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Consumer Insight Manager Jobs in Austin, TX (NOW HIRING)

Good Culture

Vice President of Marketing

Austin, TX · Remote

This leader will oversee Marketing & Communications, Brand Management, Creative, Consumer Insights, Shopper & Trade Marketing, and Innovation. They will serve as the steward of the Good Culture brand ...

Good Culture

Vice President of Marketing

Austin, TX · On-site +1

This leader will oversee Marketing & Communications, Brand Management, Creative, Consumer Insights, Shopper & Trade Marketing, and Innovation. They will serve as the steward of the Good Culture brand ...

Everlywell

Product Manager, Consumer

Austin, TX · On-site

We transform complex biomarker data into life-changing insights-seamlessly integrating advanced ... You'll be the Product Manager driving execution on the Consumer business. Your primary job is to ...

Everlywell

Product Manager, Consumer

Austin, TX · On-site

We transform complex biomarker data into life-changing insights-seamlessly integrating advanced ... You'll be the Product Manager driving execution on the Consumer business. Your primary job is to ...

Everlywell

Product Manager, Consumer

Austin, TX

We transform complex biomarker data into life-changing insights--seamlessly integrating advanced ... You'll be the Product Manager driving execution on the Consumer business. Your primary job is to ...

Consuela LLC

Manager, Growth Marketing

Austin, TX · On-site

Build audience-first marketing strategies rooted in consumer insights, behavioral trends, and brand ... Partner with analytics and CRM teams to better understand customer journeys and lifecycle ...

CONSUELA LLC

Manager, Growth Marketing

Austin, TX · On-site +1

Description Manager, Growth Marketing Location: Austin, Texas (Hybrid) Reports To: Marketing VP ... Build audience-first marketing strategies rooted in consumer insights, behavioral trends, and brand ...

Aramark

Senior Marketing Manager

Austin, TX · On-site

Manage and develop direct report(s), providing coaching and support for installation-level ... Consumer Experience & Insights Drive Voice of the Consumer initiatives focused on the preferences ...

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Austin, TX

Consumer Insight Manager information

See Austin, TX salary details

$52.5K

$96.3K

$132.3K

How much do consumer insight manager jobs pay per year?

As of Aug 31, 2026, the average yearly pay for consumer insight manager in Austin, TX is $96,259.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,300.00 and $107,500.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in Austin, TX?

For Consumer Insight Manager jobs in Austin, TX, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Austin, TX look for?

The top searched job categories for Consumer Insight Manager jobs in Austin, TX are:

What cities near Austin, TX are hiring for Consumer Insight Manager jobs?

Cities near Austin, TX with the most Consumer Insight Manager job openings:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Austin, TX as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $96,259 per year, or $46.3 per hour.

Assistant Vice President, Consumer Segment & Lifecycle Strategy Manager

Austin, TX

Texascapitalbank
See more jobs at Texascapitalbankexternal

Full-time

Medical, Life, Retirement, PTO

Re-posted 8 days ago

Job description

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people's success - today and tomorrow.

While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment - investing the time and resources to understand our clients' immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.

Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).

Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News' Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate's 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com.

Brief Overview of Position

The role is responsible for defining and executing consumer segmentation and lifecycle strategies that drive acquisition, engagement, retention, and longterm customer value. This role brings together customer insights, portfolio analysis, and lifecycle planning to ensure differentiated value propositions and experiences are delivered across defined consumer segments.

The AVP partners closely with Marketing, Product, Analytics, Experience, and other teams to translate data and insights into actionable strategies and initiatives. This role plays a key function in shaping gotomarket approaches, optimizing customer journeys, and improving segmentlevel performance through a disciplined, insightdriven approach.

Responsibilities

Consumer Segmentation & Value Proposition

  • Continuously manage and refine the consumer segmentation framework and process to ensure customers are aligned to the appropriate segments and value propositions, including both personal and business customers

  • Support portfolio optimization efforts, including customer and account realignment, to improve customer experience and platform efficiency

  • Partner with Product and Marketing teams to define and evolve differentiated value propositions by segment

Lifecycle & Go to Market Execution

  • Develop and execute lifecycle strategies across consideration and acquisition, product activation and cross-sell and retention and win-back phases ensuring clarity and consistency across channels

  • Develop and execute testandlearn initiatives to refine messaging, channels, and engagement tactics

  • Manage the customer communication calendar to ensure coordinated, relevant, and welltimed outreach

  • Leverage data and insights to improve conversion, product adoption, and retention outcomes by segment

  • Establish target recommendations for product penetration and engagement, informed by customer behavior and performance trends

Insights, Analytics & Voice of Customer

  • Own the consumer Voice of Customer (VoC) and market insights approach, incorporating customer feedback, engagement data, and competitive perspectives

  • Monitor trends and performance to support continuous improvement of segment and lifecycle strategies

  • Translate insights into clear, actionable recommendations to inform prioritization and decisionmaking

CrossFunctional Partnership & Governance

  • Collaborate across Product, Marketing, Analytics, Governance and Experience to align initiatives to segment and lifecycle priorities

  • Support referral, crossengagement, and crosssell efforts in partnership with business stakeholders

Qualifications

  • 7+ years of experience in consumer banking, financial services, strategy, marketing, or customer experience

  • Experience developing or supporting segmentation, lifecycle, or gotomarket strategies

  • Strong analytical and problemsolving skills, with the ability to interpret data and generate insights

  • Clear, effective communicator with strong written, verbal, and presentation skills

  • Proven ability to work in a highly collaborative, crossfunctional environment

  • Highly organized, adaptable, and comfortable managing multiple priorities

  • Strong proficiency in Microsoft Excel, PowerPoint, and Word

The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer.

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