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Creative Director Cpg Jobs in Michigan (NOW HIRING)

Oversees creative brief development and ensures messaging consistency across all touchpoints ... Experience in DTC, CPG, or consumer brands * Must have a cat-your ability to understand our cats ...

Oversees creative brief development and ensures messaging consistency across all touchpoints ... Experience in DTC, CPG, or consumer brands * Must have a cat-your ability to understand our cats ...

Director of Sales Operations & Marketing Position Overview The Junior Retail Media Specialist will ... CPG marketing is a plus. * Experience working with creative teams, agencies, or retail partners ...

DR Copywriter

Williamsburg, MI · On-site

$80K - $100K/yr

... creative-this role is for you. What You'll Own Direct Response Copy (Core Focus) * Write and ... Experience in DTC, CPG, or subscription businesses * Familiarity with platforms like Klaviyo, Meta ...

... creative-this role is for you. What You'll Own Direct Response Copy (Core Focus) * Write and ... Experience in DTC, CPG, or subscription businesses * Familiarity with platforms like Klaviyo, Meta ...

Creative Director Cpg information

What is the difference between Creative Director Cpg vs Graphic Designer?

AspectCreative Director CpgGraphic Designer
CredentialsBachelor's degree in design, marketing, or related field; extensive portfolioAssociate's or Bachelor's degree in graphic design or related field; portfolio required
Work EnvironmentLeadership role overseeing teams, strategic planning, client interactionsIndividual or team-based design work, primarily focused on creating visuals
Industry UsageUsed in consumer packaged goods (CPG) companies, branding agenciesUsed across various industries including advertising, publishing, branding

The main difference is that a Creative Director Cpg leads creative strategies and manages teams within the CPG industry, focusing on brand vision and campaign oversight. In contrast, a Graphic Designer primarily executes visual designs, often working under direction. The Creative Director Cpg role involves higher-level responsibilities, strategic thinking, and leadership, whereas Graphic Designers focus on creating specific visual assets.

What does a creative director in CPG do?

A Creative Director in the consumer packaged goods (CPG) industry leads the development and execution of creative strategies for brands and products. They oversee teams of designers, copywriters, and marketers to ensure that packaging, advertising, and promotional materials align with the brand's vision and appeal to target consumers. Their role often involves collaborating with product managers, conducting market research, and staying current with industry trends to create innovative campaigns that drive sales and strengthen brand identity.

What are the key skills and qualifications needed to thrive as a creative director in CPG?

To thrive as a Creative Director in the CPG (Consumer Packaged Goods) industry, you need a strong background in design, brand strategy, and marketing, typically supported by a degree in design, marketing, or a related field. Proficiency with creative software like Adobe Creative Suite, project management tools, and familiarity with packaging design standards are essential. Leadership, collaboration, and the ability to articulate a clear creative vision are key soft skills for excelling in this role. These skills and qualities are crucial for developing compelling brand experiences that resonate with consumers and drive business growth in a competitive marketplace.

How does a creative director in CPG typically collaborate with marketing and product teams to launch new products?

As a Creative Director in the consumer packaged goods (CPG) industry, close collaboration with both marketing and product teams is essential throughout the product development and launch process. You’ll work with product managers to understand the brand vision and product attributes, then partner with marketing to craft compelling campaigns and visual assets that resonate with target audiences. Regular brainstorming sessions, cross-functional meetings, and creative reviews are common, ensuring all teams are aligned on messaging, design, and timing. This collaborative environment fosters innovation but also requires strong communication and project management skills to balance diverse perspectives and meet tight deadlines.

What are popular job titles related to Creative Director Cpg jobs in Michigan?

For Creative Director Cpg jobs in Michigan, the most frequently searched job titles are:

Graphic Designer - Retail Marketing

DACUT

West Bloomfield, MI

$19 - $23/hr

Other

Dental, Vision, Life

Posted 18 days ago


Job description

Position Description: About the RoleAt DACUT Cannabis, we're building more than cannabis brands, we're building retail experiences that customers remember. Every promotion, display, menu, digital advertisement, social media post, product launch, and in-store campaign begins with exceptional design.We're looking for a talented Graphic Designer to join our in-house Retail Marketing team at our corporate headquarters in West Bloomfield. This is not an agency role where you'll work on a different client every week. You'll become an integral part of our growing creative team, helping shape multiple cannabis brands across retail, wholesale, and digital channels.You'll work closely with Marketing, Retail Operations, Sales, and our Creative Director to develop compelling creative assets that drive customer engagement, support product launches, and strengthen brand consistency across every customer touchpoint.The ideal candidate is highly creative, detail-oriented, organized, and thrives in a fast-paced environment where priorities shift quickly and deadlines matter.Essential ResponsibilitiesGraphic Design & Creative DevelopmentDesign creative assets for retail stores, wholesale partners, and corporate marketing initiatives.Create promotional materials including signage, posters, banners, menus, displays, flyers, brochures, and point-of-sale materials.Design digital marketing assets for websites, email campaigns, social media, digital advertising, and customer communications.Develop product graphics, promotional campaigns, and seasonal marketing materials.Ensure all creative work aligns with established brand guidelines.Retail MarketingDesign in-store marketing materials for multiple dispensary locations.Create window graphics, promotional displays, shelf talkers, educational materials, and event signage.Support grand openings, vendor days, product launches, and promotional campaigns.Develop visual merchandising assets that enhance the customer experience.Brand ManagementMaintain consistency across all DACUT and Gramazon brands.Assist in developing and expanding brand identity systems.Prepare production-ready artwork for print and digital distribution.Ensure creative assets meet quality standards before production.Production & Vendor CoordinationPrepare print-ready files using proper specifications, bleeds, and production requirements.Coordinate revisions and final artwork with printers and production vendors.Review proofs for accuracy before production.Organize and maintain creative files and production assets.Cross-Functional CollaborationWork closely with Marketing, Retail Operations, Sales, Wholesale, and Executive Leadership.Collaborate with photographers, videographers, printers, and outside vendors when needed.Participate in creative brainstorming sessions and campaign development.Assist with additional marketing and creative projects as assigned.QualificationsRequiredAssociate's or Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent professional experience.Minimum of 2 years of professional graphic design experience.Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.Strong typography, layout, color theory, and branding skills.Experience preparing print-ready production files.Strong portfolio demonstrating both print and digital design work.Excellent attention to detail and organizational skills.Ability to manage multiple projects while meeting deadlines.Strong communication and collaboration skills.PreferredExperience designing retail marketing materials and point-of-sale displays.Experience working with consumer packaged goods (CPG), retail, hospitality, or cannabis brands.Experience with packaging design and production.Familiarity with Canva, Figma, After Effects, Premiere Pro, or other creative software.Photography, video editing, or motion graphics experience is a plus.Experience working in a fast-paced, high-volume creative environment.What We OfferCompetitive salary based on experienceMedical, dental, and vision insurancePaid Time OffEmployee discount programCareer advancement opportunities within a rapidly growing organizationCollaborative and creative team environmentOpportunity to work on multiple cannabis brands across retail, wholesale, and digital marketingAccess to cutting-edge creative projects that directly impact one of Michigan's fastest-growing cannabis companiesApply TodayIf you're a creative designer who enjoys bringing brands to life through exceptional visual design, we'd love to hear from you. Join DACUT Cannabis and help shape the retail marketing experience across our growing family of brands while creating work that reaches thousands of customers every day. $19.00 - $23.00 Hourly