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Brand Strategy Jobs (NOW HIRING)

Jaguar Land Rover

Brand Strategy Specialist

Mahwah, NJ · On-site

Brand Strategy Specialist LOCATION: Mahwah, NJ RECRUITMENT RANGE : $95,000 - $119,000 Live the Exceptional With Soul. This is the singular purpose of JLR. At the core of these experiences are the ...

Jaguar Land Rover

Brand Strategy Specialist

Mahwah, NJ · On-site

Brand Strategy Specialist LOCATION: Mahwah, NJ RECRUITMENT RANGE : $95,000 - $119,000 Live the Exceptional With Soul. This is the singular purpose of JLR. At the core of these experiences are the ...

Inizio Evoke

Director, Brand Strategy

Chicago, IL · Remote

The Director, Brand Strategy position serves as a leadership role within the Brand Strategy team by delivering both high quality work for our life science industry clients and facilitating growth of ...

Inizio Evoke

Director, Brand Strategy

Chicago, IL · On-site

$150K - $175K/yr

The Director, Brand Strategy position serves as a leadership role within the Brand Strategy team by delivering both high quality work for our life science industry clients and facilitating growth of ...

Eltropy Inc.

Director, Brand Strategy

Santa Clara, CA · On-site

$180K - $300K/yr

Santa Clara, CA Total Compensation: $180,000-$300,000 Role Overview The Director, Brand Strategy will lead the evolution and stewardship of the company's strategic brand narrative. This role sits at ...

Eltropy Inc.

Director, Brand Strategy

Santa Clara, CA

$180K - $300K/yr

Santa Clara, CA Total Compensation: $180,000-$300,000 Role Overview The Director, Brand Strategy will lead the evolution and stewardship of the company's strategic brand narrative. This role sits at ...

BGBx

SVP, Brand Strategy

New York, NY

Position Overview SVP, Brand Strategy ✨🧬 Healthcare is a uniquely powerful category, where complex science meets high-stakes decisions, evolving markets, and real human impact. In this space ...

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How much do brand strategy jobs pay per year?

As of Jun 30, 2026, the average yearly pay for brand strategy in the United States is $153,966.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,000.00 and $198,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Brand Strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for success in this role.

What skills do you need to be a brand strategist?

A brand strategist needs strong analytical skills to understand market trends and consumer behavior, as well as excellent communication and creative thinking abilities to develop compelling brand messages. Knowledge of marketing principles, branding tools, and data analysis software is also important for effective strategy development. Additionally, project management skills help in coordinating campaigns and working with cross-functional teams.

What degree do you need to be a brand strategist?

A brand strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in branding, marketing, or advertising to enhance their skills and career prospects.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How does a Brand Strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

How to start a career in brand strategy?

To start a career in brand strategy, gain relevant education such as a degree in marketing, communications, or business, and develop skills in market research, branding, and storytelling. Building a portfolio through internships or freelance projects and familiarizing yourself with tools like Adobe Creative Suite or analytics platforms can also be beneficial. Entry-level roles often require strong communication skills and an understanding of consumer behavior.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.
More about Brand Strategy jobs
What cities are hiring for Brand Strategy jobs? Cities with the most Brand Strategy job openings:
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Brand Strategy jobs near you
Infographic showing various Brand Strategy job openings in the United States as of June 2026, with employment types broken down into 93% Full Time, 6% Part Time, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $153,966 per year, or $74 per hour.
Manager, Brand Strategy & Transformation

Manager, Brand Strategy & Transformation

Mattel

El Segundo, CA • On-site

Full-time

Posted 9 days ago

Mattel rating

8.4

Company rating: 8.4 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

Job description

Company Description
CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Description
The Opportunity:
The Manager, Global Brand Strategy & Transformation is an enterprise program owner responsible for end-to-end delivery of defined global brand strategy programs within Mattel's brand strategy operating model. This role translates enterprise strategy standards into executable programs with clear outcomes, decision points, and adoption metrics-ensuring brand leaders can make disciplined, aligned decisions at scale.
Unlike an execution-only role, this position owns specific programs with outcomes, exercises defined decision authority within approved frameworks, and holds resource accountability for program delivery.
What Your Impact Will Be:
Core Accountabilities
1. Enterprise Program Ownership (End-to-End)
  • Own one or more named, enterprise brand strategy programs end-to-end (e.g., Enterprise Brand Planning Cycle; Portfolio Prioritization & Investment Governance; Brand Strategy Capability & Training).
  • Define program scope, objectives, success metrics, milestones, and deliverables.
  • Sequence and prioritize work to ensure brands advance through planning and decision milestones with quality and readiness.
  • Ensure programs operate within Director-approved standards while continuously improving effectiveness.

2. Decision Authority Within Frameworks
  • Make day-to-day program decisions without escalation within approved strategy frameworks, including:
    • Readiness to advance brands through program milestones.
    • Prioritization and sequencing of activities and dependencies.
    • Approval of program templates, deliverables, and standards.
  • Identify structural or enterprise-level issues requiring escalation to the Director.

3. Resource & Delivery Accountability
  • Own delivery outcomes for assigned programs, including timelines, quality, and adoption.
  • Prioritize and allocate Associate Manager capacity across program activities.
  • Coordinate cross-functional inputs (Brand, Creative, Commercial, Finance, Insights) to deliver program outcomes.

4. Senior Leader Engagement & Enablement
  • Partner with VPs, Senior Directors, and Directors to apply brand strategy methodologies to real portfolio decisions.
  • Lead program-specific working sessions and decision forums; translate inputs into decision-ready narratives.
  • Reinforce clarity on roles, expectations, and decision rights related to assigned programs.

5. Adoption, Measurement & Continuous Improvement
  • Define program-level KPIs and adoption measures.
  • Track usage, compliance, and effectiveness; surface insights and recommendations.
  • Drive corrective actions and iterative improvements to sustain adoption over time.

Decision Rights
This role:
  • Owns execution and outcomes for assigned enterprise brand strategy programs.
  • Makes program-level decisions within Director-approved frameworks and standards.
  • Prioritizes resources and sequencing for assigned programs.
  • Escalates only structural, cross-category, or enterprise conflicts.

Scope & Impact
  • Scope: Cross-category / enterprise program scope spanning all brands and categories.
  • Impact: Material influence on quality, clarity, and discipline of brand-level decisions; sustained adoption of global brand strategy practices.
  • Stakeholders: VPs, Senior Directors, Directors across Global Brand, Commercial, Creative, and Strategy functions.

Qualifications
What We're Looking For:
Experience
  • 8-10 years of experience in brand strategy, management consulting, portfolio planning, or transformation roles.
  • Minimum 2+ years of or equivalent work experience in management consulting, transformation management, investment banking, private equity, or in-house strategy
  • Demonstrated ownership of programs with defined outcomes in complex, matrixed organizations.
  • Experience working directly with senior leaders on strategic decision-making.

Key Capabilities
  • Program ownership & delivery
  • Strategic problem solving & portfolio thinking
  • Decision facilitation within governance frameworks
  • Executive communication & synthesis
  • Change enablement & adoption

Success Metrics
  • Successful end-to-end delivery of assigned enterprise programs.
  • Improved clarity and quality of brand planning and portfolio decisions.
  • On-time advancement through program milestones with high readiness.
  • Measurable adoption of tools, templates, and processes.
  • Positive feedback from VP/SVP-level stakeholders on effectiveness and value.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Additional Information
Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
Videos to watch:
The Culture at Mattel
Corporate Philanthropy
Videos To Watch
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