ZipRecruiter

Log In

1

Brand Strategy Jobs in Florida (NOW HIRING)

Century Arms

BRAND MANAGER

West Palm Beach, FL · On-site

This role leads brand strategy, product positioning, messaging, and go-to-market execution while ensuring full compliance with ATF, ITAR, export controls, and advertising regulations. The Brand ...

Century Arms

BRAND MANAGER

West Palm Beach, FL · On-site

This role leads brand strategy, product positioning, messaging, and go-to-market execution while ensuring full compliance with ATF, ITAR, export controls, and advertising regulations. The Brand ...

Trulieve

Regional Brand Strategist, SE

Tallahassee, FL · On-site +1

This role helps to execute Trulieve's brand strategy, responsible for the supervision and execution of innovative marketing initiatives for in-house brands across direct-to-consumer and wholesale ...

Trulieve

Regional Brand Strategist, SE

Tallahassee, FL · On-site

This role helps to execute Trulieve's brand strategy, responsible for the supervision and execution of innovative marketing initiatives for in-house brands across direct-to-consumer and wholesale ...

Talent Voyager

Marketing Strategy Manager

Tampa, FL · On-site +1

We are hiring on behalf of a fast-growing digital marketing and brand strategy company based in Tampa, Florida. The company partners with digital marketing agency owners to help them scale ...

Talent Voyager

Marketing Strategy Manager

Tampa, FL · On-site

We are hiring on behalf of a fast-growing digital marketing and brand strategy company based in Tampa, Florida. The company partners with digital marketing agency owners to help them scale ...

Jobtailor

Senior Director, Brand Marketing

Coral Gables, FL · On-site

$150 - $210/hr

* Define and lead a full‑funnel, audience‑first brand strategy across NORAM that balances short‑term performance and long‑term brand building. * Shape how KAYAK shows up culturally ensuring a ...

next page

Showing results 1-20

All JobsBrand Strategy JobsBrand Strategy Jobs in Florida

Brand Strategy information

See Florida salary details

$54.9K

$115.1K

$185K

How much do brand strategy jobs pay per year?

As of Aug 10, 2026, the average yearly pay for brand strategy in Florida is $115,058.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,300.00 and $148,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a brand strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for success in this role.

What degree do you need to be a brand strategist?

A brand strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in branding, marketing, or advertising to enhance their skills and career prospects.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How do you become a brand strategist?

To become a brand strategist, individuals typically pursue a bachelor's degree in marketing, communications, or a related field, and gain experience in branding, marketing, or advertising roles. Developing skills in market research, consumer behavior, and strategic planning, along with proficiency in tools like Adobe Creative Suite or data analysis software, is also important. Some professionals pursue certifications in branding or marketing to enhance their credentials.

How does a brand strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.
What are the most commonly searched types of Brand Strategy jobs in Florida? The most popular types of Brand Strategy jobs in Florida are:
What are popular job titles related to Brand Strategy jobs in Florida? For Brand Strategy jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Brand Strategy jobs in Florida look for? The top searched job categories for Brand Strategy jobs in Florida are:
What cities in Florida are hiring for Brand Strategy jobs? Cities in Florida with the most Brand Strategy job openings:
Brand Strategy jobs near you
Infographic showing various Brand Strategy job openings in Florida as of August 2026, with employment types broken down into 92% Full Time, and 8% Part Time. Highlights an 90% In-person, and 10% Remote job distribution, with an average salary of $115,058 per year, or $55.3 per hour.

