Marketing Manager
Houston, TX · On-site
Conduct market research to identify consumer insights, category trends, and competitive analysis. * Manage agency and vendor relationships, ensuring alignment with brand tone and objectives. * Track ...
Marketing Manager
Houston, TX · On-site
Conduct market research to identify consumer insights, category trends, and competitive analysis. * Manage agency and vendor relationships, ensuring alignment with brand tone and objectives. * Track ...
Conduct market research to identify consumer insights, category trends, and competitive analysis. * Manage agency and vendor relationships, ensuring alignment with brand tone and objectives. * Track ...
Quick apply
Conduct market research to identify consumer insights, category trends, and competitive analysis. * Manage agency and vendor relationships, ensuring alignment with brand tone and objectives. * Track ...
Brand Manager, Success
Houston, TX · Hybrid
Become an expert on consumer insights: demographics, purchase behavior, market segmentation ... Basic understanding of consumer research * Financial acumen, including P&L and ROI * Proficient ...
Brand Manager, Success
Houston, TX · Hybrid
Become an expert on consumer insights: demographics, purchase behavior, market segmentation ... Basic understanding of consumer research * Financial acumen, including P&L and ROI * Proficient ...
Brand Manager, Success
Houston, TX · On-site
Become an expert on consumer insights: demographics, purchase behavior, market segmentation ... Basic understanding of consumer research * Financial acumen, including P&L and ROI * Proficient ...
Brand Manager, Success
Houston, TX · On-site
Become an expert on consumer insights: demographics, purchase behavior, market segmentation ... Basic understanding of consumer research * Financial acumen, including P&L and ROI * Proficient ...
Translates customer needs/consumer paint points into effective product designs and customer-driven ... Strong communication skills with the ability to clearly articulate technical results, insights, and ...
Translates customer needs/consumer paint points into effective product designs and customer-driven ... Strong communication skills with the ability to clearly articulate technical results, insights, and ...
Apply consumer insights to inform targeting, personalization, and messaging strategies ... Since 1954, Texas Children's has been leading the charge in patient care, education and research to ...
Apply consumer insights to inform targeting, personalization, and messaging strategies ... Since 1954, Texas Children's has been leading the charge in patient care, education and research to ...
Director of Marketing
Houston, TX · On-site
Apply consumer insights to inform targeting, personalization, and messaging strategies ... research to accelerate health care for children and women around the world. When you love what you ...
Director of Marketing
Houston, TX · On-site
Apply consumer insights to inform targeting, personalization, and messaging strategies ... research to accelerate health care for children and women around the world. When you love what you ...
Media & Consumer Tech * Software & Platforms * Telecommunications & Digital Infrastructure Our ... Produce research and analysis to inform the Practice's competitive position, growth opportunities ...
Media & Consumer Tech * Software & Platforms * Telecommunications & Digital Infrastructure Our ... Produce research and analysis to inform the Practice's competitive position, growth opportunities ...
... research and consumer insights efforts. • Partner with Lifecycle Marketing team on database growth, nurturing and conversion initiatives. • Work with business leaders and colleagues to make ...
New
... research and consumer insights efforts. • Partner with Lifecycle Marketing team on database growth, nurturing and conversion initiatives. • Work with business leaders and colleagues to make ...
New
Worldwide Print Marketing Strategic Initiatives Lead - Consumer segment
Spring, TX · On-site
$105.05K - $161.80K/yr
... insights, segment dashboard, and sales inputs/prioritization. • Maintains and develops third ... Research • Marketing • Marketing Communications • Marketing Management • Marketing ...
Worldwide Print Marketing Strategic Initiatives Lead - Consumer segment
Spring, TX · On-site
$105.05K - $161.80K/yr
... insights, segment dashboard, and sales inputs/prioritization. • Maintains and develops third ... Research • Marketing • Marketing Communications • Marketing Management • Marketing ...
Marketing Manager
Houston, TX · On-site +1
Insights, Analytics & Performance * Lead audience and buyer research to understand evolving Retail and Consumer Goods priorities, challenges, and purchasing behaviors. * Define success metrics and ...
Marketing Manager
Houston, TX · On-site +1
Insights, Analytics & Performance * Lead audience and buyer research to understand evolving Retail and Consumer Goods priorities, challenges, and purchasing behaviors. * Define success metrics and ...
Develop the strategy, implementation and analysis for the organization's market research and consumer insights efforts. * Partner with Lifecycle Marketing team on database growth, nurturing and ...
New
Develop the strategy, implementation and analysis for the organization's market research and consumer insights efforts. * Partner with Lifecycle Marketing team on database growth, nurturing and ...
New
... consumer markets * Established a lean, entrepreneurial team with proven experience designing new ... research cycles and improving insight quality Where we are going: * Make "expert insights" a ...
... consumer markets * Established a lean, entrepreneurial team with proven experience designing new ... research cycles and improving insight quality Where we are going: * Make "expert insights" a ...
... consumer markets * Established a lean, entrepreneurial team with proven experience designing new ... research cycles and improving insight quality Where we are going: * Make "expert insights" a ...
Quick apply
... consumer markets * Established a lean, entrepreneurial team with proven experience designing new ... research cycles and improving insight quality Where we are going: * Make "expert insights" a ...
Globally, Nestle has 27 research, development, and technology centers along with over 500 ... consumer insights and trends to support your recommendations * Develop and foster business ...
