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Brand Strategy Jobs in Florida (NOW HIRING)

Meltwater

Director, Global Brand Strategy

Miami, FL · On-site +1

$153K - $185K/yr

As Director, Global Brand Strategy, you'll be the strategic steward of the Meltwater brand owning our global brand strategy, positioning and messaging, and ensuring our story remains distinctive and ...

Comcast

Sr. Manager, Brand Strategy

Miramar, FL · On-site

Lead Brand Strategy, Positioning, & Growth: Create and execute a comprehensive brand strategy that strengthens brand equity, increases awareness, and supports business growth. Serve as a steward of ...

Trulieve

Regional Brand Strategist, SE

Tallahassee, FL · On-site +1

This role helps to execute Trulieve's brand strategy, responsible for the supervision and execution of innovative marketing initiatives for in-house brands across direct-to-consumer and wholesale ...

Trulieve

Regional Brand Strategist, SE

Tallahassee, FL · On-site

This role helps to execute Trulieve's brand strategy, responsible for the supervision and execution of innovative marketing initiatives for in-house brands across direct-to-consumer and wholesale ...

Unusual Machines

Brand Manager

Orlando, FL · On-site

This role blends strategy and execution. You'll define brand positioning, translate insights into compelling campaigns, and ensure consistency across digital, physical, and experiential channels. You ...

Bacardi Limited

Brand Manager- St-Germain

Miami, FL · On-site

DEVELOP WINNING STRATEGIES * Manage and optimize an A&P budget assigned to you to drive brand equity and brand key performance metrics. * Utilize data to identify and articulate opportunities and ...

Bacardi

Brand Manager- St-Germain

Miami, FL · On-site

DEVELOP WINNING STRATEGIES * Manage and optimize an A&P budget assigned to you to drive brand equity and brand key performance metrics. * Utilize data to identify and articulate opportunities and ...

Iru

Head of Brand

Miami, FL · On-site

$180 - $280/hr

This person will own our brand strategy, voice, messaging, and brand expression across every customer touchpoint, from campaigns and web to events, social, sales moments, executive storytelling, and ...

Iru

Head of Brand

Miami, FL

This person will own our brand strategy, voice, messaging, and brand expression across every customer touchpoint, from campaigns and web to events, social, sales moments, executive storytelling, and ...

Jobtailor

Senior Director, Brand Marketing

Coral Gables, FL · On-site

$150 - $210/hr

* Define and lead a full‑funnel, audience‑first brand strategy across NORAM that balances short‑term performance and long‑term brand building. * Shape how KAYAK shows up culturally ensuring a ...

Crisp Recruit

Talent Strategist

Boca Raton, FL · Hybrid

Employer Brand Strategy: Develop and lead a comprehensive talent branding program that highlights the firm's strengths in collaboration and growth. * Content Creation: Develop recruiting-focused ...

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All JobsBrand Strategy JobsBrand Strategy Jobs in Florida

Brand Strategy information

See Florida salary details

$54.9K

$115.1K

$185K

How much do brand strategy jobs pay per year?

As of Aug 27, 2026, the average yearly pay for brand strategy in Florida is $115,058.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,300.00 and $148,000.00 per year, depending on experience, location, and employer.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.

How does a brand strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

What are the key skills and qualifications needed to thrive as a brand strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How do you become a brand strategist?

To become a brand strategist, individuals typically pursue a bachelor's degree in marketing, communications, or a related field, and gain experience in branding, marketing, or advertising roles. Developing skills in market research, consumer behavior, and strategic planning, along with proficiency in tools like Adobe Creative Suite or data analysis software, is also important. Some professionals pursue certifications in branding or marketing to enhance their credentials.

What degree do you need to be a brand strategist?

A brand strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in branding, marketing, or advertising to enhance their skills and career prospects.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for success in this role.

What are the most commonly searched types of Brand Strategy jobs in Florida?

The most popular types of Brand Strategy jobs in Florida are:

What are popular job titles related to Brand Strategy jobs in Florida?

For Brand Strategy jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Brand Strategy jobs in Florida look for?

The top searched job categories for Brand Strategy jobs in Florida are:

What cities in Florida are hiring for Brand Strategy jobs?

Cities in Florida with the most Brand Strategy job openings:

Brand Strategy jobs near you
Infographic showing various Brand Strategy job openings in Florida as of August 2026, with employment types broken down into 27% Internship, 46% Full Time, and 27% Temporary. Highlights an 100% In-person job distribution, with an average salary of $115,058 per year, or $55.3 per hour.

