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Cpg Brand Manager Jobs (NOW HIRING)

BEL

Associate Brand Manager

Manhattan, NY · On-site

$95K - $123K/yr

Background : 2+ years of prior experience in brand management, marketing, innovation, or related CPG roles preferred. * Business & Marketing Acumen : Understanding of brand management principles ...

Kinder's

Brand Manager, Spanglish

Walnut Creek, CA · On-site

Bachelor's degree required; MBA preferred. * 7+ years of progressive experience in Consumer-Packaged Goods (CPG) brand management. * Experience in innovation, product development, or ...

The PCA Group

Brand Manager

Manhattan, NY · On-site

$75K - $90K/yr

Role Summary: The Brand Manager is responsible for the end-to-end management, performance, and ... Experience in beauty, wellness, personal care, fashion, or CPG preferred * Strong analytical skills ...

The PCA Companies

Brand Manager

New York, NY · On-site

$75K - $90K/yr

Role Summary: The Brand Manager is responsible for the end-to-end management, performance, and ... Experience in beauty, wellness, personal care, fashion, or CPG preferred * Strong analytical skills ...

The PCA Companies

Brand Manager

New York, NY · On-site

$75K - $90K/yr

Role Summary: The Brand Manager is responsible for the end-to-end management, performance, and ... Experience in beauty, wellness, personal care, fashion, or CPG preferred * Strong analytical skills ...

Pharmavite

Manager, Brand Activation

West Hills, CA · On-site

CPG brand managament or brand marketing experience * Ability to make focused decisions based on Brand integrity and Company values. * Ability to execute campaigns through strong project management ...

Keurig Dr Pepper

Brand Manager

Frisco, TX · On-site

$96K - $150K/yr

CPG/Beverage experience from a Fortune 500 CPG company preferred. A general manager mindset where ... brand strategies based on consumer insights, market data, category trends, and the competitive ...

The Marzetti Company

Brand Manager

Columbus, OH · On-site

Brand Manager: 5+ years of experience in brand management, marketing, or CPG-related roles * Proven ability to manage P&L and deliver against revenue and profit targets * Strong analytical skills ...

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $90K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $90K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

Keurig Dr Pepper

Brand Manager

Frisco, TX · On-site

$96K - $150K/yr

CPG/Beverage experience from a Fortune 500 CPG company preferred. * A general manager mindset where ... Strong social first Brand experience a plus * This role is based at the KDP headquarters in Frisco ...

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $100K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $90K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $100K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

Wellness Pet

Brand Manager - Cat

Burlington, MA · On-site

$118K - $175K/yr

Bachelors degree required; MBA preferred or equivalent experience * 35 years of CPG Brand Management experience * Proven analytical skills and a strategic mindset * Proficient in Nielsen or IRI

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $90K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

System One Holdings, LLC

Brand Manager

Neptune, NJ · On-site

$85K - $100K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

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Cpg Brand Manager information

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$29.5K

$84.2K

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How much do cpg brand manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for cpg brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What is a CPG brand manager?

CPG Brand Managers are professionals responsible for overseeing the development, marketing, and positioning of consumer packaged goods (CPG) brands. They analyze market trends, create marketing strategies, collaborate with cross-functional teams, and manage product life cycles to ensure their brands are competitive and profitable. CPG Brand Managers play a key role in building brand awareness, driving sales, and maintaining brand consistency across all channels. Their work often involves working closely with sales, research, and creative teams to execute campaigns and launch new products.

What are the key skills and qualifications needed to thrive as a CPG brand manager?

To thrive as a CPG Brand Manager, you need expertise in marketing strategy, market analysis, and product lifecycle management, often supported by a degree in marketing or business. Familiarity with data analytics tools, CRM platforms, and project management software is typically required, along with experience in consumer packaged goods. Strong communication, leadership, and creative problem-solving skills help set standout candidates apart. These skills and qualities are vital to effectively build brand equity, drive market share, and lead cross-functional teams in a highly competitive industry.

How does a CPG brand manager typically collaborate with cross-functional teams to launch new products?

As a CPG Brand Manager, you will work closely with teams such as product development, sales, supply chain, and marketing to bring new products to market. This involves coordinating timelines, aligning on product positioning, and ensuring consistency in messaging across channels. Regular meetings, shared project management tools, and open communication are essential to address challenges and meet launch objectives on schedule. The role is highly collaborative and requires strong organizational and interpersonal skills to balance differing priorities and drive successful product introductions.

Is a Cpg brand manager entry level?

A CPG (Consumer Packaged Goods) brand manager is typically an experienced role that requires several years of marketing or brand management experience. Entry-level positions in this field are usually titled assistant brand manager or associate brand manager, with the brand manager role often requiring a demonstrated track record in marketing, strategic planning, and project management.

What do CPG brand managers do?

CPG (Consumer Packaged Goods) brand managers develop and implement strategies to promote and grow their company's brands. They analyze market trends, oversee advertising campaigns, coordinate product development, and work with sales teams to increase market share. Strong communication, analytical skills, and familiarity with marketing tools are essential for success in this role.
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Cpg Brand Manager jobs near you
Infographic showing various Cpg Brand Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.

