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Brand Management Jobs in Michigan (NOW HIRING)

Windquest

Brand Manager

Ada, MI · On-site

This role is highly cross-functional and business-oriented, requiring a balance of brand management, commercial strategy, operational coordination, and financial ownership. The Brand Manager will ...

Windquest Group

Brand Manager

Holland, MI · On-site

This role is highly cross-functional and business-oriented, requiring a balance of brand management, commercial strategy, operational coordination, and financial ownership. The Brand Manager will ...

Windquest Group

Brand Manager

Ada, MI · On-site

This role is highly cross-functional and business-oriented, requiring a balance of brand management, commercial strategy, operational coordination, and financial ownership. The Brand Manager will ...

Windquest Group

Brand Manager

Grand Rapids, MI · On-site

This role is highly cross-functional and business-oriented, requiring a balance of brand management, commercial strategy, operational coordination, and financial ownership. The Brand Manager will ...

Windquest

Brand Manager

Grand Rapids, MI · On-site

This role is highly cross-functional and business-oriented, requiring a balance of brand management, commercial strategy, operational coordination, and financial ownership. The Brand Manager will ...

Windquest

Brand Manager

Holland, MI · On-site

This role is highly cross-functional and business-oriented, requiring a balance of brand management, commercial strategy, operational coordination, and financial ownership. The Brand Manager will ...

Michigan Sugar

Senior Brand Manager

Bay City, MI · On-site

Lead brand P&L management--including forecasting, pricing strategy, trade promotion planning, capital project justification, and sales goal alignment. * Serve as a steward of the grower‑owned brand ...

Eccalon LLC

Brand Manager

Detroit, MI · On-site

Brand Strategy and Management * Develop, own, and execute the overall Epoch Sports brand strategy across all touchpoints * Ensure consistent brand identity and messaging across digital, retail, event ...

Founders Brewing Co.

Brand Manager

Grand Rapids, MI · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

The BM must possess strong critical thinking and problem-solving skills, project management skills ... Be a brand steward, understanding the Founders brand and consumer to assist in crafting marketing ...

Avery Brewing

Brand Manager

Grand Rapids, MI · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

The BM must possess strong critical thinking and problem-solving skills, project management skills ... Be a brand steward, understanding the Founders brand and consumer to assist in crafting marketing ...

Avery Brewing Co

Brand Manager

Grand Rapids, MI · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

The BM must possess strong critical thinking and problem-solving skills, project management skills ... Be a brand steward, understanding the Founders brand and consumer to assist in crafting marketing ...

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Showing results 1-20

All JobsBrand Management JobsBrand Management Jobs in Michigan

Brand Management information

See Michigan salary details

$25.7K

$73.4K

$124.6K

How much do brand management jobs pay per year?

As of Aug 14, 2026, the average yearly pay for brand management in Michigan is $73,354.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,400.00 and $95,000.00 per year, depending on experience, location, and employer.

What is the difference between Brand Management vs Marketing Coordinator?

AspectBrand ManagementMarketing Coordinator
Primary FocusDeveloping and maintaining brand identity and strategyExecuting marketing campaigns and supporting marketing initiatives
Required SkillsBrand strategy, market research, communicationCampaign management, content creation, coordination
Work EnvironmentStrategic planning, cross-department collaborationCampaign execution, event planning, administrative tasks
Common EmployersConsumer brands, advertising agencies, corporationsMarketing firms, retail companies, corporate marketing teams

While both roles involve marketing efforts, Brand Management focuses on shaping and maintaining the overall brand image, whereas Marketing Coordinators handle the execution of specific marketing campaigns. Understanding these differences helps in choosing the right career path or job search focus.

What are the key skills and qualifications needed to thrive as a brand manager?

To thrive as a Brand Manager, you need expertise in marketing strategy, market research, and brand positioning, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing tools, analytics platforms, and content management systems is typically required. Strong communication, creativity, and leadership skills help you collaborate effectively and drive brand initiatives. These competencies ensure a brand remains competitive, resonates with its audience, and achieves business objectives.

