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Cpg Brand Manager Jobs in Michigan (NOW HIRING)

Quality Choice | CDMA

Be Seen First

Brand Development & Product Marketing Manager

Novi, MI · On-site

$80K/yr

Brand Development & Product Marketing Manager Full-Time | Exempt About Quality Choice | CDMA ... Experience within Consumer-Packaged Goods (CPG), OTC healthcare, retail, wholesale distribution ...

Quality Choice | CDMA

Be Seen First

Brand Development & Product Marketing Manager

Novi, MI · On-site

$80K/yr

Brand Development & Product Marketing Manager Full-Time | Exempt About Quality Choice | CDMA ... Experience within Consumer-Packaged Goods (CPG), OTC healthcare, retail, wholesale distribution ...

Cooper People Group

HR Assistant

Grand Rapids, MI · On-site

$36K - $46K/yr

... management, communication, and organization skills with a desire to be an amazing ambassador for the CPG brand.Strong Microsoft Suite skills, particularly in Microsoft PowerPoint, Excel, and WordA ...

Cooper People Group

HR Assistant

Grand Rapids, MI · On-site

$34K - $44K/yr

Top-notch time management, communication, and organization skills with a desire to be an amazing ambassador for the CPG brand. * Strong Microsoft Suite skills, particularly in Microsoft PowerPoint ...

Cooper People Group

HR Assistant

Grand Rapids, MI · Hybrid

$36K - $46K/yr

Top-notch time management, communication, and organization skills with a desire to be an amazing ambassador for the CPG brand. * Strong Microsoft Suite skills, particularly in Microsoft PowerPoint ...

Whisker

Integrated Marketing Director

Auburn Hills, MI · On-site

Leads a team of Brand Managers, GTM, MarOps and producers to deliver best-in-class execution across ... Experience in DTC, CPG, or consumer brands * Must have a cat-your ability to understand our cats ...

Whisker

Integrated Marketing Director

Auburn Hills, MI · On-site

Leads a team of Brand Managers, GTM, MarOps and producers to deliver best-in-class execution across ... Experience in DTC, CPG, or consumer brands * Must have a cat-your ability to understand our cats ...

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Cpg Brand Manager information

See Michigan salary details

$25.7K

$73.4K

$124.6K

How much do cpg brand manager jobs pay per year?

As of Aug 27, 2026, the average yearly pay for cpg brand manager in Michigan is $73,354.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,400.00 and $95,000.00 per year, depending on experience, location, and employer.

What is a CPG brand manager?

CPG Brand Managers are professionals responsible for overseeing the development, marketing, and positioning of consumer packaged goods (CPG) brands. They analyze market trends, create marketing strategies, collaborate with cross-functional teams, and manage product life cycles to ensure their brands are competitive and profitable. CPG Brand Managers play a key role in building brand awareness, driving sales, and maintaining brand consistency across all channels. Their work often involves working closely with sales, research, and creative teams to execute campaigns and launch new products.

What are the key skills and qualifications needed to thrive as a CPG brand manager?

To thrive as a CPG Brand Manager, you need expertise in marketing strategy, market analysis, and product lifecycle management, often supported by a degree in marketing or business. Familiarity with data analytics tools, CRM platforms, and project management software is typically required, along with experience in consumer packaged goods. Strong communication, leadership, and creative problem-solving skills help set standout candidates apart. These skills and qualities are vital to effectively build brand equity, drive market share, and lead cross-functional teams in a highly competitive industry.

How does a CPG brand manager typically collaborate with cross-functional teams to launch new products?

As a CPG Brand Manager, you will work closely with teams such as product development, sales, supply chain, and marketing to bring new products to market. This involves coordinating timelines, aligning on product positioning, and ensuring consistency in messaging across channels. Regular meetings, shared project management tools, and open communication are essential to address challenges and meet launch objectives on schedule. The role is highly collaborative and requires strong organizational and interpersonal skills to balance differing priorities and drive successful product introductions.

Is a Cpg brand manager entry level?

