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Consumer Insight Research Jobs in Houston, TX (NOW HIRING)

ITW Car Care

Junior Chemist

Houston, TX

$21 - $28.25/hr

Support the translation of consumer insights, performance targets, and business needs into robust ... Collaborate with R&D Project Management to support technical execution and deliver project ...

Riviana Foods

Brand Manager, Success

Houston, TX · On-site

Become an expert on consumer insights: demographics, purchase behavior, market segmentation ... Basic understanding of consumer research * Financial acumen, including P&L and ROI * Proficient ...

Riviana Foods

Brand Manager, Success

Houston, TX · Hybrid

Become an expert on consumer insights: demographics, purchase behavior, market segmentation ... Basic understanding of consumer research * Financial acumen, including P&L and ROI * Proficient ...

RPM Living

Director of Marketing

Houston, TX

Leveraging consumer insights knowledge and apply expertise to sales tactics * Develop and maintain ... Continually research and make recommendations on new opportunities and marketing channels Client ...

RPM Living

Director of Marketing

Houston, TX · On-site

Leveraging consumer insights knowledge and apply expertise to sales tactics * Develop and maintain ... Continually research and make recommendations on new opportunities and marketing channels Client ...

RPM Living

Director of Marketing

Houston, TX

Leveraging consumer insights knowledge and apply expertise to sales tactics * Develop and maintain ... Continually research and make recommendations on new opportunities and marketing channels Client ...

RPM Living

Director of Marketing

Houston, TX

Leveraging consumer insights knowledge and apply expertise to sales tactics * Develop and maintain ... Continually research and make recommendations on new opportunities and marketing channels Client ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
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Consumer Insight Research jobs near you

Market Intelligence Expert - AI Trainer

Mercor

Houston, TX • Remote

$200/hr

Full-time

Re-posted 21 days ago

Job description

About the job

Mercor connects elite creative and technical talent with leading AI research labs. Headquartered in San Francisco, our investors include Benchmark, General Catalyst, Peter Thiel, Adam D'Angelo, Larry Summers, and Jack Dorsey.

Position: Head of Insights – Executive Report Evaluation Expert
Type: Contract
Compensation: $200/hour
Location: Remote
Duration: 1 month initially, with potential extension
Commitment: 40 hours during the first week, then approximately 15 hours/week

Role Responsibilities

  • Define standards for high-quality executive reports and strategic recommendations.
  • Establish best practices for insight communication, executive storytelling, and decision support.
  • Create evaluation rubrics to distinguish exceptional, average, and poor-quality outputs.
  • Analyze business questions generated by AI systems and assess report effectiveness.
  • Produce and review decision-ready reports for C-suite and senior leadership teams.
  • Review AI-generated research for consistency, accuracy, and executive readiness.

Qualifications

Must-Have

  • 10+ years of experience in consumer insights, market intelligence, strategy, research, or business insights leadership.
  • Current or former Director, Senior Director, VP, Head of Insights, or equivalent leadership role.
  • Experience leading insights functions within a Fortune 100 company or similarly large enterprise.
  • Extensive experience presenting research findings to executive leadership teams.
  • Proven track record influencing strategic business decisions through research and analysis.

Application Process (Takes 20–30 mins to complete)

  • Upload resume
  • AI interview based on your resume
  • Submit form

Resources & Support

  • For details about the interview process and platform information, please check: https://talent.docs.mercor.com/welcome
  • For any help or support, reach out to: support@mercor.com

PS: Our team reviews applications daily. Please complete your AI interview and application steps to be considered for this opportunity.


#hiringmercor