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Content Marketer Jobs in Michigan (NOW HIRING)

MillerKnoll

Content Marketing Manager

Holland, MI · On-site

Content Marketing Manager - Americas Contract Location: Holland, MI (in-office) 4 days on-site 1 ... The ideal candidate is a proactive, collaborative marketer who can influence cross-functional ...

Millerknoll

Content Marketing Manager

Holland, MI · On-site +1

Content Marketing Manager -AmericasContract Location: Holland, MI (in-office)4 days on-site 1 day ... The ideal candidate is a proactive, collaborative marketer who can influence cross-functional ...

SS Digital Media

Digital Content Manager

Troy, MI

Develop creative marketing copy for social promotions, digital marketing campaigns, landing pages, display ads, videos, and more * Maintain a content marketing calendar that schedules all aspects of ...

SS Digital Media

Digital Content Manager

Troy, MI · On-site

$80K/yr

Develop creative marketing copy for social promotions, digital marketing campaigns, landing pages, display ads, videos, and more * Maintain a content marketing calendar that schedules all aspects of ...

SS Digital Media

Digital Content Manager

Troy, MI · On-site

Develop creative marketing copy for social promotions, digital marketing campaigns, landing pages, display ads, videos, and more * Maintain a content marketing calendar that schedules all aspects of ...

Jars Cannabis

Content Specialist

Troy, MI · On-site

If you're passionate about brand storytelling and driving marketing success, we want to hear from you! What We Are Looking For The ASB Content Specialist is responsible for producing engaging visual ...

Jars Cannabis

Content Specialist

Troy, MI · On-site

$50K - $60K/yr

If you're passionate about brand storytelling and driving marketing success, we want to hear from you! What We Are Looking For The ASB Content Specialist is responsible for producing engaging visual ...

Jars Cannabis

Content Specialist

Troy, MI · On-site

$50K - $60K/yr

If you're passionate about brand storytelling and driving marketing success, we want to hear from you! What We Are Looking For The ASB Content Specialist is responsible for producing engaging visual ...

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All JobsContent Marketer JobsContent Marketer Jobs in Michigan

Content Marketer information

See Michigan salary details

$22.2K

$51.9K

$78.9K

How much do content marketer jobs pay per year?

As of Jul 27, 2026, the average yearly pay for content marketer in Michigan is $51,875.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,200.00 and $60,100.00 per year, depending on experience, location, and employer.

Does content marketing pay well?

Content marketers typically earn competitive salaries that vary based on experience, location, and industry. Entry-level positions may start lower, while experienced professionals with skills in SEO, analytics, and content strategy can command higher pay, especially in larger companies or specialized roles.

What is the average salary of a content marketer?

The average salary of a content marketer typically ranges from $50,000 to $85,000 annually, depending on experience, location, and industry. Entry-level positions may start lower, while experienced professionals with skills in SEO, analytics, and content strategy can earn higher salaries.

How does a Content Marketer typically collaborate with other departments within a company?

Content Marketers work closely with multiple teams, such as product, sales, and design, to ensure messaging is consistent and aligned with business goals. They often gather insights from sales teams to understand customer pain points, collaborate with subject matter experts for accurate information, and partner with designers to create visually engaging content. Regular cross-team meetings and feedback sessions are common, helping to keep campaigns cohesive and ensuring all content supports the broader marketing strategy.

What does a content marketer do?

A content marketer creates, manages, and distributes valuable content to attract and engage target audiences, supporting brand awareness and lead generation. They often use tools like content management systems and analytics platforms, and require skills in writing, SEO, and digital marketing strategies.

What are the key skills and qualifications needed to thrive as a Content Marketer, and why are they important?

To thrive as a Content Marketer, you need strong writing, editing, and storytelling abilities, often backed by a degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms like Google Analytics is typically required. Creativity, adaptability, and strong collaboration skills set top performers apart in this role. These skills ensure that content effectively engages target audiences, supports brand objectives, and drives measurable business results.

What is the difference between Content Marketer vs Content Writer?

AspectContent MarketerContent Writer
Primary FocusDeveloping content strategies, audience engagement, and marketing goalsCreating written content, such as articles, blogs, and copy
Skills NeededContent strategy, SEO, analytics, marketing toolsWriting, editing, research
Work EnvironmentMarketing teams, digital agencies, in-house marketing departmentsContent agencies, freelance, in-house content teams
Common UsagePlanning and executing content marketing campaignsProducing specific written pieces

While both roles involve content creation, a Content Marketer focuses on strategy, audience engagement, and marketing objectives, whereas a Content Writer primarily produces written content. Understanding these differences helps employers and professionals align skills with job expectations.

