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Brand Strategy Jobs in Michigan (NOW HIRING)

Eccalon LLC

Brand Manager

Detroit, MI · On-site

This role blends strategic thinking with hands-on execution and is ideal for someone passionate about sports culture, digital trends, and building brands with purpose. Key Responsibilities * Brand ...

Alteryx

Brand Director

Three Rivers, MI · On-site

Key Responsibilities Brand Strategy & Campaign Leadership * Develop and evolve Alteryx's global ... brand strategy and positioning in partnership with executive leadership and cross-functional ...

Windquest

Brand Manager

Ada, MI · On-site

BRAND MANAGER ABOUT US Welcome to Woosh! We're a team who appreciate the joy of makeup, but what we ... The ideal candidate is both strategic and execution-focused, comfortable managing relationships ...

Windquest

Brand Manager

Holland, MI · On-site

BRAND MANAGER ABOUT US Welcome to Woosh! We're a team who appreciate the joy of makeup, but what we ... The ideal candidate is both strategic and execution-focused, comfortable managing relationships ...

North of Lovely, LLC

Brand Manager

Grand Rapids, MI · On-site

BRAND MANAGER ABOUT US Welcome to Woosh! We're a team who appreciate the joy of makeup, but what we ... The ideal candidate is both strategic and execution-focused, comfortable managing relationships ...

Woosh Beauty

Brand Manager

Holland, MI · On-site

BRAND MANAGER ABOUT US Welcome to Woosh! We're a team who appreciate the joy of makeup, but what we ... The ideal candidate is both strategic and execution-focused, comfortable managing relationships ...

Windquest

Brand Manager

Grand Rapids, MI · On-site

BRAND MANAGER ABOUT US Welcome to Woosh! We're a team who appreciate the joy of makeup, but what we ... The ideal candidate is both strategic and execution-focused, comfortable managing relationships ...

Windquest Group

Brand Manager

Holland, MI · On-site

BRAND MANAGER ABOUT US Welcome to Woosh! We're a team who appreciate the joy of makeup, but what we ... The ideal candidate is both strategic and execution-focused, comfortable managing relationships ...

North of Lovely, LLC

Brand Manager

Holland, MI · On-site

BRAND MANAGER ABOUT US Welcome to Woosh! We're a team who appreciate the joy of makeup, but what we ... The ideal candidate is both strategic and execution-focused, comfortable managing relationships ...

North of Lovely, LLC

Brand Manager

Ada, MI · On-site

BRAND MANAGER ABOUT US Welcome to Woosh! We're a team who appreciate the joy of makeup, but what we ... The ideal candidate is both strategic and execution-focused, comfortable managing relationships ...

Windquest

Brand Manager

Holland, MI · On-site

BRAND MANAGER ABOUT US Welcome to Woosh! We're a team who appreciate the joy of makeup, but what we ... The ideal candidate is both strategic and execution-focused, comfortable managing relationships ...

Windquest Group

Brand Manager

Grand Rapids, MI · On-site

BRAND MANAGER ABOUT US Welcome to Woosh! We're a team who appreciate the joy of makeup, but what we ... The ideal candidate is both strategic and execution-focused, comfortable managing relationships ...

Windquest Group

Brand Manager

Ada, MI

BRAND MANAGER ABOUT US Welcome to Woosh! We're a team who appreciate the joy of makeup, but what we ... The ideal candidate is both strategic and execution-focused, comfortable managing relationships ...

Homedics

Senior Brand Manager

Commerce Township, MI · On-site

JOB PURPOSE The primary purpose of this role is to develop marketing strategy and execute marketing ... This role is also responsible for defining ad maintaining brand positioning and the overall health ...

Stellantis

Jeep Brand Marketing

Auburn Hills, MI · On-site

The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration ...

Carhartt

Brand Manager II

Dearborn, MI · On-site

This role will help to support brand strategies and carry out the integration of brand campaigns throughout our marketing channels and Business Unit teams. The deliverables and outputs from these ...

Human8

Strategy & Implementation Lead

Royal Oak, MI · On-site

Through core practice areas, including brand strategy, change management, and human-centered innovation, we guide clients in aligning their internal systems, behaviors, and communications to support ...

Human8

Strategy & Implementation Lead

Royal Oak, MI · On-site +1

Through core practice areas, including brand strategy, change management, and human-centered innovation, we guide clients in aligning their internal systems, behaviors, and communications to support ...

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Showing results 1-20

All JobsBrand Strategy JobsBrand Strategy Jobs in Michigan

Brand Strategy information

See Michigan salary details

$64.1K

$134.2K

$215.7K

How much do brand strategy jobs pay per year?

