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Cpg Brand Manager Jobs (NOW HIRING)

Pharmavite

Manager, Brand Activation

West Hills, CA · On-site

CPG brand managament or brand marketing experience * Ability to make focused decisions based on Brand integrity and Company values. * Ability to execute campaigns through strong project management ...

1440 Foods

Associate Brand Manager

New York, NY · On-site +1

$125K/yr

... health and wellness in CPG. If you're looking to make a big impact in a high-growth ... The Associate Brand Manager will help lead our next chapter of growth by assisting in the ...

1440 Foods

Senior Brand Manager

Niagara Falls, NY

$170K/yr

... health and wellness in CPG. If you're looking to make a big impact in a high-growth ... Position Overview The Senior Brand Manager will lead brand growth by helping to develop the brand ...

Wellness Pet

Brand Manager - Cat

Burlington, MA · On-site

$118K - $175K/yr

Bachelors degree required; MBA preferred or equivalent experience * 35 years of CPG Brand Management experience * Proven analytical skills and a strategic mindset * Proficient in Nielsen or IRI

Keurig Dr Pepper

Brand Manager

Frisco, TX · On-site

$96K - $150K/yr

CPG/Beverage experience from a Fortune 500 CPG company preferred. * A general manager mindset where ... Strong social first Brand experience a plus * This role is based at the KDP headquarters in Frisco ...

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $90K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

NetCost Market

Brand Manager

Brooklyn, NY · On-site

$70K - $75K/yr

Qualifications: · Bachelor's degree in Marketing, Business, or a related field. · 2+ years of experience in brand management, marketing, or business development (experience in retail, CPG, or the ...

New

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $90K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

System One Holdings, LLC

Brand Manager

Neptune, NJ · On-site

$85K - $100K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $100K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $90K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $90K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $90K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $90K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

EchoStar

Senior Brand Manager

Littleton, CO

$110K - $157K/yr

Deep expertise in strategic CPG-style brand management and navigating highly competitive, disruptive industry landscapes * Analytical rigor and a demonstrated mastery of leveraging complex data sets ...

System One

Associate Brand Manager

Neptune City, NJ · On-site

$91K - $118K/yr

Associate Brand Manager Location: Neptune City, NJ Type: Direct Hire Compensation: $75,000.00 - $80 ... Experience in CPG, specifically petcare or food categories. * Experience with omnichannel marketing ...

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How much do cpg brand manager jobs pay per year?

As of Jul 25, 2026, the average yearly pay for cpg brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What is the highest paid job in marketing?

In marketing, executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paid, often earning six-figure salaries and bonuses. These positions require extensive experience, strategic leadership skills, and often a background in data analysis and brand management.

Do CPG companies pay well?

CPG (Consumer Packaged Goods) Brand Managers typically earn competitive salaries that reflect their experience, location, and company size. Entry-level positions may start lower, but experienced Brand Managers often receive higher compensation, including bonuses and benefits, especially in larger companies or with specialized skills like data analysis or marketing strategy.

What are the key skills and qualifications needed to thrive as a CPG Brand Manager, and why are they important?

To thrive as a CPG Brand Manager, you need expertise in marketing strategy, market analysis, and product lifecycle management, often supported by a degree in marketing or business. Familiarity with data analytics tools, CRM platforms, and project management software is typically required, along with experience in consumer packaged goods. Strong communication, leadership, and creative problem-solving skills help set standout candidates apart. These skills and qualities are vital to effectively build brand equity, drive market share, and lead cross-functional teams in a highly competitive industry.

How does a CPG Brand Manager typically collaborate with cross-functional teams to launch new products?

As a CPG Brand Manager, you will work closely with teams such as product development, sales, supply chain, and marketing to bring new products to market. This involves coordinating timelines, aligning on product positioning, and ensuring consistency in messaging across channels. Regular meetings, shared project management tools, and open communication are essential to address challenges and meet launch objectives on schedule. The role is highly collaborative and requires strong organizational and interpersonal skills to balance differing priorities and drive successful product introductions.

What does a CPG brand manager do?

A CPG (Consumer Packaged Goods) brand manager oversees the development, marketing, and positioning of a company's consumer products. They analyze market trends, manage advertising campaigns, coordinate with sales teams, and ensure brand consistency to drive product sales and growth. Strong skills in market research, strategic planning, and cross-functional collaboration are essential in this role.

What is a CPG manager?

A CPG (Consumer Packaged Goods) manager is responsible for overseeing the marketing, sales, and development of products in the consumer goods industry. They analyze market trends, manage brand strategies, and coordinate cross-functional teams to ensure product success. Strong skills in market research, branding, and data analysis are essential for this role.

