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Consumer Insight Research Jobs in Chandler, TX (NOW HIRING)

Romph & Pou Agency

Media Buyer

Tyler, TX · On-site

$55K - $70K/yr

... actionable insights. Reports to the Media Director. Key Responsibilities * Campaign Execution ... Market & Audience Research: Analyze market trends and consumer demographics to identify the most ...

Romph & Pou Agency

Media Buyer

Tyler, TX · On-site

$60 - $90/hr

... actionable insights. Reports to the Media Director. Key Responsibilities * Campaign Execution ... Market & Audience Research: Analyze market trends and consumer demographics to identify the most ...

Romph Pou Agency

Media Buyer

Tyler, TX · On-site

$55K - $70K/yr

... actionable insights. Reports to the Media Director. Key Responsibilities * Campaign Execution ... Market & Audience Research: Analyze market trends and consumer demographics to identify the most ...

Cavender's

Chief Marketing Officer

Tyler, TX

Lead customer insights, market research, competitive intelligence, and trend analysis to identify ... Retail, Western lifestyle, fashion, or consumer brand experience. * Experience leading marketing ...

Cavender's

Chief Marketing Officer

Tyler, TX · On-site

Lead customer insights, market research, competitive intelligence, and trend analysis to identify ... Retail, Western lifestyle, fashion, or consumer brand experience. * Experience leading marketing ...

Cavender's

Copywriting Intern

Tyler, TX

Research products, industry trends, competitors, and customer insights to strengthen messaging ... Interest in retail, fashion, western lifestyle, or consumer brands. * Experience using Asana ...

Cavender's

Copywriting Intern

Tyler, TX · On-site

Research products, industry trends, competitors, and customer insights to strengthen messaging ... Interest in retail, fashion, western lifestyle, or consumer brands. * Experience using Asana ...

All JobsConsumer Insight Research JobsConsumer Insight Research Jobs in Chandler, TX

Consumer Insight Research information

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

What job categories do people searching Consumer Insight Research jobs in Chandler, TX look for?

The top searched job categories for Consumer Insight Research jobs in Chandler, TX are:

What cities near Chandler, TX are hiring for Consumer Insight Research jobs?

Cities near Chandler, TX with the most Consumer Insight Research job openings:

Consumer Insight Research jobs near you
Infographic showing various Consumer Insight Research job openings in Chandler, TX as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 82% Full Time, 14% Part Time, and 2% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution.

Media Buyer

Romph & Pou Agency

Tyler, TX • On-site

$55K - $70K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 8 days ago

Job description

Benefits:
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Vision insurance
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Company parties
  • Competitive salary
  • Dental insurance
  • Flexible schedule
  • Tuition assistance

This is not a remote position, this is an in house position in either our Tyler or Shreveport office. Please do not apply if you do not live in or are planning on moving to either area.
MEDIA BUYER

We are looking for a data-driven and strategic Media Buyer to join our marketing team. You will be responsible for planning, executing, and optimizing advertising campaigns across all tradition and digital media channels. The ideal candidate has a strong background in audience research, a proven track record of negotiating favorable rates, and the analytical skills needed to turn performance data into actionable insights.
Reports to the Media Director.
Key Responsibilities

  • Campaign Execution: Build, launch, and manage advertising campaigns across digital and/or traditional media platforms.
  • Negotiation & Purchasing: Negotiate pricing, ad placement, ad time slots, sponsorship, and added-value opportunities directly with media vendors and publishers to secure the best rates. 
  • Budget Management: Allocate budgets efficiently across different ad sets and platforms while tracking pacing to ensure spending stays on target. 
  • Performance Optimization: Monitor campaign metrics (KPIs such as CPA, ROAS, CTR) and make monthly recommendations to improve ROI. Pursue make goods as needed to fulfill media plan metrics.
  • Market & Audience Research: Analyze market trends and consumer demographics to identify the most effective media channels for reaching our target audience.
  • Reporting: Generate regular performance reports and provide actionable insights to internal stakeholders. 
  • Cross-Functional Collaboration: Work closely with account service team to align on campaign goals and performance. 
  • Meetings: Participate, as needed, in client meetings to help sell, defend, and/or explain media campaigns and performance results. 
Requirements

·         Experience: 5 or more years of experience in media buying, media planning, or a similar performance marketing role.
·         Technical Skills: Proficiency with GaleForceMedia, Meta Ads Manager, Google Ads, and programmatic buying platforms or willingness to learn.
·         Analytical Prowess: Strong ability to interpret complex data, identify performance trends, and build calculated spreadsheets.
·         Soft Skills: Excellent negotiation, communication, and multitasking abilities.
·         Financial Acumen: Comfort managing large advertising budgets and understanding the financial implications of media purchasing.