Director, Vashe Brand Strategy

FloodGate Medical

Tampa, FL • On-site

$160/hr

Full-time

Retirement, PTO

Re-posted 18 days ago

Job description

Job Description
Urgo Medical North America (UMNA) is seeking a strategic and entrepreneurial leader to guide the long-term vision and growth of the Vashe portfolio. As one of the fastest-growing brands in woundcare, Vashe has played a major role in shaping and expanding the wound cleanser category and continues to have significant growth potential across existing and emerging markets. The Director, Vashe Brand Strategy will serve as the strategic leader, identifying future opportunities, shaping market direction, and building the long-term roadmap for growth. This role is focused on big-picture thinking, market insight, portfolio strategy, and brand evolution, while partnering closely with the Brand Manager who leads the current market execution. This individual will work cross-functionally with commercial, clinical, and innovation teams to ensure strategic alignment across the portfolio. In partnership with the Director of Innovation, this role will help guide downstream commercialization strategy, positioning, and market adoption for new products as they move from development to launch. The ideal candidate is curious, analytical, collaborative, out of the box thinker and energized by building brands in a fast-moving, growth-oriented environment.
Products
  • Vashe- the market-leading wound cleanser in the United States.

Minimum Requirements
  • Bachelor's degree in marketing, business, STEM or related field required; advanced degree preferred.
  • 5-8+ years of brand strategy or marketing experience with a focus on market research, product innovation, and cross functional collaboration.
  • Experience in the healthcare or medical field preferred.
  • Proven ability to lead cross-functional initiatives and align stakeholders
  • Strong strategic thinking skills with the ability to translate strategy into execution.
  • Experience managing direct reports and developing high-performing talent.
  • Experience building or growing brands in healthcare, medical device or related industries
  • Experience with portfolio strategy, commercialization or market development preferred

Job Requirements
  • Market Research and Insights
    • Lead the development and execution of comprehensive market research initiatives to identify market gaps, limitations, and emerging opportunities for Vashe products that lead to new category creation.
    • Analyze market trends, consumer behavior, and competitive landscapes to inform brand strategy and identify actionable insights.
    • Oversee strategic direction and project management for new market opportunities and product innovations.
    • Collaborate with agencies and external partners to design and conduct research, such as focus groups, advisory boards, and surveys, to refine brand positioning and inform key strategic decisions.
    • Identify and develop new and existing KOLs to advise strategy and validate decisions at a consumer level.
  • Long Term Brand Strategy and Vision
  • Own and drive the development of a long-term market shaping strategy for Vashe, ensuring alignment with business goals, market needs, and consumer preferences.
  • Continuously evaluate and refine the brand's positioning, markets, messaging, and
    innovation pipeline to maintain relevance and competitive edge in the market.
  • Identify new markets that have the potential to be shaped by changing the behavior and standard of care clinicians and industries provide to patients with hypochlorous acid.
  • Partner closely with the Director of Innovation to support commercialization and
    downstream strategy for new products and pipeline opportunities
  • New Product Development and Launches
    • Advise on the prioritization and execution of new products and research aligned with long-term strategic goals.
    • Lead cross-functional teams (including Urgo Research Innovation & Development, Medical Affairs, Commercial Leadership, Manufacturing, and Global Research) to drive the successful development and launch of new products.
    • Develop detailed plans for product launches, including market dynamics, consumer
      benefits, and brand positioning, ensuring the successful introduction of new products and strategic pivots for existing brands.
  • Vashe Community Leadership
    • Provide monthly updates and presentations to leadership regarding brand activities,
      product development, and market trends.
    • Represent the voice of the commercial organization at a global level.
    • Produce clear and impactful market communications to keep internal stakeholders
      informed of product changes, updates, and strategic shifts.
    • Maintain ongoing collaboration with key stakeholders across the business to ensure
      alignment and smooth execution of brand initiatives.
    • Build relationships with key opinion leaders (KOLs), customers, and external partners to validate opportunities and strengthen market understanding.

Compensation Information
  • Base: $160-175k
  • Bonus: 20%

Benefits:
PTO - 15 Days
Cell Phone - UMNA assumes liability for their phone line and places them on our company plan (ATT or Verizon)
STD (Maternity Leave) - listed in the benefit guide on page 43
401K - 50% Match of your first 6% of Elective Deferrals
Laptop - UMNA will provide them with a laptop
Location
  • Location: Fort Worth, TX (hybrid work model- one day remote)
  • Relocation support available

Apply