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Brand Strategy Jobs in California (NOW HIRING)

ServiceNow

Brand Strategist

San Diego, CA · On-site +1

You'll support the brand strategy team in audience and market research and act as a strategic partner to integrated marketing, mapping audience and messaging strategies from brand to buying groups.

ServiceNow

Brand Strategist

San Diego, CA · On-site

You'll support the brand strategy team in audience and market research and act as a strategic partner to integrated marketing, mapping audience and messaging strategies from brand to buying groups.

ServiceNow

Brand Strategist

San Diego, CA · On-site

You'll support the brand strategy team in audience and market research and act as a strategic partner to integrated marketing, mapping audience and messaging strategies from brand to buying groups.

Aquent

Sr Brand Strategist, Global Brand

San Diego, CA · On-site

$125K - $135K/yr

Develop brand integration strategy and recommendations for acquired companies and products, ensuring new additions align with the broader portfolio. * Act as a forward-looking voice on where the ...

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Showing results 21-40

All JobsBrand Strategy JobsBrand Strategy Jobs in California

Brand Strategy information

See California salary details

$72.5K

$151.9K

$244.3K

How much do brand strategy jobs pay per year?

As of Sep 4, 2026, the average yearly pay for brand strategy in California is $151,950.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,800.00 and $195,400.00 per year, depending on experience, location, and employer.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.

How does a brand strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

What are the key skills and qualifications needed to thrive as a brand strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How do you become a brand strategist?

To become a brand strategist, individuals typically pursue a bachelor's degree in marketing, communications, or a related field, and gain experience in branding, marketing, or advertising roles. Developing skills in market research, consumer behavior, and strategic planning, along with proficiency in tools like Adobe Creative Suite or data analysis software, is also important. Some professionals pursue certifications in branding or marketing to enhance their credentials.

What degree do you need to be a brand strategist?

A brand strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in branding, marketing, or advertising to enhance their skills and career prospects.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for success in this role.

What are the most commonly searched types of Brand Strategy jobs in California?

The most popular types of Brand Strategy jobs in California are:

What are popular job titles related to Brand Strategy jobs in California?

For Brand Strategy jobs in California, the most frequently searched job titles are:

What job categories do people searching Brand Strategy jobs in California look for?

The top searched job categories for Brand Strategy jobs in California are:

What cities in California are hiring for Brand Strategy jobs?

Cities in California with the most Brand Strategy job openings:

Brand Strategy jobs near you
Infographic showing various Brand Strategy job openings in California as of August 2026, with employment types broken down into 74% Full Time, 25% Part Time, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $151,950 per year, or $73.1 per hour.

Director Brand Strategy & Innovation

STARCO BRANDS INC

Los Angeles, CA • On-site

$120 - $500/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 3 days ago

New

Job description

Job Location: Los Angeles, CA 90038 Salary Range: $120,000.00 - $500,000.00 Salary/year

We are seeking an entrepreneurial, strategic, and highly innovative brand leader to drive the development of breakthrough consumer brands, products, and innovation platforms across our growing portfolio.

This role will lead the development and commercialization of a new gut health and personalized wellness platform.

The ideal candidate combines world-class brand building with deep knowledge of supplements, functional nutrition, digital health, and modern consumer marketing. They understand how category-defining wellness brands are built and know what separates companies that become household names from those that disappear.

This person will serve as the central project leader across product development, branding, diagnostics, digital experiences, marketing, scientific partnerships, retail commercialization, and consumer engagement.

Primary ResponsibilitiesBrand Strategy
  • Lead the creation of a Gut Health platform and long-term innovation roadmap.
  • Develop a comprehensive ecosystem spanning daily gut health supplements, prebiotics, probiotics, fiber products, colon cleansing, digestive wellness, functional nutrition, and personalized health recommendations.
  • Develop compelling consumer positioning and messaging.
  • Identify emerging trends before they become mainstream.
Product Innovation
  • Lead development of an integrated wellness platform, at-home stool/saliva/blood testing, personalized reports, AI-powered health coach, mobile app, and subscription programs.
  • Work closely with R&D, regulatory, scientific advisors, laboratory partners, operations, and manufacturing from concept through commercialization.
Brand Creation
  • Own product naming, packaging architecture, label design, brand identity, visual language, creative direction, photography, retail presentation, digital merchandising, and website experience.
  • Possess exceptional taste and understanding of premium consumer branding.
Consumer Marketing
  • Develop integrated marketing strategies across TikTok, Instagram, YouTube, influencer partnerships, podcasts, creator marketing, community building, email, subscription marketing, retail activation, and digital advertising.
  • Understand what content performs organically and how consumers discover emerging wellness brands.
Competitive Intelligence
  • Maintain deep knowledge of gut health, functional nutrition, supplements, diagnostics, consumer health technology, emerging ingredients, clinical research, retail trends, fundraising, acquisitions, and successful exits.
Cross-Functional Leadership
  • Coordinate Product Development, R&D, Regulatory, Marketing, Creative, Operations, Sales, E-commerce, Finance, Executive Leadership, external laboratories, technology partners, design agencies, timelines, accountability, and execution.
QualificationsDesired Qualifications
  • 8–15+ years building consumer wellness or nutrition brands.
  • Experience in supplements, nutraceuticals, functional foods, protein, meal replacement, gut health, digestive wellness, or consumer health.
  • Demonstrated success launching consumer products.
  • Strong branding, packaging, omnichannel, agency management, and project management experience.
Preferred Experience

Experience with brands such as Supergut, AG1, Seed, Ritual, Thorne, Huel, Athletic Greens, Olipop, Poppi, Pendulum, Viome, Levels, Zoe, InsideTracker, Eight Sleep, and WHOOP. Experience with diagnostic labs, digital health, AI-driven health platforms, or personalized nutrition businesses is highly desirable.

Ideal Candidate

Equal parts brand builder, product innovator, consumer marketer, wellness expert, trend forecaster, creative director, project manager, and entrepreneur with exceptional consumer instincts and commercial judgment.

Success in the First 12 Months
  • Build the strategic roadmap for a new Gut Health platform.
  • Launch a digestive wellness portfolio.
  • Establish laboratory and digital health partnerships.
  • Oversee Health Coach mobile experience.
  • Create premium packaging and brand identity.
  • Coordinate commercialization across e-commerce, Amazon, retail, and subscriptions.
  • Position brand as a leader in personalized gut health.
Benefits & Perks
  • 100% Employer Paid Health, Dental and Vision benefits
  • Employer Paid Life Insurance and Disability benefits
  • Wellness, Phone, and Internet allowances
  • Professional Development/Education and Home Office allowances
  • 401(k) and Employer Match
  • Competitive salary
  • Flexible PTO
  • Flexible WFH hours (Hybrid Position)
  • Employee Product Discounts
  • And More
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