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Manager Brand Strategy Jobs in Florida (NOW HIRING)

Entertainment Places

Manager, Brand

Orlando, FL · On-site

$95 - $125/hr

Aquatica Orlando is seeking a strategic, collaborative, and results-oriented Brand Manager to lead the day-to-day stewardship of one of the nation's premier water park brands. This role serves as the ...

SeaWorld

Manager, Brand

Orlando, FL

Aquatica Orlando is seeking a strategic, collaborative, and results-oriented Brand Manager to lead the day-to-day stewardship of one of the nation's premier water park brands. This role serves as the ...

Unusual Machines

Brand Manager

Orlando, FL

This role blends strategy and execution. You'll define brand positioning, translate insights into ... Managing brand budgets and prioritizing spend for maximum impact * Overseeing social media strategy ...

Bacardi Limited

Brand Manager- St-Germain

Miami, FL · On-site

DEVELOP WINNING STRATEGIES * Manage and optimize an A&P budget assigned to you to drive brand equity and brand key performance metrics. * Utilize data to identify and articulate opportunities and ...

Bacardi

Brand Manager- St-Germain

Miami, FL · On-site

DEVELOP WINNING STRATEGIES * Manage and optimize an A&P budget assigned to you to drive brand equity and brand key performance metrics. * Utilize data to identify and articulate opportunities and ...

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All JobsBrand Strategy JobsManager Brand Strategy JobsManager Brand Strategy Jobs in Florida

Manager Brand Strategy information

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$25

$36

$45

How much do manager brand strategy jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for manager brand strategy in Florida is $36.88, according to ZipRecruiter salary data. Most workers in this role earn between $30.43 and $40.58 per hour, depending on experience, location, and employer.

What does a manager brand strategy do?

A Manager of Brand Strategy is responsible for developing and implementing plans to position and promote a company's brand in the marketplace. They analyze market trends, identify target audiences, and work with cross-functional teams to ensure consistent brand messaging across all channels. Their goal is to enhance brand awareness, drive customer engagement, and support business growth by differentiating the brand from competitors.

What are the key skills and qualifications needed to thrive as a manager brand strategy?

To thrive as a Manager Brand Strategy, you need expertise in brand management, market research, and strategic planning, often supported by a degree in marketing or business. Familiarity with analytics platforms, digital marketing tools, and brand tracking systems is typically required. Strong leadership, creative thinking, and persuasive communication are standout soft skills in this position. These capabilities enable the effective development and execution of brand strategies that drive business growth and market differentiation.

What are some common challenges faced by a manager brand strategy when aligning teams around a unified brand vision?

A Manager Brand Strategy often encounters the challenge of uniting cross-functional teams—such as marketing, sales, product, and design—around a cohesive brand vision. Differences in departmental goals and perspectives can lead to misalignment or inconsistent messaging. Overcoming these challenges requires strong communication skills, regular cross-team workshops, and clear brand guidelines. Building consensus and fostering collaboration are key to ensuring that all teams represent the brand consistently and effectively, which ultimately strengthens brand equity.

What is the difference between Manager Brand Strategy vs Brand Manager?

AspectManager Brand StrategyBrand Manager
Primary FocusDeveloping long-term brand strategies and positioningManaging day-to-day brand activities and campaigns
ResponsibilitiesMarket research, strategic planning, brand architectureAdvertising, promotions, product launches
Required SkillsStrategic thinking, market analysis, branding expertiseCreativity, project management, communication skills
Work EnvironmentStrategic teams, marketing departmentsMarketing, advertising agencies, product teams

While both roles focus on branding, the Manager Brand Strategy emphasizes long-term strategic planning and positioning, whereas the Brand Manager handles the execution of marketing campaigns and daily brand activities. Understanding these differences helps clarify career paths and employer expectations in branding roles.

What are the most commonly searched types of Brand Strategy jobs in Florida?

The most popular types of Brand Strategy jobs in Florida are:

What are popular job titles related to Manager Brand Strategy jobs in Florida?

For Manager Brand Strategy jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Manager Brand Strategy jobs in Florida look for?

The top searched job categories for Manager Brand Strategy jobs in Florida are:

What cities in Florida are hiring for Manager Brand Strategy jobs?

Cities in Florida with the most Manager Brand Strategy job openings:

Manager Brand Strategy jobs near you
Infographic showing various Manager Brand Strategy job openings in Florida as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 13% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $76,720 per year, or $36.9 per hour.

