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Consumer Insight Research Jobs in Michigan (NOW HIRING)

Lafayette American

Junior Brand Strategist

Detroit, MI · On-site

... insights and insights into ideas. You'll dig into research, chase down the why behind consumer behavior, spot cultural shifts, flex your analytical skills, help shape briefs and bring fresh ...

Human8

Client Consulting Lead

Royal Oak, MI

Oversee and execute on key client projects focused on consumer insights, transformation, customer ... Recognized as a go-to person for specific research / business / industry expertise. * An excellent ...

Marmon

Product Supervisor

Troy, MI

$146K/yr

Responsible for analyzing, researching, developing and maintaining product/vehicle order guide ... Show initiative and desire to learn by staying up to date with industry trends, consumer insights ...

Marmon Holdings, Inc.

Product Supervisor

Troy, MI · On-site

$146K/yr

Responsible for analyzing, researching, developing and maintaining product/vehicle order guide ... Show initiative and desire to learn by staying up to date with industry trends, consumer insights ...

News Corporation

Marketing Director

Grand Rapids, MI · On-site

$110 - $160/hr

Develops and implements strategic individual book marketing campaigns working closely with cross functional partners including research/consumer insights, editors, authors, agents, sales, and ...

New

Human8

Client Consulting Lead

Royal Oak, MI · On-site

Oversee and execute on key client projects focused on consumer insights, transformation, customer ... Recognized as a go-to person for specific research / business / industry expertise. * An excellent ...

Human8

Client Consulting Lead

Royal Oak, MI · On-site

Oversee and execute on key client projects focused on consumer insights, transformation, customer ... Recognized as a go-to person for specific research / business / industry expertise. * An excellent ...

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Consumer Insight Research information

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

What are popular job titles related to Consumer Insight Research jobs in Michigan?

For Consumer Insight Research jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Research jobs in Michigan look for?

The top searched job categories for Consumer Insight Research jobs in Michigan are:

What cities in Michigan are hiring for Consumer Insight Research jobs?

Cities in Michigan with the most Consumer Insight Research job openings:

Consumer Insight Research jobs near you

Director, International Pricing and Revenue Management

Domino's

Ann Arbor, MI • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 28 days ago

Domino's rating

4.8

Company rating: 4.8 out of 10

Based on 1,933 frontline employees who took The Breakroom Quiz

20th of 24 rated food delivery companies

Job description

Company Description
Domino's Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: we're a reshaped, reenergized brand of honesty, transparency and accountability - not to mention, great food! In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and 65% of our sales in the U.S. are taken through digital channels. The brand continues to 'deliver the dream' to local business owners, 90% of which started as delivery drivers and pizza makers in our stores. That's just the tip of the iceberg...or as we might say, one "slice" of the pie! If this sounds like a brand you'd like to be a part of, consider joining our team!
Job Description
The International Pricing & Revenue Management Director partners with Master Franchisee (MFZ) organizations and Domino's Pizza International (DPI) teams to define, influence, and support pricing strategies that maximize revenue, profitability, and long-term market competitiveness.
This role will leverage data analytics, consumer insights, and competitive intelligence to optimize menu pricing, promotions, and value positioning while balancing brand perception and traffic. Acting as a trusted strategic advisor, the Director helps shape Domino's international point of view on Pricing and Revenue Management, builds scalable knowledge and tools, and leads a high performing international pricing consulting team.
The ideal candidate will have a proven history of driving revenue growth through data-driven pricing strategies. and showcasing exceptional leadership, collaboration, and influencing abilities at senior levels across diverse markets. The role operates within a broad collaboration network, working alongside International Markets leadership, Business Teams, Brand and Digital COEs, and external aggregator partners.
GENERAL RESPONSIBILITIES
Strategic Pricing & Revenue Management:
  • Support international markets in defining, refining, and optimizing pricing strategies to optimize revenue and profitability across all menu categories and channels.
  • Provide hands-on strategic pricing consulting to priority markets, from opportunity assessment through execution support.
  • Leverage competitive benchmarking, market trends, and economic factors to inform pricing decisions.
  • Collaborate with finance, marketing, operations, and supply chain teams to align pricing strategies with business objectives.
  • Lead A/B testing and price elasticity studies to assess the impact of price changes on demand and profitability.
  • Drive menu optimization initiatives to enhance overall value perception and sales mix.
  • Utilize data analytics and modeling to evaluate pricing effectiveness and identify growth opportunities.
  • Develop and track key pricing performance indicators (KPIs) to measure success.
  • Conduct margin analysis to ensure price adjustments align with cost structures and profit goals while balancing long-term market share growth.
  • Monitor industry trends, competitor pricing, and consumer behavior to stay ahead of market dynamics.
  • Assess macroeconomic factors such as inflation, commodity costs, and wage trends to adjust pricing strategies.
  • Lead and continuously improve consumer research methodologies to assess willingness to pay and to optimize menu pricing and coupon / offer constellation

