ZipRecruiter

Log In

1

Consumer Insight Research Jobs in Spring, TX (NOW HIRING)

Riviana Foods

Brand Manager, Success

Houston, TX · On-site

Become an expert on consumer insights: demographics, purchase behavior, market segmentation ... Basic understanding of consumer research * Financial acumen, including P&L and ROI * Proficient ...

HP

Consumer Product Manager

Spring, TX · On-site

The role leverages acknowledged domain proficiency, business insight, and experience to influence ... Oversees troubleshooting, initiates design improvements and documentation with the R&D, Engineering ...

Aquent

UX/Product Designer

Houston, TX · On-site

$28.42 - $31.58/hr

... insights into impactful, user-centered solutions that resonate with a vast audience. Join a team ... Translate research findings into product recommendations, design hypotheses, user stories, and ...

Jobsbridge

UX/UI Designer

Houston, TX · On-site

Develop insights-driven wireframes, mock-ups, low- and high-fidelity prototypes that can be ... Develop UX/UI design deliverables to support user research and optimization tests (a/b, MVT ...

Addison Group

Director of Performance Marketing

Houston, TX · Remote

$140K - $175K/yr

... consumer products, automotive, high-end retail, or other industries where consumers make significant, research-driven purchasing decisions. Key Responsibilities: * Develop and advance performance ...

Addison Group

Director of Performance Marketing

Houston, TX · On-site

$140K - $175K/yr

... consumer products, automotive, high-end retail, or other industries where consumers make significant, research-driven purchasing decisions. Key Responsibilities: * Develop and advance performance ...

previous pagenext page

Showing results 21-40

All JobsConsumer Insight Research JobsConsumer Insight Research Jobs in Spring, TX

Consumer Insight Research information

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

What are popular job titles related to Consumer Insight Research jobs in Spring, TX?

For Consumer Insight Research jobs in Spring, TX, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Research jobs in Spring, TX look for?

The top searched job categories for Consumer Insight Research jobs in Spring, TX are:

What cities near Spring, TX are hiring for Consumer Insight Research jobs?

Cities near Spring, TX with the most Consumer Insight Research job openings:

Consumer Insight Research jobs near you

Brand Manager, Success

Riviana Foods

Houston, TX • On-site

Full-time

Re-posted 28 days ago

Job description

Brand Manager of Success
Employment Type: Full-Time
Location: Houston, Texas (Hybrid)
About Riviana Foods Inc.
Riviana Foods Inc. is a world class leader in the rice sector and is America's largest processor, marketer, and distributor of branded and private label rice products. Riviana brands are well known for their quality and excellence. Key brands include Adolphus®, Blue Ribbon®, Colusa Rose®, Carolina®, Comet®, Gourmet House®, Mahatma®, Minute®, River®, RiceSelect®, Sello Rojo®, Success® and Water Maid®. Riviana Foods is a wholly owned subsidiary of Ebro Foods, S.A., a multinational food group operating in the rice, pasta and sauces sectors. Based in Spain, Ebro Foods has commercial and/or industrial presence in more than 25 countries in Europe, North America, Asia and Africa, through its extensive network of subsidiaries and brands. Our global reach is an important factor in Riviana's success. As a wholly-owned subsidiary of Ebro Foods, S.A., the world leader in rice sector, we take a world view of the rice business and draw upon the global resources of our parent company.
About the Role
The Brand Manager of Success will define and develop key brand objectives through optimizing and delivering upon the brand's positioning and equity to achieve strong brand health and maximize financial objectives. Key requirement is identifying and innovating solutions to issues and opportunities.
What You'll Do
  • Proactively mine data to anticipate problems and identify opportunities
  • Understand competitive activities and threats
  • Create situational assessments and go forward recommendations for the brands
  • Lead organization's annual planning process and execution for the Success brand
  • Develop strong relationships with cross-functional teams to motivate collaboration of ideas and capabilities around brand initiatives.
  • Become an expert on consumer insights: demographics, purchase behavior, market segmentation, current trends and need gaps
  • Develop/tighten product portfolio strategy for maximum brand growth
  • Identify and develop key consumer targets and insights to maximize opportunities
  • Utilize consumer target media habits in recommending and reviewing communication activities:
    • Implement savvy digital best practices against social media, e-commerce, adapting and staying on top of the AI search trends
    • Approve Shopper/E-Commerce brand tactics and maximize lower funnel tactics to drive conversion & trial
  • Lead, develop, execute and optimize best in class brand asset toolkit with an E-Commerce first strategy.
  • Lead the execution of programs including managing timelines, project management oversight and driving key learnings of various activations
  • Ability to partner with multiple agencies and foster strong relationships and cross collaboration across brand activations.
  • Ensure active utilization of monthly scorecards on the business to track all programs (SEO/GEO, SEM, Social Media, Media, E-Commerce) and course correct as necessary.
  • Oversee the management of a consumer budget of $4MM with $78.5MM Gross Sales / $59.8MM Net
  • Work with Sr. Innovation Manager to define NPD pipeline based on brand strategy and market trends to identify opportunities for market growth
  • Implement effective commercialization strategies to new products pertaining to:
    • Segment/pricing/usage/sales targets
    • Initial retailer, regional targets and strategies
    • Investment plan on consumer communication and retail/e-commerce support
  • Partner with Trade Marketing/Sales to ensure key retail implementations in line with overall brand strategies
  • Input into pricing strategies, trade promotions
  • Set up analysis and reviews toward regular business tracking in collaboration with Sales
  • Ensure strategies and consumer communication plans are clearly communicated throughout the sales organization

What We're Looking For
  • 3-5 years of Brand Management experience
  • 1-2 years of Digital & e-commerce experience
  • Strong collaborator; works well cross-functionally
  • Thrives in a fast-paced, entrepreneurial environment
  • Passion for brands, marketing, and business development
  • Strong analytical and data-driven decision-making skills
  • Effective interpersonal and communication skills
  • Solid leadership and project management abilities
  • Understanding of marketing strategies and brand-building tactics
  • Advanced knowledge of digital platforms, social media, retail media, and e-commerce search
  • Exposure to AI tools and training
  • Basic understanding of consumer research
  • Financial acumen, including P&L and ROI
  • Proficient with Circana (or similar), Excel, and PowerPoint
  • Adaptable and comfortable with ambiguity
  • Results oriented and able to manage multiple priorities
  • Highly organized and efficient
  • Hands-on, willing to "roll up their sleeves"
  • Creative, resourceful, and strategic thinker
  • Strong decision-making abilities
  • Influential and able to drive alignment

Working Conditions
  • Visual acuity to read and evaluate data
  • Able to use a variety of communication methods on a frequent basis
  • Ability to operate a keyboard.

Equal Opportunity Employer
Riviana Foods Inc. is an Equal Opportunity Employer and is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all Federal, State and local laws that prohibit employment discrimination on the basis of actual or perceived race, color, creed, ancestry, religion, sex, national origin, age, military/veteran status, disability, predisposing genetic characteristic, marital status, sexual orientation/gender identity, citizenship where legally permitted to work, or any other protected category under federal, state or local law, regulation or ordinance. This policy applies to all employment decisions including, but not limited to, recruiting, hiring, training, promotions, pay practices, benefits, disciplinary actions and terminations.
An Equal Opportunity Employer - M/F/D/V

Apply