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Consumer Insight Research Jobs in Spring, TX (NOW HIRING)

Develop and mine insights to determine consumer opportunities Create new Digital Marketing and e ... Proficient in new product development validation research techniques Able to collect and analyze ...

Develop and mine insights to determine consumer opportunities Create new Digital Marketing and e ... Proficient in new product development validation research techniques Able to collect and analyze ...

Senior Category Lead, Chemicals

Houston, TX

$145.20K - $146.10K/yr

... consumer and industrial end markets. Huntsman operates more than 60 manufacturing, R&D, and ... Develop deep insight into chemical market dynamics (feedstocks, energy linkages, capacity changes ...

Develop and mine insights to determine consumer opportunities Create new Digital Marketing and e ... Proficient in new product development validation research techniques Able to collect and analyze ...

Develop and mine insights to determine consumer opportunities Create new Digital Marketing and e ... Proficient in new product development validation research techniques Able to collect and analyze ...

Global Trading Support

Houston, TX · On-site

$15.25 - $20.25/hr

Our diverse portfolio of pieces can be found in consumer electronics, medical devices, solar, and ... prospect research * Assist in mapping large conglomerate structures for trading insights Job ...

Global Trading Support

Houston, TX · On-site

$15.25 - $20.25/hr

Our diverse portfolio of pieces can be found in consumer electronics, medical devices, solar, and ... prospect research * Assist in mapping large conglomerate structures for trading insights Job ...

Be Seen First

Marketing Intern

Houston, TX · On-site

$20 - $25/hr

This role is designed to provide you with valuable insights into the strategic and operational ... Conduct market research and analyze consumer data. * Support the development of content for social ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

What are popular job titles related to Consumer Insight Research jobs in Spring, TX? For Consumer Insight Research jobs in Spring, TX, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Spring, TX look for? The top searched job categories for Consumer Insight Research jobs in Spring, TX are:
What cities near Spring, TX are hiring for Consumer Insight Research jobs? Cities near Spring, TX with the most Consumer Insight Research job openings:
Manager Market Intelligence - Houston, TX

Manager Market Intelligence - Houston, TX

Pulte Group

Houston, TX

Full-time

Posted 2 days ago


Job description

Build a Career That Builds Your Future - with PulteGroup!

Welcome to PulteGroup where we believe in building more than just homes-we believe in building inspired employees, meaningful careers, and a legacy of excellence. If you're looking for work that moves you, a team that values your ideas, and a company that brings you pride, you've come to the right place.

As one of the nation's largest and most respected homebuilders, PulteGroup offers opportunities to grow within a Fortune 500 company that's consistently recognized as a Fortune 100 Best Company to Work For and a certified Great Place to Work. We're driven by the bold purpose of Building Incredible Places for People to Live Their Dreams.

For over 70 years, we've been building more than homes-we've been building trust, innovation, and a culture where every team member is empowered to thrive. Join a company that champions inclusion, celebrates diversity, and supports your personal and professional journey.

Headquartered in vibrant Atlanta, Georgia, and operating in over 45 markets nationwide, we're proud to build homes through our trusted family of brands-including Innovative Construction Group, Centex, Pulte Homes, Del Webb, DiVosta Homes, American West, and John Wieland Homes and Neighborhoods, Pulte Mortgage, PGP Title, Pulte Insurance Agency -all united under the PulteGroup name.

Apply now and discover a career where your contributions are valued, your growth is supported, and your work makes a lasting impact

Primary Job Responsibilities

  • Gather market data to provide written and verbal analysis including presentations, reports (charts/graphs) used to impact strategy on PulteGroup's community positioning.
  • Monitor competitive activity for active and future projects.
  • Complete regular competitive market analyses to impact future and current community positioning.
  • Manage market positioning studies (feasibilities) for all potential land transactions.
  • Analyze market demographics to identify consumer group preferences and trends.
  • In-depth fieldwork to understand market dynamics, the competitive environment, consumer preferences and submarket perceptions.
  • Coordinate Del Webb Site Validation studies with the Market Research team.
  • Collaborate with cross functional teams (land acquisition, sales, finance, procurement, etc.).
  • Communicate market dynamics to Division leadership.
  • Contribute to and manage annual strategic planning.
  • Other duties as assigned.

Management Responsibilities

  • Ensures appropriate staffing to meet department needs
  • Utilizes recruiting and selection tools/processes to build organizational talent
  • Delegates work according to employee's abilities and skills
  • Evaluates employee's performance and plans for compensation actions in accordance with that performance
  • Provides developmental opportunities through identification of internal and external training opportunities
  • Creates opportunities for employee growth
  • Provides continuous coaching with regard to functional and leadership standards (technical skills and behaviors)

Scope

  • Decision Impact: Division
  • Department Responsibility: Single
  • Budgetary Responsibility: Yes
  • Direct Reports: Yes
  • Indirect Reports: No
  • Physical Requirements: Not applicable

Required Education/Experience

  • Minimum Bachelors degree or equivalent
  • Minimum 5 years of experience in competitive assessments and/or market evaluations and/or consumer research in homebuilder or similar industry
  • Home building experience and local market knowledge a plus

Required Licensing, Registration and/or Certifications

  • Not applicable

Required Skills/Knowledge

  • Demonstrated confidence in influencing others with data
  • Highly analytical with the ability to translate raw data into meaningful insights
  • Solid project management capabilities with ability to collaborate cross-functionally
  • Creativity in both solving problems and devising potential solutions
  • Deep understanding of consumer segmentation
  • High proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Strong written and verbal communication skills, with a direct, tactful style and good listening skills

PulteGroup, Inc. and its affiliates do not accept unsolicited resumes from individual recruiters or third party recruiting agencies (collectively, "Recruiters") in response to job postings. If Recruiters nevertheless submit one or more unsolicited resumes to any employee at PulteGroup, Inc. or its affiliates without a valid written agreement in place for this position, it will be deemed the sole property of PulteGroup, Inc. and its affiliates. No fee will be owing or paid to Recruiters who submit unsolicited candidates, in the event the candidate is hired byPulteGroup, Inc. or its affiliates as a result of the referral, without a written agreement between PulteGroup, Inc. and through any means other than via our Applicant Tracking System.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We will provide a reasonable accommodation to a qualified applicant with a disability that will enable the individual to have an equal opportunity to participate in the application process and to be considered for a job.This Organization Participates in e-VerifyPulte Homes of Minnesota is an equal employment opportunity/affirmative action employer.California Privacy Policy