Consumer Insights & Analytics Specialist Summary The Consumer Insights & Analytics Specialist plays ... Support product development and release strategies with performance research and post-launch ...
Consumer Insights & Analytics Specialist Summary The Consumer Insights & Analytics Specialist plays ... Support product development and release strategies with performance research and post-launch ...
Consumer Insight & Analytics Specialist
Spring, TX · On-site
$60K - $80K/yr
Consumer Insights & Analytics Specialist Summary The Consumer Insights & Analytics Specialist plays ... Support product development and release strategies with performance research and post-launch ...
Consumer Insight & Analytics Specialist
Spring, TX · On-site
$60K - $80K/yr
Consumer Insights & Analytics Specialist Summary The Consumer Insights & Analytics Specialist plays ... Support product development and release strategies with performance research and post-launch ...
Experience working with Claritas PRIZM segmentation data or Scarborough data for market analysis, audience profiling, and consumer insights * Able to translate complex data and research findings into ...
Experience working with Claritas PRIZM segmentation data or Scarborough data for market analysis, audience profiling, and consumer insights * Able to translate complex data and research findings into ...
Experience working with Claritas PRIZM segmentation data or Scarborough data for market analysis, audience profiling, and consumer insights * Able to translate complex data and research findings into ...
Experience working with Claritas PRIZM segmentation data or Scarborough data for market analysis, audience profiling, and consumer insights * Able to translate complex data and research findings into ...
Experience working with Claritas PRIZM segmentation data or Scarborough data for market analysis, audience profiling, and consumer insights * Able to translate complex data and research findings into ...
Experience working with Claritas PRIZM segmentation data or Scarborough data for market analysis, audience profiling, and consumer insights * Able to translate complex data and research findings into ...
Experience working with Claritas PRIZM segmentation data or Scarborough data for market analysis, audience profiling, and consumer insights * Able to translate complex data and research findings into ...
Experience working with Claritas PRIZM segmentation data or Scarborough data for market analysis, audience profiling, and consumer insights * Able to translate complex data and research findings into ...
Experience working with Claritas PRIZM segmentation data or Scarborough data for market analysis, audience profiling, and consumer insights * Able to translate complex data and research findings into ...
Experience working with Claritas PRIZM segmentation data or Scarborough data for market analysis, audience profiling, and consumer insights * Able to translate complex data and research findings into ...
Experience working with Claritas PRIZM segmentation data or Scarborough data for market analysis, audience profiling, and consumer insights * Able to translate complex data and research findings into ...
Experience working with Claritas PRIZM segmentation data or Scarborough data for market analysis, audience profiling, and consumer insights * Able to translate complex data and research findings into ...
Analyze market, competitive, and consumer insights to inform marketing and communications strategy; integrate external research and internal performance data to identify opportunities and risks.
Analyze market, competitive, and consumer insights to inform marketing and communications strategy; integrate external research and internal performance data to identify opportunities and risks.
Analyze market, competitive, and consumer insights to inform marketing and communications strategy; integrate external research and internal performance data to identify opportunities and risks.
Analyze market, competitive, and consumer insights to inform marketing and communications strategy; integrate external research and internal performance data to identify opportunities and risks.
Analyze market, competitive, and consumer insights to inform marketing and communications strategy; integrate external research and internal performance data to identify opportunities and risks.
Analyze market, competitive, and consumer insights to inform marketing and communications strategy; integrate external research and internal performance data to identify opportunities and risks.
Analyze market, competitive, and consumer insights to inform marketing and communications strategy; integrate external research and internal performance data to identify opportunities and risks.
Analyze market, competitive, and consumer insights to inform marketing and communications strategy; integrate external research and internal performance data to identify opportunities and risks.
... research. Utilize consumer insights in recommending and reviewing marketing programs. Lead the execution of marketing programs including digital, e-commerce, generating quotes, managing timelines ...
... research. Utilize consumer insights in recommending and reviewing marketing programs. Lead the execution of marketing programs including digital, e-commerce, generating quotes, managing timelines ...
... research. Utilize consumer insights in recommending and reviewing marketing programs. Lead the execution of marketing programs including digital, e-commerce, generating quotes, managing timelines ...
... research. Utilize consumer insights in recommending and reviewing marketing programs. Lead the execution of marketing programs including digital, e-commerce, generating quotes, managing timelines ...
Research and Development Chef
Houston, TX · On-site
Conduct food trend analysis, competitive benchmarking, and consumer research to identify opportunities for innovation. * Collaborate with marketing, sales, and insights teams to understand customer ...
Research and Development Chef
Houston, TX · On-site
Conduct food trend analysis, competitive benchmarking, and consumer research to identify opportunities for innovation. * Collaborate with marketing, sales, and insights teams to understand customer ...
Marketing Intern
$14.25 - $19/hr
Review historical consumer research reports to provide key insights & trends recommendation to form basis of an innovation strategy * Assessment of digital & social footprint including competitive ...
Marketing Intern
$14.25 - $19/hr
Review historical consumer research reports to provide key insights & trends recommendation to form basis of an innovation strategy * Assessment of digital & social footprint including competitive ...
Marketing Strategy Coordinator
Houston, TX · On-site
$40.60K - $55.90K/yr
Conduct market research to identify trends, customer insights, and competitive opportunities ... Strong understanding of marketing concepts, brand strategy, and consumer behavior. * Excellent ...
Marketing Strategy Coordinator
Houston, TX · On-site
$40.60K - $55.90K/yr
Conduct market research to identify trends, customer insights, and competitive opportunities ... Strong understanding of marketing concepts, brand strategy, and consumer behavior. * Excellent ...
Marketing Strategy Coordinator
Houston, TX · On-site
$40.60K - $55.90K/yr
Conduct market research to identify trends, customer insights, and competitive opportunities ... Strong understanding of marketing concepts, brand strategy, and consumer behavior. * Excellent ...