Director, Global Brand Strategy

Meltwater

Miami, FL • On-site, Remote

$153K - $185K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 5 days ago

Job description

Description
What We're Looking For
We're looking for a strategic and creative brand leader to shape how Meltwater shows up around the world.
As Director, Global Brand Strategy, you'll be the strategic steward of the Meltwater brand owning our global brand strategy, positioning and messaging, and ensuring our story remains distinctive and relevant as our market evolves.
You'll lead major global brand campaigns and sponsorships, shape the thought leadership themes we bring to market, oversee corporate social and partner marketing, and play a key role in shaping the core agenda for our flagship Meltwater Summit events.
This is a highly visible role for someone who can move between big-picture strategy and execution by bringing together market insight, strong storytelling and creative thinking to build a brand that stands out.
What You'll Do
  • Own and evolve Meltwater's global brand strategy, positioning, messaging architecture and brand narrative, collaborating across the broader Strategy organization to build a consistent and differentiated story across market and customer touchpoints.
  • Lead major global brand campaigns and sponsorships from strategy and creative brief through activation and measurement, partnering closely with cross-functional teams to deliver standout work.
  • Define the thought leadership themes and conversations Meltwater should be known for, translating them into integrated marketing initiatives across campaigns, content, social, events and other channels.
  • Shape the core agenda and editorial direction for Meltwater's flagship Summit events - defining key themes and topics, identifying speakers, and coaching speakers through the presentation development process to ensure sessions deliver real value for our audience.
  • Oversee Meltwater's global corporate social strategy, ensuring our channels build the brand, engage our audiences and amplify our most important stories.
  • Oversee global partner marketing strategy and develop programs that strengthen strategic partnerships and create meaningful brand and business value.
  • Use audience insights, competitive intelligence, and brand and campaign performance to identify opportunities, measure impact and continually evolve our strategy.
  • Lead and develop a high-performing global team across brand, social and partner marketing.
What You'll Bring
  • 8-10+ years of experience in brand strategy or brand marketing, ideally within a global B2B business
  • Proven experience developing and activating brand positioning, messaging and narrative, with a track record of leading high-impact integrated brand campaigns.
  • Exceptional storytelling and creative judgment, with the ability to turn complex ideas into compelling narratives and translate strategy into standout creative work.
  • A strong understanding of modern B2B brand building and how thought leadership, social, events, partnerships and demand work together.
  • Ability to quickly develop fluency in Meltwater's products, customers and competitive landscape and translate that understanding into sharper brand positioning and differentiation.
  • Strong analytical instincts, using audience, competitive and brand performance insights to inform strategy and measure impact.
  • Proven people leadership and strong executive presence, with the ability to influence, collaborate effectively across senior stakeholders and inspire teams.
  • Fluency with AI tools for research, ideation, content and marketing workflows
  • A strategic thinker who is equally comfortable setting the direction and rolling up their sleeves to make it happen.

What We Offer:
  • Enjoy flexible paid time off that allows you to have an enhanced work-life balance.
  • Excellent medical, dental, and vision options
  • 401(k) matching, life insurance, commuter benefits, and parental leave plans
  • Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
  • Energetic work environment with a hybrid work style, providing the balance you need.
  • Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.

Compensation Overview
At Meltwater, we believe great impact deserves great reward. Our compensation approach is data-driven, market-informed, and built to scale with your growth. We benchmark roles against external market data and use structured leveling frameworks to ensure fairness, consistency, and internal equity across teams and geographies.
These frameworks are based on objective, gender-neutral criteria in line with applicable pay transparency regulations.
For this role, the base salary range is $153,000 - $185,000 USD.
Compensation may also include a performance-based bonus opportunity.
Actual offers are determined based on job-related skills, experience, demonstrated capabilities, and work location. We typically hire within the range in a way that supports long-term growth, recognizing that compensation evolves as scope, performance, and impact expand over time.
We regularly review our compensation practices and conduct pay equity analyses to help ensure our decisions remain fair, objective, and market-aligned. Employees and candidates may request additional information on how compensation is determined, in line with local legal requirements.
Our Talent Acquisition Team is happy to walk you through the full compensation picture specific to your location and level during the interview process.
Our Story
At Meltwater, we believe that when you have the right people in the right environment, great things happen.
Our best-in-class technology empowers our 27,000 customers around
the world to make better business decisions through data. But we can't do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers.
Our award-winning global culture drives everything we do and creates
an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other's successes along
the way.
We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers.
We're proud of our diverse team of 2,200+ employees in 50 locations across
25 countries around the world. No matter where you are, you'll work with people who care about your success and get the support you need to unlock new heights in your career.
We are Meltwater. Inspired by innovation, powered by people.
Equal Employment Opportunity Statement
Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.
All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.
Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.
We may use AI to assist in aspects of our hiring process, such as reviewing candidate information, capturing interview notes, and supporting interview activities. These tools are used only to assist our team through increased efficiencies. Every output continues to be reviewed by humans, and all hiring decisions are made by humans. We remain committed to evaluating candidates fairly, consistently, and in compliance with all applicable laws

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