ZipRecruiter

Log In

1

Cpg Brand Manager Jobs (NOW HIRING)

Wellness Pet

Associate Brand Manager

Burlington, MA · Hybrid

$86K - $124K/yr

A minimum of 1 year of post-MBA CPG Brand Management experience or 2+ years of CPG Brand Management experience for candidates without an MBA * Proven analytical skills and a strategic mindset

Bimbo Bakeries

Brand Manager

Irving, TX · On-site

$102K - $142K/yr

We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...

Grupo Bimbo

Brand Manager

Irving, TX · On-site

$102K - $142K/yr

We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...

Wellness Pet

Associate Brand Manager

Burlington, MA · Hybrid

$86K - $124K/yr

A minimum of 1 year of post-MBA CPG Brand Management experience or 2+ years of CPG Brand Management experience for candidates without an MBA * Proven analytical skills and a strategic mindset

Bimbo Bakeries USA

Brand Manager

Irving, TX · On-site

$102K - $142K/yr

We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...

Bimbo Bakeries USA

Brand Manager

Irving, TX

$102K - $142K/yr

We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...

Bimbo Bakeries USA

Brand Manager

Irving, TX · On-site

$102K - $142K/yr

We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...

Ocean Spray

Sr. Brand Manager

Boston, MA · On-site

$128K - $160K/yr

Experience within Food or Beverage CPG * Experience managing and developing direct reports ... brand today and into the future. Team members, farmers, consumers and communities alike--we value ...

Ocean Spray Cranberries

Sr. Brand Manager

Boston, MA

$128K - $160K/yr

Experience within Food or Beverage CPG * Experience managing and developing direct reports ... brand today and into the future. Team members, farmers, consumers and communities alike--we value ...

PROMOTION IN MOTION INC

Brand Manager

Park Ridge, NJ · On-site

$110K - $125K/yr

Bachelor's degree in Business, Marketing, or related field; MBA preferred. * 4-6 years of progressive CPG brand management experience, preferably within food, snacks, beverages, or consumer packaged ...

next page

Showing results 1-20

All JobsBusiness JobsMarketing JobsCpg Brand Manager Jobs

Cpg Brand Manager information

See salary details

$29.5K

$84.2K

$143K

How much do cpg brand manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for cpg brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What is a CPG brand manager?

CPG Brand Managers are professionals responsible for overseeing the development, marketing, and positioning of consumer packaged goods (CPG) brands. They analyze market trends, create marketing strategies, collaborate with cross-functional teams, and manage product life cycles to ensure their brands are competitive and profitable. CPG Brand Managers play a key role in building brand awareness, driving sales, and maintaining brand consistency across all channels. Their work often involves working closely with sales, research, and creative teams to execute campaigns and launch new products.

What are the key skills and qualifications needed to thrive as a CPG brand manager?

To thrive as a CPG Brand Manager, you need expertise in marketing strategy, market analysis, and product lifecycle management, often supported by a degree in marketing or business. Familiarity with data analytics tools, CRM platforms, and project management software is typically required, along with experience in consumer packaged goods. Strong communication, leadership, and creative problem-solving skills help set standout candidates apart. These skills and qualities are vital to effectively build brand equity, drive market share, and lead cross-functional teams in a highly competitive industry.

How does a CPG brand manager typically collaborate with cross-functional teams to launch new products?

As a CPG Brand Manager, you will work closely with teams such as product development, sales, supply chain, and marketing to bring new products to market. This involves coordinating timelines, aligning on product positioning, and ensuring consistency in messaging across channels. Regular meetings, shared project management tools, and open communication are essential to address challenges and meet launch objectives on schedule. The role is highly collaborative and requires strong organizational and interpersonal skills to balance differing priorities and drive successful product introductions.

Is a Cpg brand manager entry level?

A CPG (Consumer Packaged Goods) brand manager is typically an experienced role that requires several years of marketing or brand management experience. Entry-level positions in this field are usually titled assistant brand manager or associate brand manager, with the brand manager role often requiring a demonstrated track record in marketing, strategic planning, and project management.

What do CPG brand managers do?

CPG (Consumer Packaged Goods) brand managers develop and implement strategies to promote and grow their company's brands. They analyze market trends, oversee advertising campaigns, coordinate product development, and work with sales teams to increase market share. Strong communication, analytical skills, and familiarity with marketing tools are essential for success in this role.
More about Cpg Brand Manager jobs

What cities are hiring for Cpg Brand Manager jobs?

Cities with the most Cpg Brand Manager job openings:

What states have the most Cpg Brand Manager jobs?

States with the most job openings for Cpg Brand Manager jobs include:

What job categories do people searching Cpg Brand Manager jobs look for?

The top searched job categories for Cpg Brand Manager jobs are:

Cpg Brand Manager jobs near you
Infographic showing various Cpg Brand Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.

Brand Manager - Dairy Brands

Zausner Foods Corporation

New Holland, PA • On-site

Full-time

Re-posted 2 days ago

Job description

Summary/Objective

The Brand Manager – Dairy Brands leads growth platforms across emerging dairy and snacking occasions. This role identifies opportunities, builds compelling propositions, and brings new products or brands to market.

Essential Responsibilities
  • Brand Strategy & Portfolio Leadership – Identify new growth opportunities across dairy and snacking.
  • Commercial Project Leadership – Lead initiatives from concept through launch with cross‑functional teams. Includes opportunity to plan limited test launches and scales national launches.
  • Global Engagement – Lead/participate in projects with cross-functional global team members (not limited to, but largely in France) to evaluate & commercialize brands/products.
  • Financial Management – Build business cases and evaluate profitability for new initiatives. Manage day-to-day budget across multiple initiatives.
  • Consumer & Market Insights – Use consumer research, positioning work, and product testing to guide innovation.
  • Marketing Execution – Develop positioning and launch strategies for new products.
  • Communication & Agency Leadership – Align stakeholders and agencies around launch initiatives.
  • Innovation Pipeline – Build and manage new product concepts and brand extensions.
  • Packaging – Develop packaging that supports differentiation and operational feasibility.
  • Events – Represent the brand at innovation forums and industry events.
  • Some travel required.
Competencies
  • Strong business and financial acumen with ownership mindset
  • Ability to translate insights into strategic action; including experience with retail sales data resources like Nielsen, Circana, Numerator, etc.
  • Commercial leadership across cross‑functional teams
  • Strong organizational and prioritization capability
  • Confident communication with senior stakeholders
  • Experience leading agency partners
  • Deep understanding of CPG brand management
  • Advanced Excel and PowerPoint skills
  • Curiosity for consumer and category trends
Reports To

VP of Marketing, Dairy Brands

Qualifications
  • Bachelor’s degree in Marketing, Business, or related field required; MBA preferred. 
  • 5–8 years of experience in consumer packaged goods marketing with experience launching new products or brands preferred.
  • French language skills are a benefit but not required.