As of Aug 7, 2026, the average yearly pay for brand strategy in Michigan is $134,196.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,400.00 and $172,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a brand strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for success in this role.

What degree do you need to be a brand strategist?

A brand strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in branding, marketing, or advertising to enhance their skills and career prospects.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How do you become a brand strategist?

To become a brand strategist, individuals typically pursue a bachelor's degree in marketing, communications, or a related field, and gain experience in branding, marketing, or advertising roles. Developing skills in market research, consumer behavior, and strategic planning, along with proficiency in tools like Adobe Creative Suite or data analysis software, is also important. Some professionals pursue certifications in branding or marketing to enhance their credentials.

How does a brand strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.
What are the most commonly searched types of Brand Strategy jobs in Michigan? The most popular types of Brand Strategy jobs in Michigan are:
What are popular job titles related to Brand Strategy jobs in Michigan? For Brand Strategy jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Brand Strategy jobs in Michigan look for? The top searched job categories for Brand Strategy jobs in Michigan are:
What cities in Michigan are hiring for Brand Strategy jobs? Cities in Michigan with the most Brand Strategy job openings:
Brand Strategy jobs near you
Infographic showing various Brand Strategy job openings in Michigan as of August 2026, with employment types broken down into 90% Full Time, and 10% Part Time. Highlights an 89% In-person, and 11% Remote job distribution, with an average salary of $134,196 per year, or $64.5 per hour.

Brand Manager

Eccalon LLC

Detroit, MI • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

***This is an on-site position, NOT remote/hybrid***

Job Description

Epoch Sports is seeking a highly motivated and creative Brand Manager to lead all brand marketing initiatives, digital storytelling, and social media strategy. This person will play a key role in shaping and amplifying the Epoch Sports brand across multiple channels, ensuring consistency in voice, tone, and visual identity while driving growth, community engagement, and product awareness. This role blends strategic thinking with hands-on execution and is ideal for someone passionate about sports culture, digital trends, and building brands with purpose.

Key Responsibilities

  • Brand Strategy and Management
    • Develop, own, and execute the overall Epoch Sports brand strategy across all touchpoints
    • Ensure consistent brand identity and messaging across digital, retail, event, and product channels
    • Translate the company’s mission, values, and unique position into brand campaigns that resonate with diverse customer segments
  • Marketing Campaigns
    • Lead the creation and rollout of marketing campaigns for product launches, seasonal collections, partnerships, and events
    • Collaborate with internal teams (product, sales, creative) and external partners (agencies, influencers) to drive marketing execution
    • Monitor and report on campaign KPIs, customer engagement, and ROI
  • Social Media Management
    • Own Epoch Sports’ presence across all social platforms (Instagram, TikTok, X, Facebook, YouTube, Threads, etc.)
    • Develop and execute the content calendar to engage target audiences, build community, and drive traffic and sales
    • Respond to community questions, build relationships with followers, and manage user-generated content.
  • Content Creation and Digital Storytelling
    • Concept, produce, and manage compelling digital content including video, photo, graphic, and written content that brings the Epoch brand to life
    • Collaborate with athletes, creators, and ambassadors to develop content that supports campaigns, product launches, and brand values
    • Work closely with in-house designers and the media team to execute polished, on-brand assets
  • Influencer and Ambassador Management
    • Identify, recruit, and manage athletes and brand ambassadors aligned with Epoch’s vision and product lines.
    • Track and report on influencer campaign performance and ROI.
  • Data and Performance
    • Use data tools and social insights to guide content strategy, campaign optimization, and audience growth.
    • Stay on top of marketing, sports, and cultural trends to keep Epoch ahead of the curve.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
  • 3–5 years’ experience in brand management, social media, or digital marketing—preferably in a consumer products or sports-focused company.
  • Strong understanding of brand strategy, digital marketing channels, and social media best practices.
  • Experience creating high-quality digital content, including short-form video (Reels/TikTok), photography, and storytelling.
  • Graphic design, video editing, or photography skills are a strong plus (Adobe Creative Suite, Canva, Final Cut, etc.).
  • Excellent communication, project management, and organizational skills.
  • Passion for sports, especially lacrosse or team sports culture, is highly desirable.
Eccalon logo

About Eccalon

Sourced by ZipRecruiter

We are a cross-functional collective of innovative minds that leverages technology to tackle the most challenging problems of this generation for clients, the nation, and the world. Eccalon fosters creativity, curiosity, and imagination across all departments and divisions to pioneer new ideas, products, and services. We advance innovation.​

Industry

Guided missile and space vehicle manufacturing

Company size

11 - 50 Employees

Headquarters location

Hanover, MD, US

Year founded

2017

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