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Cpg Brand Manager Jobs (NOW HIRING)

Tata Consumer Products

Brand Manager

Montvale, NJ · On-site

Why we have this job The Brand Manager will serve as the brand steward to drive growth as part of ... in CPG marketing • Innovation experience (demonstrated ability to lead a concept from idea to ...

1440 Foods

Senior Brand Manager

New York, NY · On-site +1

$170K/yr

... health and wellness in CPG. If you're looking to make a big impact in a high-growth ... The Senior Brand Manager will lead brand growth by helping to develop the brand vision and ...

1440 Foods

Associate Brand Manager

New York, NY · On-site +1

$125K/yr

... health and wellness in CPG. If you're looking to make a big impact in a high-growth ... The Associate Brand Manager will help lead our next chapter of growth by assisting in the ...

Pharmavite

Manager, Brand Activation

West Hills, CA · On-site

CPG brand managament or brand marketing experience * Ability to make focused decisions based on Brand integrity and Company values. * Ability to execute campaigns through strong project management ...

Adecco

Associate Brand Manager

Bridgewater, NJ · Remote

$47.56/hr

... CPG Personal Product or OTC brand Functional Skills: strong analytical skills, with the ability to translate market dynamics into actionable tactics Strategic Skills: Collaborative/team player ...

Keurig Dr Pepper

Brand Manager

Frisco, TX · On-site

$96K - $150K/yr

CPG/Beverage experience from a Fortune 500 CPG company preferred. * A general manager mindset where ... Strong social first Brand experience a plus * This role is based at the KDP headquarters in Frisco ...

Wellness Pet

Brand Manager - Cat

Burlington, MA · On-site

$118K - $175K/yr

Bachelors degree required; MBA preferred or equivalent experience * 35 years of CPG Brand Management experience * Proven analytical skills and a strategic mindset * Proficient in Nielsen or IRI

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $90K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

System One Holdings, LLC

Brand Manager

Neptune, NJ · On-site

$85K - $100K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

Wellness Pet

Brand Manager - Treats

Burlington, MA · On-site

$118K - $175K/yr

Bachelors degree required; MBA preferred or equivalent experience * 35 years of CPG Brand Management experience * Proven analytical skills and a strategic mindset * Proficient in Nielsen or IRI

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $90K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $90K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

System One Holdings, LLC

Brand Manager

Neptune, NJ · On-site

$85K - $100K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $90K/yr

Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in brand management, innovation marketing, or product marketing within CPG. * Hands-on experience supporting or ...

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All JobsCpg Brand Manager Jobs

Cpg Brand Manager information

See salary details

$29.5K

$84.2K

$143K

How much do cpg brand manager jobs pay per year?

As of Jun 30, 2026, the average yearly pay for cpg brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a CPG Brand Manager, and why are they important?

To thrive as a CPG Brand Manager, you need expertise in marketing strategy, market analysis, and product lifecycle management, often supported by a degree in marketing or business. Familiarity with data analytics tools, CRM platforms, and project management software is typically required, along with experience in consumer packaged goods. Strong communication, leadership, and creative problem-solving skills help set standout candidates apart. These skills and qualities are vital to effectively build brand equity, drive market share, and lead cross-functional teams in a highly competitive industry.

How does a CPG Brand Manager typically collaborate with cross-functional teams to launch new products?

As a CPG Brand Manager, you will work closely with teams such as product development, sales, supply chain, and marketing to bring new products to market. This involves coordinating timelines, aligning on product positioning, and ensuring consistency in messaging across channels. Regular meetings, shared project management tools, and open communication are essential to address challenges and meet launch objectives on schedule. The role is highly collaborative and requires strong organizational and interpersonal skills to balance differing priorities and drive successful product introductions.

What are CPG Brand Managers?

CPG Brand Managers are professionals responsible for overseeing the development, marketing, and positioning of consumer packaged goods (CPG) brands. They analyze market trends, create marketing strategies, collaborate with cross-functional teams, and manage product life cycles to ensure their brands are competitive and profitable. CPG Brand Managers play a key role in building brand awareness, driving sales, and maintaining brand consistency across all channels. Their work often involves working closely with sales, research, and creative teams to execute campaigns and launch new products.
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Cpg Brand Manager jobs near you

Senior Brand Manager

1440 Foods Manufacturing

New York, NY • On-site

$170K/yr

Full-time

Posted 16 days ago

Key responsibilities

  • Develop and execute brand operating plans to achieve net sales and profitability goals.

  • Lead commercialization of innovation projects by partnering with cross functional teams to build and launch products.

  • Create and execute integrated marketing campaigns across retailers, digital platforms, and in person activations.

Job description

At 1440 Foods, we're on a mission to energize people to unleash their full potential with a portfolio of great-tasting, high-protein snacks and supplements. Our brands Pure Protein, Body Fortress, MET-Rx, and FITCrunch make better nutrition accessible, enjoyable, and part of an active lifestyle.

As a fast-growing sports and active nutrition company, we are shaping the future of health and wellness in CPG. If you're looking to make a big impact in a high-growth, entrepreneurial environment, we'd love to have you on board!

Position Overview:

The Senior Brand Manager will lead brand growth by helping to develop the brand vision and direction, shaping consumer engagement strategies, building product innovation roadmaps and go to market strategies.

We are looking for someone who deeply cares about the consumer and is enthusiastic about building brands with a relentless focus on attracting, engaging, and retaining consumers. If you thrive in an entrepreneurial environment and want to make a significant impact, we would love to talk to you!

Job Responsibilities:

  • Develop and execute against brand operating plans serving as an effective steward of the P&L to achieve net sales and profitability goals.
  • Lead commercialization of innovation projects, partnering with cross functional teams to build best-in-class products with launch plans that ensure in-market success.
  • Assist in portfolio performance optimization and management of product assortment to maximize profit.
  • Utilize design thinking to put customers first, merchandising products for the retail and digital shelf.
  • Own artwork and visual design projects from inception to print.
  • Partner with consumer insights to design and implement studies to inform brand and innovation priorities.
  • Create and execute integrated marketing campaigns across retailers, digital platforms and in person activations that drive results and create exponential returns.
  • Partner with organic social content team to create best-in-class brand content.
  • Manage the budget, process POs, and be a steward of brand finances.

Qualifications & Skills:

  • Bachelor's degree in Marketing, Business, or related field.
  • 5+ years of experience in brand management, brand marketing, or marketing management with proven success driving complex projects forward.
  • Experience building collaborative partnerships across all levels of leadership and cross-functional partners to get things done in a complex system, with powerful sense of ownership and accountability.
  • Strong prioritization and problem-solving skills with attention to detail, balanced with an ability to prioritize issues and propose solutions to new and complex situations.
  • Understanding the concepts of full product development and innovation philosophy and able to keep the consumer first mindset in developing brand strategies.
  • Experience with IRI, Nielsen and Syndicated Retailer Data ideal.
  • Effective communication skills and comfortable with PPT.

Salary for the Sr. Brand Manager starts at $170,000.

Why Join Us?

  • Opportunity to lead a critical function in a growing mid-size CPG company.
  • Collaborative and entrepreneurial work culture.
  • Competitive compensation and benefits package.
  • Career development and growth opportunities.

If you are a results-driven brand leader with a passion for building iconic brands and driving growth in a dynamic CPG environment, we invite you to apply and join our team!

Employment Type: FULL_TIME

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