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Consumer Insight Analyst Jobs in Texas (NOW HIRING)

As Consumer Insights Lead, known internally as a Product Growth Lead, you will leverage deep ... Conduct ongoing customer research (surveys, focus groups, analytics) to uncover insights into ...

CONSUMER INSIGHTS MANAGER (STARLINK) Starlink, our revolutionary satellite constellation, delivers ... Conduct ongoing customer research (surveys, focus groups, analytics) to uncover insights into ...

As Consumer Insights Lead, known internally as a Product Growth Lead, you will leverage deep ... Conduct ongoing customer research (surveys, focus groups, analytics) to uncover insights into ...

Strong analytical skills to leverage data-driven insights to inform business decisions ... Consumer insights: Ensure KFC US stays consumer-centric, maintaining a robust view of our consumer ...

Partner with Analytics teams to measure impact of marketing campaigns and long-term brand building ... consumer insights, market research, or analytics, with hands-on involvement in brand health ...

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Design Customer research frameworks and synthesize data and analysis (e.g., A/B testing) to generate actionable insights to inform Business Strategy. * Ensure data accuracy, aligning data sets to ...

Design Customer research frameworks and synthesize data and analysis (e.g., A/B testing) to generate actionable insights to inform Business Strategy. * Ensure data accuracy, aligning data sets to ...

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Consumer Insight Analyst information

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How much do consumer insight analyst jobs pay per hour?

As of Jun 10, 2026, the average hourly pay for consumer insight analyst in Texas is $45.03, according to ZipRecruiter salary data. Most workers in this role earn between $40.87 and $49.28 per hour, depending on experience, location, and employer.

What Is the Job of a Consumer Insight Analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a Consumer Insight Analyst, and why are they important?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges Consumer Insight Analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.

What does a Consumer Insight Analyst do?

A Consumer Insight Analyst is responsible for collecting, analyzing, and interpreting data about consumers' behaviors, preferences, and attitudes. Their primary goal is to help companies understand their target audience to improve products, services, and marketing strategies. They use various research methods, such as surveys, focus groups, and data analytics, to uncover trends and insights. These findings are then communicated to stakeholders to guide business decisions and strategy.
What are popular job titles related to Consumer Insight Analyst jobs in Texas? For Consumer Insight Analyst jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Analyst jobs in Texas look for? The top searched job categories for Consumer Insight Analyst jobs in Texas are:
What cities in Texas are hiring for Consumer Insight Analyst jobs? Cities in Texas with the most Consumer Insight Analyst job openings:
Associate Manager, Consumer Insights

Associate Manager, Consumer Insights

Keurig Dr Pepper

Frisco, TX • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 2 days ago


Keurig Dr Pepper rating

7.8

Company rating: 7.8 out of 10

Based on 215 frontline employees who took The Breakroom Quiz

88th of 381 rated food and drinks producers


Job description

Job Overview:
At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America's leading producers and distributors of hot and cold beverages helping to satisfy every consumer's beverage need, anytime and anywhere.
The Consumer Insights Associate Manager, Dr Pepper, Crush & Schweppes is responsible for ensuring the voice of the consumer informs business decisions across some of KDP's most iconic flavored CSD brands. Reporting to the Senior Manager, Consumer Insights, this role will support the development of consumer, category, and consumption insights that drive growth across the portfolio.
The Associate Manager will partner closely with Brand Marketing, Innovation, Commercial, and Analytics teams to deepen understanding of consumers, identify growth opportunities, and help shape brand and innovation strategies. This role will also play a key role in managing KDP's beverage consumption tracking capabilities, helping uncover shifts in consumer behavior, occasions, and category dynamics that inform future business decisions.
Specific responsibilities include:
  • Support the consumer insights agenda across Dr Pepper, Crush, and Schweppes, including brand strategy, innovation, communications, and portfolio initiatives.

  • Develop expertise in consumer occasions, need states, and category dynamics to identify opportunities for brand growth and consumer recruitment.

  • Lead the management of KDP's beverage consumption tracking program, synthesizing findings into actionable implications for brands and categories.

  • Integrate primary research, syndicated data, consumption tracking, marketplace trends, and competitive intelligence into clear, compelling recommendations.

