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Consumer Insight Manager Jobs in Texas (NOW HIRING)

Keurig Dr Pepper

Manager, Consumer Insights

Frisco, TX · On-site

$98K - $145K/yr

Own consumer insight development and deliverables to ensure insights are translated into actionable ... management. Innovate How We Learn * Lead the development and implementation of new insights ...

Goodwill Industries

Consumer Supervisor

Tyler, TX · On-site

$15 - $18/hr

Description Plans, directs, coordinates, and controls activities of regular and consumer employees ... Manage workers in a variety of tasks according to predetermined work specifications. • Supply ...

WGI

BIM Manager

Austin, TX

We are currently seeking a BIM Manager to join our growing Buildings team. This individual would work in our West Palm Beach, FL, Austin, TX, Dallas, TX, or Indianapolis, IN office. WGI is seeking a ...

WGI

BIM Manager

Dallas, TX

We are currently seeking a BIM Manager to join our growing Buildings team. This individual would work in our West Palm Beach, FL, Austin, TX, Dallas, TX, or Indianapolis, IN office. WGI is seeking a ...

At Home Stores

Design Manager

Coppell, TX · On-site

Identify product opportunities informed by Concept Team, trade shows, market research and consumer insight * Manage assigned category calendar and timeline deliverables * Partner with Sourcing and ...

At Home Stores LLC

Design Manager

Coppell, TX · On-site

Identify product opportunities informed by Concept Team, trade shows, market research and consumer insight * Manage assigned category calendar and timeline deliverables * Partner with Sourcing and ...

Toyota

Consumer Insights Senior Analyst

Plano, TX · On-site

$84K - $111K/yr

Reporting to the Consumer Insights Future of Mobility Manager, the person in this role supports the department's objective of championing the desires of our consumers to ensure they are at the center ...

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Consumer Insight Manager information

See Texas salary details

$49.4K

$90.5K

$124.4K

How much do consumer insight manager jobs pay per year?

As of Jul 10, 2026, the average yearly pay for consumer insight manager in Texas is $90,497.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,500.00 and $101,100.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a Consumer Insight Manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
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Consumer Insight Manager jobs near you
Manager, Consumer Insights

Manager, Consumer Insights

Keurig Dr Pepper

Frisco, TX • On-site

$98K - $145K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 24 days ago

Keurig Dr Pepper rating

7.7

Company rating: 7.7 out of 10

Based on 230 frontline employees who took The Breakroom Quiz

104th of 391 rated food and drinks producers

Job description

Job Overview:
At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America's leading producers and distributors of hot and cold beverages helping to satisfy every consumer's beverage need, anytime and anywhere.
The Consumer Insights Manager for Juice, Snacks, Mixers is responsible for ensuring the voice of the consumer is heard in all business decisions. This person will report directly to the Vice President, Consumer Insights and will serve as the strategic consumer thought partner for the Juice, Snacks, and Mixers portfolio, translating consumer understanding into growth opportunities, innovation strategies, portfolio decisions, and marketplace action. They will lead the development of consumer, category, and competitive insights to help shape the future direction of the business. Specific responsibilities will include:
  • Own the holistic Juice, Snacks, and Mixers insights agenda, including strategic learning plans, growth opportunity identification, and recommendations that drive business action.
  • Provide thought leadership and influence cross-functional teams through complex strategic business decisions and growth initiatives.
  • Develop deep expertise in consumer occasions, need states, and category dynamics across Juice, Snacks, and Mixers to identify emerging growth opportunities and unmet consumer needs
  • Synthesize primary research, syndicated data, marketplace trends, competitive intelligence, and business performance metrics into a forward-looking view of category evolution, portfolio opportunities, and actionable business recommendations.
  • Identify emerging consumer needs, whitespace opportunities, and innovation platforms that can unlock future portfolio growth.

Key Responsibilities:
Be Part of a High Performing Team
  • Deploy a collaborative and change agent mindset to drive business strategies and position us for success. Leverage strong commercial knowledge and financial acumen to inform strategies that deliver against the annual operating plan.
  • Inspire others to take action through authentic leadership, passion, and commitment to winning.
  • Establish strong internal networks across functions and Juice, Snacks, Mixers teams to ensure a holistic approach to the business

Build a Sustainable Growth Strategy
  • Support the Brand and Innovation teams in the development of long-term product and brand strategy and annual brand marketing plans including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix.

Deliver Consumer Insights That Drive Action
  • Own consumer insight development and deliverables to ensure insights are translated into actionable marketing plans. Translate and communicate brand's unique selling propositions to key stakeholders - consumers, customers, and cross-functional partners including senior management.

Innovate How We Learn
  • Lead the development and implementation of new insights capabilities to elevate consumer understanding and business impact.
  • Explore and apply emerging methodologies, AI-enabled tools, and advanced analytics to accelerate learning and improve decision-making.
  • Continuously evaluate new technologies, data sources, and approaches to uncover deeper consumer understanding while driving efficiency and speed to action.

Drive Customer Engagement Through Innovation, Communication Strategy & Messaging
  • Leverage strong storytelling skills to develop impactful reporting and output to influence key stakeholders and ultimately drive action across our brands and categories.
  • Help the Brand Marketing, Innovation and Commercial teams to develop consumer-centric innovation and build compelling selling stories that leverage our brand equities and inform category dynamics.

Champion Our Brands
  • Drive organizational and customer engagement behind brand strategies to generate excitement, align on priorities, and ensure we deliver strong execution

Measure Success
  • Set high performance standards, measure for success, and adjust plan to deliver against growth agenda.

Total Rewards:
  • Salary range $98,600 - $145,000
  • Actual placement within the compensation range may vary depending on experience, skills, and other factors
  • Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility

Requirements:
  • Bachelor's degree or MBA from an accredited institution, major in Business, Marketing, Market Research, Psychology, Sociology or related field preferred
  • 5+ years of consumer market research experience, to include study design, management and application of various types of market research with 3+ years of CPG experience.
  • 10-15% travel may be required based on business needs.

CHARACTERISTICS OF SUCCESS
  • PASSION: People with an infectious spirit who are passionate about beverages, our consumers, our brands, our customers, and winning.
  • DREAMERS WITH AN ENTTREPRENEURIAL SPIRIT: Dreamers who are inspired by innovation, creativity, and breakthrough thinking that challenge the conventional and foster new ideas.
  • STRATEGIC THOUGHT PARTNER ANDDRIVE FOR IMPACT: Self-motivated leaders that drive their agenda, live our brand strategy, and thrive in a competitive, fast-paced environment. Relentless focus on delivering results, implications, and tenacity to get it done with a sense of urgency.
  • CHANGE AGENTS: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, and lead the change.
  • DATA-DRIVEN DECISION-MAKERS: Ability to scan the environment, remove barriers, recommend solutions, and leverage sound business judgement and analytics to make bold decisions.
  • INSPIRATIONAL LEADERS: People who can inspire others to take action through authentic leadership, passion, and commitment to winning. Committed to coaching, challenging, and developing others. Great at the "What" and the "How". Team vs personal gains

Company Overview:
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single-serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet's, L'OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.
We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation and growth. Will you join us?
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law
A.I. Disclosure:
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.

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About Keurig Dr Pepper

Sourced by ZipRecruiter

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Industry

Food services and drinking places

Company size

10,000+ Employees

Headquarters location

Burlington, MA, US

Year founded

2008

Social media

Twitter

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