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Consumer Insight Research Jobs in Dallas, TX (NOW HIRING)

Bimbo Bakeries USA

Consumer Insights Manager

Irving, TX · On-site

$94K - $122K/yr

The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a ... insight needs and develop solutions. * Manage external research vendors, agencies, and study ...

Bimbo Bakeries

Consumer Insights Manager

Irving, TX

$94K - $122K/yr

The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a ... insight needs and develop solutions. Manage external research vendors, agencies, and study ...

New

Grupo Bimbo

Consumer Insights Manager

Irving, TX · On-site

$94K - $122K/yr

The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a ... insight needs and develop solutions. * Manage external research vendors, agencies, and study ...

Bimbo Bakeries USA

Consumer Insights Manager

Irving, TX · On-site

$94K - $122K/yr

The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a ... insight needs and develop solutions. * Manage external research vendors, agencies, and study ...

Keurig Dr Pepper

Manager, Consumer Insights

Frisco, TX

$98K - $145K/yr

... primary research, syndicated data, marketplace trends, competitive intelligence, and business ... consumer insight development and deliverables to ensure insights are translated into actionable ...

Keurig Dr Pepper

Manager, Consumer Insights

Frisco, TX · On-site

$98K - $145K/yr

Synthesize primary research, syndicated data, marketplace trends, competitive intelligence, and ... Own consumer insight development and deliverables to ensure insights are translated into actionable ...

Toyota

Consumer Insights Senior Analyst

Plano, TX · On-site

Research may support the full development journey-from identifying unmet customer needs to defining ... Insight Generation: Consumer Insights' function is to provide insight, not merely information and ...

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Consumer Insight Research information

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

What are popular job titles related to Consumer Insight Research jobs in Dallas, TX?

For Consumer Insight Research jobs in Dallas, TX, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Research jobs in Dallas, TX look for?

The top searched job categories for Consumer Insight Research jobs in Dallas, TX are:

What cities near Dallas, TX are hiring for Consumer Insight Research jobs?

Cities near Dallas, TX with the most Consumer Insight Research job openings:

Consumer Insight Research jobs near you

Consumer Insights Manager

Bimbo Bakeries USA

Irving, TX • On-site

$94K - $122K/yr

Full-time

Retirement, PTO

Posted 5 days ago

Bimbo Bakeries USA rating

6.0

Company rating: 6.0 out of 10

Based on 128 frontline employees who took The Breakroom Quiz

17th of 48 rated bakeries

Job description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development, and allows our associates to be their authentic selves.
#LI-BB1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $94,300 - $122,600
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary:
At BBU, the consumer insights group seeks people who endeavor to create a Competitive Advantage through Insights.
The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a strategic business partner to Marketing and cross-functional teams, delivering actionable consumer insights that drive brand growth and business performance.
This role is responsible for designing, managing, and synthesizing qualitative and quantitative research to identify opportunities, assess business challenges, and inform decision-making. Provide coaching, guidance, and project leadership to less experienced team members and agency partners, while contributing to the development of Consumer Insights best practices and capabilities.
Working closely with internal stakeholders and external research partners, this individual will champion the voice of the consumer and translate data into compelling stories and recommendations. The ideal candidate is equally comfortable managing research projects, analyzing multiple data sources, and communicating insights in a clear and impactful way.
Key Responsibilities:
  • Demonstrated ability to uncover consumer insights that influence business decisions and drive growth.
  • Strong understanding of qualitative and quantitative research methodologies and their application to real business challenges.
  • Ability to translate complex data into clear, actionable recommendations for business partners.
  • Experience managing consumer learning agendas across brands, innovation initiatives, or business challenges.
  • Strong project management skills with the ability to manage multiple priorities and stakeholder needs.
  • Proven ability to build productive relationships and influence cross-functional partners without direct authority.
  • Curious, proactive mindset with a passion for understanding consumers and identifying growth opportunities.
  • Excellent communication, storytelling, and presentation skills.

Principal Accountabilities:
  • Lead consumer research initiatives that support brand, innovation, and commercial decision-making.
  • Develop and execute research plans using qualitative, quantitative, syndicated, and internal data sources.
  • Analyze and synthesize research findings into actionable business recommendations.
  • Partner with Marketing, Innovation, Sales, Category Management, and other stakeholders to identify insight needs and develop solutions.
  • Manage external research vendors, agencies, and study execution from design through reporting.
  • Support development of consumer learning agendas for assigned brands and categories.
  • Deliver clear and compelling presentations that bring consumer insights to life and influence action.
  • Leverage syndicated, marketplace, shopper, and consumer data to identify trends, opportunities, and risks.
  • Contribute to the development of best practices, tools, and approaches that strengthen the Consumer Insights function.
  • Serve as an advocate for the consumer in key business discussions and decision-making processes.

Behavioral Competencies:
  • Ability to achieve specific objectives/outcomes and set/meet key initiatives
  • Ability to collaborate with internal co-workers to fulfill deliverables/commitments
  • Manage multiple projects simultaneously
  • Self-Starter / Work in a proactive and aggressive manner (Empowered to Make Decisions)

Education and Work History:
  • Bachelor's degree required; Master's degree preferred in Marketing, Consumer Insights, Psychology, Sociology, Anthropology, Business, Statistics, or related field.
  • 5-8 years of experience in Consumer Insights, Market Research, Analytics, or a related discipline.
  • Experience leading both qualitative and quantitative research projects from design through implementation.
  • Demonstrated ability to integrate multiple data sources into meaningful business insights.
  • Demonstrated analytical skills with the ability to generate business insights from diverse data sources
  • Strong analytical and critical thinking skills.
  • Excellent written, verbal, and presentation communication skills.
  • Ability to influence stakeholders across functions and levels of the organization.
  • Proficiency in PowerPoint, Excel, and data visualization/reporting tools.
  • Domestic travel: 10-20%
  • Ability to be in-office five days a week

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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About Bimbo Bakeries

Sourced by ZipRecruiter

From the breakfast table to lunch boxes to family barbecues, Bimbo Bakeries USA's fresh, high-quality products have delighted Americans for generations. As the largest commercial baking company in the U.S., we are proud to deliver our bread, bagels, buns, English muffins and sweet baked goods to every town, city and community in the United States. Bimbo Bakeries USA is proud part of Grupo Bimbo, the world’s largest baking company with operations in 34 countries.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Horsham, PA, US

Year founded

1945

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