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Manager Brand Strategy Jobs in Michigan (NOW HIRING)

Human8

Strategy & Implementation Lead

Royal Oak, MI

Through core practice areas, including brand strategy, change management, and human-centered innovation, we guide clients in aligning their internal systems, behaviors, and communications to support ...

Human8

Strategy & Implementation Lead

Royal Oak, MI · On-site +1

Through core practice areas, including brand strategy, change management, and human-centered innovation, we guide clients in aligning their internal systems, behaviors, and communications to support ...

Stellantis

CRM Brand Marketing Manager

Auburn Hills, MI · On-site

In addition to Brand specific CRM strategy execution, this role may also manage some enterprise programs that touch all brands. As Stellantis continues to evolve and optimize its CRM capabilities ...

Midwest Communications

Brand Manager

Kalamazoo, MI · On-site

The Brand Manager is the leader, champion and guardian of the WIN 98.5 brand, responsible for developing and executing a compelling programming strategy that connects with listeners, grows ratings ...

Founders Brewing Co.

Brand Manager

Grand Rapids, MI

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in creating strategic brand plans, execution of marketing programs, and coordination across other ...

Avery Brewing Co

Brand Manager

Grand Rapids, MI · On-site

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in creating strategic brand plans, execution of marketing programs, and coordination across other ...

Avery Brewing

Brand Manager

Grand Rapids, MI

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in creating strategic brand plans, execution of marketing programs, and coordination across other ...

Founders Brewing Co

Brand Manager

Grand Rapids, MI · On-site

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in creating strategic brand plans, execution of marketing programs, and coordination across other ...

Whirlpool

Brand Graphic Designer

Benton Harbor, MI · Hybrid

Your scope of work will deliver strategic, cohesive, modern and powerful, on product brand ... Project management and planning skills * Ability to identify and articulate influencing graphic ...

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All JobsBrand Strategy JobsManager Brand Strategy JobsManager Brand Strategy Jobs in Michigan

Manager Brand Strategy information

What are the key skills and qualifications needed to thrive as a manager brand strategy?

To thrive as a Manager Brand Strategy, you need expertise in brand management, market research, and strategic planning, often supported by a degree in marketing or business. Familiarity with analytics platforms, digital marketing tools, and brand tracking systems is typically required. Strong leadership, creative thinking, and persuasive communication are standout soft skills in this position. These capabilities enable the effective development and execution of brand strategies that drive business growth and market differentiation.

What does a manager brand strategy do?

A Manager of Brand Strategy is responsible for developing and implementing plans to position and promote a company's brand in the marketplace. They analyze market trends, identify target audiences, and work with cross-functional teams to ensure consistent brand messaging across all channels. Their goal is to enhance brand awareness, drive customer engagement, and support business growth by differentiating the brand from competitors.

What is the difference between Manager Brand Strategy vs Brand Manager?

AspectManager Brand StrategyBrand Manager
Primary FocusDeveloping long-term brand strategies and positioningManaging day-to-day brand activities and campaigns
ResponsibilitiesMarket research, strategic planning, brand architectureAdvertising, promotions, product launches
Required SkillsStrategic thinking, market analysis, branding expertiseCreativity, project management, communication skills
Work EnvironmentStrategic teams, marketing departmentsMarketing, advertising agencies, product teams

While both roles focus on branding, the Manager Brand Strategy emphasizes long-term strategic planning and positioning, whereas the Brand Manager handles the execution of marketing campaigns and daily brand activities. Understanding these differences helps clarify career paths and employer expectations in branding roles.

What are some common challenges faced by a manager brand strategy when aligning teams around a unified brand vision?

A Manager Brand Strategy often encounters the challenge of uniting cross-functional teams—such as marketing, sales, product, and design—around a cohesive brand vision. Differences in departmental goals and perspectives can lead to misalignment or inconsistent messaging. Overcoming these challenges requires strong communication skills, regular cross-team workshops, and clear brand guidelines. Building consensus and fostering collaboration are key to ensuring that all teams represent the brand consistently and effectively, which ultimately strengthens brand equity.

