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Brand Strategy Jobs (NOW HIRING)

Inizio Evoke

Director, Brand Strategy

Chicago, IL · Remote

The Director, Brand Strategy position serves as a leadership role within the Brand Strategy team by delivering both high quality work for our life science industry clients and facilitating growth of ...

Eltropy Inc.

Director, Brand Strategy

Santa Clara, CA · On-site

$180K - $300K/yr

This is a high-impact, hands-on strategic role responsible for elevating narrative clarity, strengthening executive messaging, shaping external brand perception, and ensuring governance across all ...

Eltropy Inc.

Director, Brand Strategy

Santa Clara, CA

$180K - $300K/yr

This is a high-impact, hands-on strategic role responsible for elevating narrative clarity, strengthening executive messaging, shaping external brand perception, and ensuring governance across all ...

BGBx

SVP, Brand Strategy

New York, NY · On-site

Position Overview SVP, Brand Strategy ✨🧬 Healthcare is a uniquely powerful category, where complex science meets high-stakes decisions, evolving markets, and real human impact. In this space ...

3M HEALTHCARE

Vice President Brand Strategy

Purchase, NY · On-site

$217 - $359/hr

Senior Vice President, Brand Strategy & Advertising The mission of the Global Brand Strategy & Advertising team is to advance Mastercard's journey to become a top 5 global. We breathe life into and ...

Cooley

Associate Director of Brand Strategy

Boston, MA · On-site

Associate Director of Brand Strategy Cooley is seeking an Associate Director of Brand Strategy to join the Marketing and Client Development team. Position summary: This role is part of the Strategy ...

Cooley

Associate Director of Brand Strategy

Chicago, IL · On-site

Associate Director of Brand Strategy Cooley is seeking an Associate Director of Brand Strategy to join the Marketing and Client Development team. Position summary: This role is part of the Strategy ...

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Brand Strategy information

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$73.5K

$154K

$247.5K

How much do brand strategy jobs pay per year?

As of Jul 21, 2026, the average yearly pay for brand strategy in the United States is $153,966.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,000.00 and $198,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Brand Strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for this role.

How can I become a brand strategist?

To become a brand strategist, you typically need a bachelor's degree in marketing, communications, or a related field, along with experience in branding, marketing, or advertising. Developing skills in market research, consumer behavior, and strategic planning is essential, and proficiency with tools like Adobe Creative Suite or data analysis software can be beneficial. Gaining certifications such as the Brand Management Certification can also enhance your qualifications.

Is brand strategy a good career?

Brand strategy is a valuable career for individuals interested in shaping company identities, requiring skills in marketing, research, and communication. Professionals in this field often work in marketing agencies or corporate settings, and may pursue certifications like the Brand Management Certification to enhance their prospects. The role offers opportunities for creativity, strategic thinking, and career growth within marketing and advertising industries.

What kind of jobs in media bring in $150,000 a year?

High-paying media jobs such as senior brand strategists, media directors, or advertising executives often earn $150,000 or more annually. These roles typically require extensive experience, strong leadership skills, and proficiency with data analysis and marketing tools. Executive positions in media companies or large agencies tend to offer compensation at this level.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How does a Brand Strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.
More about Brand Strategy jobs
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Brand Strategy jobs near you
Infographic showing various Brand Strategy job openings in the United States as of July 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 87% In-person, and 13% Remote job distribution, with an average salary of $153,966 per year, or $74 per hour.

Associate Director, Brand Strategy

Inizio Evoke

New York, NY • On-site, Remote

Other

Medical, Dental, Retirement

This job post has expired today. Applications are no longer accepted.

Job description

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together-to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human.

About the Role:

The Associate Director, Brand Strategy position serves within the Brand Strategy team by delivering both high quality work for our life science industry clients and facilitating growth of department capabilities, skills, processes and approaches to enhance our offerings in the marketplace. You will also have a broad understanding of marketplace needs, a demonstrated grasp of opportunities that can grow agency capabilities, and adapt to changing needs of clients and the industry. This is a remote opportunity reporting to the Senior Vice President, Brand Strategy.

You help drive direction set by the EVP Strategy for how excellent our strategic product is, and you help those more junior to reach that bar. You're expected by the client and creatives to create strategic solutions that answer their business problems, and for being a promoter of our creative excellence as an agency. You can manage clients to a very high degree of quality.

You are a presenter. You push the strategic discipline forward. Most importantly, you lead collaboration across many different working styles and perspectives.

You will:

  • Proactively inform and develop new approaches, ideas, and services
  • Guide and serve as a go-to subject matter expert for a strategic point-of-view on specific client challenges or marketplace dynamics
  • Oversee the brand and communications direction of an account in partnership with the Account Lead and Creative Lead
  • Create and steward brand strategies, defining them and building them over multiple campaigns/activities
  • Frame thinking and place in its proper context by: Isolating a business' problems with a brand and communications can affect. Isolating the roles of the brand, communication, and communication channels within business plans-thinking for tomorrow and not just today.
  • Promote the brand purpose and ensure that it lives across all main touch-points and communications
  • Identify additional opportunities for growing assigned accounts, both in the world and within the agency
  • Forge relationships with internal members of senior leadership, with diverse teams and departments (Creative, Account, etc.)
  • Track the success of campaign and accounts and manage the award submission process
  • Develop the skills of and mentor junior team members

You will bring:

  • 5+ years total business experience is required
  • 4+ years in pharmaceutical marketing or communications agency experience is required, with demonstrated career progress focused on expanding engagement and driving innovation
  • Bachelor's degree in life sciences, marketing, or communications
  • Experience developing successful pharmaceutical marketing strategies
  • Expertise with a focus on using insights, developing strategies into a brand plan, and working in a multi-platform ecosystem
  • Demonstrated people management experience
  • Can present marketing and strategic plans to main client decision makers
  • Demonstrated leadership in a collaborative environment

Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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