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Manager Brand Strategy Jobs in Florida (NOW HIRING)

Century Arms

BRAND MANAGER

West Palm Beach, FL · On-site

This role leads brand strategy, product positioning, messaging, and go-to-market execution while ... The Brand Manager partners closely with Product Management, Engineering, Sales, Compliance, and ...

Century Arms

BRAND MANAGER

West Palm Beach, FL · On-site

This role leads brand strategy, product positioning, messaging, and go-to-market execution while ... The Brand Manager partners closely with Product Management, Engineering, Sales, Compliance, and ...

SeaWorld

Manager, Brand

Orlando, FL · On-site

Aquatica Orlando is seeking a strategic, collaborative, and results-oriented Brand Manager to lead the day-to-day stewardship of one of the nation's premier water park brands. This role serves as the ...

Trulieve

Regional Brand Strategist, SE

Tallahassee, FL · On-site +1

Marketing Manager, Brand Marketing Position Summary: This role helps to execute Trulieve's brand strategy, responsible for the supervision and execution of innovative marketing initiatives for in ...

Trulieve

Regional Brand Strategist, SE

Tallahassee, FL · On-site

Marketing Manager, Brand Marketing Position Summary: This role helps to execute Trulieve's brand strategy, responsible for the supervision and execution of innovative marketing initiatives for in ...

Talent Voyager

Marketing Strategy Manager

Tampa, FL · On-site +1

We are hiring on behalf of a fast-growing digital marketing and brand strategy company based in ... Role Overview You will manage the company's brand across every channel, run the CEO's personal ...

Talent Voyager

Marketing Strategy Manager

Tampa, FL · On-site

We are hiring on behalf of a fast-growing digital marketing and brand strategy company based in ... Role Overview You will manage the company's brand across every channel, run the CEO's personal ...

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All JobsBrand Strategy JobsManager Brand Strategy JobsManager Brand Strategy Jobs in Florida

Manager Brand Strategy information

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$25

$36

$45

How much do manager brand strategy jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for manager brand strategy in Florida is $36.88, according to ZipRecruiter salary data. Most workers in this role earn between $30.43 and $40.58 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a manager brand strategy?

To thrive as a Manager Brand Strategy, you need expertise in brand management, market research, and strategic planning, often supported by a degree in marketing or business. Familiarity with analytics platforms, digital marketing tools, and brand tracking systems is typically required. Strong leadership, creative thinking, and persuasive communication are standout soft skills in this position. These capabilities enable the effective development and execution of brand strategies that drive business growth and market differentiation.

What does a manager brand strategy do?

A Manager of Brand Strategy is responsible for developing and implementing plans to position and promote a company's brand in the marketplace. They analyze market trends, identify target audiences, and work with cross-functional teams to ensure consistent brand messaging across all channels. Their goal is to enhance brand awareness, drive customer engagement, and support business growth by differentiating the brand from competitors.

What is the difference between Manager Brand Strategy vs Brand Manager?

AspectManager Brand StrategyBrand Manager
Primary FocusDeveloping long-term brand strategies and positioningManaging day-to-day brand activities and campaigns
ResponsibilitiesMarket research, strategic planning, brand architectureAdvertising, promotions, product launches
Required SkillsStrategic thinking, market analysis, branding expertiseCreativity, project management, communication skills
Work EnvironmentStrategic teams, marketing departmentsMarketing, advertising agencies, product teams

While both roles focus on branding, the Manager Brand Strategy emphasizes long-term strategic planning and positioning, whereas the Brand Manager handles the execution of marketing campaigns and daily brand activities. Understanding these differences helps clarify career paths and employer expectations in branding roles.

What are some common challenges faced by a manager brand strategy when aligning teams around a unified brand vision?

A Manager Brand Strategy often encounters the challenge of uniting cross-functional teams—such as marketing, sales, product, and design—around a cohesive brand vision. Differences in departmental goals and perspectives can lead to misalignment or inconsistent messaging. Overcoming these challenges requires strong communication skills, regular cross-team workshops, and clear brand guidelines. Building consensus and fostering collaboration are key to ensuring that all teams represent the brand consistently and effectively, which ultimately strengthens brand equity.
What are the most commonly searched types of Brand Strategy jobs in Florida? The most popular types of Brand Strategy jobs in Florida are:
What are popular job titles related to Manager Brand Strategy jobs in Florida? For Manager Brand Strategy jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Manager Brand Strategy jobs in Florida look for? The top searched job categories for Manager Brand Strategy jobs in Florida are:
What cities in Florida are hiring for Manager Brand Strategy jobs? Cities in Florida with the most Manager Brand Strategy job openings:
Manager Brand Strategy jobs near you
Infographic showing various Manager Brand Strategy job openings in Florida as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 13% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $76,720 per year, or $36.9 per hour.