What are the most commonly searched types of Brand Strategy jobs in Michigan?

The most popular types of Brand Strategy jobs in Michigan are:

What are popular job titles related to Manager Brand Strategy jobs in Michigan?

For Manager Brand Strategy jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Manager Brand Strategy jobs in Michigan look for?

The top searched job categories for Manager Brand Strategy jobs in Michigan are:

What cities in Michigan are hiring for Manager Brand Strategy jobs?

Cities in Michigan with the most Manager Brand Strategy job openings:

Manager Brand Strategy jobs near you
Infographic showing various Manager Brand Strategy job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution.

Strategy & Implementation Lead

Human8

Royal Oak, MI

Full-time

Re-posted 5 days ago

Job description

Our Strategy & Implementation team partners with organizations to design and activate customer-centric strategies. Through core practice areas, including brand strategy, change management, and human-centered innovation, we guide clients in aligning their internal systems, behaviors, and communications to support a customer-first vision. 
The Strategy & Implementation Lead plays a critical role in driving these efforts across client engagements, providing strategic direction to teams and ensuring delivery against complex business challenges. 
Project Oversight & Client Engagement: 
  • Lead client consulting engagements across a diverse portfolio of strategic initiatives, ensuring recommendations translate into tangible business actions and sustained impact within client organizations. Work includes: 
  • Identify brand and innovation territories through market, cultural, and consumer insight analysis to uncover differentiated growth opportunities. 
  • Translate insights into clear brand strategies, including positioning, purpose, and narrative. 
  • Activate brand and creative strategies end-to-end, partnering cross-functionally to bring ideas to market effectively. 
  • Lead innovation efforts, facilitating ideation and co-creation work sessions and workshops to generate new product, service, and experience concepts. 
  • Advance innovation pipelines by identifying unmet needs, validating concepts, and defining value propositions. 
  • Deliver assets that enable change and customer-centricity, including journey maps, experience principles, and playbooks that help organizations operationalize strategy. 
  • Serve as a strategic advisor, challenging thinking and uncovering transformative opportunities. 
 
Management and Leadership 
  • Establish rapport with executives and build trust quickly.  
  • Successfully guide engagement teams in delivering consistently exceptional client service and outcomes. 
  • Foster collaboration with other teams and specialties at Human8 (e.g., Communication Design, Research, Analytics), weaving appropriate competencies together for a cohesive result and client experience.  
  • Demonstrate genuine sensitivity, support, and encouragement for colleagues, along with consistent professional maturity. 
 
Business Development: 
  • Build strong, trusted relationships with the Account Strategy team and act as a subject matter expert to assist in client conversations, supporting solutions and proposal development. 
  • Ability to identify client needs and solutions to generate additional business opportunities through existing work.  
  • A degree in a related field is beneficial (Marketing, Brand, Organizational Development, MBA) but we equally value demonstrable, equivalent experience. We welcome candidates from diverse educational backgrounds. 
  • 8+ years of strategy or consulting experience, preferably in brand, business or marketing strategy and/or general insight led strategy work. 
  • High degree of comfort with ambiguity - ability to lay out an aspirational vision of what's possible and then execute on it without prompt. 
  • Strong presence, confidently leading meetings, facilitating discussions, and influencing stakeholders to align on clear decisions and next steps. 
  • Keen business acumen, critical thinking, and influential written and verbal communication skills throughout the engagement. 
  • Skilled with using frameworks and visual models to help convey thoughts and strategy. 
  • Successful track record of leading/mentoring and overseeing project teams with agility as well as strong communication, collaboration, and organizational skills. 
  • Thrives in fast-paced, ambiguous environments and brings a proactive, entrepreneurial mindset. 

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