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Brand Strategy Jobs in Florida (NOW HIRING)

Integra Beauty

Brand Manager (On-Site)

Dania Beach, FL · On-site

We are seeking a creative, data-driven, and highly strategic Brand Manager to own end-to-end brand management and product go-to-market strategies across our DTC beauty brands. Reporting to Marketing ...

Integra Beauty

Brand Manager (On-Site)

Dania Beach, FL · On-site

We are seeking a creative, data-driven, and highly strategic Brand Manager to own end-to-end brand management and product go-to-market strategies across our DTC beauty brands. Reporting to Marketing ...

Integra Beauty

Brand Manager (On-Site)

Dania Beach, FL · On-site

We are seeking a creative, data-driven, and highly strategic Brand Manager to own end-to-end brand management and product go-to-market strategies across our DTC beauty brands. Reporting to Marketing ...

Bacardi

Assistant Brand Manager- PATRON

Miami, FL · On-site

$39K - $49K/yr

You bring strong project management skills and a consumer-first mindset, translating brand strategy into impactful programs, assets, and experiences. You are highly collaborative, thrive in cross ...

Bacardi Limited

Assistant Brand Manager- PATRON

Miami, FL · On-site

$39K - $49K/yr

You bring strong project management skills and a consumer-first mindset, translating brand strategy into impactful programs, assets, and experiences. You are highly collaborative, thrive in cross ...

Frida

Senior Brand Manager, Innovation

Miami, FL

This role combines the strategic discipline of innovation management with the commercial accountability of brand management, requiring the ability to move seamlessly between identifying future growth ...

Frida

Senior Brand Manager, Innovation

Miami, FL

This role combines the strategic discipline of innovation management with the commercial accountability of brand management, requiring the ability to move seamlessly between identifying future growth ...

Frida

Senior Brand Manager, Innovation

Miami, FL · On-site

This role combines the strategic discipline of innovation management with the commercial accountability of brand management, requiring the ability to move seamlessly between identifying future growth ...

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Showing results 21-40

All JobsBrand Strategy JobsBrand Strategy Jobs in Florida

Brand Strategy information

See Florida salary details

$54.9K

$115.1K

$185K

How much do brand strategy jobs pay per year?

As of Aug 27, 2026, the average yearly pay for brand strategy in Florida is $115,058.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,300.00 and $148,000.00 per year, depending on experience, location, and employer.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.

How does a brand strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

What are the key skills and qualifications needed to thrive as a brand strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How do you become a brand strategist?

To become a brand strategist, individuals typically pursue a bachelor's degree in marketing, communications, or a related field, and gain experience in branding, marketing, or advertising roles. Developing skills in market research, consumer behavior, and strategic planning, along with proficiency in tools like Adobe Creative Suite or data analysis software, is also important. Some professionals pursue certifications in branding or marketing to enhance their credentials.

What degree do you need to be a brand strategist?

A brand strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in branding, marketing, or advertising to enhance their skills and career prospects.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for success in this role.

What are the most commonly searched types of Brand Strategy jobs in Florida?

The most popular types of Brand Strategy jobs in Florida are:

What are popular job titles related to Brand Strategy jobs in Florida?

For Brand Strategy jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Brand Strategy jobs in Florida look for?

The top searched job categories for Brand Strategy jobs in Florida are:

What cities in Florida are hiring for Brand Strategy jobs?

Cities in Florida with the most Brand Strategy job openings:

Brand Strategy jobs near you
Infographic showing various Brand Strategy job openings in Florida as of August 2026, with employment types broken down into 27% Internship, 46% Full Time, and 27% Temporary. Highlights an 100% In-person job distribution, with an average salary of $115,058 per year, or $55.3 per hour.

Brand Manager (On-Site)

Integra Beauty

Dania Beach, FL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago

Job description

Who We Are:

Our team of innovators and visionaries is passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Dania Beach and our offices in California and Ohio, we're constantly raising the bar and evolving to create a more diverse and cultivating work environment. 

We develop our digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has created L'ange and OFIR two leading consumer goods brands that are paving the way for unlimited brand incubation. Our team is at the forefront of emerging trends and we are looking for like-minded individuals to continue growing our company.

About The Role:

We are seeking a creative, data-driven, and highly strategic Brand Manager to own end-to-end brand management and product go-to-market strategies across our DTC beauty brands. Reporting to Marketing Leadership, you will assist in translating consumer insights, trend data, and product innovation into compelling brand stories that captivate customers and accelerate market share.

In this role, you will sit at the center of cross-functional execution- working hand-in-hand with Creative, Growth Marketing, Product Development, Influencer, CX, and Retail teams to ensure consistent brand positioning across every touchpoint. The ideal candidate is an agile marketer who blends passion for hair care and beauty with a strong background in brand marketing and project leadership.

Duties and Responsibilities

Brand Strategy & Go-To-Market (GTM)

  • Lead end-to-end GTM campaigns for new product launches, line extensions, and core re-promotes across the L'ange and OFIR portfolios.

  • Define and safeguard overall brand identity, voice, positioning, and packaging guidelines across all digital platforms, retail touchpoints, and marketing channels.

  • Monitor beauty industry trends, competitive landscapes, and consumer behavior to identify whitespace opportunities for new product innovation and brand positioning.

Cross-Functional Collaboration

  • Brief and collaborate with Creative and Content teams to produce high-performing asset suites (digital, video, social, packaging, PDPs) that balance performance driver metrics with brand equity.

  • Work closely with Customer Acquisition and Retention teams to ensure paid media, email/SMS campaigns, and promo strategies align with core brand messaging and campaign objectives.

  • Partner with Product Development and Operations to ensure seamless timeline management from concept to launch.

Commercial Management & Analytics

  • Analyze campaign performance, product sell-through, sales volume, and customer feedback to derive actionable insights and refine future marketing strategies.

  • Collaborate with commercial teams to build competitive pricing structures, promotional calendars, and product bundling strategies that maximize Gross Margin and Average Order Value (AOV).

  • Manage campaign-level marketing budgets, ensuring efficient resource allocation across creative production, sampling, and promotional launches.

Qualifications

  • 3-5+ years of brand management experience within DTC Beauty, Haircare, Cosmetics, or Consumer Packaged Goods (CPG).

  • Proven track record of successfully launching physical beauty products from concept to GTM execution.

  • Exceptional cross-functional project management skills-ability to manage complex marketing calendars and keep multiple teams aligned on tight deadlines.

  • Strong business acumen with experience analyzing campaign ROI, product margin, unit economics, and consumer data.

  • Deep knowledge of modern digital marketing platforms, social media trends (TikTok, Meta), and the DTC e-commerce landscape (Shopify environment preferred).

  • Strong presentation and storytelling skills with experience presenting strategies to senior leadership.

  • Ability to thrive in a high-growth, fast-paced, entrepreneurial culture.

Preferred Qualifications

  • Prior experience in DTC hair care, styling tools, or color cosmetics.

  • Experience managing multi-brand portfolios or brand incubation models.

  • Experience partnering with Influencer/Creator Marketing teams to integrate UGC and influencer-led content into campaign launches.

Benefits

  • Medical, Dental, Vision, Life Insurance

  • 401k plan

  • Additional Opt-In Insurances

  • Vacation + Sick Time Pay

  • L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!

Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)

  • Action Oriented

  • Situational Adaptability

  • Drives Results

Role-Specific Competencies to Emphasize

  • Drives Vision & Purpose

  • Customer Focus

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