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Manager Brand Strategy Jobs in Spring, TX (NOW HIRING)

MARKETING MANAGER (BRAND ACTIVATION & GROWTH) ROLE OVERVIEW We're looking for a Marketing Manager ... This role will work closely with the SVP of Marketing on brand strategy and positioning--then bring ...

MARKETING MANAGER (BRAND ACTIVATION & GROWTH) ROLE OVERVIEW We're looking for a Marketing Manager ... This role will work closely with the SVP of Marketing on brand strategy and positioning-then bring ...

Brand Manager of Success Employment Type: Full-Time Location: Houston, Texas (Hybrid) About Riviana ... Develop/tighten product portfolio strategy for maximum brand growth * Identify and develop key ...

Brand Manager, Success ID: 1583 Location: Houston, TX Department: Marketing More about this job ... Develop/tighten product portfolio strategy for maximum brand growth * Identify and develop key ...

Retail Media Manager - Brand Side Description - Today HP is a $50+ billion fortune 50 company with ... Define and lead the retail media strategy across all priority retail partners. * Establish retail ...

Position Summary The Marketing Manager will provide strategic marketing support and insight for a ... Knowledge of brand strategy, including messaging, positioning, and maintaining brand consistency ...

Position Summary The Marketing Manager will provide strategic marketing support and insight for a ... Knowledge of brand strategy, including messaging, positioning, and maintaining brand consistency ...

Position Summary The Marketing Manager will provide strategic marketing support and insight for a ... Knowledge of brand strategy, including messaging, positioning, and maintaining brand consistency ...

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Manager Brand Strategy information

See Spring, TX salary details

$65.4K

$137K

$220.2K

How much do manager brand strategy jobs pay per year?

As of Jul 24, 2026, the average yearly pay for manager brand strategy in Spring, TX is $137,013.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,100.00 and $176,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Manager Brand Strategy, and why are they important?

To thrive as a Manager Brand Strategy, you need expertise in brand management, market research, and strategic planning, often supported by a degree in marketing or business. Familiarity with analytics platforms, digital marketing tools, and brand tracking systems is typically required. Strong leadership, creative thinking, and persuasive communication are standout soft skills in this position. These capabilities enable the effective development and execution of brand strategies that drive business growth and market differentiation.

What does a Manager of Brand Strategy do?

A Manager of Brand Strategy is responsible for developing and implementing plans to position and promote a company's brand in the marketplace. They analyze market trends, identify target audiences, and work with cross-functional teams to ensure consistent brand messaging across all channels. Their goal is to enhance brand awareness, drive customer engagement, and support business growth by differentiating the brand from competitors.

What is the difference between Manager Brand Strategy vs Brand Manager?

AspectManager Brand StrategyBrand Manager
Primary FocusDeveloping long-term brand strategies and positioningManaging day-to-day brand activities and campaigns
ResponsibilitiesMarket research, strategic planning, brand architectureAdvertising, promotions, product launches
Required SkillsStrategic thinking, market analysis, branding expertiseCreativity, project management, communication skills
Work EnvironmentStrategic teams, marketing departmentsMarketing, advertising agencies, product teams

While both roles focus on branding, the Manager Brand Strategy emphasizes long-term strategic planning and positioning, whereas the Brand Manager handles the execution of marketing campaigns and daily brand activities. Understanding these differences helps clarify career paths and employer expectations in branding roles.

What are some common challenges faced by a Manager Brand Strategy when aligning teams around a unified brand vision?

A Manager Brand Strategy often encounters the challenge of uniting cross-functional teams—such as marketing, sales, product, and design—around a cohesive brand vision. Differences in departmental goals and perspectives can lead to misalignment or inconsistent messaging. Overcoming these challenges requires strong communication skills, regular cross-team workshops, and clear brand guidelines. Building consensus and fostering collaboration are key to ensuring that all teams represent the brand consistently and effectively, which ultimately strengthens brand equity.
What are the most commonly searched types of Brand Strategy jobs in Spring, TX? The most popular types of Brand Strategy jobs in Spring, TX are:
What are popular job titles related to Manager Brand Strategy jobs in Spring, TX? For Manager Brand Strategy jobs in Spring, TX, the most frequently searched job titles are:
What job categories do people searching Manager Brand Strategy jobs in Spring, TX look for? The top searched job categories for Manager Brand Strategy jobs in Spring, TX are:
What cities near Spring, TX are hiring for Manager Brand Strategy jobs? Cities near Spring, TX with the most Manager Brand Strategy job openings:
Brand Manager Innovation & Product Strategy

Brand Manager Innovation & Product Strategy

Illinois Tool Works, Inc.