Globally, Nestle has 27 research, development, and technology centers along with over 500 ... consumer insights and trends to support your recommendations * Develop and foster business ...
Sales Manager (Veterinary Sales) - West Houston/Sugar Land, TX
Houston, TX · On-site
$80K - $100K/yr
... consumer insights and trends to support your recommendations * Develop and foster business ... Globally, Nestlé has 27 research, development, and technology centers along with over 500 ...
Sales Manager (Veterinary Sales) - West Houston/Sugar Land, TX
Houston, TX · On-site
$80K - $100K/yr
... consumer insights and trends to support your recommendations * Develop and foster business ... Globally, Nestlé has 27 research, development, and technology centers along with over 500 ...
Globally, Nestl has 27 research, development, and technology centers along with over 500 scientists ... consumer insights and trends to support your recommendationsDevelop and foster business ...
Globally, Nestl has 27 research, development, and technology centers along with over 500 scientists ... consumer insights and trends to support your recommendationsDevelop and foster business ...
Globally, Nestle has 27 research, development, and technology centers along with over 500 ... consumer insights and trends to support your recommendations * Develop and foster business ...
Globally, Nestle has 27 research, development, and technology centers along with over 500 ... consumer insights and trends to support your recommendations * Develop and foster business ...
Develop insights-driven wireframes, mock-ups, low- and high-fidelity prototypes that can be ... Develop UX/UI design deliverables to support user research and optimization tests (a/b, MVT ...
Develop insights-driven wireframes, mock-ups, low- and high-fidelity prototypes that can be ... Develop UX/UI design deliverables to support user research and optimization tests (a/b, MVT ...
... consumer research in homebuilder or similar industry * Home building experience and local market ... Highly analytical with the ability to translate raw data into meaningful insights * Solid project ...
... consumer research in homebuilder or similar industry * Home building experience and local market ... Highly analytical with the ability to translate raw data into meaningful insights * Solid project ...
Consumer Insight Research information
What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?
To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.
How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?
Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.
What is consumer insight research?
Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What is the difference between Consumer Insight Research vs Consumer Data Analyst?
| Aspect | Consumer Insight Research | Consumer Data Analyst |
|---|---|---|
| Primary Focus | Understanding consumer behaviors, motivations, and preferences to inform marketing strategies | Analyzing consumer data sets to identify trends and patterns for business decision-making |
| Skills & Tools | Qualitative research, survey design, focus groups, consumer psychology | Data analysis, statistical tools, Excel, SQL, data visualization |
| Work Environment | Market research firms, marketing departments, consulting agencies | Corporate, marketing agencies, data firms |
| Common Tasks | Conducting interviews, focus groups, consumer segmentation | Data mining, reporting, trend analysis |
While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.
What are popular job titles related to Consumer Insight Research jobs in Spring, TX? For Consumer Insight Research jobs in Spring, TX, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Spring, TX look for? The top searched job categories for Consumer Insight Research jobs in Spring, TX are:
What cities near Spring, TX are hiring for Consumer Insight Research jobs? Cities near Spring, TX with the most Consumer Insight Research job openings:
Full-time
Posted 27 days ago
Job description
Position Overview
The Marketing Manager will lead Craftory's marketing and brand-building efforts as we bring culturally rooted, shelf-stable Asian comfort foods to modern retail shelves. This role will oversee marketing strategy, brand storytelling, and go-to-market campaigns for our Simmer Craft (broths and soups) and Craft Cuts (luncheon meats) product lines. The ideal candidate is a creative yet data-driven marketer with proven CPG food experience, capable of bridging heritage and innovation to resonate with multicultural and mainstream audiences.
Key Responsibilities- Develop and execute annual marketing strategies to drive brand awareness, trial, and sales growth across retail, e-commerce, and foodservice channels.
- Lead brand storytelling that communicates Craftory's mission of modernizing Asian comfort foods with cultural integrity and convenience.
- Manage digital marketing campaigns, social media, website content, and influencer/PR partnerships.
- Collaborate with sales and operations teams to create compelling retail pitch decks, trade marketing collateral, and in-store promotional programs.
- Oversee new product launches, from positioning and packaging design input to promotional campaigns.
- Conduct market research to identify consumer insights, category trends, and competitive analysis.
- Manage agency and vendor relationships, ensuring alignment with brand tone and objectives.
- Track and report on campaign performance, optimizing strategies for ROI and consumer engagement.
- Support corporate communications, trade show participation, and community partnerships.
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 5-7 years of marketing experience in the CPG food & beverage industry; startup or growth-stage brand experience strongly preferred.
- Proven success developing and executing omni-channel marketing campaigns.
- Strong understanding of multicultural consumer marketing and ethnic food trends.
- Experience with digital advertising platforms, social media management, and content creation.
- Excellent copywriting and visual storytelling skills.
- Ability to balance creativity with data-driven decision making.
- Strong project management skills, with ability to manage multiple priorities and deadlines.
Craftory is reimagining how Asian heritage flavors are shared with the next generation. We produce ready-to-eat broths, soups, and proteins in shelf-stable Tetra Recart packaging. With product lines like Simmer Craft organic broths and Craft Cuts luncheon meats, we serve consumers seeking ethnic comfort foods and aim to partner with mass retailers.
Well established food manufacturing in Southern Cali. We specialize in Vietnamese meatball, sausage to retail and food service. We have been in the industry for over 38 years.