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Consumer Insight Analyst Jobs in Austin, TX (NOW HIRING)

Good Culture

Vice President of Marketing

Austin, TX · On-site +1

Leverage consumer insights, category trends, competitive intelligence, and market analysis to develop an obsessive understanding of the Good Culture consumer, identify whitespace opportunities ...

Good Culture

Vice President of Marketing

Austin, TX · Remote

Leverage consumer insights, category trends, competitive intelligence, and market analysis to develop an obsessive understanding of the Good Culture consumer, identify whitespace opportunities ...

Zynga

Senior Data Analyst - Poker

Austin, TX · On-site

$85K - $107K/yr

Analyze player behaviour to understand motivations and preferences, partnering with game design and consumer insights teams to translate findings into actionable experience improvements. * Design and ...

PepsiCo

Sr Brand Analyst - poppi

Austin, TX · On-site

$80K - $134K/yr

Overview As a Senior Brand Analyst, you'll help shape and execute brand strategies that drive ... Develop consumer-facing briefs and help translate insights into impactful brand activations.

PepsiCo

Sr Brand Analyst - poppi

Austin, TX · On-site

$80K - $134K/yr

Overview As a Senior Brand Analyst, you'll help shape and execute brand strategies that drive ... Develop consumer-facing briefs and help translate insights into impactful brand activations.

SpaceX

Business Analyst (Customer Success)

Bastrop, TX · Remote

BUSINESS ANALYST (CUSTOMER SUCCESS) Starlink, our revolutionary satellite constellation, delivers ... This role will focus on consumer metrics and insights, conducting research and reporting to support ...

Centerwell

Pharmacy Senior CX Professional

Austin, TX · On-site

Experience analyzing and summarizing consumer or patient experience data (e.g., NPS, CAHPS, HOS, or other voice-of-the-customer sources) to produce applicable insights. * Partner and influence across ...

CenterWell

Pharmacy Senior CX Professional

Austin, TX · On-site

Experience analyzing and summarizing consumer or patient experience data (e.g., NPS, CAHPS, HOS, or other voice-of-the-customer sources) to produce applicable insights. * Partner and influence across ...

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All JobsConsumer Insight Analyst JobsConsumer Insight Analyst Jobs in Austin, TX

Consumer Insight Analyst information

See Austin, TX salary details

$39

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How much do consumer insight analyst jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for consumer insight analyst in Austin, TX is $48.89, according to ZipRecruiter salary data. Most workers in this role earn between $44.38 and $53.51 per hour, depending on experience, location, and employer.

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
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Consumer Insight Analyst jobs near you
Infographic showing various Consumer Insight Analyst job openings in Austin, TX as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 78% Full Time, 17% Part Time, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $101,684 per year, or $48.9 per hour.

Assistant Vice President, Consumer Segment & Lifecycle Strategy Manager

Texascapitalbank

Austin, TX • On-site

Full-time

Medical, Life, Retirement, PTO

Re-posted 24 days ago

Job description

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people's success - today and tomorrow.

While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment - investing the time and resources to understand our clients' immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.

Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).

Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News' Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate's 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com.

Brief Overview of Position

The role is responsible for defining and executing consumer segmentation and lifecycle strategies that drive acquisition, engagement, retention, and longterm customer value. This role brings together customer insights, portfolio analysis, and lifecycle planning to ensure differentiated value propositions and experiences are delivered across defined consumer segments.

The AVP partners closely with Marketing, Product, Analytics, Experience, and other teams to translate data and insights into actionable strategies and initiatives. This role plays a key function in shaping gotomarket approaches, optimizing customer journeys, and improving segmentlevel performance through a disciplined, insightdriven approach.

Responsibilities

Consumer Segmentation & Value Proposition

  • Continuously manage and refine the consumer segmentation framework and process to ensure customers are aligned to the appropriate segments and value propositions, including both personal and business customers

  • Support portfolio optimization efforts, including customer and account realignment, to improve customer experience and platform efficiency

  • Partner with Product and Marketing teams to define and evolve differentiated value propositions by segment

Lifecycle & Go to Market Execution

  • Develop and execute lifecycle strategies across consideration and acquisition, product activation and cross-sell and retention and win-back phases ensuring clarity and consistency across channels

  • Develop and execute testandlearn initiatives to refine messaging, channels, and engagement tactics

  • Manage the customer communication calendar to ensure coordinated, relevant, and welltimed outreach

  • Leverage data and insights to improve conversion, product adoption, and retention outcomes by segment

  • Establish target recommendations for product penetration and engagement, informed by customer behavior and performance trends

Insights, Analytics & Voice of Customer

  • Own the consumer Voice of Customer (VoC) and market insights approach, incorporating customer feedback, engagement data, and competitive perspectives

  • Monitor trends and performance to support continuous improvement of segment and lifecycle strategies

  • Translate insights into clear, actionable recommendations to inform prioritization and decisionmaking

CrossFunctional Partnership & Governance

  • Collaborate across Product, Marketing, Analytics, Governance and Experience to align initiatives to segment and lifecycle priorities

  • Support referral, crossengagement, and crosssell efforts in partnership with business stakeholders

Qualifications

  • 7+ years of experience in consumer banking, financial services, strategy, marketing, or customer experience

  • Experience developing or supporting segmentation, lifecycle, or gotomarket strategies

  • Strong analytical and problemsolving skills, with the ability to interpret data and generate insights

  • Clear, effective communicator with strong written, verbal, and presentation skills

  • Proven ability to work in a highly collaborative, crossfunctional environment

  • Highly organized, adaptable, and comfortable managing multiple priorities

  • Strong proficiency in Microsoft Excel, PowerPoint, and Word

The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer.

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