A CPG (Consumer Packaged Goods) brand manager is typically an experienced role that requires several years of marketing or brand management experience. Entry-level positions in this field are usually titled assistant brand manager or associate brand manager, with the brand manager role often requiring a demonstrated track record in marketing, strategic planning, and project management.

What do CPG brand managers do?

CPG (Consumer Packaged Goods) brand managers develop and implement strategies to promote and grow their company's brands. They analyze market trends, oversee advertising campaigns, coordinate product development, and work with sales teams to increase market share. Strong communication, analytical skills, and familiarity with marketing tools are essential for success in this role.

What are popular job titles related to Cpg Brand Manager jobs in Michigan?

For Cpg Brand Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Cpg Brand Manager jobs in Michigan look for?

The top searched job categories for Cpg Brand Manager jobs in Michigan are:

What cities in Michigan are hiring for Cpg Brand Manager jobs?

Cities in Michigan with the most Cpg Brand Manager job openings:

Cpg Brand Manager jobs near you
Infographic showing various Cpg Brand Manager job openings in Michigan as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $73,354 per year, or $35.3 per hour.

Junior Retail Media Specialist

Farmington Hills, MI • On-site

Confidential
See more jobs at Confidentialexternal

Full-time

Posted 21 days ago

Job description

Junior Retail Media Specialist

Reports To: Director of Sales Operations & Marketing

Position Overview

The Junior Retail Media Specialist will support the development, execution, and optimization of retail media programs with a primary focus on in-store media and shopper marketing initiatives. This role will work cross-functionally with Sales, Marketing, Creative, Retail Partners, and external vendors to help bring impactful retail campaigns to life across key retail channels.

The ideal candidate is highly organized, detail-oriented, collaborative, and passionate about retail marketing, consumer behavior, and executing programs that drive sales at the shelf. This role is ideal for an early-career marketing professional looking to grow within retail media, shopper marketing, and CPG brand activation.


Key Responsibilities

Retail Media & In-Store Marketing Support

  • Assist in the planning and execution of in-store retail media campaigns across key retail partners.
  • Coordinate development and deployment of point-of-sale materials, signage, displays, and promotional assets.
  • Support retailer-specific marketing initiatives including digital circulars, in-store screens, shopper marketing programs, and retail media networks.
  • Help ensure retail programs are executed on time, within budget, and aligned with brand standards.

Cross-Functional Collaboration

  • Partner closely with Sales, Marketing, Creative, and external agency/vendor partners to support campaign execution.
  • Assist in managing creative requests and routing materials through internal approval processes.
  • Coordinate timelines, deliverables, and asset distribution for retailer programs and activations.

Reporting & Analytics

  • Track campaign performance metrics and assist in preparing post-program recaps and presentations.
  • Support reporting efforts related to retail media investments, promotional effectiveness, and sales impact.
  • Maintain organized records of retailer programs, campaign assets, and marketing materials.

Project & Vendor Management

  • Communicate with print vendors, media partners, and promotional suppliers to ensure timely execution.
  • Help manage inventory and fulfillment of in-store marketing materials.
  • Support event and activation logistics as needed.

Qualifications

  • Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field preferred.
  • 1–3 years of experience in marketing, shopper marketing, retail media, account management, or related field.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Excellent written and verbal communication skills.
  • Proficiency in Microsoft Office, especially PowerPoint and Excel.
  • Familiarity with retail media networks, shopper marketing, or CPG marketing is a plus.
  • Experience working with creative teams, agencies, or retail partners preferred.
  • Ability to thrive in a fast-paced, collaborative environment.

Preferred Characteristics

  • Passion for consumer brands and retail marketing.
  • Strong attention to detail and follow-through.
  • Self-starter with a willingness to learn and grow.
  • Comfortable balancing both strategic thinking and executional responsibilities.
  • Creative problem solver with strong interpersonal skills.

What Success Looks Like

  • Seamless execution of retail marketing initiatives across multiple retailers.
  • Strong collaboration with internal and external stakeholders.
  • Timely delivery of high-quality in-store media programs.
  • Improved organization, reporting, and visibility into retail marketing efforts.
  • Positive contribution to sales-driving shopper marketing initiatives.


Equal opportunity employer


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