BRAND MANAGER

Century Arms

West Palm Beach, FL • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

Summary of Position

The Brand Manager is responsible for developing, managing, and protecting the company’s brand across all products, channels, and markets in a highly regulated firearms manufacturing environment. This role leads brand strategy, product positioning, messaging, and go-to-market execution while ensuring full compliance with ATF, ITAR, export controls, and advertising regulations.

The Brand Manager partners closely with Product Management, Engineering, Sales, Compliance, and Executive Leadership to strengthen brand equity, drive product adoption, and maintain a consistent, credible, and compliant brand presence in domestic and international markets.

Duties & Responsibilities

Brand Strategy & Positioning

  • Develop and execute comprehensive brand strategy aligned with company vision, product roadmap, and long-term growth objectives.
  • Maintain brand positioning, value propositions, tone, and visual identity across all product lines and customer segments.
  • Serve as internal brand steward, ensuring consistent messaging and visual standards across all business units and channels.

Product Marketing & Go-to-Market

  • Lead brand and messaging strategy for new product launches, product refreshes, and major platform releases.
  • Develop product positioning, competitive differentiation, and customer-focused messaging for firearms, accessories, and parts portfolios.
  • Partner with Product Management and Engineering to translate technical features into compelling customer benefits.
  • Support pricing strategy, product naming, packaging, and merchandising decisions.

Marketing Communications & Campaign Execution

  • Oversee development of marketing materials including catalogs, brochures, website content, trade show assets, videos, advertising, and dealer collateral.
  • Lead integrated marketing campaigns across digital, print, dealer networks, distributors, and industry events.
  • Manage content strategy, storytelling, and brand narratives that reinforce reliability, performance, safety, and craftsmanship.

Dealer, Distributor & Channel Support

  • Develop branded sales tools and enablement materials to support dealer and distributor networks.
  • Partner with Sales leadership to ensure alignment between brand strategy and field execution.
  • Support channel-specific marketing programs and co-op initiatives.

Compliance, Regulatory & Reputation Management

  • Ensure all branding, advertising, product claims, and promotional materials comply with ATF, ITAR, export control, state regulations, and industry standards.
  • Partner closely with Legal and Compliance to review and approve all external communications.
  • Protect brand reputation through disciplined messaging, crisis communications support, and proactive brand risk management.

Market Intelligence & Competitive Analysis

  • Monitor industry trends, competitor positioning, customer insights, and emerging market opportunities.
  • Conduct brand health tracking, market research, and customer perception analysis to inform strategy and investment.
  • Provide regular executive-level reporting on brand performance, campaign ROI, and market positioning.

Team & Vendor Management

  • Manage brand and marketing project prioritization.
  • Establish scalable brand processes, templates, and governance standards across the organization.

Additional Duties

• Be comfortable on camera and featured in the production of content marketing videos and media interviews.

Education & Professional Experience

  • Bachelor’s degree in marketing, Business, Communications, or related field.
  • 5+ years of progressive experience in brand management, product marketing, or strategic marketing.
  • Experience in manufacturing, durable goods, defense, firearms, outdoor, or highly regulated industries strongly preferred.
  • Proven success managing product launches, multi-channel campaigns, and brand positioning initiatives.
  • Strong understanding of brand strategy, storytelling, and visual identity systems.
  • Experience working cross-functionally with Product, Engineering, Sales, and Compliance teams.

Preferred

  • Experience within firearms, defense, tactical, outdoor, or precision manufacturing industries.
  • Knowledge of ATF regulations, ITAR/export controls, and regulated advertising environments.
  • Experience supporting dealer / distributor channel models.
  • MBA or advanced marketing certification a plus.

Working Conditions

Work is normally performed in a climate-controlled home office environment within 2 hours of a Key Account(s) and involves both auto and air travel throughout an assigned region. (including overnight hotel stays) Exposure to conditions of extreme heat/cold, poor ventilation, fumes and gases is very limited. Noise level is moderate and includes routine vehicle traffic sounds and normal office equipment (computers, telephones, etc.). No known environmental hazards are encountered in normal performance of job duties.