What kind of jobs in media bring in $150,000 a year?

Senior content marketing roles such as Content Director, Content Strategist, or Digital Marketing Manager can earn $150,000 or more annually, especially in large companies or agencies. These positions often require extensive experience, strong strategic skills, and proficiency with analytics tools and content management systems.
What are the most commonly searched types of Content Marketer jobs in Michigan? The most popular types of Content Marketer jobs in Michigan are:
What are popular job titles related to Content Marketer jobs in Michigan? For Content Marketer jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Content Marketer jobs in Michigan look for? The top searched job categories for Content Marketer jobs in Michigan are:
Content Marketer jobs near you
Infographic showing various Content Marketer job openings in Michigan as of July 2026, with employment types broken down into 69% Full Time, 27% Part Time, 1% Temporary, and 3% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $51,875 per year, or $24.9 per hour.
Social Media & Content Marketer

Social Media & Content Marketer

Treetops Resort

Gaylord, MI

Full-time

Posted 13 days ago

Treetops Resort rating

7.0

Company rating: 7.0 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

11th of 28 rated golf clubs

Job description

Social Media & Content Marketing Specialist

Create the Fun. Tell the Story. Inspire the Adventure.

At Treetops Resort, every day is an opportunity to create unforgettable experiences. From championship golf and legendary skiing to award-winning dining, spa escapes, family adventures, and spectacular Northern Michigan scenery, our team delivers moments guests remember for a lifetime.

We're looking for a creative, energetic, and self-motivated Social Media & Content Marketing Specialist to help share those stories with the world. If you're passionate about visual storytelling, thrive in a fast-paced environment, and love creating engaging content that inspires people to travel, this may be the perfect opportunity for you.

This full-time, salaried position reports to the Marketing Manager and works closely with every department across the resort to showcase the Treetops experience.

What You'll Do

You'll serve as the voice behind much of Treetops' digital presence by creating authentic, engaging content that captures the excitement, beauty, and hospitality of the resort.

Responsibilities include:

  • Develop, capture, edit, and publish engaging content across social media, email marketing, websites, blogs, and other digital platforms.

  • Capture photography and video highlighting golf, skiing, lodging, dining, spa experiences, special events, weddings, conferences, outdoor recreation, and employee culture.

  • Produce short-form video content including Instagram Reels, TikToks, Facebook videos, YouTube Shorts, and promotional videos.

  • Plan and maintain the resort's content calendar, balancing seasonal campaigns, promotions, guest experiences, and real-time storytelling.

  • Design digital marketing assets including social graphics, email graphics, website imagery, promotional flyers, signage, event materials, and branded collateral.

  • Assist in developing and executing paid social media campaigns that support occupancy, golf, ski, dining, events, and resort initiatives.

  • Collaborate with department leaders to identify stories, promotions, guest experiences, and behind-the-scenes moments worth sharing.

  • Attend resort events, tournaments, festivals, weddings, and activities to capture live content.

  • Monitor social media engagement, respond appropriately when assigned, and identify emerging trends and opportunities.

  • Track campaign performance and provide recommendations using analytics and engagement data.

  • Organize and maintain the resort's digital library of photography, video, graphics, and creative assets.

  • Ensure all marketing materials reflect Treetops Resort's brand standards and commitment to exceptional guest experiences.

  • Assist with additional marketing and creative projects as assigned.

What We're Looking For

The ideal candidate is equal parts storyteller, creator, marketer, and brand ambassador.

Qualifications include:

  • Bachelor's degree inMarketing, Communications, Digital Media, Graphic Design, Journalism, Public Relations, or a related field preferred.

  • One to three years of experience in social mediamarketing,contentcreation, digitalmarketing, hospitalitymarketing, or a related creative field.

  • Strong photography and videography skills.

  • Experience producing and editing engaging short-form video.

  • Graphic design experience using Adobe Creative Suite, Canva, or similar platforms.

  • Working knowledge of Meta Business Suite, Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, and emerging social platforms.

  • Experience with social media scheduling and analytics tools.

  • Familiarity with emailmarketingplatforms and websitecontentmanagement systems is preferred.

  • Excellent writing, editing, and proofreading skills.

  • Strong project management and organizational abilities.

  • Ability to work independently while collaborating across multiple departments.

  • Flexibility to work occasional evenings, weekends, and holidays for events andcontentcapture.

  • Comfortable working outdoors year-round in a variety of weather conditions.

What Treetops Resort employees say

Pay

Hours and flexibility

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