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Brand Strategy Jobs in Michigan (NOW HIRING)

Founders Brewing Co.

Brand Manager

Grand Rapids, MI · On-site

Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix ...

Avery Brewing Co

Brand Manager

Grand Rapids, MI · On-site

Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix ...

Founders Brewing Co

Brand Manager

Grand Rapids, MI · On-site

Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix ...

Avery Brewing

Brand Manager

Grand Rapids, MI · On-site

Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix ...

burton

Brand Creative Director

Burton, MI

Creative Strategy & Story Mandate This role leads development of Creative Strategy & Story for marketing. The Brand Creative Director: * Defines the narrative architecture for Burton and Anon

Midwest Communications

Brand Manager

Kalamazoo, MI · On-site

The Brand Manager is the leader, champion and guardian of the WIN 98.5 brand, responsible for developing and executing a compelling programming strategy that connects with listeners, grows ratings ...

New

Wwwinc

Director, Brand Protection

Rockford, MI · Hybrid

This role serves as a strategic enabler-partnering cross-functionally to promote brand protection strategies that enable growth and strengthen our brands. Primary Duties: * Develop and lead brand ...

GlaxoSmithKline

$138K - $231K/yr

Share insights with marketingsenior leadership to inform brand strategy, resource allocation, andtacticdevelopment. * Seek compliant External Expert feedback on initiatives and materials. Advisory ...

Cityview Helicopter Tours

Brand Ambassador

Detroit, MI · On-site

We are hiring an Brand Ambassador for one of the leading helicopter tour companies in the state ... Discovering of strategic business opportunities through cross function collaboration with sales ...

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All JobsBrand Strategy JobsBrand Strategy Jobs in Michigan

Brand Strategy information

See Michigan salary details

$64.1K

$134.2K

$215.7K

How much do brand strategy jobs pay per year?

As of Aug 14, 2026, the average yearly pay for brand strategy in Michigan is $134,196.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,400.00 and $172,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a brand strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for success in this role.

What degree do you need to be a brand strategist?

A brand strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in branding, marketing, or advertising to enhance their skills and career prospects.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How do you become a brand strategist?

To become a brand strategist, individuals typically pursue a bachelor's degree in marketing, communications, or a related field, and gain experience in branding, marketing, or advertising roles. Developing skills in market research, consumer behavior, and strategic planning, along with proficiency in tools like Adobe Creative Suite or data analysis software, is also important. Some professionals pursue certifications in branding or marketing to enhance their credentials.

How does a brand strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.

What are the most commonly searched types of Brand Strategy jobs in Michigan?

The most popular types of Brand Strategy jobs in Michigan are:

What are popular job titles related to Brand Strategy jobs in Michigan?

For Brand Strategy jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Brand Strategy jobs in Michigan look for?

The top searched job categories for Brand Strategy jobs in Michigan are:

What cities in Michigan are hiring for Brand Strategy jobs?

Cities in Michigan with the most Brand Strategy job openings:

Brand Strategy jobs near you
Infographic showing various Brand Strategy job openings in Michigan as of August 2026, with employment types broken down into 92% Full Time, and 8% Part Time. Highlights an 89% In-person, and 11% Remote job distribution, with an average salary of $134,196 per year, or $64.5 per hour.

Director Marketing (Hybrid Position)