Houston, TX • On-site

Other

Posted yesterday


Illinois Tool Works rating

7.9

Company rating: 7.9 out of 10

Based on 74 frontline employees who took The Breakroom Quiz

170th of 433 rated machine equipment manufacturers


Job description

Strategic Brand Manager

ITW Car Care is a division of Illinois Tool Works (ITW), specializing in automotive aftermarket products. The division offers a diverse portfolio of brands such as Rain-X wiper blades, visibility enhancing products, and water repellent treatments, including our 2-in-1 Glass Cleaner. Black Magic to support all your wheel and tire needs including Tire Wet.

We are seeking a strategic Brand Manager to lead innovation and product strategy initiatives on ITW's most important brand. This individual will support the Group Brand Manager in shaping the Wipers growth agenda, including short- and long-term innovation pipeline development, portfolio strategy, CBI planning, and long-range planning support.

This role requires a consumer-first, data-driven leader who can identify growth opportunities, translate insights into clear business recommendations, and partner cross-functionally to advance initiatives from early opportunity identification through commercialization planning.

Key Responsibilities:
  • Brand Leadership & Strategy: Support the Group Brand Manager in developing the brand's long-range strategic roadmap, identifying growth opportunities, category white space, and portfolio priorities that align with business objectives.
  • Innovation Pipeline: Lead the development of the short- and long-term innovation pipeline, including opportunity identification, concept development, business case creation, prioritization, and advancement through the stage-gate process.
  • Portfolio & Product Strategy: Lead product strategy across the Wipers portfolio, including portfolio architecture, assortment opportunities, channel-specific needs, and lifecycle management recommendations.
  • Consumer & Category Insights: Leverage consumer research, syndicated data, shopper insights, competitive intelligence, and category trends to identify opportunities for innovation, trade-up, and incremental growth.
  • Cross-Functional Collaboration: Partner closely with Sales, Finance, Supply Chain, R&D, and external agencies to align plans and move initiatives from early opportunity assessment through commercialization planning.
  • P&L Ownership: Manage the innovation P&L, balancing investment, profitability, and revenue growth. Develop financial models and business cases to evaluate innovation opportunities, including revenue, margin, CBI, investment needs, and commercialization risks.
  • Stakeholder Communication: Effectively communicate brand strategy, performance, and future plans to senior leadership, influencing decision-making across the organization.
  • Entrepreneurial Mindset: Thrive in ambiguity with a solutions-driven approach; challenge the status quo and identify opportunities for breakthrough growth. Demonstrate curiosity, ownership, and the ability to create structure around ambiguous opportunities.
Requirements:
  • Bachelor's degree in Marketing, Business, or related field (MBA preferred).
  • 5+ years of progressive brand management, product marketing, innovation, or product strategy experience, with a strong track record of developing and advancing new product opportunities.
  • Strong strategic thinking and analytical skills, with the ability to synthesize consumer insights, category trends, syndicated data, financials, and competitive dynamics into clear growth recommendations.
  • Experience with syndicated data such as Circana, formerly IRI, or Nielsen, as well as qualitative and quantitative research used to build consumer intimacy and inform strategy.
  • Strong financial acumen, including experience developing P&Ls, business cases, revenue/margin assumptions, and innovation investment recommendations.
  • Demonstrated experience aligning and leading cross-functional teams across R&D, Supply Chain, Sales, and Finance; excellent written and verbal communication skills with the ability to present to senior stakeholders and key retail customers.
  • Strong organizational skills with the ability to manage and prioritize multiple complex projects simultaneously in a fast-paced environment.
  • Ability to travel up to 25% of time.
What We Offer:
  • Opportunity to shape the company's flagship brand with high visibility to senior leadership.
  • Dynamic, collaborative environment where innovation and growth are celebrated.
  • Opportunity to influence the future growth agenda for a leading brand through innovation, portfolio strategy, and long-range planning.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.

This job description should not be construed to contain every function/responsibility that may be required to be performed by an incumbent in this position. Incumbents are required to perform other related functions as assigned.

The position is based in our Houston, TX, offices and must work in that location.

ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.


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About Illinois Tool Works

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ITW is a global industrial company built around a differentiated and proprietary business model. The company’s seven industry-leading segments leverage the unique ITW Business Model to drive solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. From state-of-the-art dishwashers, ovens and refrigerators in restaurants and hotels, to automobile components inside vehicles all over the world ... the products we manufacture and the solutions we design are all around us. The buildings where we live and work are built with ITW construction and welding products, and our ITW test & measurement solutions help to ensure the quality and safety of millions of products. ITW’s dedicated colleagues around the world thrive in the company’s decentralized and entrepreneurial culture. Our leaders have deep expertise in the ITW Business Model and leverage it to deliver superior performance and value to our customers.

Industry

Machinery manufacturing

Company size

10,000+ Employees

Headquarters location

Glenview, IL, US

Year founded

1912