Minimum 10 years of experience with CPG brand marketing required * Experience directly managing others required * Demonstrated knowledge and understanding of brand management/marketing. * Budgeting ...
Minimum 10 years of experience with CPG brand marketing required * Experience directly managing others required * Demonstrated knowledge and understanding of brand management/marketing. * Budgeting ...
Minimum 10 years of experience with CPG brand marketing required * Experience directly managing others required * Demonstrated knowledge and understanding of brand management/marketing. * Budgeting ...
Minimum 10 years of experience with CPG brand marketing required * Experience directly managing others required * Demonstrated knowledge and understanding of brand management/marketing. * Budgeting ...
We are looking for an experienced CPG Brand Manager with 5-7 years of experience in consumer-packaged goods (CPG). The ideal candidate will be responsible for developing and executing brand & e ...
We are looking for an experienced CPG Brand Manager with 5-7 years of experience in consumer-packaged goods (CPG). The ideal candidate will be responsible for developing and executing brand & e ...
Brand Manager
Richmond, VA · On-site
$86K - $129K/yr
We are looking for an experienced CPG Brand Manager with 5-7 years of experience in consumer-packaged goods (CPG). The ideal candidate will be responsible for developing and executing brand & e ...
Brand Manager
Richmond, VA · On-site
$86K - $129K/yr
We are looking for an experienced CPG Brand Manager with 5-7 years of experience in consumer-packaged goods (CPG). The ideal candidate will be responsible for developing and executing brand & e ...
We are looking for an experienced CPG Brand Manager with 5-7 years of experience in consumer-packaged goods (CPG). The ideal candidate will be responsible for developing and executing brand & e ...
We are looking for an experienced CPG Brand Manager with 5-7 years of experience in consumer-packaged goods (CPG). The ideal candidate will be responsible for developing and executing brand & e ...
Brand Manager - Food & Beverage (Confidential Search) About This Opportunity We are conducting a confidential search on behalf of a growing, entrepreneurial CPG food company. Our client builds brands ...
Quick apply
Apply Early
Brand Manager - Food & Beverage (Confidential Search) About This Opportunity We are conducting a confidential search on behalf of a growing, entrepreneurial CPG food company. Our client builds brands ...
Apply Early
Brand Manager
$105K - $147K/yr
We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...
Brand Manager
$105K - $147K/yr
We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...
Brand Manager
Irving, TX · On-site
$105K - $147K/yr
We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...
Brand Manager
Irving, TX · On-site
$105K - $147K/yr
We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...
Brand Manager
$105K - $147K/yr
We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...
Brand Manager
$105K - $147K/yr
We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...
Brand Manager
Irving, TX · On-site
$102K - $142K/yr
We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...
Brand Manager
Irving, TX · On-site
$102K - $142K/yr
We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...
Brand Manager
Irving, TX · On-site
$105K - $147K/yr
We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...
Brand Manager
Irving, TX · On-site
$105K - $147K/yr
We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...
Brand Manager
Irving, TX · On-site
$102K - $142K/yr
We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...
Brand Manager
Irving, TX · On-site
$102K - $142K/yr
We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...
Brand Manager
$102K - $142K/yr
We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...
Brand Manager
$102K - $142K/yr
We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...
Brand Manager
$102K - $142K/yr
We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...
Brand Manager
$102K - $142K/yr
We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...
MBA preferred. 7-10+ years of progressive experience in CPG Brand Management. Bilingual English/Spanish preferred. Additional Requirements Travel expected up to 30%, including occasional ...
MBA preferred. 7-10+ years of progressive experience in CPG Brand Management. Bilingual English/Spanish preferred. Additional Requirements Travel expected up to 30%, including occasional ...
Brand Manager - Boursin
Chicago, IL · On-site
Job Id: 53493 Brand Manager - Boursin At Bel, we are not just a company-we are a company on a ... Minimum Bachelor's degree required, MBA preferred * 4+ years of progressive CPG Brand Marketing ...
Brand Manager - Boursin
Chicago, IL · On-site
Job Id: 53493 Brand Manager - Boursin At Bel, we are not just a company-we are a company on a ... Minimum Bachelor's degree required, MBA preferred * 4+ years of progressive CPG Brand Marketing ...
Associate Brand Manager
Chicago, IL · On-site
$80K - $90K/yr
Help monitor competitive activity and performance and market trends and action against these insights Requirements * 3-5 years of CPG brand management experience; DTC, health, wellness, or food ...
Associate Brand Manager
Chicago, IL · On-site
$80K - $90K/yr
Help monitor competitive activity and performance and market trends and action against these insights Requirements * 3-5 years of CPG brand management experience; DTC, health, wellness, or food ...
Associate Brand Manager
$78K - $102K/yr
CPG company hiring for Associate Brand Manager and Brand Manager level roles. Must have some CPG (food or beverage) Brand Management experience. Several opportunities. Houston TX. Competitive Pay and ...
Associate Brand Manager
$78K - $102K/yr
CPG company hiring for Associate Brand Manager and Brand Manager level roles. Must have some CPG (food or beverage) Brand Management experience. Several opportunities. Houston TX. Competitive Pay and ...
Associate Brand Manager
Chicago, IL · On-site
$80K - $90K/yr
Help monitor competitive activity and performance and market trends and action against these insights Requirements: * 3-5 years of CPG brand management experience; DTC, health, wellness, or food ...
