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Consumer Insight Research Jobs in Spring, TX (NOW HIRING)

Experience working with Claritas PRIZM segmentation data or Scarborough data for market analysis, audience profiling, and consumer insights * Able to translate complex data and research findings into ...

Experience working with Claritas PRIZM segmentation data or Scarborough data for market analysis, audience profiling, and consumer insights * Able to translate complex data and research findings into ...

Experience working with Claritas PRIZM segmentation data or Scarborough data for market analysis, audience profiling, and consumer insights * Able to translate complex data and research findings into ...

Experience working with Claritas PRIZM segmentation data or Scarborough data for market analysis, audience profiling, and consumer insights * Able to translate complex data and research findings into ...

Experience working with Claritas PRIZM segmentation data or Scarborough data for market analysis, audience profiling, and consumer insights * Able to translate complex data and research findings into ...

Experience working with Claritas PRIZM segmentation data or Scarborough data for market analysis, audience profiling, and consumer insights * Able to translate complex data and research findings into ...

... research. Utilize consumer insights in recommending and reviewing marketing programs. Lead the execution of marketing programs including digital, e-commerce, generating quotes, managing timelines ...

... research. Utilize consumer insights in recommending and reviewing marketing programs. Lead the execution of marketing programs including digital, e-commerce, generating quotes, managing timelines ...

Marketing Intern

Houston, TX

$14.25 - $19/hr

Review historical consumer research reports to provide key insights & trends recommendation to form basis of an innovation strategy * Assessment of digital & social footprint including competitive ...

Marketing Coordinator

Houston, TX

$40.60K - $55.90K/yr

Conduct consumer insight and category trend tracking, including research on flavors, social trends, AI usage, competitive launches, and retail promotions. * Test and validate Upsiide and other online ...

Marketing Coordinator

Houston, TX · On-site

$40.60K - $55.90K/yr

Conduct consumer insight and category trend tracking, including research on flavors, social trends, AI usage, competitive launches, and retail promotions. * Test and validate Upsiide and other online ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

What are popular job titles related to Consumer Insight Research jobs in Spring, TX? For Consumer Insight Research jobs in Spring, TX, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Spring, TX look for? The top searched job categories for Consumer Insight Research jobs in Spring, TX are:
What cities near Spring, TX are hiring for Consumer Insight Research jobs? Cities near Spring, TX with the most Consumer Insight Research job openings:

Consumer Insight & Analytics Specialist

The Daily Grace Co.

Spring, TX

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 22 days ago


Job description

Consumer Insights & Analytics Specialist


Summary

The Consumer Insights & Analytics Specialist plays a critical role in equipping all departments, including marketing, editorial, supply chain, acquisitions, and operations with timely, accurate, and actionable data. This role focuses on translating consumer behavior, sales trends, and inventory performance into insights that inform strategic decisions across product launches, campaign execution, demand forecasting, and long-term growth planning.


Job Qualifications:

  • Bachelor's degree in Data Analytics, Business, Statistics, Economics, or a related field.
  • 2+ years of experience in analytics, business intelligence, consumer insights, or a similar role.
  • Strong proficiency in Excel and SQL; experience with data visualization tools (Tableau, Power BI, or similar).
  • Experience working with e-commerce, retail, marketing, or supply chain data preferred.
  • Demonstrated ability to organize and interpret large datasets to identify meaningful trends.
  • Strong analytical thinking and problem-solving skills.
  • Clear and effective written and verbal communication skills.
  • Ability to responsibly and effectively incorporate AI tools into data analysis and workflow optimization.
  • High attention to detail and commitment to data accuracy.


Job Responsibilities

  1. Consumer & Marketing Insights
    1. Analyze sales performance, customer behavior, campaign results, and website analytics to uncover actionable consumer insights.
    2. Develop dashboards and reports to track KPIs across digital campaigns, email marketing, retail channels, direct-to-consumer sales, and product launches.
    3. Partner with marketing to evaluate campaign effectiveness, audience segmentation, pricing strategies, and promotional performance.
    4. Support audience development initiatives by identifying trends in purchasing patterns, customer retention, and lifetime value.
    5. Provide insights that inform content strategy, launch timing, and product positioning.
  2. Demand Planning & Supply Chain Analytics
    1. Monitor inventory levels, sell-through rates, and product velocity to proactively identify replenishment needs or potential overstocks.
    2. Build and maintain demand forecasting models based on historical performance, seasonality, new product introductions, and promotional plans.
    3. Support purchasing, print planning, and fulfillment teams with accurate data inputs and reporting.
    4. Assist in identifying operational efficiencies through improved reporting and performance tracking.
  3. Data Management & Integrity
    1. Maintain clean, structured, and validated datasets across sales, marketing, and operational systems.
    2. Establish consistent data definitions, governance standards, and reporting processes.
    3. Improve data workflows between e-commerce, ERP, CRM, and marketing platforms.
    4. Identify opportunities to automate recurring reporting and enhance internal analytics capabilities.
    5. Leverage AI tools appropriately to improve data analysis efficiency, forecasting accuracy, and reporting automation.
  4. Cross-functional Collaboration
    1. Serve as a trusted analytics partner to marketing, supply chain, editorial, operations, and leadership teams.
    2. Translate complex data into clear, actionable recommendations for non-technical stakeholders.
    3. Support product development and release strategies with performance research and post-launch analysis.
    4. Contribute to strategic planning conversations with reliable insights and scenario modeling.
  5. Other duties as assigned


Benefits

This is a full-time (40-50 hours per week) position and includes the following benefits:

      • Full insurance package including health, dental, vision, basic life, and disability
      • Paid time off - accrue three to five weeks annually based on tenure
      • Thirteen paid holidays
      • Free company product and employee discounts
      • Charity match program up to $1,000 toward your favorite approved charity
      • Partially paid parental leave
      • Annual profit sharing based on company profitability and personal performance
      • 401(k) retirement program with up to a 4% company match
      • Paid community service day to partner with a local nonprofit
      • Up to one week paid leave for an international mission trip
      • Additional half-day of PTO to celebrate your birthday and work anniversary
      • Tuition reimbursement program to attend college or graduate school
      • Join a four-time Inc. 5000 honoree recognized among America's fastest-growing private companies
      • A Christ-centered company culture that reflects our mission and honors our team