve, and scale iHerb's global brand strategy at the enterprise level. This role is fundamentally strategic, focused on long-term brand ...

iHerb

Director, Brand Strategy

Irvine, CA · On-site

$180 - $210/hr

We are seeking a Director, Brand Strategy to define, evolve, and scale iHerb's global brand strategy at the enterprise level. This role is fundamentally strategic, focused on long-term brand ...

Crown + Conquer

Brand Strategy Director

Los Angeles, CA · On-site

$130 - $160/hr

Brand Strategy Director Agency Overview Powered by intuition, connection and vision, Crown + Conquer has established itself as an industry leader by working with some of the biggest and most ...

iHerb, LLC

Director, Brand Strategy

Irvine, CA · On-site +1

We are seeking a Director, Brand Strategy to define, evolve, and scale iHerb's global brand strategy at the enterprise level. This role is fundamentally strategic, focused on long-term brand ...

Eltropy Inc.

Director, Brand Strategy

Santa Clara, CA · On-site

$180K - $300K/yr

This is a high-impact, hands-on strategic role responsible for elevating narrative clarity, strengthening executive messaging, shaping external brand perception, and ensuring governance across all ...

Eltropy Inc.

Director, Brand Strategy

Santa Clara, CA · On-site

$180K - $300K/yr

This is a high-impact, hands-on strategic role responsible for elevating narrative clarity, strengthening executive messaging, shaping external brand perception, and ensuring governance across all ...

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All JobsBrand Strategy JobsBrand Strategy Jobs in California

Brand Strategy information

See California salary details

$72.5K

$151.9K

$244.3K

How much do brand strategy jobs pay per year?

As of Aug 10, 2026, the average yearly pay for brand strategy in California is $151,950.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,800.00 and $195,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a brand strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for success in this role.

What degree do you need to be a brand strategist?

A brand strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in branding, marketing, or advertising to enhance their skills and career prospects.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How do you become a brand strategist?

To become a brand strategist, individuals typically pursue a bachelor's degree in marketing, communications, or a related field, and gain experience in branding, marketing, or advertising roles. Developing skills in market research, consumer behavior, and strategic planning, along with proficiency in tools like Adobe Creative Suite or data analysis software, is also important. Some professionals pursue certifications in branding or marketing to enhance their credentials.

How does a brand strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.
What are the most commonly searched types of Brand Strategy jobs in California? The most popular types of Brand Strategy jobs in California are:
What are popular job titles related to Brand Strategy jobs in California? For Brand Strategy jobs in California, the most frequently searched job titles are:
What job categories do people searching Brand Strategy jobs in California look for? The top searched job categories for Brand Strategy jobs in California are:
What cities in California are hiring for Brand Strategy jobs? Cities in California with the most Brand Strategy job openings:
Brand Strategy jobs near you
Infographic showing various Brand Strategy job openings in California as of August 2026, with employment types broken down into 84% Full Time, and 16% Part Time. Highlights an 90% In-person, and 10% Remote job distribution, with an average salary of $151,950 per year, or $73.1 per hour.

Brand Strategy Manager

Cupshe

Los Angeles, CA • On-site

$80K - $120K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 6 days ago

Job description

Company: CUPSHE

Job title: Brand Strategy Manager

Location: Los Angeles, CA

Salary Range: $80,000 to $120,000/yr

About Cupshe

Cupshe is a California-inspired lifestyle brand created for the most vibrant, fun, and fearless women all over the world. Our brand is founded on the principles of positivity, quality, diversity, and affordability.

Since our inception, we've built an incredible community of millions of women who move forward in confidence, comfort, and style. From swimsuits to cover ups, all of our pieces are crafted with love, encompassing pattern, textures, and fabrics that go from beach to brunch effortlessly.

We're committed to stay true to our roots in our mission to empower women everywhere to look and feel their best in quality, stylish, and affordable swimwear.

About the Role

We are seeking a dynamic and strategic Brand Strategy Manager to drive the continued growth and positioning of the Cupshe brand. This role is critical in shaping our brand's narrative, defining strategic brand initiatives, and ensuring consistency across all channels. The ideal candidate is creative, data-driven, and experienced in managing successful fashion or lifestyle brands. This is a hybrid schedule, 2-3 days working in the office is required.

Job Duties

  • Develop and execute comprehensive brand strategies aligned with Cupshe's business objectives and customer insights.
  • Collaborate closely with cross-functional teams including marketing, product development, creative, influencer, social media, PR, and sales to ensure cohesive brand messaging.
  • Plan, execute, and oversee brand campaigns and product launches, ensuring timely execution and alignment with brand vision.
  • Conduct market research and competitive analysis to identify new trends, opportunities, and insights to position Cupshe effectively in the marketplace.
  • Manage brand guidelines and ensure brand consistency across all consumer touchpoints.
  • Track, measure, and analyze brand performance metrics to optimize strategy and achieve business goals.
  • Work with the creative team to develop compelling storytelling, content, and visual assets.
  • Support collaborations, partnerships, and ambassador programs, maintaining alignment with brand strategy.

Skills & Experience

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum 5 years of experience in brand management or strategy roles, preferably within fashion, beauty, lifestyle, or related industries.
  • Proven track record of developing and implementing successful brand strategies and campaigns.
  • Exceptional understanding of consumer behavior, branding principles, and market trends.
  • Strong analytical skills and ability to use data-driven insights to guide decisions.
  • Excellent communication, presentation, and project management skills.
  • Passionate, proactive, and innovative mindset with a keen eye for detail.
  • Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects.

Benefits

  • Health insurance including dental and vision
  • 401k with match
  • 12 paid public holidays
  • 6 paid sick days
  • 10 vacation days in the 1st year, prorated upon hire and increased by tenure
  • Paid Maternity Leave
  • Hybrid work schedule

Cupshe is operating the recruitments on behalf of “Summer Vibe Inc“, the entity to conclude employment agreement with you.

Company Description

Cupshe is a California-inspired lifestyle brand created for the most vibrant, fun, and fearless women all over the world. Our brand is founded on the principles of positivity, quality, diversity, and affordability.

Since our inception, we've built an incredible community of millions of women who move forward in confidence, comfort, and style. From swimsuits to cover ups, all of our pieces are crafted with love, encompassing patterns, textures, and fabrics that go from beach to brunch effortlessly.

We're committed to stay true to our roots in our mission to empower women everywhere to look and feel their best in quality, stylish, and affordable beachwear.