What are CPG Brand Managers?

CPG Brand Managers are professionals responsible for overseeing the development, marketing, and positioning of consumer packaged goods (CPG) brands. They analyze market trends, create marketing strategies, collaborate with cross-functional teams, and manage product life cycles to ensure their brands are competitive and profitable. CPG Brand Managers play a key role in building brand awareness, driving sales, and maintaining brand consistency across all channels. Their work often involves working closely with sales, research, and creative teams to execute campaigns and launch new products.
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Cpg Brand Manager jobs near you
Infographic showing various Cpg Brand Manager job openings in the United States as of July 2026, with employment types broken down into 71% Full Time, 27% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.
Senior Brand Manager

Senior Brand Manager

Michigan Sugar Company

Bay City, MI

Full-time

Posted 17 days ago

Michigan Sugar rating

7.3

Company rating: 7.3 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

165th of 401 rated food and drinks producers

Job description

Job Summary
Pioneer Sugar is undergoing a significant brand restage and is ready to enter its next phase of growth. To support this transformation, we are seeking a Senior Brand Manager who is both a strategic builder and a hands-on executor. This is a newly evolving, revenue-driving role with limited existing structure, offering the opportunity to create processes, shape strategy, and influence the long-term direction of an iconic grower-owned brand.
The ideal candidate brings robust experience in CPG or food brand management, with proven success driving innovation, scaling businesses, and leading cross-functional initiatives. This individual must thrive in an entrepreneurial setting—comfortable developing strategy, rolling up their sleeves to execute, and building a strong brand foundation that fuels growth across retail (consumer) and food service channels.
Key Responsibilities
Brand Strategy amp; Leadership
  • Build, develop, and execute a comprehensive brand strategy that strengthens Pioneer Sugar’s foundation and positions the brand for long-term growth.
  • Lead brand P amp;L management—including forecasting, pricing strategy, trade promotion planning, capital project justification, and sales goal alignment.
  • Serve as a steward of the grower-owned brand platform, ensuring messaging reflects our mission, values, and competitive advantage.
Innovation amp; Growth
  • Drive innovation strategy, including new product development, new channel exploration, and alternative revenue opportunities in both consumer retail and food service.
  • Guide strategic long-term growth plans by business channel and region in collaboration with the Sales team.
  • Lead special projects tied to brand expansion, competitiveness, or operational advancement.
Operational Execution amp; Cross-Functional Collaboration
  • Manage and prospect co-packer relationships to support current and future business needs.
  • Oversee sustainability performance for the brand, including tracking, reporting, and related initiatives.
  • Lead the development and execution of annual Pioneer Sugar marketing plans within approved budgets.
  • Partner with external marketing and creative agencies to execute brand plans and performance initiatives.
  • Work closely with internal stakeholders across Sales, Operations, Finance, and Executive Leadership.
Corporate amp; Consumer Branding Support
  • Support the company’s broader corporate brand transition, ensuring strong alignment between corporate communication and consumer-facing brand strategy.
Note: This position is responsible for strategy only—not execution—for corporate branding initiatives.
Key Attributes amp; Capabilities
  • Strategic Brand Leadership: Understands how to craft and scale strong CPG brands from foundation to execution.
  • Entrepreneurial Discipline: Comfortable operating without rigid structure; resourceful, adaptable, and proactive.
  • Hands-On Operator: Willing to handle both strategic work and day-to-day execution when needed.
  • Innovation Leader: Demonstrated success launching new products, formats, channels, or business models.
  • Financial Acumen: Strong ability to manage P amp;L, pricing, trade spend, and brand investments.
  • Influence amp; Collaboration: Skilled at working cross‑functionally and representing brand strategy across the organization.
  • Communication Excellence: Able to articulate brand vision internally, externally, and with grower-owner stakeholders.
Qualifications
Required
  • Bachelor’s degree in Marketing, Business, or related field.
  • 7+ years of brand management experience in food, beverage, or CPG.
  • Proven track record owning or heavily influencing brand P amp;L.
  • Experience leading innovation and taking concepts from strategy through execution.
  • Ability to manage agency partners and internal cross-functional teams.
  • Strong analytical, financial, and strategic planning skills.
  • Willingness to relocate to Bay City, MI.
Preferred
  • MBA in Marketing or related discipline.
  • Experience working within evolving or early-stage brand structures.
  • Background managing co-packers, sustainability initiatives, or multi-channel (retail + foodservice) portfolios.

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