Marketing Strategy Coordinator
Houston, TX · On-site
$40.60K - $55.90K/yr
Conduct market research to identify trends, customer insights, and competitive opportunities ... Strong understanding of marketing concepts, brand strategy, and consumer behavior. * Excellent ...
Marketing Coordinator
$40.60K - $55.90K/yr
Conduct consumer insight and category trend tracking, including research on flavors, social trends, AI usage, competitive launches, and retail promotions. * Test and validate Upsiide and other online ...
Marketing Coordinator
$40.60K - $55.90K/yr
Conduct consumer insight and category trend tracking, including research on flavors, social trends, AI usage, competitive launches, and retail promotions. * Test and validate Upsiide and other online ...
Marketing Coordinator
Houston, TX · On-site
$40.60K - $55.90K/yr
Conduct consumer insight and category trend tracking, including research on flavors, social trends, AI usage, competitive launches, and retail promotions. * Test and validate Upsiide and other online ...
Marketing Coordinator
Houston, TX · On-site
$40.60K - $55.90K/yr
Conduct consumer insight and category trend tracking, including research on flavors, social trends, AI usage, competitive launches, and retail promotions. * Test and validate Upsiide and other online ...
Consumer Insight Research information
What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?
How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?
What is consumer insight research?
What is the difference between Consumer Insight Research vs Consumer Data Analyst?
| Aspect | Consumer Insight Research | Consumer Data Analyst |
|---|---|---|
| Primary Focus | Understanding consumer behaviors, motivations, and preferences to inform marketing strategies | Analyzing consumer data sets to identify trends and patterns for business decision-making |
| Skills & Tools | Qualitative research, survey design, focus groups, consumer psychology | Data analysis, statistical tools, Excel, SQL, data visualization |
| Work Environment | Market research firms, marketing departments, consulting agencies | Corporate, marketing agencies, data firms |
| Common Tasks | Conducting interviews, focus groups, consumer segmentation | Data mining, reporting, trend analysis |
While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 22 days ago
Job description
Consumer Insights & Analytics Specialist
Summary
The Consumer Insights & Analytics Specialist plays a critical role in equipping all departments, including marketing, editorial, supply chain, acquisitions, and operations with timely, accurate, and actionable data. This role focuses on translating consumer behavior, sales trends, and inventory performance into insights that inform strategic decisions across product launches, campaign execution, demand forecasting, and long-term growth planning.
Job Qualifications:
- Bachelor's degree in Data Analytics, Business, Statistics, Economics, or a related field.
- 2+ years of experience in analytics, business intelligence, consumer insights, or a similar role.
- Strong proficiency in Excel and SQL; experience with data visualization tools (Tableau, Power BI, or similar).
- Experience working with e-commerce, retail, marketing, or supply chain data preferred.
- Demonstrated ability to organize and interpret large datasets to identify meaningful trends.
- Strong analytical thinking and problem-solving skills.
- Clear and effective written and verbal communication skills.
- Ability to responsibly and effectively incorporate AI tools into data analysis and workflow optimization.
- High attention to detail and commitment to data accuracy.
Job Responsibilities
- Consumer & Marketing Insights
- Analyze sales performance, customer behavior, campaign results, and website analytics to uncover actionable consumer insights.
- Develop dashboards and reports to track KPIs across digital campaigns, email marketing, retail channels, direct-to-consumer sales, and product launches.
- Partner with marketing to evaluate campaign effectiveness, audience segmentation, pricing strategies, and promotional performance.
- Support audience development initiatives by identifying trends in purchasing patterns, customer retention, and lifetime value.
- Provide insights that inform content strategy, launch timing, and product positioning.
- Demand Planning & Supply Chain Analytics
- Monitor inventory levels, sell-through rates, and product velocity to proactively identify replenishment needs or potential overstocks.
- Build and maintain demand forecasting models based on historical performance, seasonality, new product introductions, and promotional plans.
- Support purchasing, print planning, and fulfillment teams with accurate data inputs and reporting.
- Assist in identifying operational efficiencies through improved reporting and performance tracking.
- Data Management & Integrity
- Maintain clean, structured, and validated datasets across sales, marketing, and operational systems.
- Establish consistent data definitions, governance standards, and reporting processes.
- Improve data workflows between e-commerce, ERP, CRM, and marketing platforms.
- Identify opportunities to automate recurring reporting and enhance internal analytics capabilities.
- Leverage AI tools appropriately to improve data analysis efficiency, forecasting accuracy, and reporting automation.
- Cross-functional Collaboration
- Serve as a trusted analytics partner to marketing, supply chain, editorial, operations, and leadership teams.
- Translate complex data into clear, actionable recommendations for non-technical stakeholders.
- Support product development and release strategies with performance research and post-launch analysis.
- Contribute to strategic planning conversations with reliable insights and scenario modeling.
- Other duties as assigned
Benefits
This is a full-time (40-50 hours per week) position and includes the following benefits:
- Full insurance package including health, dental, vision, basic life, and disability
- Paid time off - accrue three to five weeks annually based on tenure
- Thirteen paid holidays
- Free company product and employee discounts
- Charity match program up to $1,000 toward your favorite approved charity
- Partially paid parental leave
- Annual profit sharing based on company profitability and personal performance
- 401(k) retirement program with up to a 4% company match
- Paid community service day to partner with a local nonprofit
- Up to one week paid leave for an international mission trip
- Additional half-day of PTO to celebrate your birthday and work anniversary
- Tuition reimbursement program to attend college or graduate school
- Join a four-time Inc. 5000 honoree recognized among America's fastest-growing private companies
- A Christ-centered company culture that reflects our mission and honors our team