Quick apply
Apply Early
Associate Brand Manager
Chicago, IL · On-site
$80K - $90K/yr
Help monitor competitive activity and performance and market trends and action against these insights Requirements: * 3-5 years of CPG brand management experience; DTC, health, wellness, or food ...
Apply Early
Job Id:53493 Brand Manager - Boursin At Bel, we are not just a company-we are a company on a ... preferred4+ years of progressive CPG Brand Marketing experienceSpecific Competencies ...
Job Id:53493 Brand Manager - Boursin At Bel, we are not just a company-we are a company on a ... preferred4+ years of progressive CPG Brand Marketing experienceSpecific Competencies ...
Cpg Brand Manager information
See salary details
$29.5K - $39.8K
11% of jobs
$39.8K - $50.1K
11% of jobs
$54.4K is the 25th percentile. Wages below this are outliers.
$50.1K - $60.5K
9% of jobs
$60.5K - $70.8K
8% of jobs
The median wage is $78K / yr.
$70.8K - $81.1K
16% of jobs
$81.1K - $91.4K
13% of jobs
$91.4K - $101.7K
7% of jobs
$102.1K is the 75th percentile. Wages above this are outliers.
$101.7K - $112K
7% of jobs
$112K - $122.4K
9% of jobs
$122.4K - $132.7K
6% of jobs
$132.7K - $143K
2% of jobs
$29.5K
$84.2K
$143K
How much do cpg brand manager jobs pay per year?
As of Jun 30, 2026, the average yearly pay for cpg brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.
What are the key skills and qualifications needed to thrive as a CPG Brand Manager, and why are they important?
To thrive as a CPG Brand Manager, you need expertise in marketing strategy, market analysis, and product lifecycle management, often supported by a degree in marketing or business. Familiarity with data analytics tools, CRM platforms, and project management software is typically required, along with experience in consumer packaged goods. Strong communication, leadership, and creative problem-solving skills help set standout candidates apart. These skills and qualities are vital to effectively build brand equity, drive market share, and lead cross-functional teams in a highly competitive industry.
How does a CPG Brand Manager typically collaborate with cross-functional teams to launch new products?
As a CPG Brand Manager, you will work closely with teams such as product development, sales, supply chain, and marketing to bring new products to market. This involves coordinating timelines, aligning on product positioning, and ensuring consistency in messaging across channels. Regular meetings, shared project management tools, and open communication are essential to address challenges and meet launch objectives on schedule. The role is highly collaborative and requires strong organizational and interpersonal skills to balance differing priorities and drive successful product introductions.
What are CPG Brand Managers?
CPG Brand Managers are professionals responsible for overseeing the development, marketing, and positioning of consumer packaged goods (CPG) brands. They analyze market trends, create marketing strategies, collaborate with cross-functional teams, and manage product life cycles to ensure their brands are competitive and profitable. CPG Brand Managers play a key role in building brand awareness, driving sales, and maintaining brand consistency across all channels. Their work often involves working closely with sales, research, and creative teams to execute campaigns and launch new products.
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Other
Posted 26 days ago
Job description
Senior Brand Manager will drive brand profitability and sales through development of brand strategies, marketing plans, new products, packaging and promotional programs, while refining strategic thought-leadership behaviors and skills. Senior Brand Manager will oversee direct reports and additional brand volume either through growth of business or through additional brands.
Key areas of accountability/responsibility:
Requirements
Key areas of accountability/responsibility:
- Drive all strategic activities that support brand objectives including annual planning, advertising development, new product launches and packaging. Maintain consistent pipeline of growth initiatives in the brand portfolio (i.e. line extensions, new products, etc.)
- Act as the Brand Champion to manage P & L to deliver planned sales and profit. Forecast and develop annual budget, oversee and manage spend.
- Manage media placement/relations to align with brand initiatives to deliver planned advertising, promotions and programs maximizing investment and supporting brand growth.
- Research and anticipate category and market trends to develop and execute annual and long-range business plan, including solid analyses that support overall brand recommendations.
- Partner with Sales team on annual planning and trade presentations via participation in sales calls to retailers, trade show attendance.
- Identify all relevant Safety, Health and Environment (SHE) and security aspects (e.g. set up and review SHE plans, requirements, procedures and instructions) and assess the corresponding risks related to the position and the department, make sure these are known, understood and can be handled by colleagues and reports; lead by example; show real SHE leadership by setting standards and encouraging colleagues and reports to act (SHE) responsible for their wellbeing; organize involvement in SHE and security matters; encourage and/or report all incidents (e.g. injuries, near misses, possible SHE hazards, etc.)and provide follow-up to any incidents such that the organization will learn from incidents.
- In this role, you will report directly to Director Marketing
Requirements
- Bachelor's degree required
- MBA preferred
- Minimum 10 years of experience with CPG brand marketing required
- Experience directly managing others required
- Demonstrated knowledge and understanding of brand management/marketing.
- Budgeting, forecasting and analytical skills required
- Broad knowledge of industry, in-depth knowledge of CPG products, packaging and competitive marketplace.
- Proven experience in CPG required; experience marketing digestive health products preferred
- Extensive knowledge of industry, in-depth knowledge of CPG products, packaging and competitive markets and understanding of brand management/marketing
- P/L management strongly preferred
- CPG background required
- Excellent written and verbal communication skills, ability to present internally and externally.
- Required travel of up to 15% (domestic and internationally) to attend consumer research/focus groups, trade shows and/or customer meetings