Manager, Brand

SeaWorld Parks & Entertainment

Orlando, FL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 6 days ago

Job description

Ready to dive into an exciting, one-of-a-kind opportunity? When it comes to your work, do you want to do more than just get your feet wet? At our water park, you'll play a key role in helping us deliver a memorable and positive experience for our guests. If you're passionate, positive and hard-working, wed love to have you join our team!
At United Parks & Resorts, we're passionate about caring for animals. In fact, we've already rescued over 40,000 animals (and counting!). And we can save you from being stuck in just another job. Join us and help bring joy, excitement, and lasting memories to people from around the world. We're seeking enthusiastic, dedicated, and hard-working individuals in a wide variety of roles. Join us and play an important part on our incredible team!
Aquatica Orlando is seeking a strategic, collaborative, and results-oriented Brand Manager to lead the day-to-day stewardship of one of the nation's premier water park brands. This role serves as the primary marketing lead for Aquatica Orlando, ensuring brand consistency, driving attendance and revenue, and connecting park operations with marketing execution across every consumer touchpoint.
The Brand Manager will collaborate closely with park leadership, corporate marketing partners, creative teams, media, digital, public relations, social media, and promotions to develop integrated marketing programs that inspire guests to visit and strengthen Aquatica Orlando's position as Orlando's premier water park.
This position is ideal for a marketing professional who enjoys balancing strategy with execution and thrives in a fast-paced, collaborative environment.
What you get to do:
Brand Leadership
  • Serve as the primary marketing representative and brand steward for Aquatica Orlando.
  • Own the annual marketing calendar, ensuring initiatives align with attendance, revenue, and guest experience objectives.
  • Develop and maintain comprehensive year-over-year marketing plans using historical performance, consumer insights, and competitive trends to continuously optimize business results.
  • Champion the Aquatica Orlando brand by ensuring consistent messaging and storytelling across every consumer touchpoint.

Integrated Marketing
  • Partner with the Integrated Marketing Manager to develop integrated campaigns across: Digital Media, Website, Email Marketing, Social Media, Public Relations, Promotions & Partnerships, and Creative Services
  • Ensure all marketing disciplines receive timely event details, operational updates, promotional priorities, and campaign messaging.
  • Support campaign launches by participating in weekly marketing planning and media status meetings.

Event & Seasonal Marketing
  • Lead marketing strategy and execution for Aquatica Orlando's seasonal events and key business initiatives.
  • Collaborate with operations to develop compelling guest experiences and translate them into consumer-facing campaigns.
  • Support capital attraction launches and major park announcements through integrated marketing strategies.

Digital & Guest Communications
  • Oversee Aquatica Orlando website content, ensuring accuracy, relevance, and brand consistency.
  • Partner with the Corporate Email Marketing team to develop guest communication strategies focused on attendance, revenue growth, and database engagement.
  • Work alongside content creators to identify and prioritize photography, video, and creative asset needs that support marketing campaigns.

Cross-Functional Leadership
  • Build strong partnerships across Park Operations, Admissions, Revenue Management, Food & Beverage, Merchandise, Public Relations, Social Media, and Corporate Marketing teams.
  • Collaborate closely with the Integrated Marketing Manager and Promotions & Partnerships team to ensure alignment around business priorities and campaign execution.

Market Intelligence
  • Monitor consumer trends, competitive activity, and water park industry developments to identify opportunities and recommend new marketing initiatives.
  • Regularly communicate competitive insights and emerging trends that can improve Aquatica Orlando's market position.
  • Keep the broader marketing organization informed of park developments, new attractions, food & beverage offerings, merchandise launches, and ancillary revenue opportunities.

Perform other duties as assigned.
PREFERRED QUALIFICATIONS
  • Bachelor's degree in Marketing, Communications, Business or related field.
  • 5+ years of progressive marketing experience with consumer brands.
  • Experience managing integrated marketing campaigns.
  • Strong project management and organizational skills.
  • Exceptional written and verbal communication abilities.
  • Ability to balance multiple priorities in a fast-paced environment.
  • Strategic thinker with strong analytical and problem-solving skills.
  • Experience working cross-functionally with multiple stakeholders.
  • Passion for creating memorable consumer experiences.
  • Self-starter who takes initiative.
  • Experience in attractions, tourism, hospitality, entertainment, or consumer lifestyle brands.
  • Experience launching seasonal campaigns or large-scale consumer events.
  • Familiarity with CRM, email marketing, website content management, and digital marketing platforms.

SUCCESS IN THIS ROLE
The successful Brand Manager will become the central connector between Aquatica Orlando and the broader Marketing organization - ensuring every campaign, event, and guest communication is strategically aligned, operationally informed, and flawlessly executed. This person will combine strategic thinking with exceptional execution to help grow attendance, increase revenue, strengthen the Aquatica Orlando brand, and deliver exceptional guest experiences.
The perks of the position:
  • Paid Time Off
  • Complimentary Park Tickets and Passes
  • Park Discounts on Food and Merchandise
  • Medical, Dental, and Vision Insurance
  • 401K Retirement plan
  • Voluntary Insurance
  • Life Insurance
  • Disability Benefits
  • Tuition Reimbursement
  • Dependent and Health Care Flexible Spending Accounts
  • Employee Assistance Program
  • Legal Assistance Plan

EEO Employer:
SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.

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