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Consumer Insight Manager Jobs in Dallas, TX (NOW HIRING)

Yum! Brands

Dir., Consumer Insights

Plano, TX · On-site

$165K - $185K/yr

Exceptional project management capabilities, including overseeing and delivering great outcomes in ... Digital: Drive growth in our digital channels as a thought partner to guide insight-driven ...

7-Eleven

Manager, Consumer Insights

Irving, TX · On-site

We are seeking a Customer Insights Manager to join the Customer Insights team. This role is part of a market research strategic team whose mission is to embed customer thinking into everything we do.

7-ELEVEN

Manager, Consumer Insights

Irving, TX

We are seeking a Customer Insights Manager to join the Customer Insights team. This role is part of a market research strategic team whose mission is to embed customer thinking into everything we do.

WGI

BIM Manager

Dallas, TX

We are currently seeking a BIM Manager to join our growing Buildings team. This individual would work in our West Palm Beach, FL, Austin, TX, Dallas, TX, or Indianapolis, IN office. WGI is seeking a ...

At Home Stores

Design Manager

Coppell, TX · On-site

Identify product opportunities informed by Concept Team, trade shows, market research and consumer insight * Manage assigned category calendar and timeline deliverables * Partner with Sourcing and ...

At Home Stores LLC

Design Manager

Coppell, TX · On-site

Identify product opportunities informed by Concept Team, trade shows, market research and consumer insight * Manage assigned category calendar and timeline deliverables * Partner with Sourcing and ...

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All JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Dallas, TX

Consumer Insight Manager information

See Dallas, TX salary details

$52.4K

$96.1K

$132.1K

How much do consumer insight manager jobs pay per year?

As of Jun 10, 2026, the average yearly pay for consumer insight manager in Dallas, TX is $96,090.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,100.00 and $107,300.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a Consumer Insight Manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
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Consumer Insight Manager jobs near you

Associate Manager, Consumer Insights

Baymont Inn & Suites

Plano, TX • Hybrid

$99K - $105K/yr

Full-time

Posted 14 hours ago

Baymont by Wyndham rating

4.2

Company rating: 4.2 out of 10

Based on 51 frontline employees who took The Breakroom Quiz

103rd of 105 rated hotels

Job description

***MUST be based in PLANO, TX***
Pizza Hut is seeking a strategic thinker with a growth mindset to join our team as an Associate Manager, Consumer Insights.  In this role, you will support the development of consumer learning plans, distilling business questions into actionable research recommendations.  Your insights will enable our brand strategy and help bring innovative ideas to market.  This is an individual contributor role, offering the opportunity to collaborate with a diverse range of teams and make a significant impact on our business.

Required Qualifications:

  • You will be required to attend the Plano, TX office 3 days a week on Tuesday, Wednesday and Thursday.
  • Bachelor's Degree with a minimum of 5 years of consumer insights experience, preferably in CPG or QSR.
  • 2+ years of experience working with syndicated sales data sources and analyzing syndicated data.
  • Familiarity with DIY research tools such as Qualtrics, Zappi, or Suzy is essential.
  • Solid understanding of research principles, questionnaire design, and basic analytical skills.
  • Ability to synthesize research findings into clear, fact-based narratives for internal and external stakeholders.
  • Strong collaboration and interpersonal skills, with the ability to work effectively in a matrixed organization.
  • Process-oriented with excellent project management skills, able to handle multiple projects simultaneously.
  • Detail-oriented, self-motivated, and able to work independently with minimal supervision.
  • Leadership qualities, including resourcefulness, data-driven decision-making, and the ability to influence teams.
  • Alignment with Pizza Hut's culture values and a commitment to building inclusive working relationships.

Preferred Qualifications:

  • Familiarity with competitive or category analysis techniques.

  • Experience leveraging Circana specific syndicated sales data.

  • Experience crafting executive-ready presentations and translating complex data into narratives.

  • Curiosity, creativity, and a demonstrated passion for consumer behavior.

Salary Range: $99,200 to $105,030 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.

  • Support the innovation phase by developing consumer learning plans and providing research recommendations.
  • Manage vendor relationships and collaborate with external suppliers for consumer insights and growth strategies.
  • Lead competitive and market intelligence efforts, utilizing syndicated sales data sources as needed (i.e. Circana, IRI, Nielsen, Numerator, etc).
  • Leverage syndicated data and research platforms to tailor learning plans to business needs.
  • Create compelling presentations to showcase insights and innovation stories, presenting to various stakeholders.
  • Collaborate with cross-functional teams, including franchise organizations and leadership, to align on strategies.
  • Stay updated on competitive analysis techniques and industry trends to enhance our market position.
  • Demonstrate strong interpersonal skills and effective collaboration within a matrixed organization.
  • Manage multiple projects simultaneously, ensuring timely delivery in a fast-paced environment.

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