  • Partner with cross-functional teams to identify opportunities to leverage emerging methodologies, AI-enabled tools, and advanced analytics to deepen consumer understanding and accelerate decision-making.

  • Contribute to the identification of emerging consumer needs, whitespace opportunities, and future growth platforms across the flavored CSD portfolio.

Key Responsibilities
Be Part of a High-Performing Team
  • Bring a collaborative, growth-oriented mindset to help drive business performance and consumer-centric decision making.

  • Build strong relationships across Brand Marketing, Innovation, Commercial, Analytics, and Consumer Insights teams.

  • Demonstrate curiosity, initiative, and a desire to continuously learn and expand expertise across brands, categories, and consumers.

  • Contribute positively to team culture while helping elevate the impact of Consumer Insights across the organization.

Drive Growth Through Consumer Understanding
  • Support Brand and Innovation teams in developing long-term growth strategies and annual business plans.

  • Identify opportunities to recruit new consumers, strengthen brand loyalty, and increase consumption across key occasions and need states.

  • Help uncover emerging trends, whitespace opportunities, and evolving consumer needs that can inform future growth strategies.

  • Leverage consumption tracking and marketplace insights to identify shifts in behavior and opportunities for portfolio growth.

Deliver Insights That Drive Action
  • Translate consumer, category, and marketplace understanding into recommendations that influence brand, innovation, and commercial decisions.

  • Develop clear and compelling insight stories that inspire action among cross-functional stakeholders.

  • Partner with internal teams and external suppliers to execute high-quality research that answers critical business questions.

  • Ensure consumer understanding is embedded throughout the decision-making process.

Advance Consumer Understanding
  • Support the development and implementation of innovative research approaches that elevate consumer understanding and business impact.

  • Explore and apply AI-enabled tools, emerging methodologies, and advanced analytics to accelerate learning and improve decision-making.

  • Continuously seek new ways to integrate multiple data sources into richer consumer understanding and stronger business recommendations.

Champion Our Brands
  • Serve as a passionate advocate for Dr Pepper, Crush, and Schweppes, helping teams understand the consumers, occasions, and experiences that drive brand growth.

  • Drive engagement behind consumer insights and growth opportunities to help align teams and accelerate action.

Measure Success
  • Demonstrate strong project management and execution skills while delivering against business priorities.

  • Maintain high standards for analytical rigor, strategic thinking, and actionable recommendations.

  • Continuously seek opportunities to improve how insights are generated, shared, and applied across the business.

Characteristics of Success
PASSION
People with an infectious spirit who are passionate about beverages, consumers, brands, and winning in the marketplace.
CONSUMER CURIOSITY
Naturally curious individuals who seek to understand consumers, culture, and category dynamics at a deeper level. They ask thoughtful questions, challenge assumptions, and uncover opportunities others may miss.
STRATEGIC THINKING
Individuals who can connect consumer understanding to business opportunities and translate insights into action.
DATA-DRIVEN DECISION MAKING
People who enjoy working across multiple data sources and can uncover meaningful patterns that drive business growth.
LEARNING AGILITY
Individuals who embrace new technologies, methodologies, and ways of working. They are excited to learn, adapt, and continuously build new capabilities.
COLLABORATIVE PARTNERSHIP
Strong team players who build productive relationships, influence without authority, and work effectively across functions.
DRIVE FOR IMPACT
Self-motivated individuals who take ownership, move with urgency, and are committed to delivering meaningful business results.
Total Rewards:
  • Salary Range: $76,400-$115,000
  • Actual placement within the compensation range may vary depending on experience, skills, and other factors
  • Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility

Requirements:
  • Bachelor's degree or MBA from an accredited institution, major in Business, Marketing, Market Research, Psychology, Sociology or related field.

  • 3+ years of consumer market research experience, to include study design, management

  • 10-15% travel may be required based on business needs.

Company Overview:
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single-serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet's, L'OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.
We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation and growth. Will you join us?
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
A.I. Disclosure:
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.

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About Keurig Dr Pepper

Sourced by ZipRecruiter

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Industry

Food services and drinking places

Company size

10,000+ Employees

Headquarters location

Burlington, MA, US

Year founded

2008

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