Associate Brand Manager

BEL

Manhattan, NY • On-site

$95K - $123K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 2 days ago

Job description

7/30/26
Country: United States
Job Location: New York
Job Family: Marketing
Type of contract: Unlimited-term
Working mode: Hybrid work
Job Id: 54046
Associate Brand Manager
Bel is part of a mission-driven, family-owned company with 160 years of innovation and social purpose, a presence in 120 countries, and a commitment to repositioning the role of snacking to help support a balanced diet. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, Bel U.S. creates delicious fruit, veggie, and dairy portion-sized snacks that bring nourishment, joy, and convenience to everyday life.
Guided by the values of care, dare, and commit, Bel is committed to the Fight for Better Snacking-delivering accessible, portion-sized options while advancing sustainable innovation, healthier snacking, regenerative agriculture, circular economy, and community support. Bel's mission gives the company a powerful platform to show up credibly at industry moments that shape conversations, partnerships, and the future of food.
The company has headquarters in Chicago and New York City and operates 4 manufacturing plants in Little Chute, WI; Brookings, SD; Traverse City, MI; and Nampa, ID. #IWorkForAllForGood
Job Description Summary
The Associate Brand Manager will support Bel's Fruit Business by contributing to the development and execution of brand strategies, innovation plans, and go-to-market initiatives that drive business growth. Reporting to the Sr. Brand Manager, this role partners closely with Innovation, Sales, R&D, Packaging, Supply Chain, Finance, Design, Regulatory, agency partners, and external vendors to help advance commercialization projects from concept through launch while ensuring alignment with brand objectives, consumer needs, customer requirements, and market opportunities.
This position requires a highly organized, analytical, and proactive marketer who can evaluate brand performance, synthesize consumer and market insights, develop actionable recommendations, and support customer-facing launch materials. The ideal candidate will bring strong strategic thinking, project management, communication, and collaboration skills, with the ability to manage multiple priorities, influence cross-functional partners, and execute with excellence in a fast-paced CPG environment.
Essential Duties and Responsibilities:
  • Brand Strategy & Management
  • Analyze brand performance, syndicated data, consumer insights, and competitive trends to identify opportunities and develop actionable recommendations.
  • Support the development of annual marketing plans, innovation pipelines, and business cases by applying core marketing principles, including positioning, consumer segmentation, and competitive assessment.
  • Evaluate creative concepts and marketing materials to ensure strategic alignment, brand consistency, and consumer relevance.
  • Partner with Sales to develop customer-facing selling stories, merchandising tools, and launch materials that support commercial execution.
  • Monitor key business and marketing performance metrics, identify learnings, and recommend actions to improve business performance.
  • Commercialization & Project Execution
  • Manage the day-to-day execution of innovation and commercialization projects from concept through launch, ensuring projects are delivered on time, within scope, and aligned with business objectives.
  • Partner with cross-functional teams, including R&D, Packaging, Supply Chain, Sales, Finance, Design, and Regulatory, to manage timelines, resolve issues, and drive project milestones.
  • Develop commercialization materials such as project briefs, launch plans, artwork approvals, packaging updates, and go-to-market deliverables.
  • Coordinate with agency and vendor partners throughout the development process while ensuring high-quality execution and adherence to brand standards.
  • Coordinate customer-specific commercialization initiatives and support the successful execution of key retailer programs.

Skills & Qualifications:
  • Education: Bachelor's degree in Marketing, Business, or a related field required; MBA a plus.
  • Background: 2+ years of prior experience in brand management, marketing, innovation, or related CPG roles preferred.
  • Business & Marketing Acumen: Understanding of brand management principles, consumer marketing, innovation processes, and commercialization within a CPG environment.
  • Strategic Thinking: Ability to synthesize data, identify key insights, develop hypotheses, and translate analysis into clear business recommendations.
  • Analytical Skills: Proficiency in interpreting syndicated data (e.g., Circana/Nielsen), consumer research, and market trends to support decision-making.
  • Project Management & Cross-Functional Leadership: Demonstrated ability to manage multiple innovation and commercialization projects simultaneously while supporting cross-functional alignment and delivering against key milestones.
  • Execution Excellence: Highly organized with exceptional attention to detail and the ability to prioritize competing initiatives while meeting deadlines.
  • Communication & Storytelling: Strong written and verbal communication skills with the ability to build compelling, insight-driven presentations for cross-functional teams and leadership.
  • Collaboration & Influence: Proven ability to build effective partnerships and work collaboratively across Marketing, Sales, R&D, Supply Chain, Finance, Design, and external agencies.
  • Ownership & Initiative: Demonstrates accountability, proactively identifies solutions, and takes ownership of projects from initiation through execution while continuously seeking opportunities to improve outcomes.

Working Conditions: Work is performed largely in a hybrid office environment. Hours of work will generally be during regular business hours, with at least 40 hours per week. At times, there may be some variation in work hours due to special projects, deadlines, and other business needs. Occasional travel may be required.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Acknowledgement: This job description describes the general nature and level of work performed by employees assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested by management. All requirements are subject to change over time and may be modified to reasonably accommodate individuals with disabilities.
Total Rewards
  • Base Salary: $95,000 - $110,000
  • Bonus Opportunity: 10%
  • 401(k) plan with 4% company match
  • Medical, dental, and vision coverage, plus PTO available Day 1

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