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Brand Strategy Jobs in Michigan (NOW HIRING)

Stellantis

Jeep Brand Marketing

Auburn Hills, MI

The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration ...

Human8

Strategy & Implementation Lead

Royal Oak, MI · On-site +1

Through core practice areas, including brand strategy, change management, and human-centered innovation, we guide clients in aligning their internal systems, behaviors, and communications to support ...

1 Bold Step

Content Strategist

Grand Rapids, MI · On-site

A creative marketing agency in Grand Rapids is seeking a Digital Content Producer to join its brand strategy team. The ideal candidate will have strong writing and editing skills, a passion for ...

1 Bold Step

Content Strategist

Grand Rapids, MI

A creative marketing agency in Grand Rapids is seeking a Digital Content Producer to join its brand strategy team. The ideal candidate will have strong writing and editing skills, a passion for ...

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Showing results 21-40

All JobsBrand Strategy JobsBrand Strategy Jobs in Michigan

Brand Strategy information

See Michigan salary details

$64.1K

$134.2K

$215.7K

How much do brand strategy jobs pay per year?

As of Aug 7, 2026, the average yearly pay for brand strategy in Michigan is $134,196.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,400.00 and $172,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a brand strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for success in this role.

What degree do you need to be a brand strategist?

A brand strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in branding, marketing, or advertising to enhance their skills and career prospects.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How do you become a brand strategist?

To become a brand strategist, individuals typically pursue a bachelor's degree in marketing, communications, or a related field, and gain experience in branding, marketing, or advertising roles. Developing skills in market research, consumer behavior, and strategic planning, along with proficiency in tools like Adobe Creative Suite or data analysis software, is also important. Some professionals pursue certifications in branding or marketing to enhance their credentials.

How does a brand strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.
What are the most commonly searched types of Brand Strategy jobs in Michigan? The most popular types of Brand Strategy jobs in Michigan are:
What are popular job titles related to Brand Strategy jobs in Michigan? For Brand Strategy jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Brand Strategy jobs in Michigan look for? The top searched job categories for Brand Strategy jobs in Michigan are:
What cities in Michigan are hiring for Brand Strategy jobs? Cities in Michigan with the most Brand Strategy job openings:
Brand Strategy jobs near you
Infographic showing various Brand Strategy job openings in Michigan as of August 2026, with employment types broken down into 90% Full Time, and 10% Part Time. Highlights an 89% In-person, and 11% Remote job distribution, with an average salary of $134,196 per year, or $64.5 per hour.

Jeep Brand Marketing

Stellantis

Auburn Hills, MI

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 7 days ago

Stellantis rating

7.5

Company rating: 7.5 out of 10

Based on 130 frontline employees who took The Breakroom Quiz

14th of 44 rated automakers

Job description

The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners.  

Key Responsibilities: 

Go-to-Market Leadership 

  • Lead the monthly Go-to-Market process in collaboration with cross-functional teams to align product, creative, incentives and communication strategies across channels for cohesive alignment between internal marketing functions and the Business Centers. 
  • Develop, design, and present the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness. 
  • Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates. 

Incentive Direction & Analysis 

  • Develop monthly incentive direction for the Jeep brand, ensuring alignment across website, paid media, and advertising channels. 
  • Analyze lease payments, inventory, and competitive data to support incentive direction and promotional messaging. 
  • Maintain supporting documentation, including incentive summaries, media guidance, and lease payment back-ups. 

Marketing Collaboration & Execution 

  • Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines. 
  • Develop strategic briefs and activation plants for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life. 
  • Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities. 

Key Deliverables: 

  • Monthly Go-to-Market Deck 
  • Cross team collaboration with Brand Managers related to incentive direction and comms 
  • Lead Buzz Model Cross Channel Planning & Execution in collab with the Fleet Coordinator 
  • Purchase Order Reviews 

Cross-Functional Partners Engagement:  

  • Drive Days/Training  
  • Advertising 
  • PR 
  • Experiential  
  • Auto Shows  
  • BC/Field Staff 
  • Global Team 
  • Agency Partners 

Basic Requirements: 

  • Bachelor’s Degree in Business Administration, Marketing, or related field 
  • Minimum 5 years of experience in brand marketing, automotive marketing, experiential marketing, or event management
  • Proven track record of leading cross-functional teams to execute high-impact marketing campaigns, product launches, and branded events
  • Familiarity with automotive industry dynamics, consumer engagement strategies, and branded partnership execution
  • Demonstrated ability to manage complex logistics and timelines while maintaining brand standards and delivering exceptional customer experiences

Preferred Requirements: 

  • MBA 
  • Global marketing experience would be a bonus 
  •  

Our Benefits — Designed with You in Mind

Comprehensive Health & Well-being Coverage
From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected.

Generous Paid Time Off
We believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.

Competitive Retirement Savings Plans
We help you plan for the future with:

  • An employer match on contributions to your 401k, Roth, and Catch-Up plans
  • An employer contribution, even if you don’t contribute

Income Protection & Insurance Options
Benefit from included and optional disability, life, and other insurance programs — because your peace of mind matters.

Company Vehicle Lease Program
Eligible employees and their immediate families can enjoy company vehicle lease options with included insurance, maintenance, and unlimited mileage. Plus, take advantage of exclusive discounts on Stellantis products.

Family Building Benefit
We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.

Support for Your Growth and Giving Back
We believe in investing in your future and your passions:

  • Tuition reimbursement
  • Student loan refinancing programs
  • 18 paid volunteer hours each year to make a difference in your community

And so much more!
When you join us, you’re not just building a career — you’re joining a company that supports you, inside and outside of work.

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