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Brand Strategy Jobs in Rhode Island (NOW HIRING)

inMusic

Product & Brand Marketing Lead

Cumberland, RI · On-site

$137K/yr

This role bridges product strategy, brand positioning, audience insight, go-to-market planning, launch execution, and commercial alignment. The right candidate will be able to clarify positioning ...

Schylling Inc.

Senior Brand Manager

Pawtucket, RI · On-site

$135 - $160/hr

Schylling is seeking an experienced and entrepreneurial Brand Manager to lead the strategy, growth, and execution of several of the company's most important brands, including NeeDoh ® , Lava ® ...

Schylling Inc.

VP, Marketing

Pawtucket, RI · On-site

$210 - $260/hr

Brand Strategy & Portfolio Management: * Establish brand positioning, messaging frameworks, and annual marketing plans. * Drive long-term brand equity and consumer relevance. * Identify opportunities ...

CVS Health

VP,Trade Brand Contracting

Woonsocket, RI · On-site

CVS Health is seeking a Vice President, Trade Brand Contracting to lead enterprise strategy and executive-level negotiations with vaccine and retail brand pharmaceutical manufacturers supporting CVS ...

P.L. Marketing, Inc.

Merchandising Manager

Newport, RI · Hybrid

$50K - $61K/yr

Marketing team to enable Kroger's Our Brand teams to reach their sales goals and stated objectives; influence the development of pricing strategies, annual promotional campaigns and period sales ...

Lilly Pulitzer

Sales Associate

Cranston, RI · On-site

$13.75 - $18.50/hr

Regular Brand Strategy Our Brand mission is to inspire confidence and optimism, inviting everyone to shine bright and stand out. Our Brand vision statement is: "Create Your Sunshine, A Resort State ...

Oxford Industries

Sales Associate

Cranston, RI · On-site

$13.75 - $18.50/hr

Regular Brand Strategy Our Brand mission is to inspire confidence and optimism, inviting everyone to shine bright and stand out. Our Brand vision statement is: "Create Your Sunshine, A Resort State ...

Syneos Health

Territory Business Manager

Providence, RI · On-site

$110 - $170/hr

Execute the company's DSE and future brand strategy and tactics within their assigned geographic area. * Participation in training and development programs. * Comply with all legal, regulatory and ...

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All JobsBrand Strategy JobsBrand Strategy Jobs in Rhode Island

Brand Strategy information

See Rhode Island salary details

$72K

$150.8K

$242.4K

How much do brand strategy jobs pay per year?

As of Aug 30, 2026, the average yearly pay for brand strategy in Rhode Island is $150,781.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,100.00 and $193,900.00 per year, depending on experience, location, and employer.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.

How does a brand strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

What are the key skills and qualifications needed to thrive as a brand strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How do you become a brand strategist?

To become a brand strategist, individuals typically pursue a bachelor's degree in marketing, communications, or a related field, and gain experience in branding, marketing, or advertising roles. Developing skills in market research, consumer behavior, and strategic planning, along with proficiency in tools like Adobe Creative Suite or data analysis software, is also important. Some professionals pursue certifications in branding or marketing to enhance their credentials.

What degree do you need to be a brand strategist?

A brand strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in branding, marketing, or advertising to enhance their skills and career prospects.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for success in this role.

What are the most commonly searched types of Brand Strategy jobs in Rhode Island?

The most popular types of Brand Strategy jobs in Rhode Island are:

What are popular job titles related to Brand Strategy jobs in Rhode Island?

For Brand Strategy jobs in Rhode Island, the most frequently searched job titles are:

What job categories do people searching Brand Strategy jobs in Rhode Island look for?

The top searched job categories for Brand Strategy jobs in Rhode Island are:

What cities in Rhode Island are hiring for Brand Strategy jobs?

Cities in Rhode Island with the most Brand Strategy job openings:

Brand Strategy jobs near you
Infographic showing various Brand Strategy job openings in Rhode Island as of August 2026, with employment types broken down into 28% Internship, 43% Full Time, and 29% Temporary. Highlights an 100% In-person job distribution, with an average salary of $150,781 per year, or $72.5 per hour.