What are some common challenges faced in a brand management role, and how can new hires navigate them?

Brand managers often encounter challenges such as maintaining brand consistency across multiple channels, responding swiftly to market trends, and coordinating with various departments like marketing, sales, and product development. New hires can navigate these by developing strong communication skills, staying updated on market research, and building collaborative relationships within cross-functional teams. Proactively seeking feedback and being adaptable to shifting priorities also help in managing brand reputation effectively.

Is brand management a good career?

Brand management is a strategic role focused on developing and maintaining a company's brand image, often requiring skills in marketing, communication, and data analysis. It offers opportunities for advancement and can be rewarding for those interested in marketing strategy and consumer behavior.

What qualifications do I need to be a brand management?

To pursue a career in brand management, candidates typically need a bachelor's degree in marketing, business, or a related field. Strong skills in communication, strategic thinking, and data analysis are important, and experience with marketing tools or certifications like the Certified Brand Manager can enhance prospects.

What is brand management?

Brand management is the process of developing and maintaining a brand’s reputation, image, and value in the marketplace. It involves creating strategies to position a brand, ensuring consistency across all marketing channels, and fostering customer loyalty. Brand managers monitor market trends, oversee advertising and promotional activities, and measure brand performance to ensure the brand stays relevant and competitive. Effective brand management helps a business stand out, build trust with consumers, and drive long-term growth.

What are popular job titles related to Brand Management jobs in Michigan?

For Brand Management jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Brand Management jobs in Michigan look for?

The top searched job categories for Brand Management jobs in Michigan are:

What cities in Michigan are hiring for Brand Management jobs?

Cities in Michigan with the most Brand Management job openings:

Brand Management jobs near you
Infographic showing various Brand Management job openings in Michigan as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $73,354 per year, or $35.3 per hour.

Brand Manager - Entry Level

White Water Marketing

Lansing, MI

Full-time

Re-posted 15 days ago

Job description

Company Description

White Water Marketing is currently on the lookout for top performing competitors who obtain a passion for results, a positive attitude, and competitiveness and camaraderie in the workplace. Our culture promotes both professional and personal growth, based on principles of trust, respect, and challenges.

Job Description

Job Description
We are hiring for a Brand Manager for one of the leading Brand Management firms in the Lansing area. As we believe in only promoting from within this is an entry level which will be trained into a management position.
MAJOR RESPONSIBILITY AREAS

  • Implementation of marketing & campaign plans, including product positioning, campaign development strategies, and market strategy insights.
  • Discovery of strategic business opportunities through cross function collaboration with sales, HR, etc.
  • Overseeing the sales pipeline, meeting and over achieving sales expectations
  • Provide product/service support in order to establish proper channels of information and communication.
  • Responsible for branding, advertising, promotional materials, and company events
  • Work with management on projects dealing with media relations, business communications, success stories

To make it simple; this person will be managing sales on behalf of our clients within the retail revenue stream. You will be working directly under upper level management, and will have the opportunity to help over see and manage a sales team. We focus on brand management and exceeding sales goals of our clientele.
CORE COMPETENCIES:
These are personal traits that will best help the associate to successfully perform the essential functions of the job.

  • Judgement and Decision Making
  • Integrity
  • Initiative
  • Leadership
  • Achievement/Effort
  • Dependability
  • Social Orientation
  • Attention to Detail
  • Positive Attitude

Job Requirements

  • Bachelor's degree in Sales/Marketing, Communications, Business or related field preferred
  • Minimum (0) zero to (5) five years of relevant experience in marketing management with proven success, however we offer paid training
  • Should be a proactive self-starter with the ability to work independently. Need strong ability to set priorities, solve problems, and be resourceful under pressure.

PURPOSE: Marketing, Brand Management, & Sales - Paid Training - Travel Opportunities - Management

Additional Information

All your information will be kept confidential according to EEO guidelines.

Apply