Pet Supplies Plus

Livonia, MI • On-site

Full-time

Re-posted 11 days ago

Pet Supplies Plus rating

5.1

Company rating: 5.1 out of 10

Based on 386 frontline employees who took The Breakroom Quiz

584th of 733 rated retailers

Job description

Overview
Pet Supplies Plus (PSP) and Wag N' Wash (WNW) have built something special: trusted neighborhood brands that neighbors love, franchisees believe in, and our brand partners (Pet Partners) value. And we're just getting started.
This is an opportunity to help redefine the marketing playbook. As PSP Group continues to evolve, we're reimagining how we create value for neighbors, strengthen our brands, grow our private label portfolio, deepen Pet Partner relationships, and connect our marketing investments more directly to business outcomes.
The Marketing Director will play a central role in shaping that future. You'll help modernize how we go to market, bring greater integration and discipline across the enterprise, and build new capabilities that unlock growth for PSP, WNW, franchisees, and Pet Partners. If you're energized by transformation, motivated by meaningful ownership, and excited by the opportunity to build what comes next, this role offers a chance to make a lasting impact.
The Director of Marketing is a hybrid position scheduled to work in person from our corporate headquarters (Pet Central) with office days on Monday, Tuesday and Wednesday and remote work on Thursdays and Fridays.
Responsibilities/Qualifications
Position Summary
PSP Group is seeking a Marketing Director to reimagine how PSP and WNW show up in market to neighbors (current and potential customers). This leader will steward the PSP/WNW brands, oversee orchestration of integrated marketing plans, and maximize the value of media investments and (vendor/brand) Pet Partner programs.
The role is designed for a modern retail marketer who can translate enterprise priorities into clear go-to-market plans, align merchandising and operations with marketing execution, and create measurable value for PSP/WNW and its Pet Partners. The ideal candidate is both a strategic brand builder and a commercially minded operator who can bring clarity, discipline, and cross-functional accountability to a fast-moving marketing organization.
Key Responsibilities
Brand Strategy & Positioning
  • Steward PSP and WNW's brand strategy, value proposition, and market positioning across neighbor-facing touchpoints.
  • Ensure consistent expression of both brands across paid, owned, earned, digital commerce and store in corporate and franchise-owned environments and activations.
  • Lead the marketing strategy for PSP's private brand portfolio, shaping brand positioning, launch strategies, and ongoing growth programs that drive awareness, trial, and loyalty.
  • Lead annual and seasonal brand planning in partnership with the broader Marketing team, Merchandising, and Operations.
  • Develop integrated campaign platforms that support both long-term brand strength and near-term commercial priorities.
Integrated Go-to-Market Leadership
  • Own the enterprise marketing calendar and oversee integrated campaign planning and orchestration to translate merchandising, services, loyalty, private brand, promotional, and partner priorities into coordinated market activations.
  • Build the capability and toolkit to deliver clear briefs, timelines, governance routines, decision rights, and post-campaign reviews.
Media, Social & Earned Communications
  • Lead paid media strategy, agency ecosystem, campaign integration, and media planning alignment.
  • Oversee organic social strategy, PR, community storytelling, influencer/creator activation, and earned communications, so that all efforts ladder to a single campaign strategy and neighbor-facing narrative.
Franchise Marketing Enablement
  • Build and strengthen scalable marketing toolkits and activation routines that franchisees can easily understand and deploy.
  • Ensure local marketing flexibility while protecting PSP & WNW brand standards and neighbor experience.
Pet Partner Growth & Retail Media
  • Lead the marketing strategy for key Pet Partner relationships, including input into Joint Business Planning.
  • Grow Pet Partner engagement through more strategic, insight-led, and performance-measured full-funnel programs, including the Retail Media Program.
  • Create integrated activation opportunities that deliver value for PSP & WNW, Pet Partners, franchisees, and neighbors.
  • Establish partner measurement routines that demonstrate campaign impact, ROI, and new opportunities.
Team, Agency & Operating Leadership
  • Lead, coach, and develop a high-performing team of 10 with 3+ direct reports.
  • Clarify roles, decision rights, and ways of working across internal teams, agencies, franchise partners, and vendor partners.
  • Improve campaign discipline, planning rigor, creative briefing quality, and accountability across the go-to-market process.
  • Develop a marketing effectiveness practice, partnering with Marketing Analytics and outside partners to evaluate media effectiveness, campaign contribution, and optimization opportunities.
  • Foster a culture of strategic thinking, commercial ownership, collaboration, and continuous improvement.
Qualifications
Required
  • 10+ years of progressive marketing experience, ideally in retail and/or consumer products industries.
  • Demonstrated experience leading integrated marketing campaigns across paid, owned, earned, retail, and local/store activation channels.
  • Strong understanding of brand strategy, promotional calendars, media, social, PR, franchise/local marketing, and partner-funded marketing programs.
  • Commercial mindset with proven ability to connect brand and integrated marketing activity to business outcomes such as demand generation, customer growth, partner value, and sales contribution.
  • Experience managing agencies, budgets, campaign calendars, cross-functional teams, and executive-level stakeholders.
  • Strong analytical capability; comfortable defining KPIs, interpreting performance readouts, and making optimization recommendations.
  • Excellent communication and stakeholder management skills; able to drive alignment across internal and external stakeholder groups.
  • People leadership experience with a track record of building talent, operating discipline, and collaborative ways of working.
Preferred
  • MBA
  • Experience in franchise, partner marketing, or multi-location retail environments.
  • Experience commercializing retail media networks, sponsored content, partner-funded campaigns, or co-marketing programs.
  • Experience supporting private brand growth or owned-brand go-to-market strategies.

About Company
Pet Supplies Plus is focused on making it easier to get better products for your pet. With 750+ locations in 44 states, the stores have a streamlined design making it easy to navigate a wide assortment of natural foods, hard goods and pet services. Friendly, knowledgeable staff get to know each pet and their owner by name and provide playful store experiences to remind them just how fun it is to own a pet. Pet Supplies Plus stores are large enough to house an incredible variety of food and equipment, yet small enough to still feel neighborly.
Pet Supplies Plus is ranked No. 31 overall in Entrepreneur Magazine's 2026 Franchise 500® list and is the Top Full-Service Pet Supplies Franchise for its exceptional performance in areas including financial strength and stability, growth rate and system size. For more information, please visit www.petsuppliesplus.com.
EOE STATEMENT
We provide equal employment opportunities to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, the company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment.
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