Executive Director, Enterprise Brand Practice

CVS Health

Woonsocket, RI • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 8 days ago

CVS Health rating

5.8

Company rating: 5.8 out of 10

Based on 4,355 frontline employees who took The Breakroom Quiz

91st of 113 rated pharmacies

Job description

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselvesaccountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

About CVS Health

At CVS Health, we are a leading healthcare technology company dedicated to simplifying healthcareone person, one family and one community at a time.We are committed to transforming the healthcare experience through our integrated offerings, including pharmacy services, health plans, and retail pharmacies and clinics. Our mission is to make healthcare more accessible and affordable for everyone. We believe that a powerful, consistent brand and exceptional creative execution are essential to achieving this mission - building trust, deepening customer relationships, and driving meaningful engagement across every touchpoint.

Position Summary:

CVS Health is seeking an experienced and visionary Executive Director of Brand Strategy and Identity to lead one of our most essential creative and strategic functions. Reporting to the AVP, Brand Strategy, Digital Design and Production, this critical roleis responsible fordefining, evolving, and protecting our enterprise brand identity - ensuring it is compelling, consistent, and deeply resonant across every customer touchpoint. The Executive Director will build and inspire a high-performing team, drive the articulation of the CVS Health'sbrand positioning, and serve as the internal authority on brand identity (visual, verbal, and sonic) and brand standards and This leader will translate business strategy and customer insights into a cohesive brand story that builds equity, drives engagement, and fuels growth.

Key Responsibilities:

  • Brand Strategy & Positioning:Define and evolve the CVS Healthbrand strategy, positioning, and architecture, ensuring alignment with enterpriseobjectivesand a differentiated presence in the healthcare marketplace.

  • Identity Leadership:Develop,ownand steward the CVS Health identity system (visual, verbal, sonic), overseeing brand standards, guidelines, and governance to ensure consistency and integrity across channels and formats. Lead the development of new identity systems fornew brandsand initiatives.

  • Team Management & Development:Build, lead, and develop a high-performing team of brand strategists and designers fostering a culture of curiosity, creativity, and strategic rigor.

  • Stakeholder Collaboration:Partner closely with executive leadership and cross-functional teams

  • Brand Storytelling:Championthe development of compelling, insight-driven brand narratives that connect emotionally with customers, members, and employees, reinforcing CVS Health's purpose and values.

  • Brand Governance:Establishand enforce brand governance frameworks, quality standards, and review processes to protect brand equity and ensure adherence to identity guidelinesenterprise-wide.

  • Insights & Research:Leverage consumer research, competitive analysis, and market trends to continuously refine brand strategy and inform creative direction.

  • Performance Measurement:Define KPIs for brand health and equity, developing reporting frameworks tomonitorperformance, surface insights, and guide strategic investment decisions.

  • Innovation:Stay ahead of emerging brand trends, cultural shifts, and industry developments to keep CVS Health's brand identity fresh, relevant, and future-ready.

Required Qualifications:

  • Bachelor's degree in Marketing, Communications, Graphic Design, Fine Arts, Business Administration, or a related field;Master'sdegree or MBA preferred.

  • 10+ years of progressive experience in brand strategy, brand identity, or integrated marketing roles; 5+ years ina leadershipcapacity.

  • Proventrack recordof developing and stewarding enterprise-level brand identities for large, consumer-facing organizations.

  • Deepexpertisein brand architecture, identity systems, brand positioning, and storytelling.

  • Strong strategic thinking skills with the ability to translate business goals into clear, differentiated, and actionable brand strategies.

  • Excellent communication and presentation skills; able to influence and align senior stakeholders across all levels of the organization.

  • Experience working with and managing external agency partners and creative resources.

  • Strategic and/or creative leadership experience in top tier brand and design consultancies

  • Experience overseeing launch and execution of enterprise brand programs and initiatives

  • Healthcare, regulated industry, or large consumerbrandexperience a significant plus.

  • Ability to manage multiple priorities and projects concurrently in a fast-paced environment.

  • Informed and up to date on AI thinking,strategyand governance.

What We Offer

  • A dynamic and collaborative work environment where your creative vision makes a real and lasting impact.

  • The opportunity to lead a critical function and shape the future of our brand - Fortune 5 company.

  • Competitive salary with comprehensive benefits.

  • Opportunities for professional growth, development, and creative leadership.

  • A deep commitment to diversity, equity, and inclusion.

Education:

Bachelor's degree in Marketing, Communications, Graphic Design, Fine Arts, Business Administration, or a related field;Master'sdegree or MBA preferred.

Pay Range

The typical pay range for this role is:

$131,500.00 - $303,195.00


This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This fulltime position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial wellbeing of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.


Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 09/04/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

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