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Cpg Brand Manager Jobs (NOW HIRING)

Yogi

Brand Manager

Portland, OR · On-site

The Brand Manager works closely with the Senior Brand Manager to work with cross-functional groups ... Preferred experience in CPG * Experience managing projects and timelines * Experience in working ...

Sabrosura Foods

Brand Manager

Minneapolis, MN · On-site

This role blends brand strategy, innovation, portfolio management, insights, and commercial ... CPG experience strongly preferred * Hispanic foods experience is a plus * Spanish proficiency is a ...

Archer Meat Snacks

Brand Manager

Los Angeles, CA · On-site

$115K - $145K/yr

Brand Manager Location: Los Angeles, CA (Hybrid) Reports To: Director of Brand Marketing ... CPG disciplines • Experience within food, beverage, or consumer packaged goods industries ...

1440 Foods

Senior Brand Manager

New York, NY · On-site +1

$170K/yr

... health and wellness in CPG. If you're looking to make a big impact in a high-growth ... The Senior Brand Manager will lead brand growth by helping to develop the brand vision and ...

Tata Consumer Products

Brand Manager

Montvale, NJ · On-site

Why we have this job The Brand Manager will serve as the brand steward to drive growth as part of ... in CPG marketing • Innovation experience (demonstrated ability to lead a concept from idea to ...

1440 Foods

Associate Brand Manager

New York, NY · On-site +1

$125K/yr

... health and wellness in CPG. If you're looking to make a big impact in a high-growth ... The Associate Brand Manager will help lead our next chapter of growth by assisting in the ...

Pharmavite

Manager, Brand Activation

West Hills, CA · On-site

CPG brand managament or brand marketing experience * Ability to make focused decisions based on Brand integrity and Company values. * Ability to execute campaigns through strong project management ...

Keurig Dr Pepper, Inc.

Brand Manager

Frisco, TX · On-site

$96K - $150K/yr

CPG/Beverage experience from a Fortune 500 CPG company preferred. * A general manager mindset where ... Strong social first Brand experience a plus * This role is based at the KDP headquarters in Frisco ...

Wellness Pet

Brand Manager - Cat

Burlington, MA

$118K - $175K/yr

Bachelors degree required; MBA preferred or equivalent experience * 35 years of CPG Brand Management experience * Proven analytical skills and a strategic mindset * Proficient in Nielsen or IRI

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $90K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $90K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

System One Holdings, LLC

Brand Manager

Neptune, NJ · On-site

$85K - $100K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

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$29.5K

$84.2K

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How much do cpg brand manager jobs pay per year?

As of Jul 24, 2026, the average yearly pay for cpg brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What is the highest paid job in marketing?

In marketing, executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paid, often earning six-figure salaries and bonuses. These positions require extensive experience, strategic leadership skills, and often a background in data analysis and brand management.

Do CPG companies pay well?

CPG (Consumer Packaged Goods) Brand Managers typically earn competitive salaries that reflect their experience, location, and company size. Entry-level positions may start lower, but experienced Brand Managers often receive higher compensation, including bonuses and benefits, especially in larger companies or with specialized skills like data analysis or marketing strategy.

What are the key skills and qualifications needed to thrive as a CPG Brand Manager, and why are they important?

To thrive as a CPG Brand Manager, you need expertise in marketing strategy, market analysis, and product lifecycle management, often supported by a degree in marketing or business. Familiarity with data analytics tools, CRM platforms, and project management software is typically required, along with experience in consumer packaged goods. Strong communication, leadership, and creative problem-solving skills help set standout candidates apart. These skills and qualities are vital to effectively build brand equity, drive market share, and lead cross-functional teams in a highly competitive industry.

How does a CPG Brand Manager typically collaborate with cross-functional teams to launch new products?

As a CPG Brand Manager, you will work closely with teams such as product development, sales, supply chain, and marketing to bring new products to market. This involves coordinating timelines, aligning on product positioning, and ensuring consistency in messaging across channels. Regular meetings, shared project management tools, and open communication are essential to address challenges and meet launch objectives on schedule. The role is highly collaborative and requires strong organizational and interpersonal skills to balance differing priorities and drive successful product introductions.

What does a CPG brand manager do?

A CPG (Consumer Packaged Goods) brand manager oversees the development, marketing, and positioning of a company's consumer products. They analyze market trends, manage advertising campaigns, coordinate with sales teams, and ensure brand consistency to drive product sales and growth. Strong skills in market research, strategic planning, and cross-functional collaboration are essential in this role.

What is a CPG manager?

A CPG (Consumer Packaged Goods) manager is responsible for overseeing the marketing, sales, and development of products in the consumer goods industry. They analyze market trends, manage brand strategies, and coordinate cross-functional teams to ensure product success. Strong skills in market research, branding, and data analysis are essential for this role.

What are CPG Brand Managers?

CPG Brand Managers are professionals responsible for overseeing the development, marketing, and positioning of consumer packaged goods (CPG) brands. They analyze market trends, create marketing strategies, collaborate with cross-functional teams, and manage product life cycles to ensure their brands are competitive and profitable. CPG Brand Managers play a key role in building brand awareness, driving sales, and maintaining brand consistency across all channels. Their work often involves working closely with sales, research, and creative teams to execute campaigns and launch new products.
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Cpg Brand Manager jobs near you
Infographic showing various Cpg Brand Manager job openings in the United States as of July 2026, with employment types broken down into 71% Full Time, 27% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.
Brand Manager

Brand Manager

Yogi

Portland, OR • On-site

Other

Posted 22 days ago

Job description

East West Tea is seeking a talented, passionate, and experienced Brand Manager to join our Brand Experience team!


The Brand Manager works closely with the Senior Brand Manager to work with cross-functional groups to execute strategies and tactics to drive growth.


WHAT YOU’LL OWN:

Operation 50% of time

  • Lead the team on NA product packaging projects from concept to press check, managing the communication with agencies for, but not limited to ingredient updates, new products, innovation.
  • Own, manage and track monthly Yogi North America Brand team budget
  • Supports Senior Brand Manager in collaboration with forecasting and sales for all NPD volume forecasts
  • Complete regular/key business analyses using syndicated data and shipment data
  • Deliver consumer insights through syndicated data and market trend analysis
  • Leads the product innovation process and ensures timely execution
  • Lead in collaboration of Canada’s brand and market expansion strategies and assortment definition


Relationship and Influencing 30% of time

  • Lead the collaborative work with Global Marketing and Content teams to support new product launches, brand and product content and marketing campaigns
  • Preparation of presentations for Executive team and annual sales meetings
  • Lead the development of stage gates


Strategic 20% of time

  • Support Brand team in development and execution of the global Yogi brand and product strategy, brand calendar, priorities, objectives, and budgets to build brand equity to translate into attaining volume goals, annual profit, and long-term profit growth


WHAT YOU KNOW AND HAVE EXPERIENCED:

  • Bachelor's Degree, preferable masters degree
  • 5 years of relevant work experience
  • Preferred experience in CPG
  • Experience managing projects and timelines
  • Experience in working with cross-functional teams


YOU’LL BE A GREAT FIT:

  • Strong critical thinking ability to navigate and solve complex problems
  • Solid work ethic, self-starter, and result-oriented
  • Natural ability to develop strong, trusting relationships
  • Enjoys collaborating with cross-functional partners
  • Responsible and a high degree of ownership
  • Thrives in an ever-changing work environment
  • Effectively managing a multitude of work responsibilities
  • Balances attention to detail and swift execution

Apply