Knowledge Development and Deployment:
  • Develop and evolve pricing guidelines and frameworks to drive customer-centric and competition-aware pricing strategies and decisions in our international markets
  • Consolidate learnings and best practices from U.S. and international markets into scalable frameworks, playbooks, and guidance.
  • Develop and maintain standards, tools, and resources that enable markets to define consumer-validated and competition-informed pricing strategies and execute consistently and effectively across channels.
  • Facilitate structured knowledge-sharing forums to accelerate learning and adoption within DPI and across International Markets

Leadership & Cross-Functional Collaboration:
  • Serve as the pricing thought leader, influencing senior executives and franchise partners.
  • Oversee and develop partnerships with external Pricing or Revenue Management consulting firms or service providers.
  • Work closely with marketing in DPI and MFZ organizations to align pricing with brand positioning, value messaging, and promotional strategy.
  • Lead and recruit a strong team of pricing analysts and develop talent by offering constructive and actionable feedback and creating opportunities for learning.
  • Foster a collaborative culture and lead with a unified and ambitious vision.
  • Recognize, engage, and motivate team members.
  • Encourage transparent communication and mutual respect among team members and stakeholders.

Qualifications
  • Strong academic credentials, Bachelor's Degree in Data Science, Statistics, Finance, Economics, Mathematics, Business Administration or other related field, Masters or MBA strongly preferred
  • 15+ years of experience in pricing strategy, revenue management, or analytics, preferably in QSR, retail, or consumer goods.
  • Strong analytical and financial acumen, with expertise in SQL, Excel, or similar data tools.
  • Proven track record of driving revenue growth through data-driven pricing strategies:
  • Experience with price elasticity modeling, A/B testing, and machine learning-driven pricing optimization is a plus.
  • Experience designing, running and analyzing customer quantitative surveys to determine pricing strategies is advantageous.
  • Demonstrated ownership to drive content and action through proactive problem-solving, pragmatism, and the ability to handle ambiguity with a continuous learning mindset.
  • Solid project management skills and attention to detail.
  • A history of leading and developing high-performance teams.
  • Ability to thrive in a collaborative, complex cross-functional team environment.
  • Exceptional communication and leadership skills, with the ability to influence senior stakeholders and franchise partners.
  • Experience working across multiple Geographies and Regions

Additional Information
Benefits:
• Paid Holidays and Vacation
• Medical, Dental & Vision benefits that start on the first day of employment
• No-cost mental health support for employee and dependents
• Childcare tuition discounts
• No-cost fitness, nutrition, and wellness programs
• Fertility benefits
• Adoption assistance
• 401k matching contributions
• 15% off the purchase price of stock
• Company bonus
All your information will be kept confidential according to EEO guidelines.

What Domino's employees say

Pay

Benefits

Hours and flexibility

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About Domino's

Sourced by ZipRecruiter

Since 1960, we've grown from just one store to become the #1 pizza company in the world. To get there and continue to go above and beyond, it takes persistent passion, incredible vision, and bold thinking. It takes every one of our employees feeling like they have pizza sauce running through their veins. What's life like at Domino's Whatever your role at Domino’s, you’ll find life here is exciting, enormously fun, and always asks you to think on your feet. If you bring your passion, drive, and a purpose to perform, there are real growth opportunities across the brand. Many people find that what starts as a day job becomes a fulfilling career, surrounded by amazing people who make sure each new day tops the last. That’s what we mean by the power of possible. We are made better together In a Domino’s corporate job, our leaders work hard to create a level playing field where corporate team members can succeed, innovate, and above all, feel like they belong. See how different backgrounds make us better, and how your unique talents could power what’s possible in a Domino’s corporate career.

Industry

Food and beverage stores, real estate and food services and drinking places

Company size

10,000+ Employees

Headquarters location

Ann Arbor, MI, US

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